SEO and Paid Search Campaigns: Share the Data!

Grok Headline matches for SEO and Paid Search Campaigns: Share the Data!

Using Paid Search Engine Advertising for
Better SEO Campaigns

Using Paid Search Engine Advertising for
Better SEO Campaigns 07/19/2004 11:41 AM
Source: ClickZ - This column outlines some useful strategies search engine advertising offers site designers, information architects, usability professionals, and search engine optimizers (SEOs)....

MarketingSherpa Reveals New Research on
Search Engine Marketing Firms and Paid
Search Advertising Agencies

MarketingSherpa Reveals New Research on
Search Engine Marketing Firms and Paid
Search Advertising Agencies 06/22/2005 01:51 AM
MarketingSherpa's latest Buyer's Guides (Buyer’s Guide to Search Engine Optimization Firms and Buyer's Guide to Paid Search Advertising (PPC) Agencies) reveal new research on pricing, staff size, client names and growth of the industry. More information is available at http://SearchMarketing.MarketingSherpa.com. [PRWEB Jun 21, 2005]

Campaigns track voters' personal data.

Campaigns track voters' personal data. 01/22/2004 02:12 AM
Campaigns track voters' personal data. Ever wonder why you get mail and calls from particular political groups, and not others? Turns out the political parties are developing far richer datasets on individuals than the government is. Aristotle International, Inc. (mentioned in the article) is the giant in the field, but there's much smaller ones all over the place (Weave, for instance, helps with environmental activism, and Local Victory is an example on the right). On the one hand, with limited resources, campaigns would say they must do this. On the other hand (as the article points out) it may partially explain why fewer and fewer seem to participate in the electoral process.

Campaigns Use Voter Data to Find
Supporters (Reuters)

Campaigns Use Voter Data to Find
Supporters (Reuters) 01/22/2004 02:12 AM
Reuters - Faced with the possibility of another close election, U.S. political campaigns and advocacy groups are drawing up detailed profiles of the voters who will determine their success at the polls next fall.

Shutting Down Low ROI Search Engine PPC
Campaigns

Shutting Down Low ROI Search Engine PPC
Campaigns 12/01/2002 08:56 AM
You laid your money down, you took your chances, you got burned! When is it time to cut your losses and run?

Data Guard Systems proudly announces
that CellularManager, its popular
Internet based POS for cellular
retailers, will now share data with
Intuit’s QuickBooks(r)
Pro/Premier/Canadian 2003 & 2004.

Data Guard Systems proudly announces
that CellularManager, its popular
Internet based POS for cellular
retailers, will now share data with
Intuit’s QuickBooks(r)
Pro/Premier/Canadian 2003 & 2004. 06/02/2004 02:19 AM
Data Guard Systems, Inc., proudly announces that CellularManager, its popular Internet-based point-of-sale and enterprise management software platform will now share data with Intuit’s QuickBooks(r) software products – including QuickBooks Pro, Premier, and Canadian Editions 2003 and 2004. This new financial module will all current and future subscribers of CellularManager to share critical and essential financial data with QuickBooks, which will allow cellular retailers to better manage their businesses while saving valuable time, effort, and money. [PRWEB Jun 2, 2004]

How Bad Is Paid Search?

How Bad Is Paid Search? 11/18/2003 11:30 AM
For well over a year folks at the FTC have been "concer ned" about the rise of "paid search" results, where results that are paid for are included without any indication to he end-user that these are sponsored results. Search Engine Guide takes a look at a few different search engines and de monstrates just how deceptive this is - as plenty of search engines are almost entirely made up of paid for results without indicating the monetary relationship. Of course, if the paid search results are that bad, you would think people would go elsewhere - and, there's plenty of evidence to suggest they do. Studies show that the majority of folks still use Google - who is very clear on separating paid results from straight search results.

Paid Search Automation

Paid Search Automation 06/22/2004 10:28 AM
Source: iMedia Connection - Can your search engine marketing program survive without… you?...

Paid Search Growth May Slow

Paid Search Growth May Slow 08/09/2004 05:33 AM
A new Internet advertising forecast shows a slowdown in paid search listings in the next five years. Will the projection affect Google's prospects when it goes public?

Paid search spending set to decelerate

Paid search spending set to decelerate 08/09/2004 04:21 AM
ZDNet UK Aug 9 2004 8:35AM GMT

Google's Boondoggle and Paid Search

Google's Boondoggle and Paid Search 08/04/2004 05:20 PM
TheStreet.com Aug 4 2004 8:59PM GMT

Paid Search Market Maturing

Paid Search Market Maturing 02/01/2005 09:41 PM

Yahoo Paid Search, Translated

Yahoo Paid Search, Translated 03/06/2004 02:06 AM
Via the invaluable John Battelle, a pointer to this Search Engine Watch piece on the advent of Paid Search over at Yahoo. It contains some remarkable examples of marketingese, and I thought it would be helpful to provide a translation...

Citysearch Optimizes for Paid Search

Citysearch Optimizes for Paid Search 12/18/2003 07:21 PM
It was the first company to roll out local search, according to Greg Sterling, program director for the Kelsey Group, although both Overture and Google have ...

Britain cracks down on paid search

Britain cracks down on paid search 06/16/2004 09:56 AM
CNET Jun 16 2004 2:02PM GMT

Paid search stretches boundaries

Paid search stretches boundaries 02/13/2003 12:19 PM
The clear winners of the ad boom are Overture and Google, which both host networks that let advertisers bid for placement in search results that then appear on ...

Could paid search engine ads be blocked?

Could paid search engine ads be blocked? 12/17/2003 02:28 PM

Paid Search Battles Get Nasty

Paid Search Battles Get Nasty 06/01/2004 04:14 AM
It seems that paid search is getting a ton of interest these days, with the two big providers being Google and Yahoo. As competitors, though, the battle is starting to get a little nastier. Yahoo recently banned Shopping.com from advertising on their site, because the ads directed users to a page that included Google ads. Eventually, the two companies worked out an agreement to include some Yahoo ads as well. The article points out that this raises some questions about how companies will deal with being blocked from advertising on certain search engines if they do business with the other. To be honest, though, this policy from Yahoo seems shortsighted. It's not as if they don't get money from Shopping.com when people click through the ads - even if they then go on to click through more Google ads. Why should Yahoo care what the person does after they've clicked through the ad - so long as the ad results are relevant? Obviously, they want more advertising dollars (and getting another deal with a company is valuable), but this seems to be a case where the company was doing more to take business away from a competitor than make business better for themselves.

Google Expands Paid Search

Google Expands Paid Search 06/19/2004 06:04 AM
Google is now letting Internet publishers get a cut of advertising sales if they host its search engine on their websites. The new feature is an extension of Google's AdSense service for posting text ads on content sites. By Joanna Glasner.

ThomasB2B Launches Paid Search

ThomasB2B Launches Paid Search 09/14/2004 08:53 PM
Source: ClickZ - ThomasB2B.com is launching its new global online advertising network this week, featuring bid-for-position and pay-per-click pricing for advertisers wishing to reach business-to-business buyers. The Thomas Global Register Directory encompasses approximately 10,000 product categories....

Oneupweb Examines the Relationship
Between Keyword Lengths & Conversion
Rates in Natural Search Engine
Optimization Campaigns

Oneupweb Examines the Relationship
Between Keyword Lengths & Conversion
Rates in Natural Search Engine
Optimization Campaigns 03/22/2005 04:54 PM
Search Engine Optimization & Marketing Firm’s Study Shows that Conversion Rates Drop After Reaching a Four-word Peak - Oneupweb, a leading search engine optimization (SEO) and marketing (SEM) firm, today published a research study investigating the relationship between keyword length and conversion rates. Available on Oneupweb.com, the study discovered several surprises in addition to an overall trend showing that as keyword length increases, so does conversion rate, peaking at four-word phrases. [PRWEB Mar 22, 2005]

Paid search feels growing pains

Paid search feels growing pains 07/08/2004 01:48 PM
As the euphoria fades, the industry may be starting to experience a slowdown. Get ready for the summer doldrums.

New Tool To Pull Out Paid Search Results

New Tool To Pull Out Paid Search Results 11/17/2003 02:06 AM
Now that pop-up and banner ad blocking software is becoming more common, the makers of such products are turning their efforts to other sneaky advertising tricks. InterMute, makers of AdSubtract, are launching a product that will try to remove paid inclusion search results that have been coming under increas ing scrutiny lately. It's a little unclear from the article exactly how the search removal program will work. It might just be designed to work with sites (like Google) where the paid text ads are obvious - but it suggests that it will try to pick them out of other search engines where the paid inclusions are mixed right in with the unpaid. Of course, I wonder how big a market there is for such technology? While the more tech savvy folks may know about paid inclusions, most people don't. Furthermore, they're not intrusive - which is what is most annoying about pop-ups and spam. People are willing to pay to get rid of intrusive advertising, but I'm not sure they're willing to pay to get rid of subtle advertising.

AdSubtract Blocks Paid Search Results

AdSubtract Blocks Paid Search Results 12/08/2003 07:09 PM
While some search engines, such as Google, do a good job of segregating paid advertisements visually and spatially from legitimate search results, other search ...

AdSubtract to snip paid search results

AdSubtract to snip paid search results 12/08/2003 07:10 PM
While some search engines, such as Google, do a good job of segregating paid advertisements visually and spatially from legitimate search results, other search ...

Execs See 'Moderate Threat' From Paid
Search

Execs See 'Moderate Threat' From Paid
Search 08/12/2004 11:04 AM
Source: editorandpublisher.com - Asked to rate the threat posed by sponsored search on a scale of 1-5, with 1 being "no threat" and 5 being an "absolute threat," the 27 newspaper Web site and corporate executives gave an average response...

Search engines rethink paid inclusion

Search engines rethink paid inclusion 06/23/2004 10:05 PM
Ask Jeeves plans to ax the controversial practice of selling Web search listings. Will Yahoo follow suit?

Paid search racks up steep charges

Paid search racks up steep charges 12/22/2003 07:48 PM
Use of pay-per-click services like Overture and Google's AdWords program have exploded this year. And now that individual real estate ...

Microsoft developing its own paid-search
program

Microsoft developing its own paid-search
program 03/17/2005 02:59 AM
Looking to become a player in a lucrative market where rivals Google and Yahoo have been busy for years, Microsoft is developing its own paid-search advertising program.

MSN Introduces New adCenter Paid Search
Solution

MSN Introduces New adCenter Paid Search
Solution 03/17/2005 03:55 AM

Report: Paid search listings soar

Report: Paid search listings soar 12/18/2003 07:21 PM
Paid search advertising is a growing trend in the advertising market, allowing companies to pay for their placement on search engines such as Google and Yahoo.

Microsoft Joins Paid Search Ad Market

Microsoft Joins Paid Search Ad Market 03/17/2005 04:22 AM
Joining the ranks of Google and Yahoo in their efforts to monetize Web searches, Microsoft has announced a new platform for advertisers dubbed MSN adCenter. The first component of the program will be paid listings on the company's MSN Search, which will replace those currently powered by Yahoo in some markets.

Hey, Google: Paid Search Growth May Slow

Hey, Google: Paid Search Growth May Slow 08/08/2004 02:07 PM
AP via ABCNEWS.com Aug 8 2004 4:34PM GMT

Britain Cracks Down on Paid Search
Listings

Britain Cracks Down on Paid Search
Listings 06/16/2004 07:47 PM
"The U.K.'s Advertising Standards Authority (ASA) on Wednesday called on ISP (Internet service provider) Freeserve PLC (now known by the brand name Wanadoo) to make clearer to users which of its Web search results are paid advertisements."

Microsoft steps to the table with paid
search

Microsoft steps to the table with paid
search 03/19/2005 02:51 AM
Microsoft leaped into the paid-search online advertising world Wednesday with the introduction of the beta of MSN adCenter, which will provide advertisers with demographic usage profiles linked to keywords. Analysts say Microsoft will be able to bring much to the still-developing field of paid ad search by leveraging its Passport, Hotmail and other services that require registration.

Briefly: Paid search predictor launched

Briefly: Paid search predictor launched 06/18/2004 11:23 AM
roundup Plus: IBM fires up hosted design apps...Semel donates $25 million to UCLA...SCO embraces more open-source software...HP gets in the eBay picture.

Paid-search shares find favor

Paid-search shares find favor 02/05/2003 12:19 PM
But the industry is in for some twists and turns this year as Google, which provides paid search, is expected to go public and is sure to generate, at the least ...

Microsoft to launch paid search
technology

Microsoft to launch paid search
technology 03/17/2005 03:49 AM
Globe and Mail Mar 17 2005 7:23AM GMT

Publishers Urged to Try Paid Search
(Editor and Publisher)

Publishers Urged to Try Paid Search
(Editor and Publisher) 07/19/2004 06:48 PM
Editor and Publisher - NEW YORK Consulting group Borrell Associates Inc. has done an about-face on its recommendations for newspaper partnerships with paid search offered by companies such as Google and Yahoo! Previously opposing the programs, Borrell now recommends that local media sites "jump on board the paid search bandwagon," according to a memo the Portsmouth, Va.-based group sent to its clients this week.
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SEO and Paid Search Campaigns: Share the Data!

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