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Keyword search ads are live







Keyword search ads are live

Keyword search ads are live 06/24/2004 11:44 AM

Well, there's been a lot going on over at Technorati, and I've been so busy that blogging has been pretty light. I hope that I can blog more often as the summer continues.

Anyway, here's some fun news that I'm happy to report: Technorati has taken its first steps towards the business models that we've chosen: We've rolled out keyword search advertising on the website. You'll notice the "Sponsored Links" box on the right hand side of the results page on many terms that you do searches upon. This is done through a partnership we have with findwhat.com, and quite frankly, it is just a first step. There's a lot of improvements and changes that we want to make, and this is definitely a "crawl-before-you-walk" kind of opportunity, but it is a first step. For example, I want to have a system that makes it easier to do targeting (blog-based? topic based? authority-based?) and get better reporting. We're also really interested in your feedback - leave a comment or a link, or drop us a line at feedback@technorati.com. We are also working on implementing a lot of the great feedback we got at the developer's forum last month.

Oh yeah - if you're interested in seeing your ads on technorati.com search results today, here's how you get more information.

Lastly, big kudos to all the folks back at the office, who made this happen - you guys rock.




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You can now query Technorati for advanced search terms such as tsunami and ("red cross" or "red crescent") and it will give you all of the blog posts in order by how long ago they were posted that include the word "tsunami" and either "red cross" or "red crescent". You can then click "Make this a Watchlist" and create an RSS feed so you can track all new posts that match that query in your news reader.

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Technorati Testing Keyword Search


Technorati Testing Keyword Search 02/11/2004 01:24 AM
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Technorati just released to the world the completely rewritten keyword search system we've been working on, and we're soliciting feedback!
The major improvements of this release are:


  • Ability to keep up with the ever-increasing number of new weblogs and weblog updates each day (over 11,000 new weblogs created every day, over 100,000 updates every day). Median time from post to live index is 7 minutes. Over 1.6 Million sources tracked. I know of no other engine that even comes close.

  • Post-level search, which means we can add synthetic RSS/Atom/whatever feeds whenever we're ready

  • Keyword highlighting of search terms

  • Permalinks to each post (well, they *should* work)

  • Full integration with the current Link Cosmos search - it uses a pretty smart algorithm to figure out if you're searching on a URL or not - and if it sees a URL, it will do a Link Cosmos search by default, otherwise it performs a keyword search. You can also force a search type using a link on the results page, in case we guess wrong.
  • Some advanced search capabilities, including using double quotes to search phrases, + as the AND operator, and - as the NOT operator:

    e.g. "Janet Jackson" +timberlake -grammy



Oh, and we've made some significant speedups on getting the cosmos of big sites, like the New York Times, CNN, Google, Yahoo, and bOingbOing. Give 'em a whirl. Amazon is my favorite, it is like getting a quick glimpse into people's buying habits at any given time of the day.

We're looking for your feedback! Some areas where we already know we need improvement: Response time is important, and our goal is to get to under one second search times. For now, most keyword searches run in under 10 seconds. There are occasional duplicate posts in the database, we're working on cleaning those out as well. We're also getting the search XML APIs ready to go, they aren't quite ready to launch today.

Please let us know what else we can do to improve!

The new search is up on the Technorati site, so go and give it a try, and by all means, let us know what you think.


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Is not an AOL Keyword, is not an AOL Keyword.
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Link Discuss (Thanks, Mary!)

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I know this isn't the first time this has happened, but if someone can enlighten me on where we stand legally, I'd appreciate it. I'm guessing the answer is a big "you're screwed," but I figured I'd check.


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Keyword or Brandable Domain Name


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It's a staple topic of optimization - to go keyword domain or not to go keyword domain?
Grok Description matches for Keyword search ads are live
GrokA matches for Keyword search ads are live

Keyword search ads are live

The following phrases have been identified by the grok system as matching this entry:

















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