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Study Examines Customer Value in the Antibody Market







Study Examines Customer Value in the
Antibody Market

Study Examines Customer Value in the
Antibody Market
08/18/2004 03:15 AM

According to a recent survey, scientists most frequently purchase pre-made catalog antibodies from Santa Cruz Biotechnology, BD Biosciences (NYSE: BDX), Sigma-Aldrich (NASDAQ 100: SIAL), R&D Systems (NASDAQ: TECH) and Calbiochem. However, since no single company has a sufficiently broad product mix to accommodate all of the research applications for which antibodies are used, scientists routinely purchase antibodies from multiple suppliers. [PRWEB Aug 18, 2004]




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Study Examines Customer Value in the Antibody Market

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The global handset market will slow down, so companies must target new demographics and create innovative marketing strategies for existing users, according to a new study by consultancy Frost & Sullivan.

Although the total number of mobile handsets sold is expected to rise, the average price of each unit is expected to fall as vendors aim at emerging markets. Overall, worldwide revenues are projected to fall by nearly 16 percent by the end of the decade -- from $126.28 billion in 2004 to $106.59 billion in 2010.

The study, which described the current era in the handheld industry as one of "transition," offered suggestions to help handset companies attempt to turn the trend around. One way for the industry to gain revenue is to market newer and more expensive technology to existing handheld users, Frost & Sullivan said. For instance, the "smart phone," which includes a mobile phone, a PDA (personal digital assistant), and a notebook computer all in one, could appeal to current and former users because such a device is easier to carry than several different devices.

Another important move for mobile handheld device companies is to market toward the technology friendly youth market. Young people between the ages of 13 and 25 offer a lucrative revenue stream and the youth market represents demand for a variety of applications such as downloading ringtones, text messaging and interactive gaming. In fact, youths' downloading of ringtones accounts for the majority of the industry's current revenue.

But perhaps more important is another universal characteristic young customers in particular represent -- the demand for similar quality in wireless devices as in the wired Internet and the unwillingness to settle for less, the study said.

The study, which surveyed hundreds of companies, added that the industry should be -- and is -- turning its focus to emerging markets around the world. By moving production facilities to new regions that will soon experience greater wireless penetration the companies will be able to save on production costs and create proximity to the untapped markets.

The study suggested that though revenues are expected to decline, consumer electronics is still shifting more and more toward mobile devices. It hinted that the handheld industry will have a chance to capitalize as long as companies aggressively explore markets and demographics and respond quickly to the customers' need for personalized and integrated wireless equipment.

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