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Why Yahoo buying ODDpost is so important







Why Yahoo buying ODDpost is so important

Why Yahoo buying ODDpost is so important 07/10/2004 06:41 AM

oddpost-sold.gif

Wow - OK we start off with some different opinions on this historic deal from (it's 3:30AM and I just gotta blog this NOW!):

Ev (Evan Eliiams of Blogger/Google)

Congrats to the Oddposters!

I always liked those guys (though we never got around to having lunch... damn, and
now, between their supermodel dates and rockstar parties, I doubt they'll return
my emails. I shoulda made friends with them when I had the chance... Then again, it's useful now that we're sworn enemies that we were never friends...)

Here's to the web world continuing to heat up with new and interesting things brought to more people!

Dave Winer......

A couple of weeks ago I got a heads-up that this deal had been consumated and would be announced shortly. Little did I imagine then that they would pick a Friday evening to make the announcement, but that's the way it goes. It's
a big one.

Oddpost turned the idea of what you could do with a browser upside down, by producing a clone of Microsoft Outlook in JavaScript and DHTML running in MSIE. Since then, they have labored in relative obscurity, growing a customer base, raising VC money, adding people, and staying out of the way. Then Google launches Gmail, with a
very Oddpostish interface, and someone at Yahoo says "Hmmm, I've seen that somewhere," calls up Ethan and Iain and their new VCs and asks "Are you for sale?" and the rest is history. Now Google has competition on elegance of user interface. Sorry the announcement comes at such an awkard time, everyone in the tech press must be getting in their cars and driving to the beach or the mountains. Congrats to the Oddpost guys, and their users and investors, and congrats to Google for getting some new worthwhile competition. Now who is Microsoft going to buy?

Techdirt... .

So, we actually heard about this a couple weeks ago, when someone (who knew) passed
on the fact that Yahoo had bought Oddpost in an attempt to fight back against the Gmail craze. Now, though, the deal is official, so it's okay to talk about it (though it had been hinte d at earlier this week). It's really not that surprising, after all. Yahoo knew
they needed to upgrade their email, and Oddpost has a great reputation for their
interface. You can be sure that Yahoo wasn't the only company sniffing around
and debating whether or not to buy up Oddpost. While it's probably not going to
be the lead in most stories, it is quite interesting that one of Oddpost's nicer
features is an integrated RSS reader. Yahoo keeps talking up the power of RSS,
and perhaps this will allow them to make a bigger commitment. However, in all
likelihood, it was just the mail interface that fascinated them. It seems like a
good move by Yahoo who needed to do something.

OK - here's where my opinion starts......

This story is much more than Yahoo buying ODDpost to compete with GMail. Sure - that's part of it - and I'm sure that's what Terry Semel et al have in thier heads, but it's this sort of viral infusion into Yahoo that was needed.

This is much bigger than the search engine battles or even Yahoo versus Google.

This is about RIAs (rich internet apps), integrated web services and open standards being fused with productivity software, micro-content and social networking and offered as hosted experiences.

Does this sound like anything familiar?

Yahoo has defined what portals have been - since day one - but their UI just plain sucked! Even the valiant attempts at providing "customization" features in MyYahoo - were tolerable at best.

Yahoo supports RSS and has over 120M active end-users. Yahoo is showing how portals and ISPs can work together by providing software bundled with services - to the masses.

But ODDpost makes it a whole new ball game.

Now Yahoo can step up to teh front on "end-user" experience. That holey grail that's been eluding them since day one. HTML was never desigend and will never fulfill the end-user quotient. The human factor.

The essence of compelling experiences.

HTML will also suck. But once you can truly integrate rich interactive experienecs in teh browser, and tie it into services and functionality - you got a winnign formula for digital lifestyle aggregation!

And once you have email, why stop there? Why not jukeboxes (like MySpace has) or photo blog objects (like Flickr) or Tribe Listings, Friends and Tribes appearing in blog gutters - as well?

Why stop there? Why not support an Open Listings standard and just completely screw Google completely?

Certainly let's hope that Yahoo will support FOAF.

Google is (or will) or (I sure hope they will.)




This is a GrokNews Entry: (what is grok?)





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Phil Wainwright groks it. He sees past the obvious GMail copycat syndrome to the real issues:

The fact that Yahoo! has bought a browser-based Outlook clone illustrates how big the threat really is to Microsoft's most lucrative products. These rich-client technologies significantly narrow the gap between browser-based applications and their desktop-based rivals. By simultaneously taking advantage of the unique advantages of being net-native — such as efficiencies of scale for information aggregation and analysis — they can combine a good-enough user experience with capabilities that simply aren't available (except at second-hand) within a traditional desktop environment. That opens the way towards Windows-based Outlook becoming an unloved, legacy application — and provides an opening for other good-enough alternatives to Word, Excel and Powerpoint to muscle their way in.

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The battle is over end-user expereinecs folks. That's why small companies like Friendster and Technorati can come out of no where and develop huge followings. If what you provide rocks - they will come.

Having a hot UI front-end is key to that end-user customer satisfaction.


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    Question of Pressure
    Splits Panel (Los
    Angeles Times)

    Key Revisions Were
    Made to CIA Document
    (Los Angeles Times)

    CIA Iraq 'Failures'
    Condemned (Los
    Angeles Times)

    Philippines to Pull
    Troops From Iraq
    (AP)

    AlwaysOn
    Disinfopedia
    Essential eMail
    Etiquette

    Sailing the Internet
    UL Alarm Finder
    Student Research
    Grassroots hackers
    create file-swapping
    wireless iPod

    Bright Lights Seen
    in Sky Over 5 States

    Meteor In New
    Zealand

    Computer doctor is
    in the house

    Voter turn out low
    for PC polls

    eCompany offers SMEs
    enhanced
    cost-effective
    Internet solutions
    deal

    Microsoft does a
    Google now

    Home PCs gain boob
    tube role

    James Coates: Home
    PCs gain boob tube
    role

    Japan to issue
    Microsoft warning

    Israel Asks U.S. for
    Support at U.N. Over
    Barrier

    Accused AltaVista
    hacker works for
    Microsoft

    British PM Blair
    'Considered
    Resigning' - BBC

    Bulgaria,
    Philippines Reject
    Iraq Captors'
    Demands

    New Sex Charges
    Against U.S. Soldier
    in Iraq

    Singer Love admitted
    to hospital

    SNP expel rebel
    nationalist MSP

    Police searching for
    cocaine cash

    Sudan, Chad discuss
    Darfur crisis

    Filipino hostage in
    'final plea'

    DMCA says you can't
    fix your own
    tape-drive

    Cancer causes
    visualised as a
    subway map

    Sf stories written
    to submitted images

    I bet your computer
    area doesnt look
    this bad!

    Download Legal Music
    from MP3 Weblogs
    with old school
    program

    Cocklers still held
    by police

    Figures show 12%
    house price rise

    Man's body found on
    road

    Dead pilot in child
    porn probe

    Football: Elland
    Road for sale

    Animal welfare
    overhaul planned

    Europeans on
    Europeans.

    For each File 1.7.0
    Libbt 1.03
    MacMinute Executive
    Briefing: July 10

    Dell stops shipping
    Windows on all its
    computers

    Perl 5.8.5 RC2 is
    out

    Fascinating
    Landsburgh piece

    what is grok?