Zits a-Poppin'

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"Belg aan het hoofd van Heineken"

"Belg aan het hoofd van Heineken" 04/13/2005 08:20 AM

Golf GTI commercial and Elsewhere

Golf GTI commercial and Elsewhere 03/14/2005 04:25 PM

When I first watched the cool new VW Golf GTI commercial featuring an updated Gene Kelly poppin' and lockin', I guess I wasn't paying that much attention to it.

Then the other day a friend IMed me and asked, "hey have you seen this Golf GTI commercial with that guy from the crazy Kollaboration video?"

"It's the same guy? I know that guy!" I watched the video again and sure enough, Gene Kelly was dancing with the unmistakable style of Elsewhere, aka David Bernal. After a quick search, I found a message board post from Elsewhere himself that it was indeed him in the commerical:

yup that was me along with Crumbs and another popper named Jay Walker.

I emailed David to ask him about the experience and he graciously took the time to answer a few questions.

Jason: How did you get the Golf GTI gig? Audition or had someone seen your stuff and specifically wanted you for it?

David: They specifically wanted to use me for it. I had done a Heineken Commercial several months prior and the special effects people for that commercial were going to do the effects for this VW commercial. I got an email asking me if I could dance in the rain with a prosthetic mask on and several weeks later I was in London doing just that.

jkottke: That scene from Singin' in the Rain is one of the most famous in film, and certainly the most famous dance number in film. What was it like to be a part of an attempt to recreate and update it?

David: It was an honor and a privilege being one of the dancers in this commercial. Gene Kelly was a great dancer, singer and actor which is a lot more than I have to offer. It's extremely flattering having a commercial that essentially implies that my moves are an updated version of Gene's dance skills.

jkottke: Some folks have complained about the crassness of using a dead guy's likeness to sell automobiles. As one of the actors playing the deceased, do you have any thoughts on that?

David: Yeah it's kind of weird, but imo it kind of comes with the territory when you're a legend. I don't know if Gene would be too hot about the whole thing but obviously the Gene Kelly Estate approved it, so it's apparently not that crass to them.

jkottke: I've read that you often freestyle when you dance, making it up as you go along, but that you also have little micro-routines that you rely on as you do. In shooting the commercial, how much of the choreography was scripted and how much did you get to ad lib? How much did you need to change your style much based on specific shots from the original film or Gene's style?

David:It was different for each shot. For example with the close-ups they would say just do a bunch of wavy stuff, so I would simply freestyle with some waves. Most of the full body shots were more routine based. They would specifically want me to do a list of moves, but to connect everything I would naturally freestyle.

I didn't have to change my dancing stylistically at all. They wanted me to dance the way that I dance. In fact they had us watch the original Singing in the Rain scene so many times that I started unconsciously moving a bit like Gene Kelly. The director at one point even told me that I was moving too much like Gene and I needed to move more like me.

If anything the parameters and conditions of the shoot inadvertently changed my style. The sound stage was cold and we had to dance under artificial rain for hours. To avoid freezing we wore wet suits under our already thick, tight costumes. This restricted my movement a lot. My shoes were quite uncomfortable and fake flooring we danced on was soft and spongy. I had to keep my head up and smile constantly which was very unnatural for me. Yet the biggest difficulty for me was the rigid time restraints. Since it was a commercial we had to do a lot within a small amount of time. This forced me to speed up my style more than I usually do.

jkottke: Thanks, David.

You can see more of David's stuff on the Detours Video site, by purchasing some DVDs, or by doing a search for "david elsewhere".

New Lyra Report Examines Acquisition
Fever in Commercial Printer Market: Lyra
Research Studies How Digital Imaging is
Transforming the Commercial Printing
Landscape

New Lyra Report Examines Acquisition
Fever in Commercial Printer Market: Lyra
Research Studies How Digital Imaging is
Transforming the Commercial Printing
Landscape 06/06/2005 12:14 AM
Lyra Research’s new report, "Commercial Printing: An Overview of Production and Wide-Format," is essential reading for vendors in the commercial printing market. The report focuses on key trends in commercial printing, including sharp increases in sales of eco-solvent or mild solvent wide-format printers, declining prices for wide-format devices, and inexpensive Chinese wide-format printer products entering the European and U.S. markets. On the narrow-format side, acquisitions by key players have taken center stage. [PRWEB May 18, 2005]

the best commercial ever

the best commercial ever 05/31/2004 08:39 AM
Vanilla Coke Commercial

myenjoyzone.com/vanillacoke/tvc.htm
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Commercial Symbol?

Commercial Symbol? 04/21/2004 07:40 PM
I heard there was a symbol to tag a hotspot as commercial, is that true? and if so where what does it look like and where can I geat a list of all the symbols. I've looked all over this site and haven't found but 3.

Why free for commercial use?

Why free for commercial use? 06/27/2004 07:38 PM

When writing my last entry, I remembered a question that some people ask me. Why choose the Creative Commons license that allows people to use content free for commercial use? I think people have some sort of instinctive reaction toward the notion that someone could "exploit" their work to make money. One question to ask is, will you make less money because of it or more? They have to give you attribution so more people will know about you and your work. I would rather have people copy and quote my blog without worrying about asking for permission. I would love to appear in commercial magazines, books, websites and newspapers. Yes, fair use allows these people to quote me without asking permission, but fair use must be defended in court and some countries don't even have fair use. As a practical matter, fair use really only gets you the right to hire a lawyer. The CC license allows people to use stuff from my blog without fear because they know my intention and it is clear legally as well.

The next question is, then why not make it completely free? A good way to understand this is to look at the differences between the GNU Free Document License that Wikipedia uses and the by-sa (attribution share-alike) Creative Commons license Wikitravel uses. There is some overlap and lots of nuances, but generally speaking the GNU license is more about creating an ever growing body of work which must remain free and allows commercial reprinting with limitations basically in order to allow people to charge for reprinting the document. The Wikipedia copyright page says:

Wikipedia

The goal of Wikipedia is to create an information source in an encyclopedia format that is freely available. The license we use grants free access to our content in the same sense as free software is licensed freely. This principle is known as copyleft. That is to say, Wikipedia content can be copied, modified, and redistributed so long as the new version grants the same freedoms to others and acknowledges the authors of the Wikipedia article used (a direct link back to the article satisfies our author credit requirement). Wikipedia articles therefore will remain free forever and can be used by anybody subject to certain restrictions, most of which serve to ensure that freedom.

Wikitravel has a page on why they didn't choose the GNU Free Document License.

Wikitravel

The GFDL was developed to support making Free Content versions of software manuals, textbooks, and other large references. Its requirements for what you have to distribute with a document under the GFDL -- such a copy of the GFDL and a changelog, as well as "transparent" (i.e. source) versions if you distribute over 100 copies -- aren't really all that onerous for large volumes of text.

But for Wikitravel, we really want to have each article redistributable on its own. Wikitravel articles can be as small as 1-2 printed pages. For such small documents, it just doesn't make sense to require people to pass out another 10 pages of legalese text, as well as floppy disks or CDs full of Wiki markup.

Consider these small "publishers" who would distribute stacks of photocopied printouts of Wikitravel articles:

• Local tourist offices
• Hotels or guesthouses
• Helpful travellers
• Teachers
• Exchange student programs
• Wedding or event planners

Burdening these publishers with restrictions meant for software documentation or textbooks would mean that they'd either ignore our license -- a bad precedent to set -- or, more likely, just not use our work.

We make our content Free so we can collaborate on this wiki, but also because we want it to be seen and used. We can't serve travellers with useful information if they can't get to that information in the first place.

A lightweight alternative

The license we've chosen, the Creative Commons Attribution-ShareAlike 1.0, is much easier and more lightweight. We think that using the Attribution-ShareAlike 1.0 license (by-sa) meets our goal of having copyleft protection on Wikitravel content, without putting an excessive burden on small publishers. All that needs to be included are copyright notices and the URL of the license; this can be done in a short paragraph at the end of the article.

The big downside of not using the GFDL is that GFDL content -- like Wikipedia articles -- cannot be included in Wikitravel articles. This is a restriction of the GFDL -- you're not allowed to change the license for the content, unless you're the original copyright holder. This is kind of a pain for contributors, but we figured it was better to make it easy for users and distributors to comply with our license.

Creative Commons is planning to issue a new revision of their suite of licenses some time in the winter of 2003-2004. Compatibility with other Free licenses is "a top priority", and we can expect that some time after that version change, articles created on Wikitravel can be distributed under the GFDL. So, even though we can't include GFDL work into Wikitravel, other Free Content authors can include Wikitravel content into their work.

In Wikipedia's case, the main use case is having it available online and I think for that the GFDL works best. In the case of Wikitravel where they would like to see their work expand into the physical world in small bits, I think the CC by-sa works well. I think they both picked the right licenses.

They point out one of the biggest problems with many of these copyleft licenses. They usually require the creator of a derivative work or the distributor to use the same license and even if the work can be tampered with, the license can not. This makes it hard if not impossible to mix with other licenses. The "share-alike" attribute in the CC license the Wikitravel uses serves this function and is similar to GPL and GFDL licenses in this regard. This is important in keeping the "spirit" of the original intent going and in the case of Wikipedia and Wikitravel which are group efforts, this is quite important. In my case, I would rather allow people who use my works to have maximum freedom so I have not included "share-alike" to my license. This allows people to mix my content with other types of licenses.

FC Now: Graffiti Goes Commercial

FC Now: Graffiti Goes Commercial 09/15/2004 11:25 AM
The New York Post reports that McDonald's has enlisted the legendary graffiti team Tats Cru to develop wall murals designed to appeal to urban Latino...

to fly Zero G in a commercial flight

to fly Zero G in a commercial flight 09/17/2004 12:58 AM

boingboing.net/2004/09/15/_xeni_flies_zero_g_1.html
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SFR launches commercial 3G

SFR launches commercial 3G 06/17/2004 06:48 AM
DMeurope.com Jun 17 2004 10:38AM GMT

Commercial PHP Implementation

Commercial PHP Implementation 07/02/2004 02:51 PM

O2 Commercial 3G Launch

O2 Commercial 3G Launch 06/28/2004 05:01 AM
3G Jun 28 2004 8:53AM GMT

Commercial Music

Commercial Music 03/13/2003 10:17 AM
This is a living, breathing weblog entry. Actually, it's the never-ending comments that make this so. I actually wrote about...

New iPod Commercial

New iPod Commercial 05/03/2004 07:29 PM
A new iPod Commercial has cropped up on the .mac page of Jeff Garden. Anyone with any information regarding the source of this video or an opinion to express about it may do so in the comments below.

No More Commercial Radio... Ever!

No More Commercial Radio... Ever! 02/13/2004 12:46 AM

Today I listened to Radio Paradise on my ride home from work. I lost the signal once but was able to immediately log back into it. Yesterday I listened to The Beat Basement on the ride home, and I didn't lose the signal once. How? Through PocketTunes on my Treo 600, which was plugged into the cassette adapter so it sounded great coming through my car's speakers.

How incredibly fantabulous and perwonderfect is it to be able to listen to internet radio streams in the car? I can't make up enough words to describe it! I guess I don't have to worry about getting satellite radio anymore....

(I will, however, add my voice to the chorus asking for Live365 support in PTunes!)

Banned commercial

Banned commercial 03/19/2003 10:27 PM
TV Censorship? This advert has just been banned from British TV after a record number of complaints were made about it.

What do you think of it?

Commercial Exoskeletons

Commercial Exoskeletons 04/11/2005 02:45 AM

The Value of Non - Commercial Web
Directories

The Value of Non - Commercial Web
Directories 01/16/2003 11:10 AM
Project. Its data "powers" the directories on hundreds of sites, including most of the major search engines such as Google and Lycos. ...

First Commercial 3G UMTS Launch in US

First Commercial 3G UMTS Launch in US 07/21/2004 06:04 AM
3G Jul 21 2004 9:12AM GMT

Java Serialization to XML 2.2.3.1
(Commercial)

Java Serialization to XML 2.2.3.1
(Commercial) 08/31/2004 11:31 AM
JSX serializes all Java objects to XML in one line, with no mappings or setup.

Why a Commercial Pilot License?

Why a Commercial Pilot License? 01/03/2004 12:14 AM
While reading the bio I posted earlier, Scott asked why I wanted to get a commercial license. Do I plan to try making money by flying gliders? No, not really. Read the rest in my flying blog....

Java Serialization to XML 2.2.3
(Commercial)

Java Serialization to XML 2.2.3
(Commercial) 08/23/2004 04:48 AM
JSX serializes all Java objects to XML in one line, with no mappings or setup.

Using Debian in Commercial Environments?

Using Debian in Commercial Environments? 09/07/2004 07:32 PM

Critic Sites Are Not Commercial

Critic Sites Are Not Commercial 08/06/2004 06:45 PM
Year ago, we wrote about the case of Uzi Nissan vs. Nissan Motors. Uzi Nissan happened to own the domain name Nissan.com, which he used to run his own computing business. In the dispute, Nissan Motors apparently noted that, in talking about the case on the site, Uzi Nissan was engaged in "commercial speech" which was designed to take business away from them, and therefore, he was violating their trademark. However, the Court of Appeals today ruled that sites critical of a company are not engaged in "commercial speech", meaning that any site designed to criticize the actions of a company may not be violating that company's trademark. The court found that a lower court ruling prohibiting Uzi Nissan from talking about the case was an improper violation of Uzi Nissan's free speech.

Use a commercial domain name with a
dynamic IP

Use a commercial domain name with a
dynamic IP 06/29/2004 08:58 AM
The process below describes how to use an "always on" connection like cable or DSL to create your own server with a fully qualified domain name -- like you would purchase from a registrar (e.g. .com, .org, etc). In most cases...

Polkomtel launches commercial 3G

Polkomtel launches commercial 3G 09/03/2004 11:59 AM
DMeurope.com Sep 3 2004 3:13PM GMT

Java Serialization to XML 2.2.3.2
(Commercial)

Java Serialization to XML 2.2.3.2
(Commercial) 09/06/2004 11:14 AM
JSX serializes all Java objects to XML in one line, with no mappings or setup.

Commercial Metals Still Positive

Commercial Metals Still Positive 03/23/2005 12:34 PM
This diversified minimill and fabricator doesn't see a top in metals just yet.

Orange Launch Pre Commercial 3G

Orange Launch Pre Commercial 3G 05/24/2004 03:12 AM
3G May 24 2004 6:29AM GMT

Non-Commercial Linux Use on The Rise

Non-Commercial Linux Use on The Rise 04/14/2005 04:23 PM

Mr. Machine toy robot TV commercial

Mr. Machine toy robot TV commercial 03/14/2005 05:28 PM
Mark Frauenfelder: We've written about tyrannical toy inventor Marvin Glass before. Here's a clip of a TV commercial of one of his toys, a little robot toy called Mr Machine.

Marvin Glass was a workaholic toy inventor. So much so, that he often did not spend enough time with his wife. During an argument over Marvin's work habits, Mrs. Glass shouted "You are always working, inventing! You are Mr. Machine!". And so a great toy name and toy was invented by Marvin Glass.

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Zits a-Poppin'

The following phrases have been identified by the grok system as matching this entry: heineken breakdancing ad heineken commercial dance vw golf gti commercial elsewhere bboy