Will Online Gaming's Addictive Marketing Get Them In Legal Trouble?

Grok Headline matches for Will Online Gaming's Addictive Marketing Get Them In Legal Trouble?

Online Gaming's Wrinkled Future

Online Gaming's Wrinkled Future 05/28/2004 04:51 AM
Call it Nice City: No hard-core blood and guts, just low-tech checkers and bridge -- rated G for grandma and played eight hours a day. By David Kushner from Wired magazine.

Minneapolis Search Engine Marketing
Seminar to be Presented by TopRank
Online Marketing

Minneapolis Search Engine Marketing
Seminar to be Presented by TopRank
Online Marketing 04/15/2005 04:41 AM
Lee Odden, President of TopRank Online Marketing, will speak at the MIMA sponsored seminar “Search Engine Smarts: What you Need to Know About SEO/SEM” in St. Paul, MN on April 20. [PRWEB Apr 15, 2005]

Choice Hotels International Region 12
Marketing Co-Op Selects Meandaur to
Launch Comprehensive Online Marketing
Campaign

Choice Hotels International Region 12
Marketing Co-Op Selects Meandaur to
Launch Comprehensive Online Marketing
Campaign 08/05/2004 03:39 AM
Choice International Region 12 Marketing Co-Op has selected Meandaur to operationalize a new search engine marketing program. [PRWEB Aug 5, 2004]

LawStreet to Launch Legal Marketing
Service in Southwest Florida

LawStreet to Launch Legal Marketing
Service in Southwest Florida 02/10/2004 02:36 AM
Media targeted for local advertising will include newspapers, radio and television stations, cable TV, billboards and such online outlets as Google, the ...

Trouble with Online Games

Trouble with Online Games 07/16/2004 08:41 PM

Wired reports on Electonic Arts' decision to shut down UXO (Ultima X: Odyssey) and goes on to elaborate on the pain and cost of running a massive online games.  While developing the game client and server itself is within the realm of developers' abilities, creating the content of a virtual world and keeping it an interesting place to live in is a difficult and neverending task that most developers will find difficult to manage, even if they have a deep pocket like EA.

The missing ingredient in today's online games that full 3D online world developers forgot to translate from MUD (Multiple User Dungeon, a text-only online world) is community participation in building and maintaining the online world.  Instead of hiring legions of artists and area designers, they should have leveraged the creative power of the players themselves by creating tools and offering incentives.  With such legions of superusers, all they needed was a much smaller staff to control the legion.

Player participation in running online worlds should not stop with content but also operation.  Let the superusers handle most of the in-game headaches such as user complaints and conflict moderation.  Going beyond that, superusers should also be used to play NPC roles such as monsters, shop owners, etc.

Unfortunately, EA looked only at the numbers and chose the easy way out instead of using UXO as an opportunity to explore more creative options.

Trouble for Online Vendors of Cigarettes

Trouble for Online Vendors of Cigarettes 04/03/2005 09:38 PM
New York Times Apr 4 2005 1:45AM GMT

Online Games Having Trouble With The
Whole Free Speech Concept

Online Games Having Trouble With The
Whole Free Speech Concept 12/12/2003 08:51 PM
I'm beginning to wonder if the various creators of online community games really thought through all of the issues they were raising in setting up the games. They were, in some sense, creating a new space, where they were acting as the government. In most cases, they have terms of service - but that's not quite the same as a constitution. So, now, when real-life problems move across the virtual/real boarder, they're struggling. We've discussed this before, and looked at how some are trying to answer the question, but Salon has an interesting article looking at the latest happenings in the Sims Online. One member has been acting as a sort of National Enquirer of the online world and posting articles to a blog. He focuses on the "bad" people in the world - the scammers and other questionable characters. There are some interesting legal issues raised by the people he talks to - such as the underage boy who plays a female character in the game and is engaged in virtual prostitution for in-game money, which can be sold for real cash on eBay. Is that really prostitution? There's also the "Sims Shadow Government" that we've discussed before to try to deal with these situations in the game. It appears that they felt the real government (that is, the company that puts the Sims Online) is absent and so they're there to fill the void. In the meantime, the folks at EA, who run the Sims Online, don't appear to have given this much thought. Instead of dealing with these issues, they've kicked the reporter out and closed down his account, saying he violated their policies. In other words, they seem to be going with something of a despot government that will exile and censor whoever raises any threatening questions. That's their choice, of course, as it is their world. However, it probably won't get them the best reputation as a virtual place to live. How many people do you know who are actively immigrating into countries run by dictators?

Spotting an Opportunity for Trouble:
Work-at-Home Scams Spread Quickly Online

Spotting an Opportunity for Trouble:
Work-at-Home Scams Spread Quickly Online 03/27/2005 08:21 AM
Washingtonpost.com - Sun Mar 27, 10:53 am GMT

Legal Documents Will Go Online

Legal Documents Will Go Online 03/14/2005 04:49 PM
Times.hankooki.com - Mon Mar 14, 10:42 am GMT

Looking for trouble: Using trouble
tickets as development feedback

Looking for trouble: Using trouble
tickets as development feedback 07/14/2002 11:29 PM
CNET Jul 14 2002 10:13PM ET

Marketing help online from Tourism
Australia

Marketing help online from Tourism
Australia 08/04/2004 06:41 AM
Travelbiz.com.au - Wed Aug 4, 07:57 am GMT

Interview: Tips for online marketing

Interview: Tips for online marketing 04/15/2004 12:58 PM
Personal Computer World Apr 15 2004 5:32PM GMT

Usability Versus Online Marketing

Usability Versus Online Marketing 04/18/2005 03:52 PM

Online Marketing Law! Whats Happening?

Online Marketing Law! Whats Happening? 07/15/2004 01:53 PM
WebProNews Jul 15 2004 5:33PM GMT

Gaming companies want legal online bets

Gaming companies want legal online bets 06/28/2004 09:45 PM
Article.wn.com - Mon Jun 28, 06:38 am GMT

Free Online Legal Service Launched

Free Online Legal Service Launched 08/29/2004 07:25 AM
Telegram.com - Sun Aug 29, 03:14 am GMT

Free Online Legal Service Launched (AP)

Free Online Legal Service Launched (AP) 08/27/2004 01:26 PM
AP - A nonprofit that helps the poor with legal services launched a free Web site Friday to help people navigate the state and federal courts in California.

Judge Says Aggregating Content Online Is
Legal

Judge Says Aggregating Content Online Is
Legal 04/09/2004 06:37 PM
This case may turn out to be a lot more important than people realize, but a judge has ruled that an aggregator of information on boat sales did not infringe the copyrights of a site they scraped for information. The judge pointed out that the aggregator only took factual info (which is not copyrightable) and the images it took weren't actually the property of the site, but those who uploaded them. This does leave open the possibility that those users could sue, but considering the fact that they're trying to sell their boats, they probably appreciate the wider exposure. Of course, all of this might not matter if Congress passes a law allowin g companies to copyright databases.

Overstock.com Super-Sizes Its Online
Marketing on MSN

Overstock.com Super-Sizes Its Online
Marketing on MSN 07/17/2004 06:26 AM
Prnewswire.com - Sat Jul 17, 08:58 am GMT

Marketing dollars are shifting online,
analyst says

Marketing dollars are shifting online,
analyst says 06/17/2004 04:29 PM
InternetRetailer.com Jun 17 2004 7:57PM GMT

“Bighip" the Leader in Online Email
Marketing

“Bighip" the Leader in Online Email
Marketing 09/03/2004 02:24 AM
Big Hip Email Marketing Company compliant with SPF, is committed to working with ISPs as Sender-ID implementation begins. [PRWEB Sep 3, 2004]

Search marketing company Fathom Online
gets a new COO

Search marketing company Fathom Online
gets a new COO 04/17/2005 02:37 PM
InternetRetailer.com Apr 17 2005 5:03PM GMT

Online Casino Marketing Company Issued
for $1,000,000,000

Online Casino Marketing Company Issued
for $1,000,000,000 06/05/2005 10:52 PM
One of the biggest issues in the history of online gambling was reported by the Jill Salinger, editor in chief at www.worlds-best-online-casinos.com recently, and it promises to make waves in the entire online gambling industry. The online casino business is worth a lot of money, and more and more companies are getting into the gambling business in order to make a ton of money! [PRWEB May 27, 2005]

Napster reborn as legal music online
service

Napster reborn as legal music online
service 09/18/2004 07:25 AM
Hamiltonspectator.com - Sat Sep 18, 06:41 am GMT

Ordering liquor online sets off legal
challenges

Ordering liquor online sets off legal
challenges 06/10/2004 04:50 AM
Usatoday.com - Thu Jun 10, 08:30 am GMT

Click Fraud Threatens Integrity of
Online Marketing

Click Fraud Threatens Integrity of
Online Marketing 08/30/2004 02:46 AM
“We must raise awareness of click fraud, and find new ways to help identify and stop it, millions of dollars are being lost and jobs are at risk because of it.” [PRWEB Aug 30, 2004]

Online Advertising Growth Outpacing TV
and Print Marketing

Online Advertising Growth Outpacing TV
and Print Marketing 09/01/2004 06:34 AM
Mddailyrecord.com - Wed Sep 1, 09:50 am GMT

The Apprentice teaches ShopNBC.com a
lesson in online marketing

The Apprentice teaches ShopNBC.com a
lesson in online marketing 04/19/2004 05:49 PM
InternetRetailer.com Apr 19 2004 9:25PM GMT

Small Business : Marketing - Customers
are clicking with online ...

Small Business : Marketing - Customers
are clicking with online ... 11/10/2003 11:18 PM
He tried various forms of advertising but found the most cost-effective results came from “pay-per-click” advertising with Google and other internet search ...

Web Firm Aplus.Net Enters Online
Marketing Segment

Web Firm Aplus.Net Enters Online
Marketing Segment 03/22/2005 05:01 PM
Webhostdir.com - Tue Mar 22, 10:58 am GMT

Pfizer Brings Legal Barrage Against
Online 'Viagra' Sales

Pfizer Brings Legal Barrage Against
Online 'Viagra' Sales 08/04/2004 06:41 AM
Ecommercetimes.com - Wed Aug 4, 03:48 am GMT

Ordering liquor online sets off legal
challenges (USATODAY.com)

Ordering liquor online sets off legal
challenges (USATODAY.com) 06/10/2004 06:23 AM
USATODAY.com - Zack Vines came home from high school one day last October, logged on to his computer and, with a few clicks of a mouse, ordered liquor from several different online sites. He isn't sure which site ultimately came through, but a week later, a gallon of tequila - wrapped in a plain, brown package with no return address - was delivered to the Vines home in Franklin, Mich.

INTERVIEW: Power-Marketing Tactics to
BOOST Your Online Business

INTERVIEW: Power-Marketing Tactics to
BOOST Your Online Business 05/23/2002 10:39 PM

Clicklab's ESA/T Marketing System Helps
Online Advertisers Maximize Their Web
ROI

Clicklab's ESA/T Marketing System Helps
Online Advertisers Maximize Their Web
ROI 06/08/2004 02:59 AM
MIAMI, Fla. (PRWEB) -- June 8, 2004 -- Clicklab, a provider of web analytics and ROI tracking service with customizable e-metrics and click fraud protection, today announced the release of a Special Report titled "The ESA/T Marketing System: Four Steps to Improving Your Online ROI and Reducing Costs." [PRWEB Jun 8, 2004]

Guardian Unlimited | Online | Spam gangs
exploit UK legal loophole

Guardian Unlimited | Online | Spam gangs
exploit UK legal loophole 06/14/2004 06:51 AM
I do not what the UK to become the next spammers .. guardian .. Quote:

guardian.co.uk/online/news/0,12597,1237103,00.html
track this site | 3 links

Online Photo Album Service Launches
Celebrity Marketing Campaign

Online Photo Album Service Launches
Celebrity Marketing Campaign 07/15/2004 03:18 AM
MyPhotoAlbum, a service from the leading web-hosting provider, FortuneCity Inc., has teamed up with celebrity, Naked Cowboy, to develop the "Official Online Photo Album of The Naked Cowboy". The marketing campaign calls for the Naked Cowboy to distribute a special promotional offering to tourists and New York natives who take pictures with him. The fans of the Naked Cowboy can place the photo of their experience with the Naked Cowboy into his Official Online Photo Album, http://nakedcowboy.myphotoalbum.com, powered by MyPhotoAlbum. [PRWEB Jul 15, 2004]

PRWeek.com exclusive: Online casinos
strive to rise above marketing
constraints

PRWeek.com exclusive: Online casinos
strive to rise above marketing
constraints 03/14/2005 05:23 PM
Prweek.com - Sun Mar 13, 07:57 am GMT

America Online buying marketing services
provider Advertising.com for $435
million

America Online buying marketing services
provider Advertising.com for $435
million 06/25/2004 05:47 AM
Thedailycamera.com - Fri Jun 25, 09:27 am GMT

Are You Compliant with California's New
Online Marketing Law? 2 Tips, 3 Grey
Areas, & a Useful Link

Are You Compliant with California's New
Online Marketing Law? 2 Tips, 3 Grey
Areas, & a Useful Link 07/08/2004 10:13 PM
Marketing Sherpa Jul 9 2004 2:00AM GMT
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Will Online Gaming's Addictive Marketing Get Them In Legal Trouble?

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