Battelle and The First Rule of AdSense
Grok Headline matches for Battelle and The First Rule of AdSense
"Continue reading "Adsense Tips for
Bloggers 8 - Miscellaneous Adsense
Tips""
"Continue reading "Adsense Tips for
Bloggers 8 - Miscellaneous Adsense
Tips""
06/25/2004 10:29 AMBattelle on TimesSelect
Battelle on TimesSelect
06/05/2005 10:46 PMAs a follow up to yesterday's post, John Battelle's got some
interesting perspective on the TimesSelect announcement as well, over
on SearchBlog....
Battelle on Google's S-1
Battelle on Google's S-1
04/30/2004 03:37 AMJohn Battelle's analysis of Google's S-1 filing -- and particularily,
the charming-but-stilted founders' letter -- is fascinating and
insightful:
The letter states, among other things, that 1. We don't need to do
this for the money; 2. We have no plans to run our business to satisfy
Wall Street's need for smooth earnings predictability; 3. We plan to
give no earnings guidance, not at least as it's understood on Wall
St.; 4. Don't ask us to do so, we'll simply decline the request; 5.
We'll do odd things that you won' t understand; 6. We will make big
bets on things that may not work out; 7. We run the company as a
triumvirate, so there will not be clear leadership from one person
like most other companies; 8. We bridge the media and tech industries
(interesting), which are in flux, so we've chosen a two-class stock
structure similar to the NYT, WashPost, and NYT that helps us avoid
being taken over by those forces; 9. We plan using an auction model,
as it feels fairer and we understand auctions from AdWords; 10. Don't
invest in us if this scares you at all, or the price feels too high;
11. Don't even think about asking us to cut expenses with regard to
our employees; 12. We believe in the idea of Don't Be Evil; 13. It's
evil to pay for placement or inclusion (a swipe at Yahoo); 14. We hope
to bridge the digital divide through Gmail type free services and a
foundation with at least 1% of profits and equity to help make the
world a better place; 17. Betting on Google is a bet on Sergey and
Larry (this was said multiple times, making me wonder if there wasn't
some odd future blame being assigned here by the VCs or bankers); 18.
This letter is our way of answering the questions we can't answer in
the coming months due to the IPO quiet period.
LinkCongrats to John Battelle
Congrats to John Battelle
02/07/2005 01:51 AM
On completing the
draft of his book. All 90,000 words of it.
I'm proud to know
John. He's become a catalyst for alot of things - including some
killer parties on the rooftop of "The Industry Standard".
I still remember standing in line at 4:45 on a Friday - so I could
get a good piece of the roof - as the masses flowed in. It was THE
place to do deals and meet people - at the height of the boom.
Now John has his book and his conference - Web 2.0. Watch for him
to start a company this year. It was part of his predictions for
2005.
John Battelle on Searchstreams
John Battelle on Searchstreams
08/14/2004 03:06 PMGreat entry on Battelle's Searchblog about the value of recording the
journey of finding information on the Web.
That's when I remembered As We May Think, Vannevar Bush's
famous essay in The Atlantic. I had read it earlier in my research,
and was struck not by the idea of the Memex, which is well understood,
but by Bush's explication of the problem - that knowledge and learning
has become so complicated, so layered, so inefficient, that it is near
impossible for anyone to be a generalist, in the sense Aristotle was.
Bush's answer to this problem was the Memex, of course, but what I
find interesting is the mechanism by which the Memex is made potent -
the mechanism for capturing the traces of a researcher's discovery
through the Memex's corpus, and storing those traces as intelligence
so the next researcher can learn from them and build upon
them.
LinkI put <a
href="https://www.google.com/adsense/hom
e">Google Adsense</a>
I put <a
href="https://www.google.com/adsense/hom
e">Google Adsense</a>
10/30/2003 08:17 PMI put <a href="https://www.google.com/adsense/home">Google
Adsense</a> on <a href="http://easytopicmaps.com/">Easy
Topic Maps</a> two weeks ago. There have been 1,324 impressions
and 40 clickthroughs (about 3 by myself), which gives an impressive
average clickthrough rate of 3.0% (I'm not <a
href="http://unicast.org/archives/000866.html">supposed</a>
to say...
60 Minutes: Google, Battelle, and
Bollywood
60 Minutes: Google, Battelle, and
Bollywood
01/02/2005 11:06 PMXeni Jardin:
Well -- not all together in the same story, though that might have
been even more interesting.
The CBS television program 60
Minutes featured a lengthy segment on Google this evening which included
astute comment from John
Battelle, who moonlights as BoingBoing's Reuben
Kincaid when he's not writing books,
building empires, and tracking search tech trends here. Snip from the transcript:
"If anybody got a Porsche or a Ferrari right now at Google, they’d
probably be drummed out of the company," observes John Battelle, an
author and entrepreneur who has been following Silicon Valley
companies for 20 years. He says, "Google has a brand image to
maintain. And their image is they’re all about innovation and
they’re all about the Internet, and they’re all about trust.
They’re not about selling out. They’re not about getting rich
quick. So you’ve got a culture like that; I think if anyone were to
buy, you know, a new Mercedes convertible and drive around with the
stereo blaring, and miss work a couple days because they’re rich
now, that would not be acceptable behavior at Google.
"But trust me," he adds. "There’s a Mercedes convertible in every
one of their heads. There is. And it will…come out. Over time, it
will come out."
The show also included a killer piece on Indian film star and
hyperbolic superbeauty
Aishwarya Rai. Snip:
The reason Bollywood films have such universal appeal is because
they’re squeaky-clean. There are no sex scenes, not even kissing.
Every time you think someone’s going to do it, they'll burst into
song instead. "I'd assume that's really a reflection of our society,"
Rai says, when asked to explain the films' modesty. "Of course people
kiss and of course people have a very healthy love life. This is the
land of the Kama Sutra. But nevertheless, in our society you don't
really see people around the street corner kissing or being extremely,
overtly, physically demonstrative publicly. They do it privately but
not publicly."
Link to Google piece with BoingBoing's own John Battelle,
and Link to seg on Aishwarya Rai.
"John Battelle?s predictions for 2005"
"John Battelle?s predictions for 2005"
01/03/2005 10:35 AMJohn Battelle on Google's Froogle
Promotion
John Battelle on Google's Froogle
Promotion
12/18/2003 01:05 PMIf you're interested in the web search world and aren't reading John
Battelle's searchblog, you really should be. John's a smart guy who
knows a ton of people in this area. On the recent addition of Froogle
results to Google search results, John says: ...it is a clear
departure from the conceit - and I use that term neutrally - that
Google has always maintained, which is that the results offered by
their engine are free of human intervention -...
Online video of 60 Minutes Google seg
(with John Battelle)
Online video of 60 Minutes Google seg
(with John Battelle)
01/04/2005 11:55 PMXeni Jardin:
Here's last Sunday's 60 Minutes segment about Google, including
comment from BoingBoing's John Battelle.
Link to video (divx),
and
Link to previous BB post with details. (
thanks, matthowie!)
Webmaster World New Orleans Pubcon -
John Battelle Keynote
Webmaster World New Orleans Pubcon -
John Battelle Keynote
06/22/2005 02:33 AMJohn Battelle visits Applied Minds, a
Willy Wonka-esque nerdvana
John Battelle visits Applied Minds, a
Willy Wonka-esque nerdvana
06/17/2004 06:12 PMJohn describes his mind-blowing tour through Applied Minds, a
Glendale, CA consultancy started by former Disney Imagineers Danny
Hillis and Bran Ferren.
After chit chatting for a few minutes, he took me to a
small room - no wider than my outstretched arms - at the far end of
which stood one of those classic red English phone booths. We stepped
inside - a bit cramped - and Danny lifted the receiver and dictated a
passphrase of some sort. Presto - the rear wall of the booth opened,
and we stepped into - nerdvana.
From a cramped phone booth into massive pure-white-lit space
two-stories high, adorned with all manner of things strange and
beautiful. Over to one side stood the Terminator-like skeleton of a
forty-foot dinosaur, its 15-foot pneumatic legs gleaming and exposed.
Nearly blending into the walls, itself painted movie-set white, was a
tricked out Hummer-like RV refitted as a communications/command center
- complete with built-in kitchen and bedroom. The space was a great
big project lab, with happy geeks combing over various assemblages of
wiring, motors, processors and plans like ants on a summer picnic.
It's Willy Wonka's chocolate factory for geeks.
LinkHotFix Watch: Missing Event rule
generates a missing event when the rule
criteria are matched
HotFix Watch: Missing Event rule
generates a missing event when the rule
criteria are matched
03/06/2004 02:09 AMAdsense Changes?
Adsense Changes?
09/03/2004 05:49 PMI just noticed something about Google Adsense. First, there are
suddenly more "o"'s in "Google." Look ot the right. It used to be
spelled normally.
Second, click on the "Ads by Goooooogle" link and you'll be taken
to a page where:
Google would like to know what you think of these ads.
Please provide your feedback by filling out this form
Did it always do that?
Click here to comment on this entry
Ads for AdSense
Ads for AdSense
02/10/2004 02:46 AMMatt Haughey found this website advertising Google's AdSense programs
with a Flash "Quick Tour". Haughey says it's like using a megaphone to
advertise silence....
Big Changes to AdSense
Big Changes to AdSense
04/09/2004 04:06 PMHow ads are displayed on certain sites will dramatically change the
shape of the program.
AdSense
AdSense
06/21/2004 01:52 PMAdSense Charts
AdSense Charts
01/22/2004 02:12 AMAdSense Charts will generate a free chart for you from your AdSense
reports....
Google AdSense
Google AdSense
02/01/2005 09:42 PMAs some of you that physically visit the site versus pulling the
info from a Aggregator can see we have added Google AdSense ads to the
website. This is to help me cover rising hosting cost, and also to pay
for some of the major improvements to the site design that are being
tested on prototype website. We will be rolling out Geek News Central
Version 2.0 in the near future.
We want to continue to thank each and one of you for having Geek
News Central on your reading list.
I was contacted by Google which saved me having to go through the
approval process and we want to thank Jonas for getting us setup. I
will be playing with the ad placement over the next few weeks.
Todd...
Experimenting With AdSense
Experimenting With AdSense
06/05/2005 10:46 PMJust because I like to try new things out, I threw Google's AdSense
for Feeds on my Atom feed that lots of you are subscribed to. I'll
probably take it off, but if you want to fuss in the meantime, you can
come to this post and flame me in...
AdSense and Borders
AdSense and Borders
04/01/2005 11:48 AMIf you have Google Adsense on your site, here is the best piece of
advice I can give you: don't put borders around your ads. I
had a border around my skyscraper banner on the right here, so it sat
in its own little box.
A friend told me to take the border off. I figured it couldn't
hurt to try it, so I made the border white, so it just fades into the
background. Nothing else was changed. I did it in the middle of the
month, so the first half was with the border, the second half
without.
The result in terms of clickthrough rate?
With border: 1.62%
Without border: 2.76%
That's a seventy percent increase.
What to Do When You are Kicked Out of
Adsense
What to Do When You are Kicked Out of
Adsense
03/24/2005 03:59 PMA long step-by-action-step tutorial on your recourse when booted from
AdSense.
Adsense Revolutionizes the web.
Adsense Revolutionizes the web.
01/16/2004 11:04 AM"...adsense has begun laying the foundation for a new .com boom."
AdSense Tax Withholding
AdSense Tax Withholding
03/28/2005 01:12 PMI have a U.S. corporation with an EIN number registered with Google
AdSense. The most recently reported payment (not yet received) was
reduced by an approximate 25% "Tax Withheld".
AdSense Image Ads
AdSense Image Ads
05/12/2004 08:19 PMGoogle AdSense now provides the option of image ads -- that's right,
big large images and banner ads. What's next, animations? And then
highly-targeted blinking hit-the-monkey ones?...
Betting it all on AdSense
Betting it all on AdSense
07/01/2004 01:38 PM"I run a high volume web site that has been up and going for about a
year and a half now. Until the start of this year I was relying on
donations and my own bank balance to keep the site going. This became
harder as time went on and the site became more popular - until the
day I discovered AdSense."
What is a Healthy AdSense CTR?
What is a Healthy AdSense CTR?
01/22/2004 02:11 AMAdsense Article
Adsense Article
03/14/2005 06:07 PMGoogle's AdSense a bonanza for some Web sites: An article
about AdSense that states numbers, which is rare:
Tales of AdSense riches range from a few hundred dollars a month to
$50,000 or more a year, though high-dollar paydays are rare. They
require a Web site with tons of traffic and the ability to put in
18-hour days working the system. [...]
In his first four months of Web publishing, AdSense brought in
$45,000. Some of his blogs produce $3,000 a month. His best do "four
figures," Calacanis says, though he's reluctant to fill in the exact
numbers. "And that's with zero marketing," he says.
There are some detractors:
"This is a program that rewards people not for creating
the best content, but for how to create sites to attract more
advertising," says Danny Sullivan, editor of Search Engine Watch
online newsletter. "AdSense has nothing to do with search. It
effectively turns the Internet into a billboard for Google's
ads."
I've been happy with the program, and that's all I think I'm
allowed to say about it.
New AdSense FAQ & Policies Changes
New AdSense FAQ & Policies Changes
09/01/2004 07:06 PM"AdSense updated the FAQ & Policies (dated August 25, 2004, but not
actually made live until today, September 1, 2004). Remember, when you
agreed to the terms, you also agreed to comply with the policies, even
when they are changed. But nothing in the policy changes should cause
any sort of alarm this time."
AdSense For Feeds, Say What?
AdSense For Feeds, Say What?
06/05/2005 11:19 PMI was going to investigate Google’s AdSense For
Feeds, because I’m keenly interested in economic models around
self-publishing. But take a second and follow that link, there are a
couple of seriously weird things going on. [Update: Another triumph
for the blogosphere.]...
AdSense Expriments
AdSense Expriments
02/11/2004 04:14 PMI'm experimenting with Google AdSense on my weblog. My plan is to be
selective about where it's used, but first I need to figure out how
smart their targeting really is. So don't be surprised if you see ads
pop up now and then. No, I don't need the money. Heck, I don't expect
to make enough to matter, but I have some ideas that I can probably
use to greatly reduce the annoyance factor for my regular
visitors/readers. It'll...
Google Adsense in RSS: why not?
Google Adsense in RSS: why not?
06/05/2005 10:47 PMLast week Robert McLaws started placing Google Adsense Ads in the
LonghornBlogs RSS Feed. The reaction from the community seemed to be
mostly negative; Dave Winer for instance, wrote: If we wanted to, as
an industry, reject the idea, we could, by asking the people who
create the software to add a feature that strips out all ads. Make
it... (433 words)
What to do when you're kicked out of
Adsense
What to do when you're kicked out of
Adsense
03/29/2005 08:20 PMAdSense for Domains
AdSense for Domains
06/05/2005 11:47 PMGoogle AdSense for
domains: Domain squatters, your AdSense program has arrived.
Apparently it keys off the domain name itself, since there's nothing
else on the page.
AdSense for domains allows domain name registrars and large domain
name holders to unlock the value in their parked page inventory.
AdSense for domains delivers targeted, conceptually related keywords
and advertisements to parked domain name pages by using Google's
semantic technology to "understand" the meaning of each domain name.
I put Google Adsense on
I put Google Adsense on
10/30/2003 09:22 PMI put Google Adsense on Easy Topic Maps two weeks ago. There have been
1,324 impressions and 40 clickthroughs (about 3 by myself), which
gives an impressive average clickthrough rate of 3.0% (I'm not
supposed to say that) and made...
New AdSense Report Columns - CPM, USD
New AdSense Report Columns - CPM, USD
07/13/2004 06:45 AM"Adsense have added two new features to the reports. The first is that
they are now showing CPM. This is great for 'at a glance' reporting."
Google expands AdSense
Google expands AdSense
06/21/2004 09:15 AMJournalism.co.uk Jun 21 2004 1:20PM GMT
Getting Themed AdSense Ads Rather than
Specific KW Ads
Getting Themed AdSense Ads Rather than
Specific KW Ads
12/19/2004 03:07 PMGoogle AdSense: Revnue
Google AdSense: Revnue
03/23/2005 02:35 AM
This entry was brought to you by Google AdSense
Grok Description matches for Battelle and The First Rule of AdSense
GrokA matches for Battelle and The First Rule of AdSense
Battelle and The First Rule of AdSense
