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Real and Apple Battle On







Real and Apple Battle On

Real and Apple Battle On 08/17/2004 01:09 PM

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Real Networks has undercut Apple by slashing their music downloads to 49 cents a song. In comparison to Apple’s 99 cents a song, it is a big drop in price. After Real Networks said a few weeks ago that they have found a way for their songs to be played on Apple’s IPod, Steve Jobs can not be a happy camper right now….




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Real and Apple Battle On

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This vitriol follows the trading of blows last week over Real’s Harmony technology — a crude hack which allows songs purchased from the Real Music Store to be played on an iPod. Apple’s response was predictably angry and swift :
We strongly caution Real and their customers that when we update our iPod software from time to time it is highly likely that Real’s Harmony technology will cease to work with current and future iPods.
It seems obvious to me that Real have lost considerable market share since the success of iTunes Music Store and the iPod, and are playing their last card — portraying itself as the ‘voice of the public’ and ‘champion of free choice’. You could understand this if were actually true — but it’s 100% PR bullshit, and only serves to make them look increasingly desperate. The fact is Apple make far superior software and offer a far superior experience to Real. That is why people are choosing Apple over Real, no other reason. More reading :

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Real and Apple Battle On

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