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"Dan Brown's article: The Information Architecture of Email"







"Dan Brown's article: The Information
Architecture of Email"

"Dan Brown's article: The Information
Architecture of Email"
07/18/2004 08:54 AM




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"Dan Brown's article: The Information Architecture of Email"

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How Gmail changes the way you look at your existing email habits .. Boxes and Arrows: The Information Architecture of Email .. Why switch to Gmail?

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WebmasterBase Jun 21 2004 7:16AM GMT

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04/19/2004 01:43 PM

Ad Hoc Categorizations and the Emergence of Context Effects: "We discuss how marketers may actively affect categorization processes to increase product appeal, for example, in brand extensions and other category-based product evaluations."

I am looking at Ad-hoc categories (and came across the link above) and what they mean for information architecture.

Ad-hoc categories are categories like "things to take on a camping trip" - they can be created immediately and form a category, even if they didn't exist before. I believe that's the definition.

They have specific properties (for example, their members can have nothing in common other than the fact of their membership, while still showing gradation-of-membership effects.), and are already being used on the web (for example Amazon's "People who bought this book also bought" looks like an ad-hoc category.)

Of course, your copy of Women, Fire and Dangerous Things has some things to say about ad hoc categories, and Lawrence W. Barsalou did research talking about how these are goal-derived categories (I look at ad-hoc categories as a bit broader than goal-derived categories. The Amazon example isn't goal-derived, for example, but it's ad-hoc.).

I'm just starting my investigations into this particular intersection of information architecture and cognitive psychology, any ideas are very welcome.


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Standards for Distributed Information
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Asilomar Institute for Information
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Nov 4. Resource for organizations and individuals seeking to learn more about IA and its benefits.

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The Information Architecture Knowledge
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Designing a Solid Information
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A well crafted IA makes a huge difference in the success of even a small website. Part Two of this article takes us into the land of menu labels and a new kind of card sort.
Grok Description matches for "Dan Brown's article: The Information Architecture of Email"
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