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T-Mobile: UK will get Windows Mobile smart phone







T-Mobile: UK will get Windows Mobile
smart phone

T-Mobile: UK will get Windows Mobile
smart phone
09/09/2004 09:12 AM

Smart Digital Assistant on its way




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T-Mobile: UK will get Windows Mobile smart phone

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Quick-'n-Dirty methods to determine
which competing label is better: "Cell
Phone" or "Mobile Phone"?


Quick-'n-Dirty methods to determine
which competing label is better: "Cell
Phone" or "Mobile Phone"?
04/28/2004 11:39 AM

On the SIGIA-L mailing list, Stephanie Berger recently asked: "My cohorts are not sure whether to use "cell phone" or "mobile phone". Any evidence that one is better than the other, or one is used more often than the other?"

This is a good example of the kind of labeling questions information architects face all the time. The answer to these labeling questions will depend on the target audience (a better label for whom?), on business requirements (maybe the business want to promote one term over the other) and on the context in which the label will be used.

I'll discuss the conversation that followed here and afterwards point to some useful tools for if you have a labeling question yourself.

Andres Sulleiro: "Without any empirical data I will go with my own opinion. [...] A quick survey of the phone carriers seems to suggest that "wireless" (as in "wireless phone", "wireless customer") is most common among US carriers, though you see some references to "mobile" as well. T-mobile, a European company, uses "mobile" which is more common in Europe as well as being the name of the carrier."

Method: check what other websites call it.

Jason Cho: "I think "cell" is more widespread in the US as Andrés noted. "Call my mobile" can sound pretentious to Yankee ears. But I would think everyone understands the term "mobile" on a business card."

Method: personal experience.

Peter Van Dijck (and others): "Google for "cell phone" (including quotes): 6,230,000, Google for "mobile phone": 6,360,000. Looks like a tie, assuming your audience is similar. Just pick one and make sure your search engine knows both terms."
Christina Wodtke: "Y ahoo for cell phone : 16,800,000, yahoo for mobile phone: 21,200,000. What does this really tell you? you'd have to know who each engine indexes, how much of the web, etc.. better to use a magic 8 ball. ;-)"

Method: check popularity of the terms on the web.

Peter Van Dijck: "My next step would be to find out what people search for on your site,
or if not available, on the web (assuming that's more or less your audience). Google adwords can help."

Method: Find out what people (preferably your target audience) search for.

Dave: "I like "mobile" for the reason that Christina stated (forward compatibility); USers and non-USers will equally understand it. Also, it is more interoperable w/ most of the vCard based addressbook programs out there. I don't know any that are using "cell" or "cellphone" ... I also like the clear and easy two word approach of "mobile phone" ... I'm always wanting to say "cellphone" where "cell phone" is really the more correct version. "cell" though just doesn't feel like a real word b/c the "cell" doesn't fit a meaning to me. I know what it means if I am forced to think about it, but it really doesn't mean anything to me at all."

Method: personal experience, check what software programs use.

Christina Wodtke: "> As can Ove rture's keyword tool (couldn't find URL straight away).

You also might consider some adaptation of the freelisting technique on a subset of your target. E.G., a write in survey: what portable electronics do you own, then analyze for use of "cell phone" and mobile phone".

Method: freelisting technique.

Eric Reiss: "Having worked closely with several telecommunications companies, including Tellabs (US), Nortel (Canada), ADVA (Germany), and NetTest (Denmark), this discussion is one I've heard before. Europeans generally don't recognize the term "cell phone." North Americans seem to accept both "cell" and "mobile." ATT insists on promoting the term "wireless." In most instances, we've agreed on the word "mobile" since it is understood by the widest audience. Nortel, for instance, used "cell" almost exclusively until the late 90s, but now leans toward "mobile." I think there is a trend here."

Method: ask the subject matter experts.

Pabini Gabriel-Petit: "There's also Wordtracker.
[...]
In this vein, you might try just walking up to people, holding up your cell/mobile phone, and asking them what they call it."

Method: Analyze what people search for.

Method: Find out what labels your users use.

Quick-'n-Dirty methods to determine which competing label is better.

So, as a review, here are some of the methods used to determine which label is better.

1. What do you think?
Method: personal experience/insights.

2. What do your users think?
Method: freelisting technique.
Method: Find out what labels your users use: show them the item you're trying to label and ask them what it is. (You could build an online tool for this).
Method: Find out what people (preferably your target audience) search for / check popularity of the terms on the web. Ove rture's keyword tool. Google adwords. Wordtracker. Google and Yahoo both list how often a term is used on the web (use quotes around your terms!).

3. What do the experts think?
Method: ask the subject matter experts.
Method: check what other websites/software call it.

Gotcha's: be careful when using these techniques. You are looking for a label that works for your audience and your business requirements. Most of these techniques use audiences that may be very different from yours, and most are indicative only (ie: they're not hard science). Use your judgement.


DoCoMo Trials Sony Felica Smart Chip
Mobile Phones


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Local Venture Develops World's 1st
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Now Here's a Mobile Phone 06/10/2004 06:35 AM
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Is the mobile phone the new PC? 06/04/2004 05:35 PM
PC Plus UK Jun 4 2004 9:54PM GMT

You Know You Use Your Mobile Phone Too
Much When...


You Know You Use Your Mobile Phone Too
Much When...
02/11/2004 01:32 PM
According to a new study in Australia, answering mobile phones is more enjoyable than sex for nearly half of all people who took the survey. Is it just me, or are these people probably doing something wrong? Of course, for some, they seem to believe that the mobile phone enhances their sex life: "10 per cent of men think sending risque photos by mobile enhances their love life. Only 5 per cent of women agree." One thing that people do agree on, is that mobile phones seem to make people less courteous. I guess that's what happens when people start having less sex.

Mobile Phone TV?


Mobile Phone TV? 09/10/2004 08:18 PM

Music On The Mobile Phone


Music On The Mobile Phone 05/06/2004 12:55 PM
Understanding the mobile music market these days seems a bit challenging. While the industry is surprised, but thrilled, that kids who won't pay for downloadable music online are shelling out much more money on snippets of songs for downloadable ringtones, it's unclear if that market can last. While the going is good, however, wireless carriers are starting to more actively push for "ringback" tones, which are what people hear when they call you and are waiting for you to pick up the phone (instead of the standard computerized ringing you normally hear through the phone). While, in the past, some have found this confusing (you don't expect to hear music when you call someone, you expect to hear "ring ring"), ringback tones are apparently tremendously successful in places like South Korea. Still, if you want to be even more confused, a new study found that most people have no interest in paying to download music to their phone - no matter how much it costs. It's not that they're against paying, as many would pay for other content on their phone, it's just that they don't want to pay for music. So, the question is whether or not this is consistent with reality? Are these people who say they won't pay for music on their phones not buying ringtones? Or do they somehow consider ringtones (and potentially ringback tones) different than "music," and therefore worth shelling out? Also, a single snapshot may not be useful. People may not want to buy ringtones until they see that all of their friends have done so already. Still, the large number of people who seem very against the idea of paying for music for their mobile phone might be a warning sing that things like ringtones and ringback tones are something of a fad that may not last.

T-Mobile unveils Wi-Fi PDA-phone


T-Mobile unveils Wi-Fi PDA-phone 06/28/2004 11:44 AM
Sports slide out keyboard too

Bridging the PC-mobile phone gap


Bridging the PC-mobile phone gap 05/08/2004 08:09 PM
The Hindu May 8 2004 11:49PM GMT

Control Your PC Through Mobile Phone


Control Your PC Through Mobile Phone 03/29/2005 11:45 PM
SlashPhone Mar 30 2005 4:31AM GMT

I'm looking for a good new mobile phone


I'm looking for a good new mobile phone 12/19/2004 03:21 PM
It's that time again, time to upgrade the mobile phone, and though I've pored over reviews, and talked to sales people at the shops, and read friends' weblogs, I'm still not sure how to proceed. So once again, I'm turning to you dear readers, to hear your thoughts about the latest and greatest in mobile technology. Here are my requirements: - Reasonably decent camera on phone (doesn't have to be 1 MB pictures, but something decent that I can post to Flickr, etc. and have things be recognizable) - GSM so I can use it abroad - Works on T-Mobile - Decent form factor and interface, if possible. I'd rather it weren't a giant phone too large for my pants pocket, or one with some annoying interface like my current Ericsson T68 (which seems to require an inordinate amount of inputs just to add a contact) Any suggestions? Do you love your phone? Or hate it? And why? Thanks so much for your help! Update: I've closed the thread because I've gotten enough recommendations and I've decided on the Nokia 6600. More to follow once I've had time to play with it.
Grok Description matches for T-Mobile: UK will get Windows Mobile smart phone
GrokA matches for T-Mobile: UK will get Windows Mobile smart phone

T-Mobile: UK will get Windows Mobile smart phone

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