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Main_bl0gentry_140904_1 09/13/2004 06:52 PM

Dressmann -people

This older story (in Finnish) reminds me of discussion (and - in retrospect - an identity crisis of sorts) I had with a friend some time ago. The following may sound slightly elitist and derogatory. Boo-hoo.

(For the Finnish-impaired, that story is about how people from different countries gathered together, and all the men happened to be wearing the same outfit. Simply because they all had been shopping at Dressmann's. Yes, that multi-national clothes chain.)

Especially in the IT industry you see a lot of these people, which have been dubbed "Dressmann -people". They all wear the same type of attractively priced, yet good-looking clothes: shirt, straight pants; sometimes a jacket. They look clean, efficient, good, businesslike, no-nonsense, though youthful and relaxed. Some of them can even do the walk, or the cool swirl. They all look similar.

Yet... few of them are interesting. Even fewer are truly creative. They are more interested in getting to work early, then working eight hours, then going home to their families. And this is fine and great, because that work has to be done. And I'm all for family and breeding and that sort of stuff.

But it is not really interesting.

Interesting in the sense that changes the world. Creates new, wonderful things. Makes us laugh, or weep, or feel a sense of wonder. Convince us of a cause, or make us hate passionately something. These people... they're ... sensible.

Many people don't have that world-changing ability. Which is probably a good thing; a world where everybody would be strongly a creative individual could not, and would not work.

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