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AT&T Changes Competing Policy in 7 States







AT&T Changes Competing Policy in 7
States

AT&T Changes Competing Policy in 7
States
06/23/2004 11:10 AM

AT&T said today it would stop competing for customers in seven states after a court threw out regulations giving it cheap access to the dominant local telephone networks.




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One thing that you always hear among new startup companies looking for venture capital is figuring out how they're going to avoid competing with Microsoft. Obviously, it's not true of all startups - some of whom are in completely different areas. However, any software (and many services) company always gets the question "well, how will you deal with it when Microsoft enters your space?" Companies that don't have a good answer don't get funded. Robert Cringely's latest column is all about the best way to compete with Microsoft - and it's a bit counterintuitive, but it makes a lot of sense. The companies that have successfully competed with Microsoft have done so by not worrying about Microsoft. In other words, they've been focused on building innovative products that their customers can use. Microsoft, for all it's strong points, doesn't have the greatest track record at actually innovating (I can already hear some of you scoffing). What they are good at (and, you have to admit, they are good at it) is taking innovative ideas that others have come up with, and then putting a nice, user friendly interface on them and getting it out in the market. So, as Cringely points out, when you decide to turn and face Microsoft and compete directly with them, you're going to be in a lot of trouble - because you've set the rules of the game on their terms, and they've got a lot more money and experience to beat anyone else on those terms. Instead, by pretty much ignoring Microsoft, and coming up with new and innovative products companies can out-innovate them, and not face real competition from them.

On the benefits of competing audio
formats...


On the benefits of competing audio
formats...
01/27/2004 06:28 PM

There's a fascinating clump of posts going around the place at the moment about the various DRM-based digital audio solutions that you can buy at the moment. The one that kicked stuff off initially was a post on The Sobleizer (A challenge for webloggers: handling organizational difficulties) which included a chunk of stuff about why it's best for people who are going to buy music files with DRM to buy them in Windows Media format. Here's the main chunk of the argument:

When you hear DRM think "lockin." So, when you buy music off of Napster or Apple's iTunes, you're locked into the DRM systems that those applications decided on. Really you are choosing between two competing lockin schemes.

But, not all lockin schemes are alike, I learned on Friday. First, there are two major systems. The first is Apple's AAC/Fairtunes based DRM. The second is Microsoft's WMA

Let's say it's 2006. You have 500 songs you've bought on iTunes for your iPod. But, you are about to buy a car with a digital music player built into it. Oh, but wait, Apple doesn't make a system that plays its AAC format in a car stereo. So, now you can't buy a real digital music player in your car.

(I should mention at this point that Scoble works for Microsoft, but I'll say straightaway that I don't think that's particularly relevant to the argument at hand. Nonetheless, cards on the table.)

So the argument at this point is if you choose lock-in with Microsoft, then your music files will work on a wider variety of media than if you choose lock-in with Apple. Therefore you should choose lock-in with Microsoft. At which point BoingBoing's Cory Doctorow weighs in:

In this world where we have consumer choices to make, Scoble argues that our best buy is to pick the lock-in company that will have the largest number of licensees.

That's just about the worst choice you can make.

If I'm going to protect my investment in digital music, my best choice is clearly to invest in buying music in a format that anyone can make a player for. I should buy films, not kinetoscopes. I should buy VHS, not Betamax. I should buy analog tape, not DAT.

Because Scoble's right. If you buy Apple Music or if you buy Microsoft Music, you're screwed if you want to do something with that music that Apple or Microsoft doesn't like.

Cory's argument then is the fairly commercially radical proposition that we should buy only open music files, that companies should sell open music files (there is a precedent here - Bleep sells DRM-free songs from Warp Records), and even that companies like Microsoft should be using their substantial legal power to fight the record companies to be able to sell DRM-free songs online.

Now I'm not going to argue with that, although - to be fair - I think the current climate makes it pretty unlikely to happen. The various companies concerned are too neurotic about it, and frankly Microsoft has too much to lose from the proposition that intellectual property should be distributed without arcane DRM attached to it. Instead I'm going to argue that even if we're only given the choice between two DRM schemes, we should still not just automatically go for the one that plays on the most devices. Because what does this mean in the end? No more or less than yet another monopoly at the operating system level - the musical infrastructure ends up belonging to Microsoft.

The fact is we shouldn't think in those terms at this stage. We should be trying to create miscegenated musical libraries that we expect digital music manufacturers to support all of, not just some as it suits them or as it suits whichever company ends up dominating the market. We've been down this parth before - the company that owns the monopoly has the least to gain from a rapid pace of innovation, the least to gain from being standards compliant. We've seen it at the level of operating systems, internet browsers and now we're seeing attempts to own and define the one successful format in which music files could sit for the next few decades. These things are too important to be left in the hands of one company. We need to have consumer choice at the level of which DRM (or lack of DRM) we're comfortable with buying, we need variety so that different types of audio file can be released via a variety of business models, we need variety - fundamentally - because otherwise we all lose.

The examples that people cite about competing formats no longer hold true for music. It's not like VHS and Betamax - we're not talking about hardware with different sized slots that you can only fit one kind of music delivery system into. No - with music we mostly have applications on our desktop that can play dozens of different formats - whether we notice it or not. Just the other day, RealOne announced that it could now play Apple-encoded AAC files, and the rumour is that HP's deal with Apple required that the iPod should have its ability to play WMP files restored. These things can play more than one type of file and we should be doing our damnedest to make sure that continues to be the case. It should be obvious to car audio manufacturers that they should be able to play AAC tracks - that there are hundreds of thousands of people across America (and soon Europe) who are going to want to be able to do more things with their bought songs. And it should be obvious to all of us that we want a world in which new formats can be integrated into our listening without any particular effort, or at least without us having to rebuy all our old tracks to work on non-mutually functioning players.

So in the meantime, buy, steal or rip whichever tracks suit you best in whatever format you want and make it your mission to put pressure on all the players (both business players and audio players) concerned to support as many of them as possible as soon as possible. And don't listen to anyone who says that having one organisation controlling the musical infrastructure will result in greater choice. That's never been the case in the past, and I very much doubt it will be so in the future either.

Read the comments


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Quick-'n-Dirty methods to determine
which competing label is better: "Cell
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Quick-'n-Dirty methods to determine
which competing label is better: "Cell
Phone" or "Mobile Phone"?
04/28/2004 11:39 AM

On the SIGIA-L mailing list, Stephanie Berger recently asked: "My cohorts are not sure whether to use "cell phone" or "mobile phone". Any evidence that one is better than the other, or one is used more often than the other?"

This is a good example of the kind of labeling questions information architects face all the time. The answer to these labeling questions will depend on the target audience (a better label for whom?), on business requirements (maybe the business want to promote one term over the other) and on the context in which the label will be used.

I'll discuss the conversation that followed here and afterwards point to some useful tools for if you have a labeling question yourself.

Andres Sulleiro: "Without any empirical data I will go with my own opinion. [...] A quick survey of the phone carriers seems to suggest that "wireless" (as in "wireless phone", "wireless customer") is most common among US carriers, though you see some references to "mobile" as well. T-mobile, a European company, uses "mobile" which is more common in Europe as well as being the name of the carrier."

Method: check what other websites call it.

Jason Cho: "I think "cell" is more widespread in the US as Andrés noted. "Call my mobile" can sound pretentious to Yankee ears. But I would think everyone understands the term "mobile" on a business card."

Method: personal experience.

Peter Van Dijck (and others): "Google for "cell phone" (including quotes): 6,230,000, Google for "mobile phone": 6,360,000. Looks like a tie, assuming your audience is similar. Just pick one and make sure your search engine knows both terms."
Christina Wodtke: "Y ahoo for cell phone : 16,800,000, yahoo for mobile phone: 21,200,000. What does this really tell you? you'd have to know who each engine indexes, how much of the web, etc.. better to use a magic 8 ball. ;-)"

Method: check popularity of the terms on the web.

Peter Van Dijck: "My next step would be to find out what people search for on your site,
or if not available, on the web (assuming that's more or less your audience). Google adwords can help."

Method: Find out what people (preferably your target audience) search for.

Dave: "I like "mobile" for the reason that Christina stated (forward compatibility); USers and non-USers will equally understand it. Also, it is more interoperable w/ most of the vCard based addressbook programs out there. I don't know any that are using "cell" or "cellphone" ... I also like the clear and easy two word approach of "mobile phone" ... I'm always wanting to say "cellphone" where "cell phone" is really the more correct version. "cell" though just doesn't feel like a real word b/c the "cell" doesn't fit a meaning to me. I know what it means if I am forced to think about it, but it really doesn't mean anything to me at all."

Method: personal experience, check what software programs use.

Christina Wodtke: "> As can Ove rture's keyword tool (couldn't find URL straight away).

You also might consider some adaptation of the freelisting technique on a subset of your target. E.G., a write in survey: what portable electronics do you own, then analyze for use of "cell phone" and mobile phone".

Method: freelisting technique.

Eric Reiss: "Having worked closely with several telecommunications companies, including Tellabs (US), Nortel (Canada), ADVA (Germany), and NetTest (Denmark), this discussion is one I've heard before. Europeans generally don't recognize the term "cell phone." North Americans seem to accept both "cell" and "mobile." ATT insists on promoting the term "wireless." In most instances, we've agreed on the word "mobile" since it is understood by the widest audience. Nortel, for instance, used "cell" almost exclusively until the late 90s, but now leans toward "mobile." I think there is a trend here."

Method: ask the subject matter experts.

Pabini Gabriel-Petit: "There's also Wordtracker.
[...]
In this vein, you might try just walking up to people, holding up your cell/mobile phone, and asking them what they call it."

Method: Analyze what people search for.

Method: Find out what labels your users use.

Quick-'n-Dirty methods to determine which competing label is better.

So, as a review, here are some of the methods used to determine which label is better.

1. What do you think?
Method: personal experience/insights.

2. What do your users think?
Method: freelisting technique.
Method: Find out what labels your users use: show them the item you're trying to label and ask them what it is. (You could build an online tool for this).
Method: Find out what people (preferably your target audience) search for / check popularity of the terms on the web. Ove rture's keyword tool. Google adwords. Wordtracker. Google and Yahoo both list how often a term is used on the web (use quotes around your terms!).

3. What do the experts think?
Method: ask the subject matter experts.
Method: check what other websites/software call it.

Gotcha's: be careful when using these techniques. You are looking for a label that works for your audience and your business requirements. Most of these techniques use audiences that may be very different from yours, and most are indicative only (ie: they're not hard science). Use your judgement.


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free service competing against 411
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Happy Vappu!

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McConnell welcomes new EU states


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In the red states, no-one can hear you
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AT&T drops markets in 7 states


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create your own visited states map


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"create your own visited states map"


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ZDNet Apr 11 2005 9:50PM GMT
Grok Description matches for AT&T Changes Competing Policy in 7 States
GrokA matches for AT&T Changes Competing Policy in 7 States

AT&T Changes Competing Policy in 7 States

The following phrases have been identified by the grok system as matching this entry:

















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