AOL splashes $435m on Advertising.com

Grok Headline matches for AOL splashes $435m on Advertising.com

AOL buying Advertising.com for $435M in
cash

AOL buying Advertising.com for $435M in
cash 06/25/2004 12:30 AM
Usatoday.com - Thu Jun 24, 08:19 pm GMT

Kangaroo Reportedly Splashes Into Pool
(AP)

Kangaroo Reportedly Splashes Into Pool
(AP) 06/14/2004 05:55 PM
AP - A small kangaroo jumped more than 6.5 feet over a backyard fence in suburban Sydney — and landed in a swimming pool, a newspaper reported Sunday.

NASA splashes out on shiny supercomputer

NASA splashes out on shiny supercomputer 07/28/2004 09:51 AM
Courtesy of SGI and Intel

Case Costs GBP20k After Driver Splashes
PC

Case Costs GBP20k After Driver Splashes
PC 08/13/2004 05:12 AM
Sky News Aug 13 2004 9:47AM GMT

Yahoo! splashes out $160m on song shop

Yahoo! splashes out $160m on song shop 09/15/2004 12:25 AM
silicon.com Sep 15 2004 4:20AM GMT

Case Costs GBP20,000 After Driver
Splashes PC

Case Costs GBP20,000 After Driver
Splashes PC 08/13/2004 12:08 AM
Sky News Aug 13 2004 3:37AM GMT

The US Interactive Advertising Bureau
(IAB) said on Monday that Internet
advertising totaled nearly 2.3 billio

The US Interactive Advertising Bureau
(IAB) said on Monday that Internet
advertising totaled nearly 2.3 billio 05/24/2004 09:51 PM
Xinhua News Agency May 25 2004 2:04AM GMT

Newspaperadvertising.com, Print
Advertising Information Website,
Celebrates One-Year Anniversary and
Invites Advertising Experts to Submit
Articles

Newspaperadvertising.com, Print
Advertising Information Website,
Celebrates One-Year Anniversary and
Invites Advertising Experts to Submit
Articles 03/25/2005 06:38 AM
Newspaperadvertising.com, newspaper advertising and magazine advertising Information website, celebrates one-year anniversary and invites advertising experts to submit articles - developed by Mediabids.com [PRWEB Mar 25, 2005]

The New York Times > Business >
Media & Advertising > Advertising:
Like Apple, TiVo Faces a Struggle in a
Market It Helped Create

The New York Times > Business >
Media & Advertising > Advertising:
Like Apple, TiVo Faces a Struggle in a
Market It Helped Create 08/10/2004 12:32 PM
NY Times compares TiVo to Apple, saying it faces a struggle in a market it helped create

nytimes.com/2004/08/09/business/media/09tivo.html?ex=12497904 00&en=151debd59cf4bf02&ei=5090&partner=rssuserland
track this site | 3 links

Mediabids, the Only Online Print Ad
Space Marketplace, Saves Client, Garden
Bridges 50 Percent On Magazine
Advertising and Newspaper Advertising
Costs

Mediabids, the Only Online Print Ad
Space Marketplace, Saves Client, Garden
Bridges 50 Percent On Magazine
Advertising and Newspaper Advertising
Costs 03/28/2005 03:27 AM
Online Media marketplace www.mediabids.com saves client over 50 percent on print advertising costs [PRWEB Mar 28, 2005]

Lake Group Media Announces Mobile
Advertising Network - Provides Marketers
New Mobile Advertising Opportunities on
Opt-In Text Messages

Lake Group Media Announces Mobile
Advertising Network - Provides Marketers
New Mobile Advertising Opportunities on
Opt-In Text Messages 02/01/2005 09:13 PM
SMS Advertising is now available through Lake Group Media's SMS Mobile Advertising Network, created in conjunction with SMS platform and technology developer SMS Media Group. Lake Group Media's Mobile Ad Network is 100% confirmed opt-in. Ads appear with requested SMS messages. Inventory of 10MM+ mobile messages per month available! [PRWEB Jan 19, 2005]

Contextual Advertising And Search
Advertising Are Different

Contextual Advertising And Search
Advertising Are Different 08/03/2004 12:32 PM
Apparently, marketers are just now figuring out that browsing and searching are two different modes of web surfing, and people will t reat ads differently in each situation. Some pointed this out quit e a while ago, but thanks to Google and Overture promoting contextually matched ads as somehow being just like search ads, many advertisers expected similar results -- which they're not getting at all. So, now, some advertisers seem to be fighting back and are telling Google and Overture that it's about time they separated out the two forms of advertising and let the advertisers work each campaign separately. It appears that Overture has started to move in this direction, but Google continues to insist that there's no reason to treat the ads differently.

"Advertising"

"Advertising" 04/08/2005 10:10 AM

OS advertising

OS advertising 04/18/2005 04:42 PM
Microsoft on Monday kicked off a new global Windows advertising campaign, labelled "Start Something." The new 15-month campaign is one of the largest and longest marketing campaigns in Windows' history, and though the company is expected to release the new version of its operating system, Longhorn, in 2006, the campaign is not geared toward that product. Promoting the aging operating system can be seen as a way to hype up the upcoming Longhorn release by bringing people's attention back to functions and uses of the old Windows. Some market experts believe this promotion can lead the way to the release of the next generation operating system from the Microsoft sometime next year. Microsoft launched a four-month marketing campaign when Windows XP was initially launched nearly four years ago, but this new campaign is much larger. The new 11-country campaign includes 51 TV ads, 39 print ads, 250 online ads, and has 13 themes including cooking, education, entertainment, family and photography. "As we enter the third decade of Windows, the Start Something campaign celebrates how people can follow their dreams and pursue what they are passionate about -- from creating an in-home music studio to starting a new business or becoming the family photographer," senior vice president of Windows Client at Microsoft Will Poole said. "Windows has evolved to integrate a wide range of applications, services and hardware in a way that has become familiar and expected as part of everyday life for millions of people around the world. We hope that people will be inspired to experience the endless possibilities available in the Windows ecosystem." If this is the pre-advertising for Longhorn then we can expect an enormous marketing campaign to precede the actual launch of the new operating system. As Michael Simon, Spymac's weekend editor (pretty accurately) predicts, when Longhorn is close to production, we can expect that "commercials would be airing on prime time TV shows, banners would be flying above CompUSA, and low-flying planes would be spelling out L-O-N-G-H-O-R-N above area beaches." Unlike Microsoft and its slew of ads, Apple has still made no attempt at advertising the release of its upcoming Tiger operating system. With an April 29 release date and Tiger only being hyped up around the company website, Apple seems to be relying on the Macintosh community to promote the new operating system. Relying solely on Mac users to get the word out, Apple's "marketing" strategy could be due to the loyalty of the Macintosh community in comparison to the Windows community. Why would millions of happy Mac users need to be convinced that the Mac OS is great and that they should upgrade to Tiger? Apparently, it's just Windows users that need a little more (or perhaps a lot of) convincing about the quality of their operating system.

Why we Should Tax Advertising

Why we Should Tax Advertising 06/11/2004 05:34 PM
Taxes have traditionally served chiefly to raise revenue for the government. However taxes also change the behavior of businesses and consumers. Because of this, by applying taxes to activities which are harmful to society taxation can be used to improve the efficiency of the economy and to promote the wellbeing of the public. Such "taxes on bad things" are referred to by economists as Pigouvian Taxes. These taxes provide a double benefit to society, firstly they reduce the level of the harmful activity, and also they reduce the need to tax other things such as work or investment, which are generally held to be good things. In order for a Pigouvian tax to be economically justified, it is not necessary to prove that the activity is entirely harmful, it is simply necessary to prove that the activity has negative consequences which are not included in the price paid for the activity. i.e. that the activity has what economists call negative externalities, or external diseconomies. For example, few people would argue that beer has no positive qualities, but it has negative effects on society when consumed to excess and is for this reason often the target of special taxes. So here I will try and describe why I believe that advertising is damaging from both an economic and social standpoint, and that because of this the amount of advertising should be reduced by making it more expensive.

Advertising

Advertising 03/11/2003 09:44 AM
I’ve been thinking about advertising recently. So when PerversionTracker, one of my favorite sites, posted their advertising offer, I jumped on it.

If you look at the bottom of the review for Xupport 1.2.7, you’ll see a little text ad for NetNewsWire. I tried to come up with a slogan that would fit in with the site.

NetNewsWire: It’s Not Metal™

So, anyway, I was wondering about how advertising is changing in the weblog age.

One thing that’s important to me is that ads should be clearly marked as ads. (And my ad on PerversionTracker is clearly marked.)

But what do you think of the whole topic?

When a software vendor has a little extra money to spend on advertising, what’s cool to do and what’s not cool to do?

Is it a good idea for software vendors to spend at least a little money on the weblogs and news sites in their ecosystem?

I’m not about to go on a spending spree. But it’s not too early to start thinking about these things.

When advertising goes too far

When advertising goes too far 08/03/2004 05:57 PM

This morning I got up and went downstairs to eat some cereal, but I couldn't find the box of my favorite stuff and assumed it was gone. Since I don't remember finishing the cereal, I looked again and eventually found it.

Turns out the side of the cereal box facing out was covered in advertising for some children's show, without any mention of the cereal name. Take a look for yourself: imagine it's 7:30am and you're blearly eyed, and tell me where the Life Cereal is in this photo of a pantry shelf:

MSN to end pop-up advertising?

MSN to end pop-up advertising? 02/16/2004 09:14 PM
Microsoft says its online service will soon stop accepting pop-up and pop-under ads.

Greasemonkey and Advertising on the Web

Greasemonkey and Advertising on the Web 04/13/2005 08:35 AM

Truth in Advertising?

Truth in Advertising? 04/09/2004 04:12 PM

Perhaps it is because I come from a culture where advertising pervades every aspect of waking life and which wouldn't surprise me if paid product placements would start appearing in our dreams, but I give some extra attention and curiosity to the advertising in Finland. I've noticed that Finnish advertising tends to lean towards a more straightforward and clean style than much of the aggressive in your face advertisements in the US. This is not to say that both countries don't have their own respective loads of crap, but overall I think the softer sell and elegant design is more attractive. However, I wasn't prepared for a new trend of blatant truth in advertising lately. It's refreshing, yet disturbing since it goes against all the usual rules of the advertising grift.

The ad above is from last weeks Nyt Magazine which is attempt ing to recruit young engineering students with "Sex can wait...". Never mind that the guy is dressed like a 1970s fashion disaster complete with afro and seriously tragic rainbow shades, is telling young nerds the truth that their chances of getting laid are so slim that years of toiling for an engineering degree is a far better option a successful sales ploy? I mean, I've spent my life around these sorts of guys who at the mere mention of the word boobies go completely quiet. Sure, sex can wait, but getting an engineering degree isn't going to make you dress better, bathe regularly or get you laid, ever. Well, unless you come into some serious cash which, in Finland at least, probably isn't going to happen. So, I think the slogan needs a little tweaking to something more like, "Those who can get laid get MBAs. Those who can't, become engineers. Enroll in our engineering program now!" Sex can sell anything as even the most casual observation of modern advertising will show, but not getting sex as a marketing tactic? It's hilarious, brutally honest and I'd love to see if their enrollment increases. :)

[update: Ignatz sent me the American version of the sex can wait advertising ploy. The billboard is sponsored by the Kansas City Missouri Department of Health. Did I miss the memo that engineering is the new priesthood? Does sex make you stupid? What? The unwritten subtext to this billboard is that KC is much like St. Louis in that the black population live in the post-apocalyptic downtown with an educational system handicap. So, the real message here is something like "We already have enough black crackhead single mothers so dream that you can get into and afford a college education and, while you're at it, keep your dick in your pants." Of course, studies show that kids who participate in these 'just say no to sex until marriage' campaigns still have sex and often unprotected sex. Maybe the government will start offering scholarships for abstainers through their churches as soon as Dumbya gets a second term.]

The Finnish Army also has a new campaign which has a poster that shows a doctor's Porsche, an engineer's BMW [which still won't get them laid], and a soldier's car that makes a Boston beater Yugo held together with duct tape look good. In the US this ad would be amusing, yet deadly. As the North St. Louis wise old saying goes, "You can sleep in yo' car, but you can't drive yo' house." A more pure or elegant distillation of the American love affair with the automobile would be hard to come by. The US TV commercials for the Marines always show an attractive, beefcake white guy wrestling with some demonic enemy in a video game style of unreality. Honesty is refreshing but reality has not been a traditional tactic in military recruitment. The classic "Uncle Sam Wants You" poster is brief for a reason since finishing the sentence would leave less to the imagination and the power of your mind to see what it wants to see. I wonder what happens to the engineering student who graduates and goes into the Army. Well, I guess if they're not getting laid, a sexy car won't seem so important.

[update: Jarkko has informed me that I have been had. :) I did wonder about the kil.fi domainname but considering Helsinki is hel.fi and Finland hasn't deployed armed forces outside of Finland, I didn't give it more than a passing thought. It is, apparently, a parody of mil.fi attempting to dissuade people from joining up. I suppose I should feel a bit better that it took him a little while to catch on to the joke. :) So much for my optimisim about truth in advertising.]

I'll hope to see this trend continue into the fashion and cosmetics industries where reality is in cryogenic suspension. And what about those foods that advertise themselves as 100% "organic"? :) That always cracks me up, but maybe that's because I'm a chemist. I don't know that advertising culture could survive a trend towards honesty, but it certainly would be entertaining to see more of it since it is charming and compelling in a field of carefully crafted manipulations of varying levels of integrity.

Google and Advertising

Google and Advertising 06/14/2004 08:10 AM
Poynter Institute Jun 14 2004 12:42PM GMT

Advertising Info

Advertising Info 12/30/2004 06:27 AM
Advertise

corante.com/adinfo.php
track this site | 4 links

RSS Advertising the big dilema

RSS Advertising the big dilema 04/10/2005 05:16 PM

I know a lot of people get a real bad taste in their mouth when they hear RSS Advertising and I can understand why. Take for example this sites RSS feed. It is distributes to at least 20 different sites and they all put my content up on their pages. What would they do If I started inserting advertising on the feed. I would bet that it would not be long before my sites content was not being removed from other sites.

I had an advertised approach me last year and was willing to have a banner on the site but he also wanted a ad within the content each week. I had to refuse the sponsorship because I was worried about the other sites pulling my content.

I had also said make my readers a deal something only they can get thru us and they thought that idea was nuts. I have always tried to add value to the content and until someone says hey this is the product here is a very special deal and so long as it is something I can endorse and stand behind it is not going to happen and even if we do you can bet their will be full disclosure. [ClickZ Network]

Blocking RSS advertising

Blocking RSS advertising 12/17/2004 06:38 PM

Jason Kottke talks with RSS reader developers about blocking ads in RSS feeds.

Will You Ever Be Able To Look At A Space
Without Advertising Again?

Will You Ever Be Able To Look At A Space
Without Advertising Again? 12/16/2003 01:45 PM
Certain advertisers are starting to realize that any blank space that people look at, for any length of time, can be used for advertising. All those blanks walls in stores? Wasted space! And, now they're looking to take what they (haven't) learned from advertising online, and make sure that the advertising you're inundated with is personalized to you. It may not be long until you're walking around a store and discover that an ad targeted directly at you is following you around on the wall. Sound creepy? Hell yes, but it appears not everyone has figured that out yet. Perhaps some people should take a step back and look at just how well this sort of "plan" has worked out online. Every blank space is filled with flashing, squawking, bleeping banner ads - and everyone ignores them. What about personalization? Well, so far, despite plenty of information on what I surf, it doesn't look like any of these "sophisticated" advertising systems has any idea what's remotely interesting to me. So, now they expect that this will suddenly work if the ads are shown on the walls of stores? Seems doubtful. And, how do they plan to know who you are and what you might be interested in a real world devoid of deposited cookies? They have lots of ideas, from monitoring your mobile phone (you can fill out a "survey" which your phone will broadcast to all the advertising projectors surrounding you) to doing face recognition on the fly.

Advertising Beyond The Browser

Advertising Beyond The Browser 02/10/2004 07:55 PM
Internet.com Feb 11 2004 0:18AM GMT

Advertising with Gizmodo

Advertising with Gizmodo 12/15/2003 08:15 AM
Gizmodo is a fast-growing web magazine, dedicated to everything related to gadgets, gizmos, and cutting-edge consumer electronics. Our influential audience (see below) stops by frequently...

Before and After advertising cards

Before and After advertising cards 06/07/2004 04:17 AM
Great gallery of vintage "Before and After" advertising cards:

Rheumatic, lank, dyspeptic, lean;
The bad effects are plainly seen,
On those who do themselves the wrong,
Of buying any brand that comes along.
But happy though, the daily life,
Of the bright, contented, plump, housewife,
And happy all who take her stand
To buy the Arm & Hammer Brand.

Link (via Geisha Asobi)

"Plagersism in Advertising"

"Plagersism in Advertising" 08/13/2004 09:12 AM

Everything that's wrong with advertising

Everything that's wrong with advertising 04/17/2005 03:08 PM
This was the working keycard a hotel I was at recently gave me: [Technorati tags: marketing advertising]...

Truth in Advertising

Truth in Advertising 03/12/2003 07:07 PM
A survey of recent discussion on the XML-DEV mailing list, including controversy about XML subsetting in JSR 172, whether there should be a central namespace registry, and whether XML-DEV should find a new home.

Are you considering a career in
Advertising?

Are you considering a career in
Advertising? 03/20/2003 04:22 PM
Are you considering a career in Advertising, or perhaps you have just been offered your first Agency job? Perhaps you have been in advertising for a few months and are starting to grow jaded with this industry. Who ever you are, I would like to present this negative impression of life in the Ad business. My life working for an ad-agency was not all bad - in fact there were some quite amusing moments. However as a choice of career, I would not recommend this sector.

AOL advertising buyout

AOL advertising buyout 06/29/2004 03:20 PM
AOL has purchased Advertising.com in an all cash deal to help them to increase their online advertising revenue. Early figures indicate that industry wide website advertising revenue could rise to 6.78 billion by the end of the year. It appears that AOL is becoming less focused on just advertising on their own websites and will be moving on to making their mark on the rest of the internet. It will also be interesting to see how this affects the volume of advertising that already exists on their own portals and websites.

Steps for Doing Self Advertising

Steps for Doing Self Advertising 01/08/2003 05:09 PM
Banners, buttons, text ads, cpc, cpm, ctr, roi, click back ratio - dizzy yet? How to do a mom and pop site campaign?

Off Line Advertising

Off Line Advertising 11/04/2002 09:40 AM
From classifieds to bumper stickers, what offline marketing works?

Advertising Is Content

Advertising Is Content 07/26/2004 02:27 PM
This has been an ongoing theme< /a> around here, but it looks like slowly, but surely, TV execs are realizing that advertising is content. For too long, many people assumed that content was what brought people in, and advertising was the annoying stuff they put up with to see the stuff they wanted. When you begin to realize that advertising itself is content (and that any content can be used for advertising), it opens up a whole new world of possibilities, where things like TiVo and unauthorized downloading aren't scary. In fact, they're so not scary that they start to look like wide open opportunities. E-Media Tidbits is noticing the fact that commercials are apparently starting to become entertaining enough on their own that there's now a whole TV channel devoted to them. I don't think this is really that new. For years, there have been successful TV shows playing "the funniest commercials." AdCritic was hugely popular in attracting visitors (though, never came up with a good business model) years back showing that people wanted to watch commercials. In fact, it seems like a TV show of commercials is actually a step backwards, making people sit through random commercials, rather than letting them pick and choose, such as at AdCritic or one of the sites that have tried to do similar offerings.

The Napster of Pop-Up Advertising?

The Napster of Pop-Up Advertising? 06/24/2004 11:37 AM
Business Week Jun 24 2004 3:47PM GMT

Webl0gs as Advertising

Webl0gs as Advertising 03/11/2003 02:00 PM
Project Blogger: doomed to fail. For now.

AOL to buy Advertising.com for $435
million

AOL to buy Advertising.com for $435
million 06/24/2004 08:11 AM
America Online Inc. (AOL) has agreed to buy online marketing startup Advertising.com Inc. for $435 million in cash, it said Thursday, in a move aimed at shoring up its ad business among mounting competition from Internet rivals.
Grok Description matches for AOL splashes $435m on Advertising.com
GrokA matches for AOL splashes $435m on Advertising.com

AOL splashes $435m on Advertising.com

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