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Another Column to Cringe About

Another Column to Cringe About 01/17/2004 11:07 PM
Bob Cringely writes a follow-up column about his WhyFi idea, this time spelling out the impractical details more impractically: Cringely comes clean with the details of his WhyFi idea to spread free Wi-Fi hotspots nationwide. I ripped apart his previous column because it was long on bad ideas, short on execution strategies. He expects that every participant in the project who offers free Wi-Fi will eat the bandwidth bill in exchange for free equipment, which will be loaned not given to them. Only those providing hotspots get free access to the network. (Original business models of Joltage [dead], SOHOWireless [apparently dead], and Sputnik [now an enterprise software developer].) The free hotspots will apparently be part of a nationwide authentication network that will only allow members of this club to get in for free. Otherwise, users are charged for use. Cringely estimates the cost of a million hotspots at $150 million. He suggests someone underwrite this project to make a pile of money. So now I can tell you exactly why this idea doesn't work, especially now that he's dropped the whole part from his first column about requiring special firmware or MAC filtering. Hotspots cost more than $150 each. As I noted in my response to his first column, Cringely has magically eliminated the overhead costs for running a national network with a database of legitimate users. There's no dollars in here for running the backend, shipping out products, helping with installation (even by phone), dealing with customer/technical support ("my account doesn't work," "the hotspot is dead"). I would estimate given his plan that the cost per location for a million locations is about $300 per location for a single access point (which many won't be; see below), and about $20 to $50 per month for all of the associated support. More likely, the support costs are about $10 per month per free user on the network. It could cost more to support the paid users, and Cringely doesn't postulate a payment. Hotspots aren't a single access point and you can't put them just anywhere. If you exclude homes and coffeeshops and a few small retail establishments, locations that have value and lots of traffic control their spectrum and require expensive or at least complicated, multi-AP installations. A mall or an airport can prevent tenants or airlines from installing APs. This is an ongoing battle right now in airports. Arbitrary...

You Say Prosciutto, I Say Pro-SHOOT, and
Purists Cringe

You Say Prosciutto, I Say Pro-SHOOT, and
Purists Cringe 09/20/2004 03:03 PM
The Italian spoken by many New Yorkers or New Jerseyans makes Italian teachers, the purists who love the language just as Dante wrote it, wince.

'Music Moguls Will Cringe At iPod Hack'

'Music Moguls Will Cringe At iPod Hack' 08/05/2004 09:38 PM
Apple's threat of legal action over a RealNetworks iPod "hack" is entirely justified, market analysts say. By Macworld UK (via MyAppleMenu)
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