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Yahoo! Local Beta







Yahoo! Local Beta

Yahoo! Local Beta 08/03/2004 12:16 PM

Not to be outdone by all those other beta services on-line, as of this morning you can try the Yahoo! Local Beta. For the longest time, I've used Yahoo! Yellow Pages when I needed to find something in a specific area. But in the last few weeks of playing with the internal beta of Yahoo! Local, I've been pretty happy. In almost all cases it's at least as good as YP, but usually a lot better. The ability to selectively...




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This actually affects my life somewhat - as one of my clients - Tribe.net - is heavily into this. I'm also highly focused on decentralized, social realities and where EXACTLY the rubber hits the road where cyberspace hits meatspace.

So I need to analyze and grok this - by 2PM today.

So here's John Batelle's inside scoop.....

I'm slow to report the news here (the embargo lifted last night at 9 pm) but today Yahoo launched its local search product. I was on an informal "advisory board" for this product, but I have to admit that my focus on the book did not allow me to be very engaged. However I did get to play with it early, and found it pretty damn good.

Chris Sherman of SEW agrees, his write up is here< /a>. He notes the major features, the clean interface, and the elegant "refine" features that let you zero in on lists of search results. He quotes Jeff Weiner on the goal:

"Our mission is to understand intention of user, to help them complete tasks as quickly as possible," said Jeff Weiner, senior vice president, search and marketplace, sharply contrasting Yahoo's approach with Google's mission "to make the world's information universally accessible and useful."

You know what a sucker I am for intent-based media. Net net: I like Yahoo Local, and plan to use it, at least for now.

[John Battelle]


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Yahoo has introduced a new souped-up local directory (what they don't like to think of as yellow pages on steroids) that I think is actually quite useful. If you search for, say, bicycle shops in Boston, it not only lists them, but shows you a map with other services around the shops. It also lets you review the services. And you can search more broadly than just by categories; for example, if your yuppie refrigerator (you ought to be ashamed of yourself, but it's not too late to make up for it) breaks, you can search for "repair Subzero" to...

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One example cited by Google is using the service to find an auto parts store within walking distance. Google Local shows results on an area map, and can limit results to a specific distance from a user's starting point. For frequent local searchers, Google remembers the location in which to look.  Although the service currently only works in the United States and Canada, Google plans to expand its reach in due time. The company also expects to provide a way for businesses to add themselves.


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