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Why frugal is the new Google in Silicon Valley







Why frugal is the new Google in Silicon
Valley

Why frugal is the new Google in Silicon
Valley
07/24/2004 07:35 PM

Sunday Herald Jul 24 2004 11:18PM GMT




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Silicon Valley 100 is a project by Auren Hoffman. I was lucky enough to make it on the list. The idea is to make a list of "connectors" and send them new gadgets and products to test. Newsweek just did a story about this. I think it is almost like an opt-in focus group. The obvious criticism would be these companies are trying to buy "buzz". The difference between this and some buzz creation companies is 1) it's not stealth 2) they don't tell you what to say. I checked with Auren and he says that we can write whatever we want about the products. When I get a product from Silicon Valley 100, I will state this clearly in any blog post that refers to it and will say what I think. I realize that the fact that we probably get to keep most of the products makes it a bit like bribery, but if it's crap, I'm sure most people will throw it away. I would be most interested in products that are still not on the market where our feedback could be incorporated in the product design. Then our feedback could be more constructive...

Anyway, I'd be curious on people's thoughts.

The first product is a brondell high-tech toilet seat. I told Auren, that this is one product that Japan is a world leader in. I blogged this before, but we have over 50% household penetration. The one in my house and in my office even has anti-stinky gas-gate like air filtration.

UPDATE: Just uploaded a 5 min 4.3 MB conversation with Auren Hoffman, the founder of the Silicon Valley 100.

UPDATE 2: Uploaded it to archive.org too. Maybe I should put my media files there instead since archive org does the file conversions for me too...

Comment - TrackBack

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In 1990 we were licensing the UserLand IAC Toolkit to other developers. Our first and only licensee was Claris, an Apple subsidiary run by Bill Campbell, Yogen Dalal and John Zeisler. Their products included MacWrite, MacPaint, Hypercard, maybe Filemaker? Not sure. They were a friendly company, nice guys. I'd meet with them from time to time to talk about how apps would work when they could be connected by a scripting system. I was working on such a system, the software that would become Frontier. (When it's open sourced you'll see that the toolkit is still in there.)

Anyway, Apple decided to compete with our scripting system, and began by creating a clone of our interapplication communication toolkit. They were having a big sales meeting in Hawaii to demo the new stuff, but sadly it wasn't ready. So our friends at Claris demo'd our software, and told everyone it was Apple's.

How inconvenient it would be for our competitors to actually have to implement the software they were going to use to compete with us. Heh. Sorry for the sarcasm. That's big Silicon Valley companies for you. A smaller company might have been embarrased that they didn't come up with the idea themselves and had to use a developer's product and had to lie about it, to their own sales people. Maybe they would even be ashamed.

Reminds me of a Michael O'Donoghue song that Doc Searls posted on his blog on 2/12/03.

I'd like to give the world a hug
And tell it jokes and stuff
Then pull its pants down to its shoes
And chase it through the rough
I'd tie it up with bonds and straps
And check its purse for change
Then leave it out at Moose Grin Hall
With our cousin who's deranged.

Also reminds me of the HL Mencken quote. When someone says it's not about the money, it's about the money.

So of course, when they say Don't Be Evil -- they're being evil.


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