A simple way to
simultaneously send new blog articles, as they are posted, to any
number of user-maintained, editable e-mail lists (from which people
could easily unsubscribe, of course).
10.
An
automatically maintained Table of Contents with one-sentence abstracts
for each of your blog posts, editable by you and sortable by your
readers by title, date, and category/sub-category.
9.
A
simple, meaningful measure of total readership, that weighs blog hits,
visits, average duration of stay, RSS subscriptions, inbound blogs,
e-mail subscriptions, and visits to copies of your posts on
aggregators.
8.
An
ability to create standing-order 'profiles' for all blogs, as you now
can for newsfeeds, so that you can receive a single daily e-mail or
web
page that aggregates everything posted that day, anywhere in the
blogosphere, on a specific topic or containing specific keywords or
phrases.
7.
A
gigabyte or two of free storage on the hosted blog server, so you can
keep a copy of your entire My Documents folder on the server, link to
anything in it from your blog without having to FTP a copy, and be
able
to access your entire 'e-filing cabinet' from any computer anywhere
anytime.
6.
An
easy migration path from the asynchronous, polished
anonymity of the blog to the real-time, one-to-one, face-to-face or
voice-to-voice, halting interactive iterative intimacy of other media,
media
that
move you from talk to action.
5.
Inclusion of our posts,
if we want them to be, in Google News.
4.
More
first-person accounts, first-hand news, live photos and reports, and
investigative reporting in
the blogosphere.
3.
A
blogging tool so simple even our parents can maintain one.
2.
No
more fear of your blog or your computer crashing and irretrievably
losing everything
you've written on your blog.
1.
The
end of the terms 'weblog', 'blog' and 'blogger', and to be simply
called An
Online Journalist.
Yesterday I
received a delightful note* from Shoshana Zuboff, author of The Support Economy, which
describes what I listed as one of the most
important political & economic ideas of 2003. Newsweek editor Fareed Zakaria, who
wrote The Future of Freedom,
wrote to me last fall about my review of his book on these pages. And
I've communicated recently with one of the editors at Fast Company. I didn't take the
initiative in any of these communications.
The fact that leading writers and journalists know we bloggers exist,
and take the time to thank us and clarify their thoughts (and ours) in
correspondence with us, comes as something of a surprise to me. It is
at once sobering and flattering that we even appear on their radar
screens -- there are, after all, millions of us, and, at least in this
corner of the blogosphere, we're not even A-listers.
I think in fact we play a much more important role in the media than
we
might think. That role is a result of the power of our networks, which
are more dynamic, sensitive and agile than those of print journalists
and book writers. We can sense quickly and effectively when there's
something happening -- a shift in public consciousness or attitude, a
new issue or idea gaining traction -- because of our connectedness,
because of the strength of weak ties and those ties' ability to
create at least small tipping
points. If the mainstream media are the stomach of the media
beast, its power plant, we are its antennae.
This role provides us with both opportunities and responsibilities we
might not realize. The opportunity depends, of course, on what your
blog is about, but there should be some general principles that apply
to any of us in this periphery of the information society. Here are a
few ideas on how bloggers could connect better with other media, and
perhaps raise our profile and expand our role in the process:
Tell the media you're talking about them:
If you cite a writer in your blog, and do anything more substantial
than just link to something they've written, let them know. Even if it
only brings results 10% of the time, invite them into the
conversation.
Many professional writers have no idea what blogging is about, and you
can really open their eyes to the opportunities for connection and
idea
exchange.
Find their personal e-mail addresses:
Work to bring print and audio-visual media writers into our networks:
Try to dig out their e-mail addresses, encourage them to post them at
the bottom of their articles, the endpages of their books, the bottom
of the screen, the end of the broadcast, the media company's website.
Letters to 'the editor' or to 'the network' or to 'the program' just
don't cut it any more. We want to get personal. Once you've got their e-mail address, use
it, but do so sparingly and always send them something they can use.
Make it easier for them to reach you: We
bloggers need to do a better job of identifying our own e-mail
addresses on our sites, so that mainstream media people can find them
without looking for cryptic symbols in the corners of our
pages.
Offer to collaborate:
Volunteer to play a role in a favourite writer's follow-up or next
article or next book. Feed them ideas, briefly, thoughtfully, as often
as they occur, but but don't take it personally if they don't respond.
Writers have lots of irons in the fire, and often live hand to mouth.
Malcolm Gladwell's recent article on SUVs and learned helplessness was
mentioned as a project in progress in an interview he gave five years ago.
And remember they work for editors, and even if your contact likes
your
idea doesn't mean it will necessarily see the light of day.
Make yourself available:
If you have the gift of speaking impromptu, the media are always
looking for articulate subject matter experts who can give them quick
sound bites on controversial issues. Just make sure you think before
you speak!
Don't exaggerate or misrepresent:
Identify and respect your sources, but don't be afraid to volunteer
your own opinion. And never, ever, make anything up, or lie about your
sources or your own credentials. You'll get caught, and you'll be
toast.
Do the work that they can't:
Understand that their writers make their living from what they do, and
are very unlikely to pay you, or even share much credit with you, and
don't want you writing the story for them. They do want you to do
their
research for them, however -- most writers today don't have time or
budget to do investigative reporting, chase unsubstantiated leads, do
background work, or double-check facts. They need people to do that
for
them, ideally for free.
Not very glamorous, admittedly. Or profitable. But it builds on our
strengths -- connection, knowledge skills, research skills, numbers,
breadth, time. Yeah, I know -- what we really do well is write. What we really
want is a column in the big papers, or the monster magazines, with a
book deal on the side. Patience. The mainstream writers are just
discovering us. The editors will take a little longer.
* I wrote: Idea #8: The next economy will support consumers
holistically to solve their problems, not just sell them products - In
her book The Support Economy, Shoshana Zuboff
argues that
what is needed is a new economic layer, a
're-intermediation', between the producer and consumer, which consists
of 'federations' of businesses and 'advocates'
who work collaboratively to look after the busy consumer's needs
cradle-to-grave and deal with
the multiple suppliers in the product/service delivery process. I
confess I don't share the author's exuberance that such 'support' will
be affordable by any except the rich elite.
Professor Zuboff replied: Federated support networks are not intended as a
reintermediation or as an additional "layer". If that were the case,
then your skepticism would be well founded. It would cost too much.
You can't preserve the status quo and just add another layer, we will
all drown in cost and administration and end up further away from the
support we desire. Sometimes even the book's most avid fans think of
advocates as some kind of super concierge. I suppose because that's
the
closest model we know that can help us imagine "support". But
concierge
services exist to buffer us from the adversarial DNA of the enterprise
system. Our argument is that the conditions are ripe for the
emergence
of a new system with wholly different DNA. It won't need buffers, or
layers, because it is either fundamentally aligned with my needs, or
it
fails.
Federated support networks exploit the digital medium to eliminate the
administrative hierarchy we just spent 100 years building and
expanding. That's what we call "infrastructure convergence", and
without it there is no way to think radically about new cost
structures. We needed that hierarchy, or at least some of it, when
these integrative technologies didn't exist. We don't need it
now.(this is the history of the literature on transaction costs, and
Chandler's basic point.) The key issue now is the way in which a
distributed model, now made possible by technology, can subsume the
old
models based on concentration. That is the step function that can
eliminate massive cost and allow the whole enterprise system to be
reconceived and reorganized around the needs of individuals and
families, instead of around products or services. As Seymour Melman
demonstrated half a century ago, managers are never going to stand in
line to give up all the stuff that reports to them. These
institutions
probably can't be rescued from the downward spiral in their entirety
(some assets will survive, but reconfigured). We need new ways of
starting, just like Ford did a century ago.
I also really appreciated the Fast Co. Wal-Mart piece, and especially
the way it vividly illustrated this endgame.
Twas the night before Christmas, when all
through the house
Not a creature was stirring, not even a mouse
(though Anitas convinced there are mouses around
and in every room of our house they abound
so Daves hammered up boards near the slightest of sound
and hes left to believe there are none to be found).
The reruns of Santa Clause, Frosty and
Scrooge
Were blaring away on our TV screen huge,
And Chelsea was barking away in her sleep
With visions of chasing alpacas and sheep;
Anita was laughing in midst of her dreams
(She was Santa with eight naked sleigh-men, in teams).
While Dave was still wrapping her presents at two
With the leftover paper, in orange and blue
(Cause the red, white and green wrap goes fastest, its
true
And the ribbons all gone, so what else can you do?)
When all of a sudden there rose such a clatter
He ran to the door to see what was the matter
When what to his wondrous eyes should appear
But a man, with a wolf, and coyotes and deer!
Dave thought for a moment hed tuned in Due South
(But there wasnt a Mountie, or sidekick with mouth)
Just a strange little man with these creatures so wild
In the dark of the night of the birth of the Child.
The creatures all sparkled (the full moon aglow
Reflected the white of the new-fallen snow)
Seeking room at the inn? Dave cried out to them all
Not at all said the man, We have no time to
stall:
We are sending a message to those who can see
That the secret of life is in sensing the glee
In the moment, in nature, when everythings still
Just a moment like this, here and now, on this hill,
And you just stand and look, smell, taste, touch, pause and hear;
Its the same for a man, and a wolf, and a deer.
Though the end of the planet is possibly near
When youre one with the world there is nothing to fear:
You are part of the dance of the ages above
And all that it takes to partake is the love
Of yourself and your wife and your kids and your dog
And the moon and the stars, and the rain and the fog,
And the land and the air and the sea and the sun,
And the sense of the truth that combines them as One.
So get out of yourself and of being apart
You are part of the science and part of the art
That connects all of us in the head and the heart.
You have put so much work in your trial to survive
Youve forgotten the feeling of being alive,
So let go of yourself, and your sorrow and grief
And shower the ones that you love with belief
That life is too short to regret and delay:
You must live for the moment and live day to day
Like my friends the coyotes, the wolves and the deer
They sense in their hearts that their death is too near
But the joy of the moment transcends all the fear
They can see! They can feel! They can smell! They
can hear!
Theyre alive in a way youve forgotten to be
And theyre happy, connected, united, and free.
So when you awake Christmas morn dont be coy:
Spread the word, spread the warmth, spread the love, spread the
joy!
Say: I love you and Thank you, youre one of a kind,
Say Youre wonderful, special and No, I dont mind.
And then in a glimmer of moonlight theyd gone
And David returned to the house with a yawn
And slept with the thoughts of the words that theyd spoke
But would he remember those words, when he woke ?
(no post tomorrow -- Merry
Christmas everyone -- back Boxing Day)
People will listen
when
they're ready to listen and not before. Probably, once upon a
time,
you weren't ready
to listen to an idea than now seems to you obvious, even urgent. Let
people
come to it in their own time. Nagging or bullying will only alienate
them.
Don't preach. Don't waste time with people who want to argue. They'll
keep
you immobilized forever. Look for people who are already open to
something
new.
When presenting a new
idea, you don't have to have all the answers. It's better to say 'I
don't know' than to fake it. Make people formulate their own
questions.
Don't take on the responsibility of figuring out what their difficulty
is. We each internalize information differently. If you don't
understand
a question, keep insisting they explain it until it's clear. Nine
times
out
of ten they'll supply the answer themselves.
Above all, listen.
Your close attention is sometimes more important than your
articulateness in winning converts. And learning is always a good
thing.
When I've talked to people about the ideas I've presented in this
blog,
I get the sense that maybe 10% really understand and appreciate what
I'm saying. Perhaps another 40% are ready to listen and want to believe, but either my
inarticulateness or their internalization mechanism garbles the
message. After all, saving the world (or, as one recent commenter
'geo'
put it more accurately "changing how humans live so we as a species
can
continue to survive") is not easy or obvious, or we'd all be busy
doing
it. This reading list is for that 40%, in the hope that better writers
than I can convey more clearly and compellingly what we need to do and
why. The remaining 50%, I suspect, are not ready. Five years ago
someone gave me The Spell of the
Sensuous and I gave up after five pages -- I just wasn't
ready.
Here's the list -- 56 books and articles that forever changed my
worldview, and my purpose for living::
What Life was Really Like
Before
Civilization: Revisionist History
Full House, by
the
late Stephen
J. Gould.
The presence of man on Earth was a random occurrence, and after the
next Extinction Event life on the planet is likely to evolve
differently. We are not the Crown of Creation.
The Wealth of Man
by Peter
Jay. The life of pre-historic man was easy, idyllic, and very
pleasant. Hunt big slow game an hour a day, relax and enjoy the
rest.
The
Worst Mistake in the History of the Human Race, (online) essay
by Jared
Diamond Why the adoption of agriculture was 'a catastrophe
from which
we have never recovered'.
Original Affluence,
by Marshall Sahlins.
If you wanted to defend a new society that featured rigid hierarchy,
agonizingly hard work, suffering, frequent starvation and slavery,
wouldn't you try to portray
the alternative life as 'short, nasty and brutish'?
Extinction,
by Michael
Boulter. Our planet's history is one of cycles punctuated by
massive extinctions and new beginnings. Our only choice is whether to
end this one sooner (a century) or later (several millennia).
The Axemaker's
Gift
by Jame
s
Burke
and Robert Ornstein. How innovativeness has been increasingly
corrupted
to concentrate and retain power, instead of making the world
better.
What's Going On
Under our Noses: The Real News
The Unconscious
Civilization, by John Ralston Saul.
How and why we've become helpless slaves of the political and economic
system we built.
Ockham's
Razor, by
Wade Rowland.
What's wrong with our modern values, and where to look for new
ones.
People
Before Profit, by Charles
Derber -- How rampant corporatism ravaged
the vast
majority of people worldwide in the 1800s, and is doing so
again.
State of the
World,
by WorldWatch
Institute, The 7 trends that most threaten eco-collapse:
population
growth, rising temperature, falling water tables, shrinking cropland
per person, collapsing fisheries, shrinking forests, and the
extinction
of plant and animal species.
World Scientists' Warning
(online), by the Union
of Concerned Scientists. "Human beings and the natural world are
on
a collision course. No more than one or a few decades remain
before the chance to avert the threats we now confront will be lost
and
the prospects for humanity immeasurably diminished. A great
change in our stewardship of the Earth and life on it is required if
vast human misery is to be avoided and our global home on this planet
is
not to be irretrievably mutilated."
Dream of the Earth
by Thomas Berry.
"We are in trouble just now because we do not have a good story.
We are in between stories. The old story, the account of how we
fit into it, is no longer effective. Yet we have not learned the
new story."
The Future
of Freedom, by Fareed
Zakaria Why we can't change another
country's culture from outside it.
The New
Rules of the World, by John
Pilger
An accurate, devastating
portrait of the world in 2003.
The
Demon in
the Freezer, by Richard
Preston. How vulnerable we all are to
individual acts of terror, chaos and sabotage.
Against the Grain,
by Richard
Manning. How grain monoculture evolved, and how it's ruining the
Earth.
Population
Projections,
by US
Census Bureau. They're no longer assuring us that US and Global
Population will level out at 300 million and 9 billion. Would you
believe 1 billion and 12 billion by the end of the century, and still
rising?
Global
Warming, by
NOAA.
An online synopsis of US scientists' consensus on the causes and
consequences of global warming.
This Overheating World -
Worried? Us? (online essay) by Bill McKibben. Article
in the UK journal Granta explaining the psychology, and
cynical political expediency, of denial.
Are Cities Changing
Local
and Global Climates?, (online) by NASA.
Studies of urban microclimates and how they contribute to local
climate change and instability.
Restoring Scientific Integrity
(online) by Union of
Concerned Scientists. The Bush regime's distortion of scientific
research to forward its
own political agenda.
Climate Collapse,
by David Stipp
(online article) from Fortune Magazine. The possibility and chilling
implications of
global warming producing sudden drastic climate shifts.
Conservative Myths
on
Global Warming (online) by Blogger
Carpe Datum. A brief but thorough explanation of the science
behind
global warming, and the reasoning behind scientists' connecting it to
human activity and worrying about the risks of resultant
instability
The Empire
Strikes Out,
by Kenny
Ausubel. Corporatism and acquisitiveness run amok are ruining our
world, but nature always bats last.
The Tragedy of the
Commons,
by Garry
Harding. The commons, that which belongs in common to all of us,
is
disappearing -- Why nobody really cares.
Elizabeth
Costello, by JM
Coetzee.
Why we tolerate a holocaust against our
fellow creatures on Earth.
The Machine in Our Heads,
by Glenn
Parton.
How the ecological crisis is rooted in a human psychological
crisis.
About Gaia: What
Nature is Really About
When Elephants
Weep,
by Jeff Masson. Compelling
scientific evidence that animals feel deep emotions.
Mind of the Raven,
by Bernd
Heinrich. Compelling scientific evidence that animals are
intelligent, complex, rational and communicative.
The Sacred
Balance
by David Suzuki. A
passionate explanation of James Lovelock'sGaia Hypothesis, the need to
redesign how we live, and the importance of spending more time in
nature.
The Hidden
Dimension,
by Edward
Hall. We need space and a natural environment to be healthy and
human. When we're deprived of them, we get mentally ill.
The Spell of the
Sensuous,
by David
Abram. How to reconnect with nature, and rediscover wonder.
Radical Analysis, Radical
Solutions (these are the most important readings, but you
probably won't 'buy' their arguments unless you've first read much of
the material above)
Ishmael, The Story of B, and Beyond Civilization by Daniel Quinn.
Also the IshCon
discussion forum. The first two of these three books
are fictionalized stories about human history from a different,
anti-civilization perspective, with penetrating, astounding analysis
and insight. Ishmael is more
popular but I prefer The Story of
B
which recapitulates the entire theses in a series of 'lectures'. The
two critical lectures are online here.
Beyond Civilization is about
what
we should do about all this.
A Language Older Than
Words, by Derrick
Jensen.
A profound and disturbing argument for why moderate answers to our
current predicament won't work.
The
World We
Want, by Mark
Kingwell.
Why we are best served by trusting our
instincts rather than what we are persuaded is moral or
rational.
Toolkit for Change: Knowledge We
Can Use
to Save the World
Freeman Dyson's
Brain
(online interview), in Wired Magazine.
The
twin keys to building a better world are (a) establishing viable
self-sufficient local communities to replace big centralized states
and
governments, and (b) selective more-with-less technologies like
solar/wind energy coops and biotech medicines.
The Developing Ideas
Interview (online) with economist Herman Daly.
An economic and tax program that favours communities and commons
instead of corporations, and a 'contract' to reduce our population and
ecological footprint.
The
Unconquerable World, by Jon
Schell.
Why non-violence and
consensus-building are the only viable way forward.
The Support
Economy, by Shoshana
Zuboff A model for a post-capitalist economy.
Unequal
Protection, by Thom
Hartmann. The case for denying 'personhood'
to corporations.
When
Corporations Rule
the World, by David
Korten.
The need to get corporations out of politics and create localized
economies that
empower communities within a system of global cooperation, overcoming
the
myths about economic growth and the sanctification of greed, and
focusing
instead on overconsumption, poverty, overpopulation, and reining in
untrammelled
corporate power.
Radical
Simplicity, by Jim
Merkel.
How to free yourself from
possessions and wage slavery without sacrifice.
The Tipping
Point, by Malcolm
Gladwell. What makes things change.
Ten Ways to Make a
Difference, by Peter
Singer.
A pragmatic recipe for change.
The Truth About
Stories,
by Thomas
King. The truth about stories is that that's all we are. Want a
new
society? Write a new story.
The Corporation,
by Joel
Bakan. An action plan for undermining corporatism.
Humans in the Wilderness,
by Glenn
Parton. How we might reintroduce humans, well-spaced-out, into a
primarily wilderness Earth.
At Home in
the Universe, by S
tuart
Kauffman. How self-organizing,
self-managing systems work.
EarthDance (entire
book online), by Elisabet
Sahtouris. Eleven steps to cultural metamorphosis (my summary is
here)
eGaia
(entire book
online), by Gary
Alexander. How to achieve of peace,
cooperation and sustainability (replacing war, competition and growth,
the fuels of our current culture) and a future state
vision with vignettes from
individuals' lives in a balanced and harmonious future
world.
I've updated the Dire
ctory
of Active Salon Blogs. Please send
me details on any missing and new Salon Blogs, and errors in the
Directory. I promise to post any updates I receive at
least once a week.
There are now 159 active (updated in the last month, or officially on
vacation but returning) Salon Blogs. Comings & Goings this past
month:
Daniel X. O'Neil, the veteran Salon blogger at
GoogObits
who uniquely chronicles the deceased, has moved to his own site.
The flight from Radio to Typepad seems to have
stopped, at
least for now.
Of the roughly 100 new Salon Blog numbers
assigned this
past
month, about 40 actually made at least one post, and the following 17
appear to be posting regularly. I especially
recommend MallowDrama, Hermit's Notebook, Hoi Polloi and I Don't Know
What Happened, which are off to sensational starts. Welcome, new
Sloggers all.
Total hits this month for Salon Blogs were about 1.1
million, up about 8% for the month, but they were very unevenly
distributed (even more than usual), with 850
thousand of these hits going to the top 11 blogs. For the typical
Slogger, December traffic was about 10% quieter than November, due
probably to the holidays. The median for active Salon Bloggers was
only
about 700 hits per month, about 30 per day.
Inbound blogs totaled about 3250, up about 5%
month-over-month, with the top 11 blogs
accounting for 50% of them. The median for active Salon Bloggers was 7
inbound blogs.
About 42% of active Sloggers are female, up
significantly
from just over 30% three months ago. That's great news, but I don't
know what to make of it.
I'll continue to keep the Directory current, with your help, and will
report at least bi-monthly on comings & goings and stats.
P.S. I've also updated my
Tables of Contents (see top left of my blog). Since Google has, for
some reason, stopped crawling How to Save the World, Google is no
longer a reliable way to find things in my archives. I'm going to test
some other search engines and change my search bar
accordingly.
HELP COMPILE "THE WEB USER'S ESSENTIAL LINKS AND FREE DOWNLOADS" LIST
My Salon Blog colleague Ted Ritzer keeps a list
of Useful
Web Sites (for all web users, not just bloggers) originally
compiled by Kevin Kelly, of Wired,
The Well, and Whole Earth Catalog fame. Kevin no
longer maintains his list, and instead has an intriguing Cool Tools site, but it's only
for the rich -- virtually everything on the site costs money, often a
lot of it. So Ted and I agreed it's time to update the Useful Web
Sites
list, and we need your help. What links and free
downloads should every self-respecting Internet user have on their
desktop?
The list should not
include pay
sites, nor should it include news sites, blogs or other sites that
appear on blogrolls (too many, and too subjective). Nor should it
include highly specialized sites (I have a personal list of favourite
genealogy sites, but I realize that few people would consider these
'essential').
To make the list manageable, I've identified 21 categories for the essential links
(let me know if you think I've missed an entire category). If I get
enough response, I'll publish a list of the Top 3 in
each category and keep it on my sidebar or Spurl it (Spurl lets you keep your
web bookmarks online and share them with others).
The examples shown for each category are my personal favourites and
some of them are eccentric, so they may not make the Top 3 list. Quite
a few of them come from the excellent Jason
Lefkowitz' Quality Software list (thanks to Internet Time for the
link):
If
you're a regular reader of this blog, you probably know that I'm
opposed to unregulated 'free' trade, very worried about the
extraterritoriality of the WTO, NAFTA, Davos and other corporatist
captives, strongly opposed to domestic corporations 'offshoring' jobs,
using influence with the Bush regime and other right-wing governments
to circumvent social and environmental laws and responsibilities, and
a
great believer in taking the pledge to buy local, and in community
self-sufficiency.
At the same time, I'm a strong supporter of the UN and other
multi-lateral NGOs, and I believe that we each have a responsibility
for the well-being of all the people and creatures of this world. Some
readers have said this view is inconsistent, and I wasn't quite sure
how to respond to such charges. Fortunately, Peter Singer, in his
recent book on global ethics, One World: The Ethics of
Globalization,
has come to my rescue. Singer sees no inconsistency between strong
local autonomy, community, and self-sufficient economies on the one
hand, and global responsibility on the other. The book is based on the
Dwight Terry lectures at Yale in 2000, but has been updated to
incorporate reflection on the events of 9/11 and the appalling Bush
social, environmental and economic record.
I'll have more to say next week about Bush's fraudulent and despicable
Earth Day media blitz, and the major media's shameless lack of
critical
evaluation of the utter nonsense that his propaganda machine has been
churning out this week on the environment -- newspeak of Orwellian
proportions. The first part of Singer's book deals with environmental
responsibility, and his prescription for increasing it -- immediate
ratification of Kyoto by the US and other holdout countries, and
introduction of an emissions trading mechanism to make the realization
of Kyoto feasible (subject to the need for some oversight on the
disposition of the proceeds of such trading when it involves
autocratic
governments).
The second part of the book deals with the global economy, and Singer
adroitly tears apart the Economist's (and other neocons') naive
assertion that economic globalization somehow benefits both rich and
poor countries. He then goes on to prescribe a substantial reform of
the WTO and the GATT, which could actually lead to more equitable
distribution of wealth and more efficient production of economic
goods,
while safeguarding human rights, labour and the environment.
Unfortunately, the multi-national corporations and corporatists who
hold sway in the WTO would never tolerate Singer's prescription, since
it would entirely divert the benefits of economic globalization from
their pockets to those of the world's poor.
The third part of the book deals with international law, and Singer
lashes out at Bush for his unconscionable refusal to ratify the
International Court of Justice, and for the UN's continued hesitancy
to
accept a duty (not a right) to intervene in situations of genocide and
other humanitarian crises, even within a single nation. Singer is
sanguine about the limitations and dangers of 'global government', but
supports strengthening the UN to enable it to act as a 'protector of
last resort', and including in its mandate the responsibility to
supervise elections in all
member nations.
The fourth and final part goes back to ethical principles and proposes
that countries must, in this world where national boundaries no longer
have any logistic meaning, set aside national interest and embrace,
once and for all, global interest, impartially. That does not mean
cultural homogenization, but imposes a responsibility for the
reduction
of inequality, both of economic resources and personal rights and
freedoms.
Always the pragmatist, Singer concludes by worrying out loud about how
the responsibility for a global ethic could be managed:
It
is widely believed that a world government would be, at best, an
unchecked bureaucratic behemoth that would make the bureaucracy of the
EU look lean and efficient. At worst, it would become a global
tyranny,
unchecked and unchallengeable. These thoughts have to be taken
seriously. How to prevent global bodies becoming either dangerous
tyrannies or self-aggrandizing bureaucracies, and instead make them
effective and responsive to the people whose lives they affect? It is
a
challenge that should not be beyond the best minds in the fields of
political science and public administration.
I'd like to believe that this was possible, because if it isn't, we're
in serious trouble. We cannot expect national governments to set aside
parochial interests, especially when this entails accepting a
responsibility that would, for the richer nations, inevitably lead to
a
drastic redistribution of wealth to poorer nations and hence a sudden
and sharp reduction in, at least, economic living standards (if not
necessarily well-being). But as John Ralston Saul has so eloquently
argued, larger organizations and institutions, whether public or
private, are almost always, and inherently, less efficient, less
agile,
more resistant to change, more hierarchic, and less transparent than
smaller organizations. So the challenge is to achieve the best of both
worlds, having organizations of global scope and authority and
responsibility, but broken up into sufficiently small, autonomous and
dynamic units that they are sensitive, resilient, responsible and
responsive to the people and communities they serve. We can only hope
that "the best minds in the fields of political science and public
administration", wherever they are, are up to the task.
In an article in this month's
Fast
Company,
Keith Hammonds profiles an unlikely hero of social and environmental
progressives: Ashoka founder Bill Drayton. Drayton, a former Director
at McKinsey and the Environmental Protection Agency, is now a
philanthropist with a difference: Ashoka
provides a 'leg up' to those with vision, creativity, entrepreneurship
and a strong ethical sense, by making them Ashoka 'fellows', who
receive a stipend, funding for project costs, and the legal,
management, intellectual and networking support of the Ashoka team.
From a modest start 25 years ago, the group has grown to over 1500
fellows in 53 countries, including some highly celebrated and
astonishingly creative social entrepreneurs who are household names in
their home countries.
The support team includes representation from McKinsey (management
consultants), Hill & Knowlton (PR) and the International Senior
Lawyers Project (legal counsel). According to the group's website,
"Ashoka Fellows are individuals who share qualities traditionally
associated with business entrepreneurs vision, innovation,
determination, and long-term commitment but are committed to
systemic
social change in Ashoka's areas of interest: learning/youth development, the environment,
health, human
rights, economic
development, and civic
engagement.
Fellows receive up to a three-year financial stipend to allow them to
concentrate fully on their programs, and in addition may apply for
supplemental funding for collaborative projects and are eligible for
training and technical assistance."
Here are a few examples of what Ashoka fellows are doing:
Anna Zuchetti of OACA in Peru has pioneered a
sustainable
development program for environmentally sensitive areas near exploding
cities that is now recognized as a model for Latin America, and has
won
Anna a Schwab Foundation award.
Pisit Charnsnoh in Thailand
has been honoured with a Rolex
Associate Award for his work to preserve that country's coastal
habitats, and in the process save the endangered dugong (sea
cow).
David Green in the US has won a MacArthur Grant for
establishing an enterprise for the manufacture and delivery of health
care technologies for the developing world.
An international
program, the Innovative Learning
Initiative, is leveraging the successes and lessons learned by Ashoka
fellows around the world who are focused on education of the young,
identifying common principles and strategies that have effectively
changed children's lives
What does it take to be an Ashoka Fellow? According to Fast Company's
Fast Take, you need these five attributes:
Is there a new
idea?
If there isn't, the rest doesn't matter. If it's new, is the idea
going
to fly? And will it be big enough to truly change
society?
Is this person
creative? What is the quality of thinking? What is the history
of her creativity? Experiences early in life are the best
indicators.
Is this person
an entrepreneur?
True social innovators need to change a pattern across society. They
are drawn to problems, constantly searching for the next
advance.
What's the
impact?
Will it spread? Most entrepreneurs can easily seed their idea in one
place. It's another thing to come up with a solution that will get
traction elsewhere.
Is there
ethical fiber?
To be effective, leaders have to be on the up and up. They must change
relationships -- and that won't happen if there's no trust.
If you have these attributes, and an interest in projects in one or
more of the six areas of interest noted in bold above, Ashoka may give
you the start you need. And if you're looking for more inspiration,
check out Fast Company's Social Entrepreneur
award winners.
A Ponzi scheme,
named after its early 20th century inventor Carlo Ponzi, is a form of
pyramid scheme. Basically it involves selling a nearly worthless
security to a small group of investors, with the promise of great
returns if they promote the security to more investors, and so on,
ideally, forever. Like any pyramid scheme or chain letter, of course,
it eventually collapses when it runs out of suckers. The first ones in
get rich, and the last ones in (much greater in number) get
shafted.
As we all know, the stock market is focused on the short term, and
fluctuates wildly in response to a single quarter's earnings, external
economic events, even rumour. If you look at it holistically and
long-term, however, it has all the markings of a century-long Ponzi
scheme, the most lucrative, and potentially most devastating, in
history.
Let's take a look at the US S&P 500 as a surrogate for the entire
stock market, the entire market for equity securities of listed public
corporations. The index goes back to 1917, but was revamped in the
1940s and recalibrated so that the index for the average of 1941-43
was
10. It slowly rose to 100 over the next 50 years, and then to 1000
over
the next 12 years.
This broad index earned, in 2003, about $55 per average share of the
component securities, using GAAP (generally accepted accounting
principles). So at its current level of about 1100, it has a P/E
(price-to-earnings) ratio of about 20. That means investors are
willing
to pay $1100 now for a share that will theoretically 'pay back' $55
next year, and hopefully successively more in future years, to justify
the 'present value' of $1100. To think of ir another way, it's like a
bank charging you $55 this year, $65, say, next year, and so on for at
least 50 years, as 'interest' on a loan of $1100. The 5% interest in
the first year isn't very attractive for such a risky 'loan', but
since
future 'interest' will be dependent on (hopefully rising) earnings,
there is the prospect of a very lucrative return eventually.
So the S&P 500, like all equities, is said to 'discount expected
future cash flows'. A general rule of thumb says that the P/E ratio
approximates the annual expected growth in earnings, so that means the
investor in the market is expecting earnings to grow by close to 20%
each year, essentially forever.
How is that possible? Well, it isn't. Earnings grow because (a) prices
increase, (b) costs decrease, and/or (c) volume increases. In a 'free'
market economy, prices are determined (theoretically, now) by
competition -- new competitors will enter the market, and/or existing
competitors will adjust their prices, to the point that their return
on
invested capital is just high enough to justify the investment risk.
That level, in a low-inflation economy where the alternative
'risk-free' investment in GICs and bonds is only 2%, is roughly a
modest 7%, with the extra 5% compensating the investor for the risk
implicit in equities. And, in the long run, volume can't increase --
there's only so much market for anything, and once it's saturated,
earnings should therefore level off at a flat rate.
Let's suppose we've more or less reached that state now. Let's also
set
aside the fact that the $55 earned last year by the average share is
likely considerably inflated -- there are undoubtedly some more
undetected Enron-type exaggerations out there in some of these 500
companies, and GAAP allows capitalization of stock options and other
near-fraudulent practices that significantly overstate 'true'
earnings.
Is the $55 a fair return on investment in these companies? To answer
that question we need to calculate what the investment is. According
to
the S&P, this $55 represents a 17% return on investment. In other
words, the net assets or 'book' value of the average share is $55/17%
or about $325. We already indicated that a reasonable return, given
the
risk, was 7%, which on $325 would be about $22 per share.
Why are stocks earnings $55 per share when in a 'free' market they
should only be earning $22? To answer this we need to look at the three
components that make up ROI (or more correctly, return on equity
-- ROE). These three components are: Margin (profit/sales), Turnover (sales/assets), and Leverage
(assets/equity). Leverage can be inflated by excessive borrowing,
which
companies can get away with in times of low interest, but which
boomerang when interest rates spike. Leverage can also be inflated by
stock buy-backs, where the company essentially uses excess cash flow
to
buy back its own stock and hence increase the value per share of the
remaining stock -- but this is a form of cannibalization, and leads to
the same imbalance between debt and equity. Neither is sustainable.
Turnover can be increased by lowering inventories, factoring and
off-balance-sheet financing, but ultimately tops out -- you need to
have a certain amount of money tied up one way or another in assets to
be able to run an effective business. So you're left with Margin,
which
ultimately is the only explanation for the enormous ROE of $55/share,
when in a free competitive market someone should be willing to accept $22/share.
The truth is that the market, and big corporations, are far from
efficient. Many industries are heavily subsidized by governments to
the
tune of billions of dollars in kickbacks -- er, I mean, support
payments -- per year. Big corporations also work as oligopolies to
prevent smaller companies from entering their markets and charging
more
reasonable prices for their products. We, the consumers, are in fact
paying $55 for goods and services that could be sold for $22 and would
still
provide the corporations with a very reasonable return. If and when
government subsidies end, oligopolies are broken up, and the market
for
goods and services truly becomes free and open, the S&P 500 should
then generate $22/share each year, a 7% ROE, still an attractive
return
in a low-inflation economy.
So we have a number of factors at work, conspiring to drive up stock
prices in the unsustainable illusion that double-digit growth can and
will continue forever, or at least until we're dead and it isn't our
problem anymore. We have big corporations earning exorbitant returns,
two and one half times a reasonable level given the risk, paid for by
the taxpayer and consumer (the same people who then take what's left
of
their meagre paychecks and invest it, with insane trust in the
brokers'
unsustainable recommendations, in the stock market). And we have a P/E
ratio that is already assuming that these wildly inflated, taxpayer
subsidized, price-gouging levels of profit will continue to rise even further, at close to 20% per
year, forever. Voilà,
Ponzi scheme, par
excellence.
Let's do the math. Take the $22 per share that big corporations should
be earning per share in a properly regulated and open market.
Acknowledge that the assumption that these earnings are going to grow
in the future, when markets are saturated, consumers, corporations and
governments are already buckling under grotesque and unprecedented
debt
loads and cannot afford to buy or pay more than they already are.
Discount that annual stream of $22 of earnings for 50 years at a
reasonable 7% discount rate. Know what you get for the fair value of
the S&P 500 with these calculations? About 300.
That is what, when you strip out the growth hype, the subsidies, the
price-gouging, and the unsupportable P/E valuation, the S&P 500
should be trading at. Not 1100.
Eventually the Ponzi scheme will collapse. There may yet be time to
con
yet more foolish investors into believing that it will rise from 1100
to 1500 to 2000 or 5000 or higher, and if investors can be duped into
believing that's what shares are worth, that's what they'll trade at.
This scheme has been running for a century, and made many people
millionnaires. But eventually we, or our children or grandchildren,
will realize that the S&P 500 should be at 300, and since stocks
always trade at what people think
they're worth, that's where the S&P 500 will end up. The millions
left holding the bag will lose most of their life savings, their
pensions, everything.
(Oh, and if you change the assumptions about inflation and interest
rates, the above valuation doesn't change. Future values and discount
rates both go up proportionally, so the inflation-adjusted present
value stays the same.)
Even the brokers can see the writing on the wall. They will now try to
convince you that by wise investing you can 'outperform the market' by
buying low and selling high, even if the market is ultimately doomed
to
do no better than go sideways. This is another great variant on a
Ponzi
scheme. It's the stuff that has hooked the new breed of gambling
addicts called 'day traders'. For every investor whose holdings
'outperform the market' there will be, of course, at least one loser.
But the magic of Ponzi is that it's always the other guy, the next guy, the not smart enough guy,
who will get burned. You'd be better to play slot machines or buy
lottery tickets -- at least the potential payout isn't overstated by
250%.
In addition to the perpetual-growth Ponzi scheme, and the 'outperform
the market' con, brokers also make scads of money from IPOs -- initial
public offerings. As James Surowiecki has elegantly
pointed out,
the IPO is a scam by which an aptly-named 'syndicate' of investment
firms ('underwriters') buy a mass of shares from the company 'going
public', at about half the price per share they know they can flog
them
to gullible investors, many of
whom rely on these very brokers for investment advice.
They then dump their shares on these investors, knowing that the price
will promptly drop back close to the IPO price. The underwriting
brokers get rich, and the unsuspecting customers get burned.
That's the reason Surowiecki and others, most
recently Lawrence Fisher
in yesterday's excellent analysis over at our mother ship Salon.com,
have urged Google, potentially the most lucrative IPO of all time, to
screw the brokers and either sell all the shares directly to the
public
by auction, or, even better, not to go public at all, and save the
delirious investors the grief they will suffer when they find out
Google has no direct line to God, and hence isn't worth a million
dollars a share.
Eventually we, or our descendents, will learn (or have no choice but)
to 'just say no' to dysfunctional stock markets and all the evils they
breed. Until then, we'll continue to be addicted to short-term
thinking, the illusion of perpetual growth, paying too much for
everything we buy, subsidizing public companies with our taxpayer
dollars, downsizing and outsourcing and offshoring as 'productivity
enhancement', and putting up with the atrocious greed, corruption and
devastation of insatiable global corporations that pull the strings of
politicians like puppeteers, all in the name of 'maximizing
shareholder
value'. It's addictive gambling with a staggering cost, it's insane,
and it's fraud.
AVOIDING THE LANDMINES IN ENTREPRENEURIAL BUSINESS
Today, the average North
American entrepreneurial business lasts just four years, the average
sole proprietorship even less. Yet entrepreneurship is not rocket
science; it's nothing more (or less) than making a living for yourself
with your business partners, instead of depending on some indifferent
corporation to provide you with a living wage. Running a business is
certainly no more difficult than raising a family, or landing a job
and
building a career with a big company. The essentials of
entrepreneurship could easily be taught in every school, and there'd
still be plenty of time left for the rest of the school curriculum.
But, perhaps because big corporations and the governments they control
want the 'labour force' to be meek, subservient, fearful and insecure,
most people have come to perceive entrepreneurship as a complex and
difficult art, fraught with danger, unprofitable, emotionally
scarring,
and demanding of enormous courage and energy. "It's certainly not for
everyone", I keep hearing.
Entrepreneurship requires self-knowledge of what you're happy doing,
what
you're especially good at,
how much you're willing to put into your enterprise and what you
expect
to get out of it. Without this self-knowledge, you're likely to be as
miserable in your own business as working for some unappreciative
boss,
and that unhappiness will bear directly on its success. Beyond that,
all you need are common sense, self-confidence, and a modicum of four
key, learnable skills:
creativity (the ability to discover and apply new
ideas),
communication (written and oral),
information processing (the ability to distil,
analyze and interpret it), and
Then it's simply a matter of learning and following the process that
every entrepreneur has learned by trial and error, to set up and
operate your own business successfully, on your own terms, and
actually
have fun doing it.
One of the 15 steps in the process of establishing and running an
enterprise is avoiding the
landmines.
In MBA school they now call this Risk Management. This article
identifies ten of the major landmines for entrepreneurs, using some
real-life examples. I don't believe any of the enterprises described
below is still in business (though some of the entrepreneurs have
moved
on, learned their lesson, and succeeded in other businesses):
Copycat businesses: Thirty years ago I did some
financial consulting for a small start-up cruise
ship operation. They acquired and
completely renovated a ship, which was lovely, got the licenses,
hired the appropriate staff, set up the business systems, and then
waited for the customers to roll in. After all, the competing
operations on the same run were all fully booked. But this operation
was an unknown quantity, and before they realized that just being
similar to a successful and busy business wasn't enough to succeed,
they sailed off into the sunset, empty. Franchisees beware.
Over-estimating the market:
Consultants love to sell you spreadsheets that will 'forecast' your
income and cash flow. An inventor friend of mine used one of these to
persuade himself to produce and sell a new organic nutritional
supplement he had developed. His research showed that the annual sales
of this type of product North America-wide was $X billion. The
spreadsheet encouraged him to plug this number in, along with his
estimate of what share of this market he could capture over three
years. Needless to say, he never sold anywhere close to this amount of
product, because that's not how you go about forecasting sales.
Being too far ahead of or behind the market: A
client of mine bought the North American rights to a new technology
that would extrude a rugged, colour-fast plastic that could be used in
decking, fencing, and other outdoor applications. He spent a fortune
setting up the manufacturing plant. Problem is, he did this in the
1980s, when plastics were distrusted as 'cheap', wood was
cheap, and creosote in pressure-treated lumber was not yet known to be
a carcinogen. Being 10-15 years ahead of the market cost him his life
savings.
Biting off too much:
A company that I was brought in to help liquidate had been doubling
its
sales and employee headcount every nine months. They were providing
turnkey computer networking equipment and installations to mid-size
companies, and had recently moved upscale to large corporations,
school
boards and government departments. As its receivables and inventories
soared, it started paying more money for qualified talent, and its
suppliers and bank both put it on short leash. Finally, despite record
monthly sales, it simply ran out of cash. The owner turned down two
very opportunistic 'investors', who wanted control of the business in
return for working capital, and the bank pulled the plug.
Not listening to the customer, or offering a solution in search
of a problem:
A lot of entrepreneurs are inventors, scientists, artists, artisans,
administrators, teachers or managers. Sales is not their forte, and
they're more comfortable working with ideas, materials, plans or
systems than with those pesky people called customers.
If you're not at home spending a lot of face time with customers,
better partner with someone who is. If you want to see what happens if
you don't, just browse any of the free software sites on the Web and
see how many downloads most of them have. Some of them are quite
intriguing, but because they don't meet a customer need, they'll never
be more than that. Great prescription for a hobby, deadly for a
business.
Not consulting with or listening to the right advisors:
A client of our firm in the early 1990s, a company which had been in
the commercial printing business for 80 years, brought us in for some
technology and corporate finance consulting. As we learned about the
business it became obvious, first, that they could not afford the new
equipment they proposed to buy, and secondly, that their profit
margins
were going through the floor. They had built their reputation on high
quality printing work, but the market was no longer willing to pay for
it. The new equipment would allow them to automate and eliminate some
labour costs (and keep up with newer competitors with no sunk costs),
but the cost of the new equipment would exceed the savings. We advised
the company they needed to find some new markets, new higher-margin
products, and new customers who would pay more for their quality work,
or else drastically cut costs. They were convinced their customers
would stay loyal, and the market for quality printing would rebound.
They didn't, and the company shut its doors two years later.
Blowing the budget:
As most women will tell you (but many men seem unable to fathom),
budgeting is simply a matter of ensuring that the cash going out
doesn't exceed the cash coming in. The problem is, every start up
costs
more -- sometimes two or three times more -- than initially expected.
It takes enormous self-discipline, patience, pacing, and sometimes
financial creativity, to mete out dollars at a rate that will ensure
there is enough cash to launch the business under the worst case scenario. I
know of a dozen businesses that closed before they opened because they
failed to do so, and others that lost control of their business
unwillingly because that was the price for a late cash infusion. 'Risk
Capital' might be more accurately called 'Heartbreak Capital' -- it is
obscenely expensive.
Groupthink:
Back in the 1970s I was appointed Deputy Receiver for a computer and
peripherals distributor. They had been put on 'close watch' by the
bank, and I had to get authorization for, and sign, every cheque.
While
I was there I attended and took notes at management meetings. I was
assailed at each meeting when I presented my factual reports on profit
and cash flow. I was nicknamed The Undertaker for my 'relentless
pessimism', and almost physically ejected when I questioned the
validity of some unsupported fees that had been paid by the much-loved
CFO, who was on leave of absence looking after a very sick relative.
The six-man management team, intact since the start of the company and
each heavily personally invested in the company, used to come out of
their meetings with cheers and high fives, confident, contrary to all
logic, that the company was poised for turnaround and sales 'in the
pipeline' would soon bring a return to happy days. They would feed off each others' boundless
optimism. They just needed to work
harder. Happier
days never came, and the CFO, it turns out, had defrauded the company
to pay for his relative's substantial medical bills.
Litigation:
A small biotech company whose CEO I met at a conference a few years
ago
was bemoaning the huge cost of registering and defending patents. He
said they had been forced to sell off one promising product to a
competitor in order to pay their legal bills to defend their other
intellectual capital. That had slowed them down to the point they now
feared that another competitor would beat them to market, rendering
the
results of the litigation largely moot. Big companies can afford
armies
of expensive lawyers. For small companies, significant litigation can
spell disaster. The competitive advantage of the entrepreneur is
agility -- when products get mired in legal wrangles, it may be better
to cut bait and move on to other ventures than to fight adversaries
with much deeper pockets in court.
Buying the MBA hype:
Graduates of business school are taught how to be middle managers of
large enterprises. Unfortunately, that knowledge often don't translate
well to entrepreneurial businesses. A client of mine brought in a
young, very successful MBA grad (he had his own daily spot on one of
the local radio stations), who had, it appeared, no experience at all
with entrepreneurial business. The company, which was modestly
profitable, bought the young man's well-delivered 'grow or die'
message
and decided to 'go upscale'. They spent a small fortune on
advertising,
and set up a sales office and warehouse in another country.
Unfortunately, the media in which the ads appeared were not the ones
used by the company's customers, and there was not enough money to
properly penetrate the foreign market. The expenses produced almost no
growth and almost sank the company. They salvaged the situation, and
their business, by finding an enterprising competitor in the foreign
country who took over the hemorrhaging 'branch plant', and then
striking a reciprocal marketing alliance with them.
Many entrepreneurs I know feel very lonely, exposed, and helpless. The
big consulting firms aren't interested in them until they grow bigger
or go public. The smaller firms are selling one or two specific
products, and rarely have entrepreneurial skills to share. And these
suppliers are expensive. The government is cheaper, but with a few
notable exceptions they aren't very helpful either. As a result, many
entrepreneurs have formed their own 'support groups', helping each other
to avoid the landmines, and learning from each other's experiences and
failures. Retired entrepreneurs are another good source of advice, and
a quarterly business breakfast with a trusted entrepreneur or advisor
with some experience in the trenches can be an excellent investment.
These breakfasts don't need an agenda -- they're run as an informal
'interview', with the advisor asking pertinent, open-ended questions
and listening and offering counsel and options and ideas. They are a
critical element of what my new business, The Caring Enterprise Coach,
offers.
Another technique entrepreneurs can employ to alert themselves to
potential landmines is establishing an Advisory Board made up of
people
who have well-rounded business experience, knowledge of markets, and
skills the entrepreneur and his partners lack. Such Advisory Boards
are
often reciprocal, offering mutual support and advice in lieu of fees.
I
am constantly surprised how few entrepreneurs use such 'support
groups', relying instead on their own instincts, the counsel of
inexperienced and costly 'professional advisors', and others (bankers,
customers, franchisors, and various 'agencies') who have only a
nominal, and purely financial, interest in the entrepreneur's success.
Some 'support groups' and networks have been set up as money-making
ventures, but these tend to be unwieldy and their members terribly
needy -- ten people looking for advice and new customers for every one
capable of offering useful information or counsel in return. It's best
to create your own.
The problem, of course, is that most entrepreneurs are paradoxically
too busy fighting fires and avoiding landmines, to be able to invest
time finding and networking with support groups and other valuable
advisors who can help them avoid the next round of fires and landmines. But, despite the
failings of the first generation Social Networking tools, such
tools hold enormous promise. Although Shoshana Zuboff coined the term
The Support Economy
to refer to federations of businesses working together to support
their
shared customers, the first true Support Economy may well be
entrepreneurs supporting each other.
Time
for another of life's imponderables. Both in Canada and the US, family
farmers and small business people have, in recent years, consistently
voted conservative, and show every intention of doing so again this
year. This makes absolutely no sense: Most farm states and provinces
are net recipients of government largesse (i.e. they receive in
equalization payments and services more than they pay for, subsidized
by the more urban and more liberal states and provinces). And even
though in the past 20 years conservative governments have spent more
than liberal governments, that money has largely gone to tax cuts for
the very rich and defense spending, creating huge deficits that small
farmers and small business people have to repay in taxes, and receive
almost no benefit from.
I talked to a few local farmers and small business people to try to
find out why they vote
conservative. This small sample may not be representative, but what
they told me was:
They perceive liberal governments to be based in, and
focused on, the big cities. Even in the suburbs this anti-urban
feeling
is strong, and translates into an anti-liberal (rather than
pro-conservative) vote.
They are very proud people, who like
to think they are
independent and don't need government help. So a liberal saying he's
going to provide more assistance for small farmers and small
businesspeople might actually be insulting them rather than wooing
them. To those that have never lived through a depression (or learned
its lessons), government handouts "encourage laziness". Small business
still buys the 'free market' myth, whereas big business knows it's a myth and perpetrate it
strictly as a power lever.
They really have no idea how government works, where
the
money goes, how they benefit from it, or how bigger corporations
benefit much more than they do due to various government subsidies.
The
concept that tax cuts = service cuts, and that big corporations are at
least as inefficient as big government, is lost on these guys. They
don't understand that it's they who have to pay for that inefficiency, in
inflated consumer prices and in taxes for big corporation
handouts.
Quite aside from economics, they are socially conservative, as Lakoff defines the
term. Homosexuality frightens them, liberated women frighten them,
immigrants frighten them, government
frightens them. They are terrified by crime (and, by extension,
'terrorism') and see it as a sign of moral decay, in black and white
terms. They know in their hearts that you can't turn back the clock,
but emotionally they want to, and that nostalgia and fear is a
powerful
weapon that Republicans and Conservatives are using to their
advantage.
Many people vote with their hearts, not with their heads, a lesson
most
liberals still haven't learned.
Yesterday the US House of Representatives passed
a Republican bill
that would give $140 billion in tax breaks to "businesspeople and
farmers". Who benefits? "Companies with foreign corporate profits,
timber companies, oil & gas drillers, movie studios, wine
distributors, manufacturers of bows and arrows, and tobacco farmers".
The rest of us, including small farmers and small businesspeople, will
foot the bill. But I'll bet that if small farmers and small
businesspeople are even aware of the bill, they won't be outraged and
might even be more inclined
to vote Republican because "it's pro-business". And the Democrats,
whose Southern flank supported the bill because of the tobacco
subsidy,
are really in no position to shout foul. In a country with only two
parties both feeding at the same trough, the rich & powerful win
and everyone else loses.
In Canada, which has five parties to choose from, the 'first past the
post' electoral system undoes the benefits of party pluralism. With
the
three small parties all socially liberal, Canadian liberals are forced
to 'vote strategically', which means voting for the Liberal Party
instead of their real choice, the NDP or the Green Party, to prevent
the 30% of Canadian conservatives, who have only one voting choice,
from stealing the election. We'll find out in ten days whether they
did
so or not.
Alas, both the US Republican and the Canadian Conservative parties are
consistently and heavily propped up by small farmers and small
businesspeople. Without that support, these parties would be history.
It doesn't make any sense, but it's the reality that both right-wing
parties are counting on for election success this year. It's a
brilliant con.
This
is the first of five
articles in a series that will be published intermittently this month.
This article summarizes what I believe were the most important ideas
of
2003 in the world of blogs and blogging. The other articles in
the
series will propose the most
important ideas of the year in:
business,
politics & economics,
arts
& science, and
the environment.
BLOGS & BLOGGING -- THE TEN
MOST IMPORTANT IDEAS OF 2003
During the year, the
blogosphere
doubled in size, and began to mature into a true alternative medium
for information and connection. My nominations for the most important
ideas of the year* in blogs & blogging are:
The Internet is a
World of Ends
- Doc Searls and David Weinberger finally explained to bloggers and to
e-business what the Internet is and how it works. As a result,
bloggers
(and blogging tool developers) now realize that there will never be
'standards' for blogs, blog censorship, clear rules on what is and
isn't appropriate in citing others' work on your blog, standard blog
taxonomy and categories, an official definition or list of blogs,
unarguable or untamperable rankings of blog popularity, or controls of
any kind. It's a jungle out here. There are no rules.
The blogosphere, like the Internet, is owned by no one, open to
everyone, and made better by each of us. A cornucopia of unrestricted
and open innovation. Its value flowers at the ends, and, fellow
bloggers, we are the
ends.
Blog popularity is
subject to Shirky's Power Law
- "In systems where many people are free to choose between many
options, a small subset of the whole will always get a
disproportionate
amount of traffic (or attention, or income), by the very act of
choosing". It's the old 80/20 rule. The later you are starting to
blog,
the harder it becomes to find an audience. Not impossible, just
harder.
There are anomalies: new blogging communities and new 'hot topics' can
allow savvy bloggers to quickly galvanize a readership. But if you
want
to be popular in the blogosphere, it's more important to be first than
best.
Blogs have Tipping Points and manifest the Strength of Weak Ties
- Ever noticed how hard it is to get your family and close friends
('strong ties') to read your blog? That's because they see no
incremental value in doing so. But friends of friends, people two or
three degrees removed from your network, do. Weak ties probably got
you
your job, found your life partner, provoked your most innovative
ideas,
and sourced most of your blog's readership. And you can exploit these
weak ties to push a new idea, find new readers, perhaps even save the
world. It's easy: Just Test
the credibility
of and degree of interest in what you're saying by sending messages to
selected mavens (bloggers who incubate new ideas and stick with them
until they catch), A-listers (bloggers who already have a huge
audience),
and connectors (bloggers, like me, who have an audience that crosses
diverse communities of interest); focus on a
few subjects and
address them profoundly and creatively, instead of talking a bit about
everything under the sun; and believe: persevere until your message finds its
audience.
Blog functionality
is a critical component of Social
Networking, and Social Networking will transform blogging
(and also transform the
Internet, the media, the way we communicate, and even the evolution of
business) - Social Networking Applications (recently voted Technology
of the Year by Business 2.0 magazine) will go beyond just allowing you
to publish what's on your mind and browse what's on other people's.
They will allow you to map and manage your networks, the communities
to
which you belong, your strong and weak ties. They will evolve blogging
from clumsy, mostly one-way communication to a rich, two-way seamless
multi-media communications medium that will allow you to identify and connect simply and powerfully
with people you want to know better
(for personal, practical or business reasons). Build deep
relationships. Collaborate on awesome projects. Find the next
president.
Blogs could be the
platform for a proxy for each of us as individuals,
our electronic filing cabinet and electronic identity - A blog
consists of information about you, and knowledge you've accumulated.
What if you expanded it to be a repository for all the information about you and
all the knowledge you've
accumulated, your 'locked' filing cabinet.
You control it, you decide what does and doesn't go into it, and who
can have a temporary key to what parts of it. Then at work, it could
be
your proxy, the repository of knowledge that shows your value to your
employer and the value you've added to the company. And it could be
your resume. At home it could be your medical patient record. Your
bookshelf catalogue and refrigerator/pantry inventory and recipe book.
Your bio for the dating service. Imagine the applications that could
be
built on this knowledge. Your intellectual property, under your
control. Amazing. Scary.
The abandonment of
80-90% of blogs is a positive phenomenon
- Media who just don't 'get it' have pointed to the abandonment of
most
blogs as an indication they're too technologically complex, or have no
broad appeal, no staying power. What this abandonment really
represents
is a large number of people deciding that writing really isn't that
important to them. The focus should instead be on the 10-20% who are
still blogging. That's millions, potentially hundreds of millions of
people regularly honing their writing skills, getting valuable
commentary from readers on their writing and their ideas. Instead of a
wasteland of abandoned effort, the blogosphere (along with perhaps IM)
could actually be the most important
development in written language since the printing press.
As newspaper readership plummets and the next generation opts for oral
communications over written, the timing of this phenomenon could not
be
more significant.
Blogging is
increasingly a platform for achieving mainstream recognition
- Just as the main readers of most business websites are competitors,
not customers, the mainstream media are perusing blogs for new ideas
and trends. So far they haven't really caught on to how the
blogosphere
works, so the process is serendipitous, creating brief fame mainly for
A-listers who provide alternative viewpoints to stories of the day
where no mainstream media pundits are at hand. But the mainstream
media
and bloggers are both learning how to use each other. Some bloggers
have launched books based on their blogs, and some blogging
self-promoters now have columns or spots in regular media. Those who
think there's no money and fame in blogging are too quick to judge
blogs' importance in the information society.
The culture of
blogging is evolving faster than
the technology
- The frustration of bloggers with the tools available to them is
palpable. That's not the tool designers' fault: They operate on a
shoestring and their 'customers' all want something different. They'll
eventually build tools that are both simple and flexible, as both the
technology, and the understanding of its use, mature. In the meantime,
impatient bloggers are working around the impediments, learning about
HTML and CSS themselves. This is World of Ends innovation at work,
producing a proliferation of new blog 'products' and hybrids. Group
blogs are one example of a blog phenomenon that will only last until
more dynamic mechanisms for cross-posting and guest privileging are
developed in next generation blogs. The key is to go with the flow. Be
part of the evolution or be left behind.
Blogs, like diaries,
are a substitute for intimacy
- Bloggers (and perhaps all writers) are a million voices howling in
the dark. There is an inherent loneliness in writing, and the
blogosphere provides an opportunity to make new connections with
little
risk. You don't need to reveal your identity. You can throw ideas out
there that you might not dare voice face-to-face, for fear of being
laughed at, or carted away. You can reveal things to 'strangers' that
you might not be willing to tell those close to you. You can think out
loud. You can test the waters, safely. The only consequence is that
when you meet a fellow blogger or reader face-to-face, or even
voice-to-voice, it can be psychologically jarring. It's almost as if
you've broken the rules.
RSS is blurring the
distinction between blogs and other
media
- RSS, the ability to syndicate your posts and let people subscribe to
them, transforms the metaphor of a blog from a diary to a publication.
That crosses the main divide that separates it from mainstream media.
Although the future of any medium is impossible to predict, I believe
RSS has played a pivotal role in forestalling, and perhaps completely
subverting, the plan of many of the major print media to start
charging
money for their on-line editions. I know for a fact that was in the
cards as recently as a year ago.
What do you think? Have I missed some important ideas?
* Yes, I know some of these
ideas are themselves not new this year. There is nothing new under the
sun. But I would argue that the application and implications of these
ideas were first manifest some time in 2003
This
is the second in a series of articles that will be published
intermittently this month.
This article summarizes what I believe were the most important ideas
of
2003 in the world of politics and
economics. The first article in the
series covered the world of blogs &
blogging, and future articles will cover business, the arts &
sciences, and the environment.
POLITICS & ECONOMICS -- THE TEN MOST
IMPORTANT IDEAS OF 2003
I make no apologies for the
fact
that this list reflects my perspective on the political compass (-8.2,
-8.0). Those with conservative or authoritarian views are welcome to
make their own lists.
Constitutional
liberalism must precede democracy, if the democracy is going to
endure - Fareed Zakaria makes this point in his best-seller The Future of Freedom.
The ill-advised approach of imperialists throughout history, including
the US today in Iraq, of trying to impose democracy before the
institutions that nurture and sustain it have been introduced and
taken
root, is doomed to failure. The future of Iraq is inevitably division,
civil war, and more totalitarianism, and only the Iraqis can, and
will,
decide when they're ready for the bold experiment with democracy, on
their own terms.
The
alternative to 'free' trade is 'fair' trade, not no trade - The work of
economist Herman Daly
shows that the 'market' is efficient at deciding how best to allocate
scarce resources to producers, but incapable of governing the equally
important tasks of ensuring distributive justice in the allocation of
economic products, and the optimal scale of production of those
economic products. Governments, representing the best interests of
their people, must be free to intervene in markets to regulate these
latter two attributes of an optimal trade system.
A non-violent,
global, connected, consensual politic has the power to withhold
consent for waror
tyranny - In his book The Unconquerable World, Jon Schell
cites the success of Ghandi's and King's non-violent
activism, and the peaceful disintegration of the Soviet bloc, to argue
that popular refusal to obey an oppressive government,
irrational law or unwarranted call to arms
can undermine the mightiest of
governments
or tyrants bloodlessly, and bring about needed domestic and
international reforms in politics, law, peace-keeping, and social and
environmental programs and institutions.
Terrorism is a reaction, not an
action - The work of George Lakoff
demonstrates that liberals and conservatives have fundamentally
different worldviews that dictate, among other things, how they
believe
violence and disobedience to authority should be dealt with. The
conservative 'strict father' worldview believes in might-makes-right
authority, strict obedience, and severe punishment for disobedience.
The liberal 'nurturing parent' worldview believes that people are
basically good, that fairness should dictate policy, and that
consensus
and discussion are healthy. Where conservatives see terrorists as
disobedient children who need to be disciplined, liberals see
terrorism
as a symptom of deprivation and desperation, and see the need to treat
the underlying symptoms (poverty and oppression) to solve the
problem.
Our education system
breeds a sense of helplessness, acquiescence, fear, guilt about
poverty, and self-loathing - As the writings of John Taylor
Gatto
reveal, the education system is, despite the valiant and
well-intentioned efforts of teachers, the means by which the vast
majority of people today are subdued, dumbed-down, kept in line, and
reduced to passive consumers instead of active citizens. Without
reform
of the education system, other political, economic and legal reforms
will be ineffective.
The
search for endless productivity improvement is a race to the
bottom - In its study of the success of Wal-Mart, Fast Company
magazine showed how the company's single-minded preoccupation with
ever-lower prices at any cost was driving the North American economy
to
massive offshoring, the sacrifice of quality, and the bankrupting of
some very good companies. The spiral has been called 'the race to the
bottom' and I illustrate it in the diagram above that I call 'The
Wal-Mart Dilemma'. We need to strike a balance between low prices on
the one hand, and the preservation of North American jobs and high
product quality on the other. If we don't, Wal-Mart will decide for
us,
and their choice is clear.
The American
middle class is disappearing - Harvard Law Professor Elizabeth
Warren's new book The Two
Income Trap
shows that massive increases in costs of housing (especially in areas
with prestige schools), health insurance, transportation and education
have opened up a chasm between America's 'haves' and 'have nots', most
notably pushing middle-class parents to the verge of bankruptcy in
huge
numbers. What's worse, the shame and stigma of bankruptcy is
preventing
the afflicted parents from seeking recourse against usurious lenders,
or even talking openly about this growing, life-destroying problem.
The
resultant massive concentration of power and wealth in America (see
chart above) has enormous implications for the country's future.
The next economy
will support consumers holistically to solve their problems, not just
sell them products - In her book The Support Economy, Shoshana Zuboff
argues that
what is needed is a new economic layer, a
're-intermediation', between the producer and consumer, which consists
of 'federations' of businesses and 'advocates'
who work collaboratively to look after the busy consumer's needs
cradle-to-grave and deal with
the multiple suppliers in the product/service delivery process. I
confess I don't share the author's exuberance that such 'support' will
be affordable by any except the rich elite, but so many people I
respect loved this book and its ideas that I felt I had to include
it.
Our fixation with
helplessness distorts our perceptions of risk and leads us to make
dysfunctional decisions - In an article explaining our passion
for SUVs and the dangerous feeling of invincibility they give us, Malcolm
Gladwell
explores the concept of Learned Helplessness -- our perspective
failure
to realize that the risks posed to life and limb by forces outside our
control are dwarfed by the factors we can
control. And it's in the media's and politicians' best interests to
pander to this misperception -- to get us focused on things like
terrorism, Mad Cow and SARS that no one can really do anything about,
distracting us from far greater but less sensational dangers we can,
with money and effort, fix -- things like air and
water pollution, tainted food from corrupt and underregulated meat
packers, drugs in sport and airplane cockpits, drunk drivers, kids
with
guns, corporate frauds, gerrymandering, and our fatally flawed
education and prison systems and treatment of the mentally ill. Things
that destroy hundreds of thousands of lives every year.
US debt threatens global economic
collapse - Even the US-dominated Internation
al Monetary Fund
is now sounding the alarm that the massive and irresponsible debt
built
up in three short years by the Bush regime is the greatest threat to
the global economy, and with it, our jobs and life savings, since the
reckless conditions that precipitated the great depression.
Two weeks ago I reported
on the upcoming June 28 Canadian election, and predicted that there
would be a Liberal minority government, with the NDP holding the
balance of power. Since then, groupthink has taken hold, and the anger
that many Canadians feel about the incompetence of the federal
Liberals
to detect either wasteful spending or the 'sponsorship' fraud by some
government workers, plus the anger of many Ontarians about the new
Provincial Liberal government's reneging on promises to avoid tax
increases, has led another 8% of Canadians to vow not to re-elect
them.
This 8% swing has been predominantly older men
in Ontario, who seem unwilling to believe that the Conservatives are
as
right-wing as Liberal Prime Minister Martin has portrayed them, and
younger people, whose support for the Green Party has significantly
increased.
The province-by-province projections now stand as follows -- 155 of
the 308 seats are needed for a majority: