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Apple's DLA strategy







Apple's DLA strategy

Apple's DLA strategy 07/26/2004 11:07 PM

Apple just announced a new iTunes mobile version that Motorola will load onto their "mass-market music phones" in the first half of next year. TheFeature's Carlo Longino gives his quick take on the deal:

Plenty of handsets today are capable of playing mp3s, but presumably none do it with the ease and grace -- or inherent coolness -- of Apple's products. It's an interesting move for Apple, which has said in the past the iTunes music store is a loss leader designed to help sell iPods. Presumably, they want to take new Moto phone users and turn them into iPod buyers... That, or this is just the first step towards the much-clamored-for wireless iPod.

Link

[BoingBoing]


Marc's bit.....

See! I told you so!

You think Apple still thinks of themselves as a computer company? I doubt it. They've been milking the Mac and their users for years and they're about to launch their entirely new model - which will be based upon enabling people's digital lifestyles.

Music is just the first step. And creativity.

You'll soon see .Mac and Rendevouz play a big part in Apple's comprehensive solution for the digital convergence. Shared calendars for the family, tied into your vacation albums and home movies. Throw in nutrional guides, pick-up and drop-off schedules and after-school activities - and we'll finally have iCommunity.

Apple is showing the world - right now - that end-user's experiences actually DO count.

That's why the Mac was always the best and why the iPod is the best. They're doing our R&D for us!




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