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Marketing's Flip Side: The 'Determined Detractor'







Marketing's Flip Side: The 'Determined
Detractor'

Marketing's Flip Side: The 'Determined
Detractor'
12/26/2004 10:36 PM

Corporate detractors, persistent critics of a company or product who mount their own public relations offensive, have gotten the attention of marketers.




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Marketing's Flip Side: The 'Determined Detractor'

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The Music Goes on Side A and the Flip
Side Is a DVD


The Music Goes on Side A and the Flip
Side Is a DVD
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Listen To The Flip Side


Listen To The Flip Side 07/22/2004 12:46 AM
New research suggesting that file sharing has no impact upon sales of CDs has, not surprisingly, angered the music industry. By Suw Charman, The Guardian (via MyAppleMenu)

A New Use for a CD's Flip Side


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Guardian Unlimited | Online | Listen to
the flip side


Guardian Unlimited | Online | Listen to
the flip side
07/22/2004 06:05 PM
Suw Charman writes that file sharing has little impact on album sales .. Listen to the flip side

guardian.co.uk/online/story/0,3605,1265840,00.html
track this site | 4 links


Capitol Hill Sees the Flip Side of a
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vs Playstation 3 vs. Nintendo Revolution


Side-by-Side Console Round-Up: Xbox 360
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Kyocera's Passport KPC650 EV-DO PC Card
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Virtual Collaboration: If You Can't Work
Side-by-Side


Virtual Collaboration: If You Can't Work
Side-by-Side
03/19/2005 02:58 AM
ConfScreen
The Idea:
What do you do if you need or want to collaborate, but you can't do so in person? What purposes are best served by weblogs, wikis, and other types of online collaboration tools, spaces and media?


Collaboration entails finding the right group of people (skills, personalities, knowledge, work-styles, and chemistry), ensuring they share commitment to the collaboration task at hand, and providing them with an environment, tools, knowledge, training, process and facilitation to ensure they work together effectively. This is challenging enough face-to-face in real-time. It's doubly difficult virtually and asynchronously. But there are examples of great music, literature, invention, scientific discovery and problem-solving that have come from such handicapped collaboration. How did they do it, and can you improve the likelihood of brilliant virtual collaboration by using the right tools and media?

Let's take a look at some of the alternatives:

Tool / Medium
Collaborative Advantages
Collaborative Disadvantages
Best Suited to Collaborative:
weblog
easy to post & comment; content is subscribable/ publishable
participation limited to comments
Conversations
wiki
anyone can contribute content
harder to learn; can be easily sabotaged; inelegant appearance
Projects / Alliances
whiteboard
real-time; anyone can contribute content content only persists for duration of call; possible firewall issues
Conversations / Projects
document-sharing
can be real time; anyone can contribute content
possible firewall issues; attention is focused on a document
Conversations / Projects
IM/skype/phone/ e-mail/ videoconferencing
real-time conversations; audio/visual context; speed
content only persists for duration of callConversations
mindmaps
shows and documents consensus
can't capture detail
Projects
discussion forums
threading of comments; content is subscribable/ publishable limited contextual knowledge of participants; can attract undisciplined behaviours; threads can be hard to follow
Conversations
community of practice/ interest spaces
organization; defined membership; multiple collaborative tools
harder to learn; formality can reduce intimacy and level of participation
Projects / Alliances
personal e-mail groups
flexible; personal; easy to use
e-mail overload/spam; threads get lost or hard to navigate and follow
Projects / Alliances
social networking tools
large number of members; good way to find collaborators
most actual collaboration is done using other tools and media
Finding collaborators
in-person collaboration
easy; real-time; context-rich; flexible
expensive; time-consuming
All of the above if time & cost permits

There are three levels of collaboration based on duration of contact:
  • Conversations: Where you're in contact just once, or a few times, discussing a particular subject or group of subjects.
  • Projects: Where you're in contact as often as necessary to complete a project.
  • Alliances: Where you're in contact in multiple conversations and on multiple projects, working together for an indefinite period of time.
A collaborative conversation may be provoked by an interesting or important idea or an urgent one-off need for information or assistance. Much of the time spent in business is consumed in consulting with others, in canvassing for ideas or suggestions or comments, and in making decisions on what something means or how to respond to it. These are generally quick, collaborative conversations. In large organizations these conversations are usually peer-to-peer (where trust is stronger than up or down the hierarchy), and as size increases further they tend to be more and more intermediated (one middle-manager recently told me that 70% of his e-mail and 50% of his telephone calls are of the "Who should I talk to about X?" variety). In smaller organizations, these conversations are more likely to draw on external networks, and to involve the use of today's clunky social networking tools like LinkedIn and eCademy. I have argued before that the next generation of social networking tools should include 'people-finders' that streamline and automate the process of finding the right person (inside or outside the organization) to talk to, so that more time can be spent on actual conversations with those people.

Once you've found the right person to converse with, if they're close and inexpensive to talk to in person, that's likely what you'll do. But what if they aren't? How do you quickly provide your Conversation Collaborators with the context they need to converse with you effectively when you can't put a chart or a piece of paper in front of them and brief them? Organizations have found that if the person you want to converse with face-to-face is more than two minutes walk (or elevator ride) away, the probability of you making the effort to converse with them in person drops precipitously.

If you have a blog, an audience, and a little time, your blog can serve this need well. Ask a question on a popular blog and you'll probably get an informed answer quite quickly (thank you readers!) Most businesses, alas, have few established blogs and even less time. Preferred conversation tools in business, when face-to-face is impossible, are now IM and the telephone -- with IM trumping the phone for its self-documentation, its suitability to multi-tasking, and because it's easier to browse than voice-mail, and the phone trumping IM if a lot of iteration is needed to provide context. White-boarding and document-sharing applications, awkward as they are, can be helpful additions to IM and telephone conversations if the participants are savvy enough to use them properly (most aren't) and if documents and graphics are needed to provide more context. E-mail is the increasingly unpopular fall-back.

Discussion forums are the ultimate tool of last resort for conversations, because of the disadvantages listed above. In most of the companies I am familiar with, they are only sporadically used and quickly grow stale.

A variety of tools have been developed for more enduring project collaborations and alliance collaborations. Because they tend to involve more participants than conversations do, the logistics get tougher and the effectiveness of these tools gets more challenging. And the threshold point for giving up on the viability of in-person collaboration rises dramatically. I think this is an absolutely critical point. It is the reason large corporations, with the internal resources (people and money) to sequester, have the capacity to collaborate more effectively than small corporations and loose, unfunded collaborative groups (though whether they use that capacity to advantage is another question entirely). Open Source project teams and alliances have pioneered low-budget, virtual, asynchronous collaboration, and are the role model to follow. But is the reason for this perhaps that Open Source collaborations are generally undertaken by exceptionally tech-savvy groups, very agile at using and even inventing their own collaborative tools to get the job done? They usually have a good GUI for the non-techie, but wade into the material and collaboration technology behind a lot of these groups and your head will start spinning. What about the other 95% of the population? If I want to set up a virtual collaboration team to design a model intentional community (with people I might end up spending the rest of the my life with) or to invent a post-capitalist economy (a large project if there ever was one), what tools and media should I use?

Wikis are one place to start -- a bit nerdy and physically inelegant but functional and not that hard to learn once you take the plunge. They are, however, asynchronous tools, which is a significant barrier to true collaboration.

There are some more robust collaborative 'spaces' for communities of interest and communities of practice to adopt, but some of the best 'groupware' (like Groove and Exchange and eRooms) costs money and requires considerable learning to use its different tools effectively. These tools generally also require a coordinator to invest a lot of time to setting up and managing the 'space'.

There are a variety of document-sharing technologies in the market, which allow several people to see a document at once and to 'take control' each in turn to change that document.

Ideally, using a combination of
  1. Skype (free global VoIP telephony),
  2. White-boarding (everyone online can see what anyone posts to the white-board),
  3. Document-sharing and
  4. Mindmapping or some similar session annotation tool (everyone can see what the group's 'scribe' has documented as the findings, decisions and next actions from the collaboration)
would be a close approximation to an in-person collaborative session. But that's a lot of technology to juggle on your screen, to hog and interfere with your bandwidth, and (if you opt for the more powerful tools in these categories) can also require some outlay of money. My experience has been (thanks in no small part to the valuable insights of online communication wizard Robin Good and Skypemaster Stu Henshall) that video-conferencing (seeing the people you're talking with online) is a "nice to have" not a "need to have", especially when bandwidth limitations force you to choose which applications to have running at any one time.

I am confident that, as bandwidth and processing power continue to expand, we will soon see:
  • A single, free, reliable, easy-to-use, professional-looking application that will provide what I've called Simple Virtual Presence -- the four applications listed above plus the option of videoconferencing (illustrated above), and
  • A simple, free, easy-to-use collaboration space where the results of the online collaboration sessions, and a library of relevant resources and links, are stored, with wiki-like capability so it can be maintained by any and all in the group.
Now that would be a real virtual collaboration environment.

"side-by-side comparison"


"side-by-side comparison" 09/19/2004 02:22 AM

Ape Up or Flip Out!


Ape Up or Flip Out! 03/28/2005 11:14 AM
The Happy Poster Project : because Nothing is Unpossible.

Flip Wit! 1.0


Flip Wit! 1.0 11/18/2003 09:02 PM
Match card colors and numbers for big scores in this simple but challenging game.

Flip-switch day


Flip-switch day 11/16/2003 08:29 PM

Lots of changes today, but ones with (Murphy-willing) very small impact on the user interface. In fact, unless they don't work, you shouldn't see any difference at all. Since this is Scripting News, and not Knitting News, we'll go ahead and say which switches got flipped.

First, www.scripting.com now resides on the east coast instead of the west. The new Monster servers, the 3GHz meat-eaters that climb skyscrapers, are now both managing the content and doing the serving for everything on scripting.com.

A
picture named kong.gifThe picture of King Kong to the right will appear when the new server is visible through DNS to your browser. If you see a broken image and want to see what the picture looks like just click on it.

Second, a big change in the way the outliner works. We used to have to tell it how to format a day of weblog posts using Rules, a great feature if you want a lot of control over how things look, but a pain in the butt if every day looks exactly like every other day, as is always true in my weblog.

Third, this is going to be a product, not one that I plan to sell (although I may give it to UserLand and they might sell it). It's a new kind of outliner-based Web CMS, that does weblogs and all the other stuff you see popping up here on Scripting. I spent much of the day exploring ideas for how to package, test and then ship this. Should it be a Manila plug-in? Or something that's linked to Manila on a sort of peer basis? Or should it be completely independent of Manila? I want to deliberate on this decision, because I expect to live with it for a long time.


Flip-Flop


Flip-Flop 08/02/2004 01:25 PM
Getting Started

Flip Words 1.0


Flip Words 1.0 06/09/2004 08:55 PM
Click on letters to make words and solve familiar phrases.

Einstein flip


Einstein flip 01/05/2005 06:31 AM
David Pescovitz: Cambridge physicist Helen Czerski and BMX pro Ben Wallace have collaboratively designed a new bike trick in honor of the centenary celebration of Einstein's most influential scientific publications.
In the stunt, 18-year-old Wallace, a competitor in extreme sports events around the world, launched off a six-feet high ramp and spun backwards through 360 degrees while simultaneously folding his bike underneath him in a move known to BMX devotees as a ‘tabletop’. At one point, onlookers saw Wallace upside down, travelling at 15mph, with his head 12-feet off the floor.

Czerski, a keen sportswoman and diver herself, said: “I spent a lot of time looking at the physics behind various stunts, trying to understand the limits of what is physically possible to determine how far we could push the parameters with our new creation. I then tested our ideas using a computer simulation to plot a new stunt.”

The stunt draws upon a variety of physics theories including the conservation of angular momentum and Newton's laws of motion.
Link

Flip Chips


Flip Chips 07/31/2004 03:35 AM
G4 Tech TV Jul 31 2004 8:14AM GMT

Flip-flopping on guns


Flip-flopping on guns 09/13/2004 02:54 PM
George W. Bush supported the assault weapons ban before he let it expire. From the Progress Report:

Speaking of flip-flops


Speaking of flip-flops 03/08/2004 11:07 PM

Bush's flip flops


Bush's flip flops 03/08/2004 11:04 PM
Bush's flip flops Bad mouth Kerry? Look who truly speaks out of both sides of his smirking head. Compare and contrast in 500 words. Spelling counts.

iHOP: Mix, Flip, Burn


iHOP: Mix, Flip, Burn 06/02/2004 02:58 PM

theonion_ihop.jpg image

I hear the next one will come with a color plate that can play bacon.
Read [TheOnion]


Flip Flop Olympics


Flip Flop Olympics 08/18/2004 08:37 AM
John Kerry's Flip Flop Olympics. Flash fun from the folks over at the Bush/Cheney campaign.

Nokia gets hip to flip phones


Nokia gets hip to flip phones 06/14/2004 12:55 PM
Handset maker hopes clamshell-style models will revive its slipping market share.

Intel Flip Flops in 3D


Intel Flip Flops in 3D 06/21/2004 01:17 AM
About Jun 21 2004 5:17AM GMT

" Bush's flip flops"


" Bush's flip flops" 03/08/2004 11:17 PM

SanDisk Flip Up SD Card with USB


SanDisk Flip Up SD Card with USB 01/06/2005 08:21 PM

sandisk_flipsd.jpg imageSanDisk is showing off their new SD card with a built-in USB plug. We showed another similar one recently and I have to say, I think both designs are awesome. SanDisk's might be a little more robust, but it does have a moving part, so who knows. Either way, it's very slick—almost makes me wish everything I owned used SD.

SanDisk Demonstrates Highly Innovative SD Memory Card with Built-in USB Connectivity [LivingRoom]


Xbox 360, Xbox Side-By-Side Picture


Xbox 360, Xbox Side-By-Side Picture 06/05/2005 11:36 PM

Photo molecules flip current


Photo molecules flip current 09/22/2004 08:20 AM

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Free registration required to read the Science abstract. “Many research teams are working to make electronic components from molecules. Such small electronics would be faster and more powerful than today’s versions. Researchers from Kyoto University in Japan have constructed a photodiode that consists of a mix of slightly different peptide molecules anchored to a gold surface. Photodiodes produce electricity when they are stimulated by light; they can detect and generate electricity from light. The work…

Rina Solar Flip Cell


Rina Solar Flip Cell 05/21/2004 07:02 AM
The Rina is a (presumably) cheap flip-style solar charger designed to soak up rays into its internal battery, then used to recharge your cellphone after its full. Japan-only, it would seem, for now, but assuming its power connector worked for...

Notes and Tips: Video Flip


Notes and Tips: Video Flip 07/30/2004 10:08 AM
VLC looks like a solution to flipping video playback orientation.

Notes and Tips: Screen Flip


Notes and Tips: Screen Flip 07/29/2004 10:09 AM
Does anyone know how to flip Mac screens?

Flip Phones Among Nokia's Five New
Models (AP)


Flip Phones Among Nokia's Five New
Models (AP)
06/14/2004 09:21 PM
AP - Nokia Corp. introduced five new models Monday including its first flip phones, catching up with competitors who have eroded the company's dominance in cellular handsets with the popular clamshell models. Chief executive Jorma Ollila said the company, which has acknowledged losing market share of late, had completely revamped its offerings and strategy.

A Flip/Flop Bubble of Microventures?


A Flip/Flop Bubble of Microventures? 06/05/2005 11:27 PM
Vinod Khosla is getting back into seed funding, something closer to what BusinessWeek calls his golden era where half of his investments were less than a buck ($1M). To wit Paul Kedrosky comments: As one GP put it to...

Lookout's quick flip to Microsoft


Lookout's quick flip to Microsoft 07/16/2004 05:00 AM
interesting that an outlook plugin went to the MSN group instead of Office

The Earth's magnetic field may flip


The Earth's magnetic field may flip 07/14/2004 03:01 AM
trend for a magnetic flip .. changing magnetic fields

nytimes.com/2004/07/13/science/13magn.html
track this site | 4 links


Report: 'Housewives' Flip Out at Shoot
(AP)


Report: 'Housewives' Flip Out at Shoot
(AP)
04/05/2005 05:32 PM
AP - They may appear sultry and ready for summer on the May cover of Vanity Fair, but according to the magazine, the stars of ABC's "Desperate Housewives" were actually steaming angry.
Grok Description matches for Marketing's Flip Side: The 'Determined Detractor'
GrokA matches for Marketing's Flip Side: The 'Determined Detractor'

Marketing's Flip Side: The 'Determined Detractor'

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