Near-Perfect Pitch (Forbes.com)
Grok Headline matches for Near-Perfect Pitch (Forbes.com)
Perfect Corporate Webl0gging Pitch
Competition
Perfect Corporate Webl0gging Pitch
Competition
04/17/2004 05:47 PM
As some of you know, I am a judge in Weblogs, Inc's 'P
erfect'
Corporate Weblogging 'Elevator Pitch' Contest which is now
in the scoring
phase. I just spent an hour on the submissions and, frankly,
it was difficult
to judge because:
-
I know too much about blogging to emulate clueless
executives.
-
There are too many unknowns about the audience.
Making a 'pitch' without knowing much about your audience is like
pitching without
knowing where the strikezone is. Know who they are and what
they are interested
in so you can select the appropriate bait and dangle it where they
are likely to bite.
Anyhow, I think such a contest should be held once a week with a
specific target description.
For example, VP of Marketing at Nike, VP of Sales at Victoria
Secret, or VP of
Engineering at Sony. Forget the judges too. Instead let
the readers cast
their votes to select the Pitch of the Week. Fast forward and
I wouldn't be
surprised if executives send in pitch requests to hear how blogging
can help their
particular company. Heck, asking for help is a form of
marketing after all as
enterprising Nigerians have showed.
The Pied Piper of Las Vegas Seems to
Have Perfect Pitch
The Pied Piper of Las Vegas Seems to
Have Perfect Pitch
06/03/2004 11:42 PMIn Las Vegas, the job of mythmaker falls to Billy Vassiliadis, adman,
huckster, deal maker and fixer extraordinaire.
JUDITH
MESKILL'S WEBLOG PERFECT PITCH
COMPETITION
JUDITH
MESKILL'S WEBLOG PERFECT PITCH
COMPETITION
05/02/2004 03:29 PM
 Judith
Meskill, who simultaneously runs two
weblogs (Knowledge
Notes and The
Social Software Weblog),
recently ran a contest to write the Perfect Pitch for weblogs in
business. The idea was to write a very short speech (short enough to
deliver in a short elevator ride) that would persuade a senior
executive of a company to introduce blogs in their company. I was
honoured to have been asked to be one of the judges. The winners were
Lee LeFever, Randal
Moss, Jack Vinson and Michael Angeles. Lee's
prize winning pitch was:
First,
think about the value of the Wall Street Journal to business leaders.
The value it provides is context — the Journal allows readers to
see
themselves in the context of the financial world each day, which
enables more informed decision making.
With this in mind, think about
your company as a microcosm of the financial world. Can your
employees
see themselves in the context of the whole company? Would more
informed
decisions be made if employees and leaders had access to internal news
sources?
Weblogs serve this need.
By
making internal websites simple to update, weblogs allow individuals
and teams to maintain online journals that chronicle projects inside
the company. These professional journals make it easy to produce and
access internal news, providing context to the company — context
that
can profoundly affect decision making. In this way, weblogs
allow
employees and leaders to make more informed decisions through
increasing their awareness of internal news and events.
Now the winners get to turn the tables on us judges. This time we (Dina
Mehta, Don
Park, Flemming Funch,
Jim McGee,
Lilia
Efimova, Martin Dugage, Phil Wolff,
Ross Mayfield,
Scott
Allen,
Ton Zijlstra and
yours truly) have to write a Perfect Pitch for blogs in business, and the winners get to judge our
entries. Keep your fingers crossed for me. I can't tell you my entry
because Judith is going to keep the identity of each submission
hidden,
so that no one is swayed by our awesome reputations in casting their
vote ;-)
Read more about the contest he
re.
|
The Pitch
The Pitch
09/19/2004 08:03 AMI got a msg from the Bush campaign (I'm a member of GOP TeamLeader)
touting an HBO movie, 9 Innings from Ground Zero. The msg links to a
clip about Bush throwing out the first pitch. In it, W lets us know
the pressure on him not to "bounce" it. I can see why the Republicans
are circulating it. It's a good piece of tape, in a
patriotic-cum-Riefenstahl sense. And, on the other hand, it's maybe
the most absurd reduction of a serious issue I have ever seen. You
want to see American political cynicism at its worst? This is...
Skip the pitch
Skip the pitch
12/28/2004 09:12 AM
Jim Grizanzio, OpenSolaris Community Manager: "I
spent nine painful years pitching messages in PR. But I'm out now, and
I have a different perspective. Why must everything be a pitch to
deliver a message no one believes? And why pitch bloggers? Why
perpetuate the bad PR that the PR industry so richly deserves? Why not
simply read blogs to understand the issues and the communities trying
to interact with a company. And why not simply blog right along with
those communities and join the conversation? In other words, skip the
pitch."
Jim is commenting on Fortune Magazine's recent article
Why There's No Escaping The Blog.
Did Apple pitch a fit?
Did Apple pitch a fit?
03/17/2005 03:19 AM
GoogleX :
Homage,
lat
e night idea or
somethi
ng more?
(via a comment @ Mofi) +8% pitch & tempo
+8% pitch & tempo
12/31/2003 02:39 AM Morrissey is Debbie Harry at +8% pitch & tempo (MP3). More
high-pitched artists
here.
More about Morrissey
here)
MIDI-Pitch-0.3
MIDI-Pitch-0.3
04/10/2005 08:47 PMMIDI-Pitch-0.2
MIDI-Pitch-0.2
04/10/2005 08:47 PM"Fever Pitch"
"Fever Pitch"
04/08/2005 09:28 AMJimmy Fallon and the ever-luminous Drew Barrymore bunt their way
through this Farrelly brothers ode to baseball.
how not to pitch a bl0gger
how not to pitch a bl0gger
08/27/2004 02:15 PMi got these emails, and a couple more from the same list, and felt the
same way
3D Pitch Deluxe 2.3
3D Pitch Deluxe 2.3
02/19/2004 12:00 AMPitch card game with Internet play, interactive on-screen opponents,
voice control.
Understanding Dot Pitch
Understanding Dot Pitch
07/22/2004 08:14 PMWebDevInfo Jul 22 2004 11:08PM GMT
Offshoring where do we go next and my
run in with a pitch man
Offshoring where do we go next and my
run in with a pitch man
07/07/2004 07:21 PMI felt really sorry for the guy that called the office last week. I
get the holler from across the hallway hey some guy wants to talk to
you about offshoring wanna take it? Hmmmmmmm those of you that have
been reading here for awhile know my stance on offshoring. (When Hell
freezes over) So I take the guys call. The least he could have done is
called me via a real land-line instead I get the common static buzz of
a net based call. We talk for about 30 minutes while I pick the guys
brain nothing really brain shattering came out of the discussion.
He ask to send me some info and I say sure, I would be happy to
look at their promotion material. A week later what finally shows up
in my inbox, his pitch material curious read to say the least. Call me
traditional, "Made in the USA" and "Support Stays in the USA". If any
of you would like a copy of what they sent me drop me a line, I'll
forward it to you. Companies are now weighing the backlash of their
customers before offshoring some say it makes up at least 50% of the
decision level process. [ZDNet]
Father, Son Pitch No-Hitters on Same Day
(AP)
Father, Son Pitch No-Hitters on Same Day
(AP)
04/28/2004 07:27 AMAP - It seemed all too familiar when Mike Rickert pitched a no-hitter
for Bowler High School.
Sun makes financial pitch
Sun makes financial pitch
09/21/2004 02:19 PMThe server maker plans to hold a series of technical workshops geared
for developers that work at financial institutions.
Sun's identity pitch
Sun's identity pitch
12/16/2003 12:30 PM
At SunNetwork 2003 back in September, Jonathan Schwartz made the case
that the Java card is the most strategic piece of Sun's whole
technology stack. Actually, I'd say per-employee pricing is the real
strategic innovation. But I've always hoped to see movement on the
identity card front, so
this
clip, in which Schwartz stresses something I've been harping on
for years, got my attention:
Java card support will be built into the desktop that we offer. It is
the fundamental way we will help people to understand that if there
were a menu item in your mail app that said, 'Show only mail from
people that have been strongly authenticated,' then spam would
disappear. 'Show me only content that has been strongly
authenticated,' viruses would disappear.
...Microsoft needs better sales pitch
Microsoft needs better sales pitch
07/08/2004 03:30 PMosOpinion Jul 8 2004 7:55PM GMT
XTech, Time to Pitch In
XTech, Time to Pitch In
01/05/2005 02:04 PMThis is the
big European
summer XML event; the
call for
papers is closing in a couple days. Edd Dumbill, the chair,
tells me that the submissions are excellent on the server side but
thereβs room on the
client side, so all you XULoids and .NET-hacks and SVGers and
XFormlings, get with it. Lauren and I are going to try to go
(havenβt been to Amsterdam in ages); Iβm particularly interested
by the
Open Data track, which sounds like something new in the
world.
Relief Pitch for Eli Lilly
Relief Pitch for Eli Lilly
04/15/2005 01:07 PMA ruling upholding the Zyprexa patent is good news for Lilly, but
promising drugs in the pipeline are even more encouraging.
collaborated on a pitch to Paramount
collaborated on a pitch to Paramount
06/22/2004 04:37 AMSci Fi Wire .. don't do it ..
details
scifi.com/scifiwire/art-main.html?2004-06/21/10.00.tv
track
this site | 5 links
Red Sox fan site has fresh pitch
Red Sox fan site has fresh pitch
04/11/2005 05:46 PMZDNet Apr 11 2005 9:53PM GMT
The Pitch Drop Experiment
The Pitch Drop Experiment
09/17/2004 12:58 AMa page about a 72-year-old experiment on the fluidity of pitch .. one
of the most viscous fluids known .. liquid ..
MORE
physics.uq.edu.au/pitchdrop/pitchdrop.shtml
track this
site | 3 links
Forbes
Forbes
01/27/2004 08:57 AMcompiled a list of the worst cars available in the US, or 'lemons' ..
Forbes
forbes.com/lifestyle/2004/01/26/cx_dl_0126feat.html
track this
site | 7 links
I-P-Ow! (Forbes.com)
I-P-Ow! (Forbes.com)
07/29/2004 06:30 PMForbes.com - Kenneth Denman, chief executive of networking services
provider Ipass, decided to pull the trigger last year and take his
company public. Ipass had had five successive profitable quarters, but
customers were balking at buying products from a small, privately held
tech company with a Silicon Valley address. And who turns down a check
for $98 million?
This is War (Forbes.com)
This is War (Forbes.com)
07/29/2004 06:30 PMForbes.com - Microsoft executive Martin Taylor's schedule is packed
with meetings like the one in June when he met with representatives
from French drugmaker Aventis in his Redmond, Wash. office. Aventis
has tied together groups of computers running not Microsoft's
operating system but the freely available Linux. These
high-performance clusters can analyze proteins at blazing speeds.
"That's great for Linux," Taylor said cheerily, at the time.
Forbes.com
Forbes.com
08/02/2004 10:13 PMForbes.com feeds are divided into categories and sub-categories .. 42
RSS newsfeeds
forbes.com/fdc/rss.shtml
track this
site | 3 links
Briefly: Sun makes financial pitch
Briefly: Sun makes financial pitch
09/21/2004 02:46 PMroundup Plus: PeopleSoft-Oracle trial delayed...IBM, Boeing team up
for defense work...TI touts combo chip with VoIP, Wi-Fi...ContextWeb
nabs $3 million.
Jamcracker refashions its software pitch
Jamcracker refashions its software pitch
07/23/2004 09:31 AMIts dot-com glory days well behind it, the company is taking a new
tack with its older message of software as a service.
Are You Paying Attention To This Sales
Pitch?
Are You Paying Attention To This Sales
Pitch?
09/17/2004 08:13 PMA good presenter knows how to adjust their presentation when the
audience's body language shows they're not so interested in what's
being pitched. However, with more and more people doing presentations
over the internet, it's tougher to read that "body language." Webex
thinks they have a solution. They're adding a feature to
alert a
presenter if a viewer isn't paying attention. So, if the person
viewing the presentation has switched to another app (email?
solitaire?) the presenter will know they better spice up the
presentation quickly. This could be a pretty useful feature, though
some might not think so if they're caught snoozing. A smart sales
presenter, of course, wouldn't reveal that he or she knows the
prospect's attention had shifted, but not everyone is that smart.
Update: A reporter at InfoWorld notes one of the problems with
this approach. As Webex demonstrated the system for her, she
swit
ched to a word processor to take notes -- immediately alerting
Webex that she wasn't paying attention.
Web firms pitch in for tsunami relief
Web firms pitch in for tsunami relief
12/30/2004 08:07 PMOnline companies lend bandwidth to efforts to help out in the
aftermath of the Asian tsunami.
ATI will pitch RV410 at GeForce 6600 GT
ATI will pitch RV410 at GeForce 6600 GT
08/18/2004 06:27 AMBoth GPUs built on TSMC's 110nm process, reportedly
Senators Pitch Changes to Intel
Leadership (AP)
Senators Pitch Changes to Intel
Leadership (AP)
08/18/2004 03:34 AMAP - Two influential Senate Republicans are putting forward competing
proposals to change the intelligence community's leadership structure,
despite words of caution from top Pentagon officials.
Senators Pitch Changes to Intel
Leadership
Senators Pitch Changes to Intel
Leadership
08/18/2004 03:08 AMAP via New York Post Aug 18 2004 7:54AM GMT
Macromedia expands J2EE pitch
Macromedia expands J2EE pitch
08/23/2004 02:46 AMCNET News.com Aug 23 2004 7:00AM GMT
We're reaching fever pitch on Doom III
We're reaching fever pitch on Doom III
07/30/2004 10:42 PMManugistics Poses New Pitch to IT Buyers
Manugistics Poses New Pitch to IT Buyers
04/18/2005 06:55 PMWith a new CEO in place since last July, the supply chain vendor has
adopted a new approach geared to fending off ERP giants and niche
competitors alike.
Cisco, Sprint Pitch IP Platform
Cisco, Sprint Pitch IP Platform
11/11/2003 06:58 AMSiliconValley.Internet.com Nov 11 2003 6:29AM ET
Bloggers Pitch Fits Over Glitches
Bloggers Pitch Fits Over Glitches
04/07/2005 05:02 AMTechnical troubles slam Google's blogging site. The problem is,
Blogger is a lot like a public utility, and when it goes down, so does
discourse on much of the blogosphere. Commentary by Adam L. Penenberg.
Grok Description matches for Near-Perfect Pitch (Forbes.com)
GrokA matches for Near-Perfect Pitch (Forbes.com)
Near-Perfect Pitch (Forbes.com)
