Visible and Relevant: A Paid Inclusion Case Study

Grok Headline matches for Visible and Relevant: A Paid Inclusion Case Study

Paid Inclusion "The Fix Is In"

Paid Inclusion "The Fix Is In" 10/29/2003 01:14 AM
"... out of 20 advertisers and online marketing pros interviewed by BusinessWeek, 10 had experienced firsthand a boost in search-engine rankings when they signed up for paid inclusion."

Defending Paid Inclusion

Defending Paid Inclusion 03/06/2004 02:09 AM
In Yahoo Harms Trust in Search Engine, Dan Gillmor references a WSJ.com article that I cannot read (because I don't want their lame "free" registration) and claims that allowing companies to pay to make sure they're included in Yahoo! Search "makes it impossible for users to know whether companies are paying to be included in the results." Dan, it's called "paid inclusion" and it's been around for quite a while. But you don't live and breathe search like John Battelle...

Will Paid Inclusion Be Banished?

Will Paid Inclusion Be Banished? 07/19/2004 01:23 PM
Source: DMNews.com - Nate Elliott, a Jupiter Research analyst, said paid inclusion still has a bright future because search engines simply cannot refresh their indexes quickly enough to offer the best possible search results. Jupiter expects paid inclusion spending to...

The Paid Inclusion Dinosaur

The Paid Inclusion Dinosaur 06/02/2004 06:35 PM
Source: SearchDay - Why would Yahoo and other search engines do paid inclusion? Money is a big reason -- the ability to earn off what otherwise would be free listings. But paid inclusion involves a gamble that relevancy won't be...

AskJeeves Launches Paid Inclusion

AskJeeves Launches Paid Inclusion 07/10/2002 02:43 PM
Index Express, which has been positioned as an Ask Jeeves service, will match search queries from users "to the highly relevant deep content on an advertisers Web site,"

Going Beyond FTC Paid Inclusion
Disclosure Guidelines

Going Beyond FTC Paid Inclusion
Disclosure Guidelines 06/17/2004 04:33 PM
Source: SearchDay - A look at how Yahoo might go beyond FTC guidelines about paid inclusion as a means of rebuilding faith in the impact of paid inclusion on relevancy and its listings in general....

Paid Inclusion Losing Charm?

Paid Inclusion Losing Charm? 07/05/2004 06:18 AM
Microsoft and Ask Jeeves are dropping paid-inclusion links from their search engines, a move that's winning praise. Yahoo is the last major search engine that champions paid inclusion, but for how much longer? By Chris Ulbrich.

Is Lycos InSite Pro Paid Inclusion Worth
It?

Is Lycos InSite Pro Paid Inclusion Worth
It? 11/08/2002 10:09 AM
Stickysauce Nov 8 2002 8:55AM ET

Search engines rethink paid inclusion

Search engines rethink paid inclusion 06/23/2004 10:05 PM
Ask Jeeves plans to ax the controversial practice of selling Web search listings. Will Yahoo follow suit?

Outlook: Paid Inclusion Needs to Change
its Ways

Outlook: Paid Inclusion Needs to Change
its Ways 12/26/2003 05:25 PM
Internet.com Dec 26 2003 4:10PM ET

Conflict Of Interest Dooms Paid
Inclusion

Conflict Of Interest Dooms Paid
Inclusion 12/26/2003 02:56 PM
The folks over at Jupiter are saying that the business model for paid inclusion search terms needs to change. They point out what everyone here already knows: in using a "pay-per-click" model there's a clear conflict of interest for the search provider. The more clicks they get, the more money they make, and thus, their incentive is to push those results higher in the search, rather than having the most relevant results come up first. Thus, Jupiter suggests that the cloud of suspicion over paid inclusion will hold back the market until they switch to something like a flat rate pricing system (though, even that raises some concerns). Of course, I'm not so sure this is how things will happen. The FTC has been warning search engines that use paid inclusion that they need to stop, and that hasn't done any good. At this point, most surfers have no idea what paid inclusion is, or that their search results might be tainted by links that people are paying for. Thus, as long as the search engines are still making money, most people don't know what's going on and the government doesn't really crack down on the practice, it's unlikely it's going to stop any time soon.

Yahoo! Reawakens the Paid Inclusion
Debate

Yahoo! Reawakens the Paid Inclusion
Debate 06/16/2004 05:58 PM
ClickZ - We'll examine why paid inclusion blew up in Yahoo's face and will likely be constantly cited as a drawback to its search service....

Ask Jeeves to Make Changes to Paid
Inclusion Program

Ask Jeeves to Make Changes to Paid
Inclusion Program 06/29/2004 10:19 AM
AskJeeves drops paid inclusion and Yahoo considers it.

AskJeeves Drops Remaining Paid Inclusion
Program

AskJeeves Drops Remaining Paid Inclusion
Program 06/24/2004 09:30 PM
Source: ClickZ - AskJeeves is retiring its Site Submit paid inclusion program. The move, coming several months after the company dropped its Index Express XML-based inclusion offering, marks a complete withdrawal from the practice of allowing companies to pay for...

Researchers defend study that Microsoft
had paid for

Researchers defend study that Microsoft
had paid for 03/28/2005 08:39 AM
Seattle Times Mar 28 2005 12:24PM GMT

Overture Tops Google in Paid Listings
Study

Overture Tops Google in Paid Listings
Study 10/30/2003 11:58 PM
Search Engine Lowdown Oct 30 2003 11:38PM ET

Study Proves: Brand Lift Associated with
Paid Search Ads

Study Proves: Brand Lift Associated with
Paid Search Ads 07/16/2004 01:16 PM
Source: Search Engine Guide - Kevin Lee has an interesting article over at ClickZ this week that explores the results of a recently released IAB study on the impact of paid search ads on brand awareness....

Overture Tops Google in Paid Listings
Study - October 30, 2003

Overture Tops Google in Paid Listings
Study - October 30, 2003 10/30/2003 07:15 PM
Research, a division of Jupitermedia Corporation, today announced the results of its latest Jupiter Research Constellation ranking - Overture outpaced Google ...

IT Case Study: MNC of 65,000 employees

IT Case Study: MNC of 65,000 employees 06/21/2004 09:15 AM
CNET Asia Jun 21 2004 1:12PM GMT

Bad Web Presence Case Study

Bad Web Presence Case Study 01/09/2004 09:58 PM

Charity Begins at Home. It Can End Online: Here's a fascinating story of incredible Web incompetence. A journalist tried to donate to the Cousteau Society but was thwarted at every turn by an abandoned site, a Flash site invisible to search engines (the link above), and an email delivery issue.

Why did I get no response to my e-mail? "E-mail is routed through France. That one went to the Paris office. The one person who picks up all the e-mail is the Webmaster," she told me. "He's supposed to forward anything in English to me. But he just left for the Red Sea expedition."

Bad design often has financial consequences.

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""A Case Study - Connotea""

""A Case Study - Connotea"" 04/18/2005 11:42 PM

A Midgard Case Study

A Midgard Case Study 12/03/2002 02:35 AM
The open-source CMS, Midgard, is hanging in there. Real PHP weenies (we count ourselves among them) like the fact that that Midgard is highly extensible. But as an interesting ne

Case Study - Building a Business...
Twice!

Case Study - Building a Business...
Twice! 03/13/2003 06:02 PM
WebmasterBase Mar 13 2003 4:43PM ET

Outsourcing Case Study: BAE Systems

Outsourcing Case Study: BAE Systems 12/04/2003 02:26 PM
vnunet.com Dec 4 2003 12:39PM ET

a case study of redesigning
microsoft.com

a case study of redesigning
microsoft.com 07/27/2004 02:56 PM
doug makes a perfect business case for throwing tables out the window

IT as an enabler: Exel Case Study

IT as an enabler: Exel Case Study 06/28/2004 04:50 AM
CNET Asia Jun 28 2004 9:09AM GMT

Case study: Bullring gets wired

Case study: Bullring gets wired 10/31/2003 06:05 AM
Personal Computer World Oct 31 2003 4:44AM ET

Update on my case study quest

Update on my case study quest 12/19/2004 03:37 PM
Just a quick update on my quest for PHP case studies. Ever since I posted my blog entry, I've received well in excess of fifty proposals, ranging from small companies to very large organizations. That's just great--I'll be starting to work on these in the new year and they will ...

Case study: NHS costs take a hammering

Case study: NHS costs take a hammering 04/22/2004 01:30 PM
Personal Computer World Apr 22 2004 5:43PM GMT

CRM Hot Topic: Case study - Newham

CRM Hot Topic: Case study - Newham 02/12/2004 04:08 AM
PublicTechnology.net Feb 12 2004 8:06AM GMT

Zend: DotGeek.org PHP 5 Case Study

Zend: DotGeek.org PHP 5 Case Study 05/21/2004 11:20 AM
With more details on their PHP 5 hosting and a Zend article to talk all about it, DotGeek.org has this case study posted on Zend.com.

"A case study in Right Wing thought
patterns"

"A case study in Right Wing thought
patterns" 06/17/2004 11:32 AM

Buying Brand Keywords: A Case Study

Buying Brand Keywords: A Case Study 07/30/2004 05:29 PM
Source: ClickZ - Every case is different. But in nearly every scenario I've looked at, it makes financial sense for the brand owner to buy his own brand....

Case Study - How To Expand... Without
Offices or Staff!

Case Study - How To Expand... Without
Offices or Staff! 10/31/2002 06:32 PM
WebmasterBase Oct 31 2002 5:52PM ET

Master Email Marketing Case Study

Master Email Marketing Case Study 09/18/2004 03:27 AM
Rob Thrasher, co-founder of New Millennium Minds and ActivSoftware, Inc, today published, “The Master Email Marketing Case Study.” [PRWEB Sep 18, 2004]

Outsourcing Case Study: Rolls-Royce

Outsourcing Case Study: Rolls-Royce 12/04/2003 02:26 PM
vnunet.com Dec 4 2003 12:39PM ET

Case Study on Mozilla and Open Source

Case Study on Mozilla and Open Source 09/23/2004 01:09 PM

RsyncX 2.0 Webcast, case study planned

RsyncX 2.0 Webcast, case study planned 04/14/2004 10:28 AM
The MacOSXLabs.org group will be presenting an "RsyncX 2.0" Webcast on Tuesday, April 20 at 1:00 p.m...

Linux helps medical research: a case
study

Linux helps medical research: a case
study 12/29/2004 11:38 AM

Grok Description matches for Visible and Relevant: A Paid Inclusion Case Study
GrokA matches for Visible and Relevant: A Paid Inclusion Case Study

Visible and Relevant: A Paid Inclusion Case Study

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