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Spam can hurt in more ways than one (USATODAY.com)







Spam can hurt in more ways than one
(USATODAY.com)

Spam can hurt in more ways than one
(USATODAY.com)
07/08/2004 07:09 AM

USATODAY.com - Small businesses that depend heavily on the Web and e-mail to market products are increasingly caught in a spam squeeze. Hackers and spammers hijack their PCs - and then Internet providers wrongly shut down the victims' e-mail.




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Spam can hurt in more ways than one (USATODAY.com)

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I get inundated with more and more spam every day, and it's frustrating as anything. I want it to stop. However, if politicians insist on passing bad legislation in their attempts to stop spam, that's not going to do any good. I've already complained about the new California legislation and it looks like I'm not alone. A guy who runs a consulting firm and writes for Business Week points out why California's anti-spam law won't do a thing about spam, but will make life more difficult for legitimate small businesses. He describes a situation where he did a very targeted mailing for a company. It's probably up to your definition of spam as to whether or not you consider his mailing spam. I tend to draw the line on whether or not the mailing was "bulk" - which it sounds like his was. I believe that if the email is truly targeted and personalized about a potential business relationship, then it's hard to call it spam. The California law disagrees. In fact, the sponsor of the bill claims that any email contact between two companies is not legitimate if it hasn't been initiated under some other form. That's simply ridiculous. As I've said before, plenty of "commercial" websites contact Techdirt every day about the possibility of partnerships or links. Under California's anti-spam law, I could charge them with spam. I recently heard from a major technology magazine, asking if I would add them to my Quicklinks box. Should I sue them for spam? According to the law, I could.

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We all know now that the CAN SPAM law is a disaster and is unlikely to do anything useful in the battle against spam. It's also becoming clear that the entire point of the bill was never to stop spam, but to make a few folks in Congress look good (which seems to be the entire point of most politics these days). First, Business Week spends some time comparing the mostly effective federal "Do Not Call" list with CAN SPAM. The DNC list was planned out carefully by the FTC and the FCC, and, while it upset many telemarketers, it was designed in a way to be effective. There was also enough time, and enough publicity given to the list that people knew about it and had the opportunity to sign up for it - while marketers had the ability to prepare on their end as well. With CAN SPAM, however, it was rushed through Congress with little thought towards whether or not it would actually do anything and without any money to actually deal with any of these cases. Meanwhile, the NY Times reports that the sponsors of the bill asked the FTC to sue a spammer the very first week the bill was in effect in order to make a big "splash" so they could pat themselves on the back - even as the spam levels continued to increase. FTC Chair Timothy Muris (who has spoken out against this spam law) apparently laughed them off and pointed out it was impossible to do such a thing. First of all, in order to violate the law, the spammers have to ignore an opt-out request. Then, the FTC would have to track down who the actual spammer was - with no additional funds, because the law didn't provide for them.

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Warnings abound about a change in tactics on the part of zombie PC network operators. As a result, spam levels could rise to nearly 95% of all e-mails sent.

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The risk in sending commercial emails overseas is not so much from the legislators; it is from the ISP’s who have the power to Black List your company. A new email format has been suggested that not only complies to Best Practices it also meets or exceeds the requirements of Can Spam, The Australian Spam Act and the EU Directives. [PRWEB Feb 1, 2005]

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Reuters - You've got less spam, according to America Online, the world's largest online service.

California Spam Law: Won't Stop Spam,
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California Spam Law: Won't Stop Spam,
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11/14/2003 07:29 PM
I hate spam and would like nothing better than to see an effective anti-spam law put on the books. However, as I've said before, the California anti-spam law is not the right law. Plenty of others seem to agree, and everyone believes that the law won't stand up if tested in court. The problem is what do people do until it's been tested? The other question is who is going to take on this law. Luckily, it won't be the Direct Marketing Association, who I don't trust in the slightest. They say they've burned up all their resources fighting the "Do Not Call" list. At a conference among email marketers, some were suggesting that they should file their own lawsuits under the bill in order to purposely clog the court system with such lawsuits. This seems like typical bad marketing thinking that overburdening a system somehow gets extra attention. The right response is that someone who gets sued for doing something that clearly is not spam is going to have to go to court and get the law overturned. Maybe (and this would be the best) it happens to someone who is not associated with an "email marketing" company, but just someone who sends a perfectly reasonable email and gets hit with a lawsuit.

Spam Rules Require Effective Spam Police


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Source: ClickZ - Want a real solution to spam? The search engines should agree to publish lists of companies they've banned. That would help consumers seeking SEM firms to understand which to avoid. If they do use a banned firm,...

Mobile SMS spam surpasses email spam in
Korea


Mobile SMS spam surpasses email spam in
Korea
01/03/2005 10:21 AM

Anti-Spam Legislation Makes Spam More
Malicious


Anti-Spam Legislation Makes Spam More
Malicious
04/29/2004 01:28 PM
Aren't unintended consequences wonderful? Now that anti-spam legislation is becoming popular, one result is that spammers aren't wasting time with just spamming mortgage offers and ways to buy Viagra. Instead, now that they realize they're definitely on illegal ground, they're moving more towards malicious attack spam, including phishing attacks and trojan horse attacks. In other words, if they're going to break the law with spam, they figure they might as well go all out.

Microsoft calls for outbound spam
filtering against spam


Microsoft calls for outbound spam
filtering against spam
06/04/2004 10:42 AM
Computer Weekly Jun 4 2004 2:14PM GMT

The web has a ways to go


The web has a ways to go 11/11/2003 11:27 PM
I live in San Francisco. I wanted to get some Thai food delivered to my apartment. I didn't have any menus handy, so I tried to use the web. I failed. In fact, not only did I fail, but I tried for half an hour and had a miserable time while doing it. I don't know where the breakdown is: Thai restaurants in San Francisco don't deliver (to my neighborhood*), the information isn't on the web, the mechanisms for finding the information aren't good, or I'm inept at using them. But it seems like a simple, possible thing that was not possible for simple enough for me to complete before giving up and settling for a veggie burger bought from the health food store across the street.

Unless it's the first option, which I doubt, the web has a ways to go.

Yay.

* I actually placed an order online here, which I was delighted about until, after realizing I gave the wrong phone number, I called, and they then told me I'm too far away.

50 Ways


50 Ways 06/03/2004 01:41 PM
Break up stories. NYC blogger smitten shares her friend's break-up-by-text-message story and invites readers to post their own. Resulting tales of woe (and some that aren't) include: (1) a "Dear John" e-mail; (2) he dedicates Robert Palmer's classic "I didn't mean to turn you on" to you; (3) his mother calls to say happy birthday and btw her son is having an affair; (4) you find out he has a fiance when she calls to ask who you are; (5) you break up right after sex while everyone's still naked. Maybe there should be a Strunk and White "Elements of Style" resource for break up protocol.

More Ways To Help


More Ways To Help 12/27/2004 07:13 PM

Singapo re Red Cross.

More organisations and resources are listed in this blog..


Four Hurt, 4 Missing in Tornadoes in
Ill. (AP)


Four Hurt, 4 Missing in Tornadoes in
Ill. (AP)
04/20/2004 10:18 PM
AP - A severe storm spawning tornadoes cut a swath through northcentral Illinois on Tuesday, tearing the roof off a school, collapsing buildings and injuring at least four people, authorities said. Four others were reported missing.
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