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Fakesters Are Okay If They're Paying...







Fakesters Are Okay If They're Paying...

Fakesters Are Okay If They're Paying... 07/12/2004 07:08 AM

As the whole Friendster phenomenon seems to be dying out as people find other random social networks (or something entirely different) to fill their spare time, it appears Friendster is getting desperate to come up with some way to justify the somewhat ridiculous valuation they received when the VCs came crawling. There was a big fuss among some last year when Friendster started deletin g "fakester" profiles of random famous or imaginary people, claiming that such profiles had no place on the site. Well, now it turns out that they do have a place on the site if it's a big movie company paying to make sure they have a place on the site. At least that seems to be the explanation of why Friendst er is now allowing fake profiles for characters in a new Disney movie. Of course, unlike the original fakesters, which were often fun, this will come off as clear, blatant advertising, and probably won't interest too many people.




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danah reports....

Andy reports that all of the Anchorman characters appear on Friendster as Fakesters while a banner ad for the show runs in the advert section. Has Friendster stopped its ban on Fakesters so long as they're commissioned?

[zephoria]

Wow - somebody outa tell the Anchorman people how dead Friendster really is and what a waste of money they're throwing at it. It's nice to see Scott Sassa hussle his former colleagues, but he's gonna have to do better than that to justify his salary and Friendster's $50M+ valuation.

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