Search engines rethink paid inclusion
Grok Headline matches for Search engines rethink paid inclusion
Paid Inclusion "The Fix Is In"
Paid Inclusion "The Fix Is In"
10/29/2003 01:14 AM"... out of 20 advertisers and online marketing pros interviewed by
BusinessWeek, 10 had experienced firsthand a boost in search-engine
rankings when they signed up for paid inclusion."
The Paid Inclusion Dinosaur
The Paid Inclusion Dinosaur
06/02/2004 06:35 PMSource: SearchDay - Why would Yahoo and other search engines do paid
inclusion? Money is a big reason -- the ability to earn off what
otherwise would be free listings. But paid inclusion involves a gamble
that relevancy won't be...
Will Paid Inclusion Be Banished?
Will Paid Inclusion Be Banished?
07/19/2004 01:23 PMSource: DMNews.com - Nate Elliott, a Jupiter Research analyst, said
paid inclusion still has a bright future because search engines simply
cannot refresh their indexes quickly enough to offer the best possible
search results. Jupiter expects paid inclusion spending to...
Defending Paid Inclusion
Defending Paid Inclusion
03/06/2004 02:09 AMIn Yahoo Harms Trust in Search Engine, Dan Gillmor references a
WSJ.com article that I cannot read (because I don't want their lame
"free" registration) and claims that allowing companies to pay to make
sure they're included in Yahoo! Search "makes it impossible for users
to know whether companies are paying to be included in the results."
Dan, it's called "paid inclusion" and it's been around for quite a
while. But you don't live and breathe search like John Battelle...
AskJeeves Launches Paid Inclusion
AskJeeves Launches Paid Inclusion
07/10/2002 02:43 PMIndex Express, which has been positioned as an Ask Jeeves service,
will match search queries from users "to the highly relevant deep
content on an advertisers Web site,"
Paid Inclusion Losing Charm?
Paid Inclusion Losing Charm?
07/05/2004 06:18 AMMicrosoft and Ask Jeeves are dropping paid-inclusion links from their
search engines, a move that's winning praise. Yahoo is the last major
search engine that champions paid inclusion, but for how much longer?
By Chris Ulbrich.
Going Beyond FTC Paid Inclusion
Disclosure Guidelines
Going Beyond FTC Paid Inclusion
Disclosure Guidelines
06/17/2004 04:33 PMSource: SearchDay - A look at how Yahoo might go beyond FTC guidelines
about paid inclusion as a means of rebuilding faith in the impact of
paid inclusion on relevancy and its listings in general....
Outlook: Paid Inclusion Needs to Change
its Ways
Outlook: Paid Inclusion Needs to Change
its Ways
12/26/2003 05:25 PMInternet.com Dec 26 2003 4:10PM ET
Is Lycos InSite Pro Paid Inclusion Worth
It?
Is Lycos InSite Pro Paid Inclusion Worth
It?
11/08/2002 10:09 AMStickysauce Nov 8 2002 8:55AM ET
Conflict Of Interest Dooms Paid
Inclusion
Conflict Of Interest Dooms Paid
Inclusion
12/26/2003 02:56 PMThe folks over at Jupiter are saying that
the
business model for paid inclusion search terms needs to change.
They point out what everyone here already knows: in using a
"pay-per-click" model there's a clear conflict of interest for the
search provider. The more clicks they get, the more money they make,
and thus, their incentive is to push those results higher in the
search, rather than having the most relevant results come up first.
Thus, Jupiter suggests that the cloud of suspicion over paid inclusion
will hold back the market until they switch to something like a flat
rate pricing system (though, even that raises some concerns). Of
course, I'm not so sure this is how things will happen. The FTC has
been
warning
search engines that use paid inclusion that they need to stop, and
that hasn't done any good. At this point, most surfers have no idea
what paid inclusion is, or that their search results might be tainted
by links that people are paying for. Thus, as long as the search
engines are still making money, most people don't know what's going on
and the government doesn't really crack down on the practice,
it's unlikely it's going to stop any time soon.
Ask Jeeves to Make Changes to Paid
Inclusion Program
Ask Jeeves to Make Changes to Paid
Inclusion Program
06/29/2004 10:19 AMAskJeeves drops paid inclusion and Yahoo considers it.
Yahoo! Reawakens the Paid Inclusion
Debate
Yahoo! Reawakens the Paid Inclusion
Debate
06/16/2004 05:58 PMClickZ - We'll examine why paid inclusion blew up in Yahoo's face and
will likely be constantly cited as a drawback to its search
service....
AskJeeves Drops Remaining Paid Inclusion
Program
AskJeeves Drops Remaining Paid Inclusion
Program
06/24/2004 09:30 PMSource: ClickZ - AskJeeves is retiring its Site Submit paid inclusion
program. The move, coming several months after the company dropped its
Index Express XML-based inclusion offering, marks a complete
withdrawal from the practice of allowing companies to pay for...
Visible and Relevant: A Paid Inclusion
Case Study
Visible and Relevant: A Paid Inclusion
Case Study
07/19/2004 03:04 PMSource: ClickZ - How did inclusion and trusted feeds get a bad name?
Can inclusion actually harm relevance?...
Search Engines: A Mixed Bag: A Review of
Some New Search Engines
Search Engines: A Mixed Bag: A Review of
Some New Search Engines
08/04/2004 06:17 AMSearch Engines: A Mixed Bag: A Review of Some New Search
Engines by Phil Bradleyhttp://www.ari
adne.ac.uk/issue40/search-engines/People are of course
aware that Google isn't the only search engine out there, by any
manner or means, and although many people regard it as the biggest and
the best, this certainly isn't the case for those organisations who
decide that they want a share of the search engine market.
Phil
Bradley looks at some of the new search engines that have
appeared, and will see how many of them make the grade. Reviewed
are:
Euroclips: The Definitive European
Directory
YouSearched: The Accessible Web Search
Ujiko
A9
When Search Engines Become Answer
Engines (Jakob Nielsen's Alertbox)
When Search Engines Become Answer
Engines (Jakob Nielsen's Alertbox)
08/18/2004 10:40 AMWhen Search Engines Become Answer Engines .. Jacob Nielsen's
Alertbox
useit.com/alertbox/20040816.html
track this
site | 3 links
When Search Engines Become Answer
Engines
When Search Engines Become Answer
Engines
08/17/2004 01:20 PMSource: useit.com - The website is becoming a less prominent locus of
experience as people use search engines to bring up answers to their
current questions. How can sites cope with masses of freeloaders?...
MarketingSherpa Reveals New Research on
Search Engine Marketing Firms and Paid
Search Advertising Agencies
MarketingSherpa Reveals New Research on
Search Engine Marketing Firms and Paid
Search Advertising Agencies
06/22/2005 01:51 AMMarketingSherpa's latest Buyer's Guides (Buyer’s Guide to Search
Engine Optimization Firms and Buyer's Guide to Paid Search Advertising
(PPC) Agencies) reveal new research on pricing, staff size, client
names and growth of the industry. More information is available at
http://SearchMarketing.MarketingSherpa.com. [PRWEB Jun 21, 2005]
Access 90 Search Engines’ Results With
Firefox’s Search Box
Access 90 Search Engines’ Results With
Firefox’s Search Box
03/17/2005 03:02 AMTurboScout.com launches a Firefox extension which empowers over 27
million Firefox users to access original results from more than 90
search engines with just a click. [PRWEB Mar 17, 2005]
"About Search
Engines:HypertextNode:WebTech Search:"
"About Search
Engines:HypertextNode:WebTech Search:"
12/15/2003 10:29 PMHow Bad Is Paid Search?
How Bad Is Paid Search?
11/18/2003 11:30 AMFor well over a year folks at the FTC have been
"concer
ned" about the rise of "paid search" results, where results that
are paid for are included without any indication to he end-user that
these are sponsored results. Search Engine Guide takes a look at a
few different search engines and
de
monstrates just how deceptive this is - as plenty of search
engines are almost entirely made up of paid for results without
indicating the monetary relationship. Of course, if the paid search
results are that bad, you would think people would go elsewhere - and,
there's plenty of evidence to suggest they do. Studies show that the
majority of folks still use Google - who is very clear on separating
paid results from straight search results.
Top 10 Search Engines
Top 10 Search Engines
05/29/2004 07:36 PMnetforbeginners.about.com-13 hours ago ... and employing 50,000
volunteer experts as editors, the ODP (DMOZ.org) has about 4 million
links in its database -- less than a tenth of 1% of Google's
database. ...
Search Engines Know More Than You Think
Search Engines Know More Than You Think
06/05/2005 11:58 PMWar of the search engines
War of the search engines
11/02/2003 07:38 PMMicrosft's failed attempt to buy Google is another sign of the growing
popularity of the privately-owned king of search engines. ...
What's New at the Search Engines
What's New at the Search Engines
07/21/2004 09:07 AMSource: SearchDay - Representatives of Yahoo, Google, Ask Jeeves and
Looksmart offer an inside glimpse of recent developments at the major
search engines....
3-D Search Engines
3-D Search Engines
04/16/2004 11:45 AMResearchers develop 3-D search
engine: Are their search engines that match pictures? If I had,
say, a picture of a certain building (with NO metadata), could a
search engine find me pictures that looked the same? That'd be
nifty.
...computing researchers have developed new search engines that can
mine catalogs of three-dimensional objects, like airplane parts or
architectural features.
All the users have to do is sketch what they're thinking of, and
the search engines can produce comparable objects.
Click here to comment on this entry
Search Engines 201
Search Engines 201
09/13/2004 04:17 PMSource: SearchDay - Want to dive deep -- really deep -- into the
technical literature about search engines? Here's a road map to some
of the best web information retrieval resources available online....
More search engines?
More search engines?
09/26/2004 08:34 PMNetNewsWire’s
search engine subscriptions feature works with
Blogdigger,
Daypop, and
Feedster.
These search engines work with NetNewsWire because they return feeds
(RSS, in this case) that NetNewsWire can read. Are there other search
engines that return RSS or Atom feeds? It would be cool to add more.
Search Engines 2
Search Engines 2
09/11/2004 07:07 AMSearch Engines 2http://www.search-engines-2.co
m/Looking for a search engine or web directory? Search
Engines 2 offers over 12,500 links to local, regional, national, and
foreign internet search engines, web directories, pay per click search
engines and meta search engines, many of which accept free/paid web
site submissions and advertising. Nice site by Michael Wong. This has
been added to the tool section of
Research Resources
Subject Tracer™ Information Blog. This will be added to the
search engines section of all
2004-05 Internet
MiniGuides.
Paid Search Automation
Paid Search Automation
06/22/2004 10:28 AMSource: iMedia Connection - Can your search engine marketing program
survive without… you?...
On parody search engines...
On parody search engines...
01/22/2004 02:14 AMCompare and contrast: (1) Me making a funny at Google's expense a
couple of years ago: Google Pornfinder and (2) The site recently launched to
help the world find porn (as reported in this Boing Boing entry): Booble.
What next? Should I expect someone to genetically engineer Fifty-foot cat-killing laser-eyed chickens?
Search Engines Likely Have Your Number
Search Engines Likely Have Your Number
01/05/2004 08:02 PMCHICAGO -- There's a growing search engine apprehension stemming from
popular tools like "Google," which are bringing privacy concerns to
the forefront. ...
Web search engines have limits
Web search engines have limits
01/27/2003 01:28 AMAccording to one estimate, typical search engines we use, such as
Google or Yahoo!, provide access to only one out of every 500 pages
available on the Web. ...
Search engines being recognised'
Search engines being recognised'
05/21/2004 11:16 PMSunday Times South Africa May 22 2004 2:28AM GMT
Look What The Search Engines Dragged In!
Look What The Search Engines Dragged In!
04/15/2005 03:49 PMA month ago, we had a post called
Naked
Women And Wireless Security, which I started out by noting: "Yes,
I'm a bit worried about what kind of people will find this post via
Google in a few days..." Apparently, I was right to be worried.
Someone posted a comment saying that we were the #2 result on Google
for
naked women (we're number 4 as of this posting). In
checking over Techdirt's traffic logs, we realized that we were
getting a lot of traffic from that search... and also from MSN where
it turns out we're (as of this posting) the number
one search
for
nake
d women.
As a few of us here were chuckling over the somewhat random influx of
confused search engine driven visitors, someone dropped us a bit of
feedback reminding us of an old post where we mentioned
the various oddities we saw in people who found specific stories
via Google, and asked us to revisit the subject. Like many sites,
obviously, we get a fair amount of traffic from search engines (mainly
Google) on completely random searches. Many of the people who visit
are (I assume) well meaning -- but confused to the nature of what
they've stumbled on. Perhaps it's an interface issue on our part, but
the ensuing comments and conversations are often amusing.
The all time record holder, which keeps getting updated is this
conversation (mostly of people who are not well meaning) from
1999 on someone
who was stealing AOL passwords. It appears that somewhere (no
idea where) there's a search that people are doing on how to steal AOL
passwords, and they're driven to this particular posting -- which now
has a ridiculously long comment thread from clueless folks trying to
break into AOL accounts, and a bunch of scammers trying to steal their
AOL passwords back. Then, there's the VPR
Matrix support thread. When Best Buy announced their own computer
line under the VPR Matrix brand name, we were skeptical. However, our
post made it to Google, and people apparently began to think that it
was the VPR Matrix support/fan forums. We also had a brief claim to
fame in 1999 when the first news was leaked that CBS was going to have a
show called Survivor. For a while, we were the top result on
Lycos (which was still popular then) for "CBS Survivor" leading people
to try to get on the show by posting comments right here at Techdirt.
Another popular one (and I don't know how people are finding this one)
is a story we had from 2000 about some random dot com millionaire who
planned to give
away millions to educational causes in Central America. For some
reason, people who are down and out on their luck have found this page
and continually comment (there were two comments yesterday, even)
begging for money from this guy -- as if he was reading the forum.
This particular posting has also resulted in a number of random emails
(no explanation included) to Techdirt's feedback line, explaining
horrible life stories and begging for money. While we'd love to help
people out, we're not dot com millionaires, and aren't really in a
position to make much of a difference.
Anyway, this is all a nice little reminder that the various search
engines are still far from perfect when it comes to understanding what
people are really searching for. In the meantime though, it provides
us a bit of amusement, as we ponder what people searching for porn
must think as they stumble upon Techdirt.
The Meta Search Engines
The Meta Search Engines
10/10/2002 09:55 AMI know what you're thinking: Google gives you such accurate results
that you don't need any other search tool. Well, let's see about that.
What’s The Deal With "Other" PPC Search
Engines?
What’s The Deal With "Other" PPC Search
Engines?
03/14/2005 06:29 PMSearch Engines: What's the Difference?
Search Engines: What's the Difference?
05/13/2004 06:24 PMYahoo! Google and Ask Jeeves go toe-to-toe in frank discussion of
which technology yields the best results.
Latest Search Engines
Latest Search Engines
11/01/2003 07:27 AMOverview of Latest Search Engineshttp://www.ari
adne.ac.uk/issue37/search-engines/Phil Bradley gives us an overview of
emerging, new and newly discovered search engines that we might want
to keep an eye on as they develop. There have been several additions
to the world of search engines over the summer, and he thought he
would do a quick round-up of them to see how they perform.
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Search engines rethink paid inclusion
