Publishers Urged to Try Paid Search (Editor and Publisher)

Grok Headline matches for Publishers Urged to Try Paid Search (Editor and Publisher)

Cleveland Editor Takes Heat for
Publishing Gun List (Editor and
Publisher)

Cleveland Editor Takes Heat for
Publishing Gun List (Editor and
Publisher) 07/30/2004 03:52 PM
Editor and Publisher - NEW YORK Why did a pro-gun group post directions to a local newspaper editor's house on its Web site?

2003 Editor & Publisher year in
review

2003 Editor & Publisher year in
review 12/24/2003 03:40 PM
year-end roundup .. §§…‡ .. a list

editorandpublisher.com/editorandpublisher/headlines/article_dis play.jsp?vnu_content_id=2057239
track this site | 5 links

CareerBuilder Web Traffic, Postings Heat
Up (Editor and Publisher)

CareerBuilder Web Traffic, Postings Heat
Up (Editor and Publisher) 02/18/2004 05:21 PM
Editor and Publisher - BALTIMORE Thanks in part to its new exclusive marketing agreements with AOL and MSN, CareerBuilder.com posted a substantial increase in unique visitors in January, according to an analysis by Goldman Sachs Group Inc.

PBS Adds iPIX, Sells to New Times
(Editor and Publisher)

PBS Adds iPIX, Sells to New Times
(Editor and Publisher) 04/14/2004 05:21 PM
Editor and Publisher - NEW YORK Publishing Business Systems of Barrington, Ill., supplier of integrated enterprise newspaper business software, reached agreement with iPIX Ad Technologies of San Ramon, Calif., allowing advertisers to place enhanced photos online through iPIX AdPlus Prism software, available directly from PBS.

Press Club Keeps Gannon--But Adds Others
to Panel (Editor and Publisher)

Press Club Keeps Gannon--But Adds Others
to Panel (Editor and Publisher) 03/29/2005 07:58 PM
Editor and Publisher - NEW YORK Despite criticism in some media circles, the National Press Club is standing by its decision to feature James Guckert -- a.k.a. Jeff Gannon, the former correspondent/escort -- on an April 8 panel discussion about journalism and blogging called "Who is a Journalist?" But it has added others to the panel.

Tribune Co. Web Sites Restored After
Technical Glitch (Editor and Publisher)

Tribune Co. Web Sites Restored After
Technical Glitch (Editor and Publisher) 05/21/2004 02:23 PM
Editor and Publisher - Published: May 20, 2004 5:30 PM EST, updated May 21 at 10:50 AM EST

Editor and Publisher Wants Answers: Are
Newsrooms Too Liberal? Very Tricky
Question.

Editor and Publisher Wants Answers: Are
Newsrooms Too Liberal? Very Tricky
Question. 06/17/2004 09:05 PM
A major trade journal enters the bias wars looking for answers. It wants to know: how liberal are the nation's newsrooms, really? "Liberal journalist" does not automatically mean that the news has a liberal slant. But if the goal is to gain ground in the bias wars, it's the opposite. Then liberal journalist does mean "news biased toward liberalism"-- automatically so.

Report: Newspaper Sites Will Bring In
$1.52B in 2005 (Editor and
Publisher)

Report: Newspaper Sites Will Bring In
$1.52B in 2005 (Editor and
Publisher) 03/31/2005 07:25 PM
Editor and Publisher - NEW YORK Newspapers' online operations grew to a $1.19 billion industry in 2004, according to a new report from Borrell Associates.

Online Customer Leads Program Offered
(Editor and Publisher)

Online Customer Leads Program Offered
(Editor and Publisher) 08/02/2004 07:04 PM
Editor and Publisher - NEW YORK CoolSavings, an online direct marketing company, announced today the launch of its Lead Generation Network Services to newspaper companies.

Editor & Publisher Wants Answers: Are
Newsrooms Too Liberal? Very Tricky
Question.

Editor & Publisher Wants Answers: Are
Newsrooms Too Liberal? Very Tricky
Question. 06/17/2004 07:22 PM
A major trade journal enters the bias wars looking for answers. It wants to know: how liberal are the nation's newsrooms, really? "Liberal journalist" does not automatically mean that the news has a liberal slant. But if the goal is to gain ground in the bias wars, it's the opposite. Then liberal journalist does mean "news biased toward liberalism"-- automatically so.

Newspapers Hold 8 Spots on Top 20 News
Site List (Editor and Publisher)

Newspapers Hold 8 Spots on Top 20 News
Site List (Editor and Publisher) 04/20/2004 04:57 PM
Editor and Publisher - NEW YORK Eight of the top 20 news Web sites or groups in the U.S. during March were affiliated with newspapers, according to audience statistics from Nielsen//NetRatings.

Blessing or Curse? Top Newspaper Editors
Examine Blogs' Role in the '60 Minutes'
Uproar (Editor and Publisher)

Blessing or Curse? Top Newspaper Editors
Examine Blogs' Role in the '60 Minutes'
Uproar (Editor and Publisher) 09/15/2004 07:39 PM
Editor and Publisher - NEW YORK The current controversy over the validity of documents pushed in large part by bloggers and purporting to prove that President Bush received special treatment in the National Guard shows that partisan Internet pundits are having a growing impact on mainstream press, for better or worse, according to several newspaper editors.

MarketingSherpa Reveals New Research on
Search Engine Marketing Firms and Paid
Search Advertising Agencies

MarketingSherpa Reveals New Research on
Search Engine Marketing Firms and Paid
Search Advertising Agencies 06/22/2005 01:51 AM
MarketingSherpa's latest Buyer's Guides (Buyer’s Guide to Search Engine Optimization Firms and Buyer's Guide to Paid Search Advertising (PPC) Agencies) reveal new research on pricing, staff size, client names and growth of the industry. More information is available at http://SearchMarketing.MarketingSherpa.com. [PRWEB Jun 21, 2005]

Google Offers Search to Small Publishers

Google Offers Search to Small Publishers 06/21/2004 01:17 AM
dmnews.com Jun 21 2004 5:23AM GMT

Publishers Weekly - The Amazoning of
Google? Search Firm Looks for Book
Content

Publishers Weekly - The Amazoning of
Google? Search Firm Looks for Book
Content 10/29/2003 09:10 AM
"The Amazoning of Google? Search Firm Goes the Other Way; Looks for Book Content" .. Google interested in creating a book database .. Google May Jump In On Book Text Search

publishersweekly.reviewsnews.com/index.asp?layout=article&art icleid=CA331934&display=breakingNews&publication=publishersweekly
track this site | 7 links

B2B Publisher Enters Search Ad Market

B2B Publisher Enters Search Ad Market 08/07/2004 11:49 AM
As search advertising goes more vertical, ThomasB2B.com targets its new sponsored listings to the business-to-business market of industrial products.

How Bad Is Paid Search?

How Bad Is Paid Search? 11/18/2003 11:30 AM
For well over a year folks at the FTC have been "concer ned" about the rise of "paid search" results, where results that are paid for are included without any indication to he end-user that these are sponsored results. Search Engine Guide takes a look at a few different search engines and de monstrates just how deceptive this is - as plenty of search engines are almost entirely made up of paid for results without indicating the monetary relationship. Of course, if the paid search results are that bad, you would think people would go elsewhere - and, there's plenty of evidence to suggest they do. Studies show that the majority of folks still use Google - who is very clear on separating paid results from straight search results.

Paid Search Automation

Paid Search Automation 06/22/2004 10:28 AM
Source: iMedia Connection - Can your search engine marketing program survive without… you?...

iData Technologies Adds Search Engine
Optimization Features to Synapse
Publisher CMS

iData Technologies Adds Search Engine
Optimization Features to Synapse
Publisher CMS 04/14/2005 02:12 AM
iData Technologies, the developer of the Synapse Publisher(TM) content management system announced today the launch of Synapse Search(TM), an application with support for a rich set of Search Engine Optimization (SEO-CMS) features which allow non-technical users to create content optimized to be found and ranked well by Internet Search Engines. [PRWEB Apr 14, 2005]

Yahoo Paid Search, Translated

Yahoo Paid Search, Translated 03/06/2004 02:06 AM
Via the invaluable John Battelle, a pointer to this Search Engine Watch piece on the advent of Paid Search over at Yahoo. It contains some remarkable examples of marketingese, and I thought it would be helpful to provide a translation...

Paid Search Market Maturing

Paid Search Market Maturing 02/01/2005 09:41 PM

Paid Search Battles Get Nasty

Paid Search Battles Get Nasty 06/01/2004 04:14 AM
It seems that paid search is getting a ton of interest these days, with the two big providers being Google and Yahoo. As competitors, though, the battle is starting to get a little nastier. Yahoo recently banned Shopping.com from advertising on their site, because the ads directed users to a page that included Google ads. Eventually, the two companies worked out an agreement to include some Yahoo ads as well. The article points out that this raises some questions about how companies will deal with being blocked from advertising on certain search engines if they do business with the other. To be honest, though, this policy from Yahoo seems shortsighted. It's not as if they don't get money from Shopping.com when people click through the ads - even if they then go on to click through more Google ads. Why should Yahoo care what the person does after they've clicked through the ad - so long as the ad results are relevant? Obviously, they want more advertising dollars (and getting another deal with a company is valuable), but this seems to be a case where the company was doing more to take business away from a competitor than make business better for themselves.

Britain cracks down on paid search

Britain cracks down on paid search 06/16/2004 09:56 AM
CNET Jun 16 2004 2:02PM GMT

Google's Boondoggle and Paid Search

Google's Boondoggle and Paid Search 08/04/2004 05:20 PM
TheStreet.com Aug 4 2004 8:59PM GMT

Paid search stretches boundaries

Paid search stretches boundaries 02/13/2003 12:19 PM
The clear winners of the ad boom are Overture and Google, which both host networks that let advertisers bid for placement in search results that then appear on ...

Paid search spending set to decelerate

Paid search spending set to decelerate 08/09/2004 04:21 AM
ZDNet UK Aug 9 2004 8:35AM GMT

Paid Search Growth May Slow

Paid Search Growth May Slow 08/09/2004 05:33 AM
A new Internet advertising forecast shows a slowdown in paid search listings in the next five years. Will the projection affect Google's prospects when it goes public?

Citysearch Optimizes for Paid Search

Citysearch Optimizes for Paid Search 12/18/2003 07:21 PM
It was the first company to roll out local search, according to Greg Sterling, program director for the Kelsey Group, although both Overture and Google have ...

Could paid search engine ads be blocked?

Could paid search engine ads be blocked? 12/17/2003 02:28 PM

ThomasB2B Launches Paid Search

ThomasB2B Launches Paid Search 09/14/2004 08:53 PM
Source: ClickZ - ThomasB2B.com is launching its new global online advertising network this week, featuring bid-for-position and pay-per-click pricing for advertisers wishing to reach business-to-business buyers. The Thomas Global Register Directory encompasses approximately 10,000 product categories....

Google Expands Paid Search

Google Expands Paid Search 06/19/2004 06:04 AM
Google is now letting Internet publishers get a cut of advertising sales if they host its search engine on their websites. The new feature is an extension of Google's AdSense service for posting text ads on content sites. By Joanna Glasner.

Paid-search shares find favor

Paid-search shares find favor 02/05/2003 12:19 PM
But the industry is in for some twists and turns this year as Google, which provides paid search, is expected to go public and is sure to generate, at the least ...

Using Paid Search Engine Advertising for
Better SEO Campaigns

Using Paid Search Engine Advertising for
Better SEO Campaigns 07/19/2004 11:41 AM
Source: ClickZ - This column outlines some useful strategies search engine advertising offers site designers, information architects, usability professionals, and search engine optimizers (SEOs)....

Paid search racks up steep charges

Paid search racks up steep charges 12/22/2003 07:48 PM
Use of pay-per-click services like Overture and Google's AdWords program have exploded this year. And now that individual real estate ...

AdSubtract to snip paid search results

AdSubtract to snip paid search results 12/08/2003 07:10 PM
While some search engines, such as Google, do a good job of segregating paid advertisements visually and spatially from legitimate search results, other search ...

Paid search feels growing pains

Paid search feels growing pains 07/08/2004 01:48 PM
As the euphoria fades, the industry may be starting to experience a slowdown. Get ready for the summer doldrums.

AdSubtract Blocks Paid Search Results

AdSubtract Blocks Paid Search Results 12/08/2003 07:09 PM
While some search engines, such as Google, do a good job of segregating paid advertisements visually and spatially from legitimate search results, other search ...

New Tool To Pull Out Paid Search Results

New Tool To Pull Out Paid Search Results 11/17/2003 02:06 AM
Now that pop-up and banner ad blocking software is becoming more common, the makers of such products are turning their efforts to other sneaky advertising tricks. InterMute, makers of AdSubtract, are launching a product that will try to remove paid inclusion search results that have been coming under increas ing scrutiny lately. It's a little unclear from the article exactly how the search removal program will work. It might just be designed to work with sites (like Google) where the paid text ads are obvious - but it suggests that it will try to pick them out of other search engines where the paid inclusions are mixed right in with the unpaid. Of course, I wonder how big a market there is for such technology? While the more tech savvy folks may know about paid inclusions, most people don't. Furthermore, they're not intrusive - which is what is most annoying about pop-ups and spam. People are willing to pay to get rid of intrusive advertising, but I'm not sure they're willing to pay to get rid of subtle advertising.

Briefly: Paid search predictor launched

Briefly: Paid search predictor launched 06/18/2004 11:23 AM
roundup Plus: IBM fires up hosted design apps...Semel donates $25 million to UCLA...SCO embraces more open-source software...HP gets in the eBay picture.
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Publishers Urged to Try Paid Search (Editor and Publisher)

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