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Pharmaceutical Sales Ethics: New Reforms or Business As Usual?







Pharmaceutical Sales Ethics: New Reforms
or Business As Usual?

Pharmaceutical Sales Ethics: New Reforms
or Business As Usual?
07/23/2004 02:37 AM

The relationship between pharmaceutical sales representatives and their doctor clients is evolving as strict industry guidelines take hold and competition for doctors’ time increases. Medzilla examines why reps who use pricey vacations, entertainment tickets and other questionable tactics to lure doctors’ business are considered outcasts in today’s sales environment. This article also delves into what doctors are looking for and how pharma reps can meet those needs. [PRWEB Jul 23, 2004]




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