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Redefining magazine advertising







Redefining magazine advertising

Redefining magazine advertising 07/09/2004 06:27 PM

In the magazine publishing industry, there’s a clear correlation between the size of the audience to which a publication caters and its advertising revenue potential. When it comes to technology, in particular, there is no middle ground to be spoken of—magazines either have a very wide breadth (like all ...




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Redefining magazine advertising

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Mediabids, the Only Online Print Ad
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Bridges 50 Percent On Magazine
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Mediabids, the Only Online Print Ad
Space Marketplace, Saves Client, Garden
Bridges 50 Percent On Magazine
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03/28/2005 03:27 AM
Online Media marketplace www.mediabids.com saves client over 50 percent on print advertising costs [PRWEB Mar 28, 2005]

Handbagsplus Saves 75 Percent on
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Handbagsplus Saves 75 Percent on
Magazine Advertising Costs Using
Mediabids.com
04/18/2005 02:46 AM
Mediabids, the only online print advertising marketplace, saves client, Handbagsplus 75 percent on magazine advertising costs and extra marketing opportunities. [PRWEB Apr 18, 2005]

Mediabids, the Only Online Print Ad
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Magazine Advertising Costs


Mediabids, the Only Online Print Ad
Space Marketplace, Saves Client, The
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Print media broker saves client 74 percent on magazine advertising costs [PRWEB Apr 4, 2005]

Redefining marriage


Redefining marriage 03/16/2003 06:11 AM
Tap the couple's names into the Internet search engine Google, and seven direct hits come up automatically. "The Google search is ...

redefining what's picture-worthy


redefining what's picture-worthy 06/17/2004 04:12 PM
sweet, sweet moblogs

Redefining Privacy In An Age When All Is
Known And Searchable


Redefining Privacy In An Age When All Is
Known And Searchable
05/04/2004 03:09 PM
While lots of people are complaining about this or that "privacy" question (see the overhyped discussion about Gmail and privacy), some are pointing out that people are focusing in on minor issues and i gnoring the very big questions concerning privacy. There's no doubt that the rise of big databases and better searching techniques means that information is being collected and connected like never before. However, instead of just focusing on whether or not Google should place contextual ads in our email, shouldn't we take a step back and look at the bigger questions about who has control over your information? The article linked above tries to re-frame the debate, saying that we first need to have that discussion, and set up a framework which will allow people to better deal with the more specific minor issues like ads in our emails.

Redefining "Point-and-Click"


Redefining "Point-and-Click" 05/17/2004 01:28 PM
E3: New "mice" designed for golfers and shooters may look odd, but provide more realistic gaming experiences.

The US Interactive Advertising Bureau
(IAB) said on Monday that Internet
advertising totaled nearly 2.3 billio


The US Interactive Advertising Bureau
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Redefining Democratic Fundraising
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Redefining Democratic Fundraising
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washingtonpost.com - John F. Kerry has created the most effective fundraising machine in Democratic Party history by tapping disparate interests -- trial lawyers, financial services executives, social liberals, teachers, Hollywood figures and others -- united by their antipathy to President Bush.

Newspaperadvertising.com, Print
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03/25/2005 06:38 AM
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The New York Times > Business >
Media & Advertising > Advertising:
Like Apple, TiVo Faces a Struggle in a
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The New York Times > Business >
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08/10/2004 12:32 PM
NY Times compares TiVo to Apple, saying it faces a struggle in a market it helped create

nytimes.com/2004/08/09/business/media/09tivo.html?ex=12497904 00&en=151debd59cf4bf02&ei=5090&partner=rssuserland
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Hugues Hoppe: Redefining Computer
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Hugues Hoppe: Redefining Computer
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Hugues Hoppe is a quiet man. He sits quietly, he talks quietly, and his smile, which he uses often, is as calm as Mona Lisa. For such a quiet man, he's made himself heard in the world of graphics research.

Blogs redefining secrets, privacy on the
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Blogs redefining secrets, privacy on the
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Redefining "Quick Search" - IE Plug-in
for Searching Library Catalogs!


Redefining "Quick Search" - IE Plug-in
for Searching Library Catalogs!
12/03/2003 01:51 AM

It's all in the WebPaths, baby...

"From blogdex to Veen to del.icio.us to this wonderful search plug-in for IE – mahvelous!" [jenett.radio]

Give me a moment to think of a word to write other than "WOW!"

Click on the last link in Joe's post if you are a Windows + Internet Explorer user and you like searching library catalogs. While there are several pre-configured search engines available at the site, the Searchy plug-in turns out to be another pipeline into online catalogs that sits completely outside the library world. Like LibraryLookup, anyone can configure the plug-in to work with any OPAC that allows the appropriate type of search strings, and the site even provides a Plug-in Generator.

For example, I played around with SWAN's keyword search and created a registry plug-in that allows me to type searches directly into the address bar in IE. After installing it, I can now type "sk celtic music" and the results of the search in SWAN load in the browser window. In fact, I just tested "sk pirates of the caribbean" and after a few clicks I'm now the 47th hold for the DVD!

I can also configure similar searches for title, author, subject, etc. ("st" for title, "sa" for author, "ss" for subject). I think the keyword plug-in should be visible to you on the Searchy page if you scroll down to "SWAN" - give it a whirl! The installation instructions really are as simple as they sound. (Do note that this installs into the Windows registry, though, so play at your own risk.)

SWAN runs Innovative Interfaces software, so I know III catalogs will work with this. We'll have to test others. I'm no Windows expert (not even close), but theoretically a library should be able to make plug-ins pre-configured for its catalog available from its own web site, right?

Very cool!


PHP Magazine (International Edition):
PHP Magazine Interviews Zeev & Andi


PHP Magazine (International Edition):
PHP Magazine Interviews Zeev & Andi
06/25/2004 06:41 PM
With the third RC of PHP 5 released on the 8th of June and the Zend PHP 5 Coding Contest, it is easy to see that the full stable release of PHP 5 is just around the corner. At this very late stage of development, PHP Magazine got David Mytton, of olate.com, to interview the two original creators of PHP and Zend – Zeev Suraski and Andi Gutmans – to find out more about their lives as developers of possibly the most popular Web programming language ever!

Lake Group Media Announces Mobile
Advertising Network - Provides Marketers
New Mobile Advertising Opportunities on
Opt-In Text Messages


Lake Group Media Announces Mobile
Advertising Network - Provides Marketers
New Mobile Advertising Opportunities on
Opt-In Text Messages
02/01/2005 09:13 PM
SMS Advertising is now available through Lake Group Media's SMS Mobile Advertising Network, created in conjunction with SMS platform and technology developer SMS Media Group. Lake Group Media's Mobile Ad Network is 100% confirmed opt-in. Ads appear with requested SMS messages. Inventory of 10MM+ mobile messages per month available! [PRWEB Jan 19, 2005]

iMicrosoft Certified Professional/i
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iMicrosoft Certified Professional/i
Magazine to Become iREDMOND/i Magazine
06/02/2004 01:05 AM
MCPmag.com Jun 2 2004 4:48AM GMT

Wired Magazine wins at National Magazine
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Wired Magazine wins at National Magazine
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04/13/2005 05:46 PM
Xeni Jardin: WIRED Magazine received a National Magazine Award for General Excellence from by the American Society of Magazine Editors (ASME) today. This marks the fourth time the magazine has won an "Ellie" award, three of which with current Editor-in-Chief Chris Anderson. (FYI, all four BB co-eds also happen to be contributing writers to the publication). Link


Contextual Advertising And Search
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Contextual Advertising And Search
Advertising Are Different
08/03/2004 12:32 PM
Apparently, marketers are just now figuring out that browsing and searching are two different modes of web surfing, and people will t reat ads differently in each situation. Some pointed this out quit e a while ago, but thanks to Google and Overture promoting contextually matched ads as somehow being just like search ads, many advertisers expected similar results -- which they're not getting at all. So, now, some advertisers seem to be fighting back and are telling Google and Overture that it's about time they separated out the two forms of advertising and let the advertisers work each campaign separately. It appears that Overture has started to move in this direction, but Google continues to insist that there's no reason to treat the ads differently.

The Wave Magazine - The Bay Area's Best
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The Wave Magazine - The Bay Area's Best
Entertainment Magazine... Ever.
02/10/2004 02:50 AM
infiltrated the reality show 'Blind Date.' .. harmon leon goes on Blind Date .. This is hilarious .. The Wave Magazine .. invades

thewavemag.com/printarticle.php?articleid=24594
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In other news relating to supporting of
the troops: the Pentagon slaps a bandaid
on their colossal screwup by redefining
"condition of servitude"


In other news relating to supporting of
the troops: the Pentagon slaps a bandaid
on their colossal screwup by redefining
"condition of servitude"
06/03/2004 10:37 AM
All U.S. soldiers deployed in the future may face extended terms, despite expired contracts

washingtonpost.com/wp-dyn/articles/A10961-2004Jun2.html
track this site | 5 links


Do You Suffer from Open Source Phobia? -
six reasons you might relent and be
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SOURCE - Magazine - Darwin Magazine


Do You Suffer from Open Source Phobia? -
six reasons you might relent and be
ready for an extreme makeover - OPEN
SOURCE - Magazine - Darwin Magazine
03/08/2004 11:20 PM
http://www.darwinmag.com/read/030104/open.html ASK A GROUP OF corporate IT leaders whether they'd rather stick their arms into a box of tarantulas or allow open source software (OSS) on their networks, and odds are most would start rolling up their sleeves. Not to do any downloading, either.

Constructech Magazine Names ELAN™ as One
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Technology Magazine Recognizes ELAN as
One of the Year’s Most Innovative and
Exciting Companies in the Home Building
Market for Second Consecutive Year


Constructech Magazine Names ELAN™ as One
of Technology’s Hottest Companies
Leading Construction Automation
Technology Magazine Recognizes ELAN as
One of the Year’s Most Innovative and
Exciting Companies in the Home Building
Market for Second Consecutive Year
07/28/2004 02:37 AM
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When advertising goes too far


When advertising goes too far 08/03/2004 05:57 PM

This morning I got up and went downstairs to eat some cereal, but I couldn't find the box of my favorite stuff and assumed it was gone. Since I don't remember finishing the cereal, I looked again and eventually found it.

Turns out the side of the cereal box facing out was covered in advertising for some children's show, without any mention of the cereal name. Take a look for yourself: imagine it's 7:30am and you're blearly eyed, and tell me where the Life Cereal is in this photo of a pantry shelf:

pantry.jpg


MSN to end pop-up advertising?


MSN to end pop-up advertising? 02/16/2004 09:14 PM
Microsoft says its online service will soon stop accepting pop-up and pop-under ads.

Advertising


Advertising 03/11/2003 09:44 AM
I’ve been thinking about advertising recently. So when PerversionTracker, one of my favorite sites, posted their advertising offer, I jumped on it.

If you look at the bottom of the review for Xupport 1.2.7, you’ll see a little text ad for NetNewsWire. I tried to come up with a slogan that would fit in with the site.

NetNewsWire: It’s Not Metal™

So, anyway, I was wondering about how advertising is changing in the weblog age.

One thing that’s important to me is that ads should be clearly marked as ads. (And my ad on PerversionTracker is clearly marked.)

But what do you think of the whole topic?

When a software vendor has a little extra money to spend on advertising, what’s cool to do and what’s not cool to do?

Is it a good idea for software vendors to spend at least a little money on the weblogs and news sites in their ecosystem?

I’m not about to go on a spending spree. But it’s not too early to start thinking about these things.

"Advertising"


"Advertising" 04/08/2005 10:10 AM

OS advertising


OS advertising 04/18/2005 04:42 PM
Microsoft on Monday kicked off a new global Windows advertising campaign, labelled "Start Something." The new 15-month campaign is one of the largest and longest marketing campaigns in Windows' history, and though the company is expected to release the new version of its operating system, Longhorn, in 2006, the campaign is not geared toward that product. Promoting the aging operating system can be seen as a way to hype up the upcoming Longhorn release by bringing people's attention back to functions and uses of the old Windows. Some market experts believe this promotion can lead the way to the release of the next generation operating system from the Microsoft sometime next year. Microsoft launched a four-month marketing campaign when Windows XP was initially launched nearly four years ago, but this new campaign is much larger. The new 11-country campaign includes 51 TV ads, 39 print ads, 250 online ads, and has 13 themes including cooking, education, entertainment, family and photography. "As we enter the third decade of Windows, the Start Something campaign celebrates how people can follow their dreams and pursue what they are passionate about -- from creating an in-home music studio to starting a new business or becoming the family photographer," senior vice president of Windows Client at Microsoft Will Poole said. "Windows has evolved to integrate a wide range of applications, services and hardware in a way that has become familiar and expected as part of everyday life for millions of people around the world. We hope that people will be inspired to experience the endless possibilities available in the Windows ecosystem." If this is the pre-advertising for Longhorn then we can expect an enormous marketing campaign to precede the actual launch of the new operating system. As Michael Simon, Spymac's weekend editor (pretty accurately) predicts, when Longhorn is close to production, we can expect that "commercials would be airing on prime time TV shows, banners would be flying above CompUSA, and low-flying planes would be spelling out L-O-N-G-H-O-R-N above area beaches." Unlike Microsoft and its slew of ads, Apple has still made no attempt at advertising the release of its upcoming Tiger operating system. With an April 29 release date and Tiger only being hyped up around the company website, Apple seems to be relying on the Macintosh community to promote the new operating system. Relying solely on Mac users to get the word out, Apple's "marketing" strategy could be due to the loyalty of the Macintosh community in comparison to the Windows community. Why would millions of happy Mac users need to be convinced that the Mac OS is great and that they should upgrade to Tiger? Apparently, it's just Windows users that need a little more (or perhaps a lot of) convincing about the quality of their operating system.

Why we Should Tax Advertising


Why we Should Tax Advertising 06/11/2004 05:34 PM
Taxes have traditionally served chiefly to raise revenue for the government. However taxes also change the behavior of businesses and consumers. Because of this, by applying taxes to activities which are harmful to society taxation can be used to improve the efficiency of the economy and to promote the wellbeing of the public. Such "taxes on bad things" are referred to by economists as Pigouvian Taxes. These taxes provide a double benefit to society, firstly they reduce the level of the harmful activity, and also they reduce the need to tax other things such as work or investment, which are generally held to be good things. In order for a Pigouvian tax to be economically justified, it is not necessary to prove that the activity is entirely harmful, it is simply necessary to prove that the activity has negative consequences which are not included in the price paid for the activity. i.e. that the activity has what economists call negative externalities, or external diseconomies. For example, few people would argue that beer has no positive qualities, but it has negative effects on society when consumed to excess and is for this reason often the target of special taxes. So here I will try and describe why I believe that advertising is damaging from both an economic and social standpoint, and that because of this the amount of advertising should be reduced by making it more expensive.

Greasemonkey and Advertising on the Web


Greasemonkey and Advertising on the Web 04/13/2005 08:35 AM

"Advertising Info"


"Advertising Info" 08/08/2004 02:09 PM

Will You Ever Be Able To Look At A Space
Without Advertising Again?


Will You Ever Be Able To Look At A Space
Without Advertising Again?
12/16/2003 01:45 PM
Certain advertisers are starting to realize that any blank space that people look at, for any length of time, can be used for advertising. All those blanks walls in stores? Wasted space! And, now they're looking to take what they (haven't) learned from advertising online, and make sure that the advertising you're inundated with is personalized to you. It may not be long until you're walking around a store and discover that an ad targeted directly at you is following you around on the wall. Sound creepy? Hell yes, but it appears not everyone has figured that out yet. Perhaps some people should take a step back and look at just how well this sort of "plan" has worked out online. Every blank space is filled with flashing, squawking, bleeping banner ads - and everyone ignores them. What about personalization? Well, so far, despite plenty of information on what I surf, it doesn't look like any of these "sophisticated" advertising systems has any idea what's remotely interesting to me. So, now they expect that this will suddenly work if the ads are shown on the walls of stores? Seems doubtful. And, how do they plan to know who you are and what you might be interested in a real world devoid of deposited cookies? They have lots of ideas, from monitoring your mobile phone (you can fill out a "survey" which your phone will broadcast to all the advertising projectors surrounding you) to doing face recognition on the fly.

AOL advertising buyout


AOL advertising buyout 06/29/2004 03:20 PM
AOL has purchased Advertising.com in an all cash deal to help them to increase their online advertising revenue. Early figures indicate that industry wide website advertising revenue could rise to 6.78 billion by the end of the year. It appears that AOL is becoming less focused on just advertising on their own websites and will be moving on to making their mark on the rest of the internet. It will also be interesting to see how this affects the volume of advertising that already exists on their own portals and websites.

AOL to buy Advertising.com for $435
million


AOL to buy Advertising.com for $435
million
06/24/2004 08:11 AM
America Online Inc. (AOL) has agreed to buy online marketing startup Advertising.com Inc. for $435 million in cash, it said Thursday, in a move aimed at shoring up its ad business among mounting competition from Internet rivals.

Before and After advertising cards


Before and After advertising cards 06/07/2004 04:17 AM
Great gallery of vintage "Before and After" advertising cards:
Rheumatic, lank, dyspeptic, lean;
The bad effects are plainly seen,
On those who do themselves the wrong,
Of buying any brand that comes along.
But happy though, the daily life,
Of the bright, contented, plump, housewife,
And happy all who take her stand
To buy the Arm & Hammer Brand.
Link (via Geisha Asobi)

Advertising with Gizmodo


Advertising with Gizmodo 12/15/2003 08:15 AM
Gizmodo is a fast-growing web magazine, dedicated to everything related to gadgets, gizmos, and cutting-edge consumer electronics. Our influential audience (see below) stops by frequently...

Why we Should Tax Advertising
kuro5hin.org


Why we Should Tax Advertising
kuro5hin.org
06/13/2004 10:47 AM

kuro5hin.org/story/2004/6/10/73327/5812
track this site | 3 links


"Plagersism in Advertising"


"Plagersism in Advertising" 08/13/2004 09:12 AM

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