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On-Line Writing Advice from George Orwell







On-Line Writing Advice from George
Orwell

On-Line Writing Advice from George
Orwell
09/13/2004 06:47 PM

When it comes to writing on-line (personal or corporate), I'm very much on the opposite end of the spectrum of the traditional PR and Marketing approaches. They generally involve hype, big words, and lots of flowery language that doesn't actually say anything. When it comes to providing someone a list of simple rules to avoid doing that, I look to the famous George Orwell's excellent essay Politics and the English Language, written in 1946. Much of it is still very,...




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On-Line Writing Advice from George Orwell

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George (Orwell) Bush 02/10/2004 02:41 AM
Paul Krugman: Get Me Rewrite. I'd like to think that the administration's crass efforts to rewrite history will backfire, that the media and the informed public won't let officials get away with this. Have we finally had enough?

George Orwell Bush


George Orwell Bush 09/05/2004 06:48 PM
  • Frank Rich (NY Times): How Kerry Became a Girlie-Man. The flaw in Mr. Kerry is not, as Washington wisdom has it, that he asked for trouble from the Swifties by bringing up Vietnam in the first place. Both his Vietnam service and Vietnam itself are entirely relevant to a campaign set against an unpopular and ineptly executed war in Iraq that was spawned by the executive branch in similarly cloudy circumstances. But having brought Vietnam up against the backdrop of our 2004 war, Mr. Kerry has nothing to say about it except that his service proves he's more manly than Mr. Bush. Well, nearly anyone is more manly than a president who didn't have the guts to visit with the 9/11 commission unaccompanied by a chaperone.

  • Resume Writing Advice


    Resume Writing Advice 04/11/2004 10:19 PM

    The Rockport Institute has a six-part series on how to write a resume. (hat tip to Angie McKaig for the pointer.)

    Their advice is fantastic, and capitalizes on the idea that you should do "active personal marketing" with your resume:

    THE NUMBER ONE PURPOSE OF A RESUME

    The resume is a tool with one specific purpose: to win an interview. If it does what the fantasy resume did, it works. If it doesn't, it isn't an effective resume. A resume is an advertisement, nothing more, nothing less.

    A great resume doesn't just tell them what you have done but makes the same assertion that all good ads do: If you buy this product, you will get these specific, direct benefits. It presents you in the best light. It convinces the employer that you have what it takes to be successful in this new position or career.

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    I would recommend this series of articles to anyone looking for a job change or career change.

    Part two of the series says that resumes are scanned, not read. I'll agree with that point completely. I generally spend less than 15 seconds with each resume that I receive on the first pass. If nothing in the resume grabs my eye, I throw it away. If something catches my eye, I put it in a pile of resumes to follow up on later.

    Parts three and four give a lot of great tips on writing a resume, some of them are especially powerful:

    • To write an effective resume, you have to learn how to write powerful but subtle advertising copy.
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    • A resume should be targeted to your goal, to the ideal next step in your career.
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    Orwell turns in his grave 08/30/2004 03:46 PM
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    Orwell on political language 03/20/2003 08:30 AM
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    Ari's doublespeak does Orwell proud


    Ari's doublespeak does Orwell proud 03/14/2003 01:03 PM
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