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Business Blogging Goes Mainstream







Business Blogging Goes Mainstream

Business Blogging Goes Mainstream 08/04/2004 06:17 AM

Business Blogging Goes Mainstream
http://www.reuters.com/newsArticle.jhtml?type=technology News&storyID=5834827

Major technology companies such as Microsoft and IBM are endorsing blogging as a means of enhancing companies' communications channels while at the same time eyeing them as potential profit-boosters. At a recent conference held at the University of California Berkeley's Haas Business School, IBM Almaden Research Center director James Spohrer outlined his company's plans for integrating blogging into its employee communication strategies: "It's about decreasing social space between employees, and increasing the amount of knowledge shared between people." An example might contain some of an individual's educational background and work experience, as well as information on product development strategies that colleagues and customers can access around the clock. This sharing of information could spur feedback on efforts to produce new products and improve business processes, said Spohrer. Meanwhile, some analysts are looking at the marketing potential inherent in blogging. "Blogs are a way to put a human face on the company," because of the continuous interaction and relationships that employees can develop with blog-readers, says Forrester Research analyst Charlene Li. (Reuters 31 Jul 2004) [NewsScan Daily 2 August 2004]




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Business Blogging Goes Mainstream

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'Now there are people like me coming along and trying to figure out how to package it,' Perkins said. 'It's time to take it to the next level.' " [http://www.cnn.com/ ]

This is a reprint of an Associated Press article from last week, but what's interesting is the poll on CNN's site asking if readers have ever used a blog. Assuming that bloggers aren't deliberately skewing the results in an attempt to get BigCos to stay away from blogs (like that could happen now), 55% of the more than 1300 people that answered the poll picked "No and I probably won't."

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