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Churchill Club Event: Blogging & Social Networking: Who Cares?







Churchill Club Event: Blogging & Social
Networking: Who Cares?

Churchill Club Event: Blogging & Social
Networking: Who Cares?
06/20/2004 05:17 AM

Churchill Club Event: Blogging & Social Networking: Who Cares?

Marc Canter, The Devil's (or Angel's?) Advocate

Last night, the Churchill Club sponsored an event entitled, "Blogging & Social Networking: Who Cares?" As it turned out, at least 250 people who attended the event care. In fact, by the time we arrived, the Crowne Plaza Cabana Hotel parking lot in Palo Alto was already filled with Mercedes, BMWs and Porsches. (Somebody must have made money during the dot com boom.)

The whole evening had a "1994" feeling to it. There was a sense of optimism and enthusiasm that we hadn't seen since we attended the first Internet World Conference held in San Francisco in September 1994 at the beginning of the Internet boom.

The meeting was a moderated discussion with the following participants.

Panelists:

* Antony Brydon, CEO, Visible Path Corporation
* Jason Calacanis, Chairman, The Weblogs, Inc. Network
* Marc Canter, CEO, Broadband Mechanics
* Charlene Li, Principal Analyst, Forrester Research, Inc.
* Ross Mayfield, CEO, Socialtext
* Ajit Nazre, Partner, Kleiner Perkins Caufield & Byers
* David Pell, Electablog.com
* Mark Pincus, CEO, Tribe Networks

Moderators:

* Dan Gillmor, San Jose Mercury News
* Tony Perkins, Creator & Editor-in-Chief, AlwaysOn

The stage when thus set to talk about what many of the panelists described as Internet 2.0, with Internet 1.0 spanning the 1994-2002 timeframe. Dan Gillmor of the San Jose Mercury News said that blogging and social networking have now enabled the Tim Berners Lee's initial vision for the web as a "read-write" environment as opposed to the "read-only" content consumption focus of Internet 1.0.

Ross Mayfield of Socialtext put further meat on the bone by asking the question: What changes might we expect when:

1) Weblog software platforms drive the cost of publishing to zero?
2) Social networking platforms drive the cost of creating and organizing group activities to zero?

A number of the panelists pointed to the significant impact of weblogs and social networking on politics with Howard Dean's presidential campaign held up as a prime example of the savvy use of these platforms. As a San Jose Mercury News article dated 2/10/2004 said, "The forces the [Dean] campaign unleashed -- and the people who discovered they had a chance to change things -- aren't going to be rebottled anytime soon."

Dan Gillmor asked the most interesting question of the night saying, "How long will it be before a President of the United States is elected that had a weblog as a teenager?" What makes this an interesting question is that anything that we contribute to the Web is effectively "unerasable."

Staying in the political realm, David Pell of Electablog.com imagined that, "Sometime soon, maybe even now, oppressed women in Arab countries will begin using anonymous weblogs to draw attention to their plight in a way that 60 Minutes never could."

Politics aside, the real question on many people's minds was: "Can you make money doing this stuff?"

There was a significant amount of disagreement on this topic with the CEOs of the social networking companies predictably saying that "There's gold in them "thar" hills," and Marc Canter, also predictably, playing the devil's advocate, telling the VCs to "Stay away and not screw things up."

My own personal feeling is that the impact of both the social networking and weblog platforms will be significant but, speaking from a biased perspective as an entrepreneur in this space, the financial benefits will accrue to the "little guys." I believe this because, I share the viewpoint made last night that, both weblog and social networking software platforms will become open-source commodities. The value-add will come as entrepreneurs apply these platforms to under-served niche markets. These markets, by definition, will be small in scale creating many small profitable private companies but very few, if any, large public companies.

Perhaps Internet 2.0 will allow thousands of entrepreneurial flowers to bloom creating an era of "Cottage Commerce," a term coined in the early 90's by my long-lost friend, Michael Grant, formerly of Apple Computer and Macromind.

Then again, I could be dead wrong. What do you think?

Use the power of Internet 2.0 to share your comments.

-Tim Fredel, Co-Publisher, RuggedElegantLiving.com




This is a GrokNews Entry: (what is grok?)





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Peter Caputa unveils one of his secret weapons.

How to make money from Events.

This is just the beginning of a new era - where smart entreprenuers like Peter show us how to make money from micro-content.

Congrats to Peter and the WhizSpark team!

No wonder he's been so busy. But NOT too busy to help start OpenEvents!

Here's Peter's post.....

Welcome to the Unveiling of WhizSpark's secret Sauce. Most of you have seen the social network - mailing list tools - event directory part of WhizSpark.

And then you thought... "Do they really think they will make any money from that site?". The answer is probably no. That won't pay the bills or bring us to our next liquidation event. Unless, of course, we follow the monetization path of Friendster and MySpace of littering your screen with ads.

So, what will?

(Take a deep breath b4 you read this next sentence)

We are providing incentivized viral word of mouth permission based email marketing and branded hosted event websites with social networking functionality as promotion services for event planners, venues, charitable organizations, political campaigns, business seminars, musicians, conferences, etc etc..

I was waiting until I could show it, to talk about it. Because it is obviously not that easy to explain.

We are pleased to announce our first 3 big events/sales:

Edd ie Kennison Foundation's Celebrity Fashion Show, Dinner, Silent & Live Auction, Comedy Show.

Wor mtownnightlife.com 2005 Madden VideoGame Tournament.

Red 1888's Model Search Competition by Spothound.com (R-rated)

So, if you know anyone that qualifies as a customer (see the aforementioned list above), please send me an email or them an email. We'd love some referrals.

And if you are interested in any of those events, let me know and I can hook you up.



[pc4media]


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As many, many people have predicted, there's a point at which all of these social networking services become... kind of pointless. Everyone piles in, and "connects" with anyone they've ever emailed and then you get the big "um... what do we do now?" question. It appears that despite the early rush into sites like Friendster, the fad is losing steam, just as it did five years ago with sixdegrees.com. It's cool for a few months, and then you realize there's nothing else to do. The various services are desperately trying to add on features that will bring back users and keep them engaged, but it turns out that the thing that seems to attract most people to these sites is the signing up and linking part - and after that, there's not much interest. The article includes the interesting stat that, despite five million registered users, Friendster received less than 1 million unique visitors in December.

social networking as a web service


social networking as a web service 01/27/2004 02:23 AM

shiva cleansThese folks totally groks it..... (their names are Grant and Cyndie Berg.)

back and forth over the social portal play. Zawodny on the point missed: Stokes misses it not just once , but twic e.

Om nearl y follows him off the "they just want my rolodex and why should I give it to them" cliff, but veers at the last instant and manages to strike a glancing blow at a worthy target by alluding to social networking services embedded in client applications -- and spawns some interesting comments. Marc Canter's beating the FOAF drum again. I'm looking forward to peopleaggregator's next rev. Sifry's apparently working on FOAFing up Technorati, too. It isn't an accident that Sifry's tagline is web services for bloggers.

Anyway... back on topic...

benjamin grantLook, Friendster didn't get $10m solely on the basis of its current business model. It sure as shit didn't get it on the basis of its software / infrastructure [and I hope they're spending some of that money on some engineers].

They got it because, as Jon Udell and others have pointed out (can't find link -- may be misattributing), user-contributed data is a valid currency for the next generation of online [web] service[s] businesses. And anyone who can succeed at being a primary conduit for user contributed data which has bearing on purchase decisions and product / technology adoption/popularity has a great opportunity.

What Stokes seemed to miss, which Jeremy alluded to initially and Marc re-iterates from another vector:


"The place to make the money is by adding value added, functionality, tools, services - what have - AROUND these most basic of all instinctful notions. Not by charging for the right to do them - in the first place!

So a PeopleFinder or FriendRanking or Introduction manager or Private email or IM enabler kind of platform - would be augmented with value added tools - to become a new business model. This what I mean by 'new kinds of tools."


... is that web services technologies are going to enable a Friendster, an Amazon, and a Google to operate in a unified manner delivering synergistic services to groups of connected (define it any way you want) people with shared interests.

This is what people are hopping up and down about, and I think there's some solid cause [lineofsight - code + words + pictures]

I'm feeling all warm and fuzzy.  2004 is looking to be pretty interesting.


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ConfScreen
Recent reports of the demise of Social Networking Applications (SNAs), voted "technology of the year" by Business 2.0 just two years ago, are increasing. Most recently C|Net's Molly Wood reported on Five Reasons Social Networking Doesn't Work. While LinkedIn and eCademy are hanging in there, many of the other entrants into the SNA space are really struggling. I reported last year on what I thought was wrong with the first generation of social networking applications, and I haven't seen any significant improvements become mainstream since then.

Wood complains that existing SNAs offer the user little to do, take too much time, don't provide a customized audience, are socially awkward, and don't provide much that other features of the Internet don't do as well or better. It's not clear what problem they're trying to solve, other than to provide a list of not-very-well qualified contacts for people online who are looking (mostly for customers, employers or dates). They remind me a lot of Chamber of Commerce meetings, with consultants and agents outnumbering 'real' businesspeople, five sellers for every buyer. I belong to several SNAs but use them rarely, since my blog provides me with a more robust network than any SNA could ever hope to do.

The challenge, as with most business and social problems, is getting attention. Because good stories, useful, researched advice and helpful, informative conversations command attention, these are the tools of the trade in face-to-face networking events. Face to face meetings also provide a huge amount of non-verbal information that allows people to make considered judgements and to establish trust, which virtual forums can only accomplish awkwardly, and over time.

The lowly telephone, and Skype, are an improvement. Most of us can converse iteratively faster and more competently in a voice conversation than in a message thread, and get past the awkwardness and misunderstandings faster as a result. I've had some excellent Skype conversations with people I have never met in person, and some ghastly ones. I have proposed a more robust, multimedia, multi-view Simple Virtual Presence (SVP) tool such as what is illustrated above. There are people more technologically competent and agile than I am who are achieving such presence using a combination of tools now, but for most of us this is still just a dream.

SNAs are therefore inherently not very good for building relationships or for collaborative work. How are they at finding people for valuable personal or business relationships? Once again we're back to the too many sellers, too few buyers problem (it's the same with dating services, I'm told). Useful SNAs need to be under the control of the customer, not the vendor. They would be better advised to reinvent themselves as a kind of very detailed person-to-person 'yellow pages', to separate users' 'what I have' and 'what I need' personas, and to focus specifically on the former, in a lot more detail, with credentials and samples of offerings. In a way, that's what blogs do, providing a space for one individual to exhibit as much of himself as possible in as much detail as possible, which is why many recruiters are now starting to peruse blogs in the search for extraordinary people or matches for very difficult fits. So a good SNA could offer a condensed version of this: Who I am, What I offer, Who recommends me, and Samples of what I do. Then the buyer can browse this 'catalogue' and, if he thinks I might have what he's looking for (personally or professionally) he is given contact information (ideally with the richness of Simple Virtual Presence) to confirm through conversation that my offer meets his requirements. Simple as that. Forget about the discussion forums and the form-filling and all the other bells and whistles that just complicate use and chew up time. Just give me a yellow pages on steroids.

Once some standards emerge on formats for this information, it could then be possible for people to post this information anywhere, in the agreed-upon 'SNA2' format, so that we would no longer have to post my information to each SNA 'yellow page' directory -- the SNA tools could go out and harvest it automatically wherever we posted it, so we would only have to maintain it once (perhaps on our
blog-jacke t, personal website, or other online space).

So then we would have three easy-to-use SNA tools, working in tandem, all built around the 'customer', the guy looking for something:
  • The standard-format 'yellow pages' displaying our personal 'offerings',
  • A Simple Virtual Presence tool to qualify those offerings and to enable powerful conversations, and
  • Blogs as 'personal filing cabinets' that people could browse if we were away from our phone/SVP tool, or if they wanted to see some more of our stuff before attempting to call us and offer us a job, a contract or a date.

What would really make SVP cool would be if we could meter it, so that the tool could track time we spent on each call and, with the agreement of the other party, automatically bill them and pay us for our time at an agreed-upon rate. Because it's the value you add person-to-person, helping them in their personal context, once the introductions are over and they know they've found the person they want to 'hire', that could finally realize the promise of online commerce.

Bringing social networking to everything


Bringing social networking to everything 04/25/2004 02:40 AM

I'm sorry I disagree.....[read response after article].......

The next big thing in online social networking.

According to Reuters Social networking sites, which look to introduce friends of friends or people with common interests, have grabbed the attention of Internet users and venture capitalists but many are still looking for ways to make money.

Online dating siteTickle ( >2million profiles) launched a People Search service on its network that includes AskJeeves' . The partnership fuses the uncertain social networking phenomenon with a search model that has proven invaluable to both consumers and marketers on the public Internet.

Kolabora news expert Scott Allen blogs in his Social Networking News: According to Tickle CEO James Currier, “Search is a natural way for online social networking to move forward”. (..) "Tickle people search brings online search full circle, back to letting us find the right people to talk to.”

Reuters press release (April 22)

read more in the full articles quoted from three blogs

- Ask Jeeves Brings Search to Tickle (ClickZNews)< BR>- Jeeves, what’s the next big thing in online social networking? (Online Business Networks)
- Education — the real "next big thing" in online social networking (Online Business Networks)

[Smart Mobs]

I'm certainly in favor of putting social networking into context - but search is not a context.  It's sort of like getting it backwards.

It's not about bringing search to social networking.  It's about bringing social networking to everything.


Fees come to social networking


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Anti-social networking


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Social Networking Blues


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Social Television Networking


Social Television Networking 06/28/2004 05:22 AM
While lots of media companies have been trying to figure out how the whole "social networking" phenomenon impacts their business, it looks like AOL is trying to take the concept to the next level while also being true to their plans of "convergence." They've patented the concept of buddy list TV sharing. The idea is that you could see what your friends were watching on TV and immediately tune in yourself. It's not too hard to see how this would work. Already, the latest version of Yahoo Messenger includes the ability to see what music your friends are listening to and immediately tuning in yourself. This idea tries to go a bit further. For instance, someone could set up a chat room around a particular TV show, and could then play that show, while everyone else could discuss it in real-time. To understand what you're watching, it would require a set-top box that would tie into your internet connection as well. Of course, it's unclear how such a system will work in an age of TiVo when no-one watches a show at the same time.

Social networking for fish


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Transcendental Social Networking


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Decentralised social networking


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I know I'm late to the party, but my recent experiments with LinkedIn and Friendster have got me all interested in the potential of software that bulids on top of people's own social networks. There's just one thing that's been bugging me, best explained by this quote from Om Malik:

The question I have is: why the F**K should I share my network of contacts with these commercial entities. They are like BlogSpot that does nothing for my brand equity and in many ways chews me out after making the network connections. Thus what I want is a "MoveableType" of social networking. Blogs took off because it was about one person - me. My social networks should be of my making for me. Lets figure out a way to cut out the middlemen.

Via John Battelle, here's the answer: Plink, a social search engine which uses information crawled from decentralised FOAF files. It's nicely put together and could be just the incentive I need to finally put together my own FOAF file.

Plink is also a nice example of the kind of thing the semantic web hopes to offer. People provide information in easily parsed formats, then others bulid third party applications on top of them that may never have been envisaged by the creators of the original standards. Feedster is another great example of this effect in action.


Lycos tries to tap into social
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Is Social Networking a Snore?


Is Social Networking a Snore? 06/25/2004 05:22 PM

  • David Hornik (Venture Blog): All Social Networking Panels Are the Same. So in an effort to save you a bunch of time and aggravation, here's a transcription of this evening's event. I believe that it is essentially a transcription of all past and all future social software panels, so read it and free yourself of the need to ever attend such an event yourself.
  • Really, read it for yourself...


    UXnet London June Social Event


    UXnet London June Social Event 06/22/2005 02:15 AM
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    London UXnet March Social Event


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    When it gets to dogs, this social
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    When it gets to dogs, this social
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    09/03/2004 04:57 AM
    Today I received an long 'zine email from David Weinberger, who reminded me that he had set up a neighborhood on the fashionable new geographically-based academia-powered social networking site, i-Neighbors, so I went and checked out North Berkeley, the neighborhood that I, slave to blog-fashion and still hoping that somewhere, somehow, someday, I will find out what these social networking sites are good for, had created after reading David's initial post. To my great surprise I was no longer the only member of the i-hood, quite a few other people had moved in. As I was checking out their pages, I saw that one of them had a link with his pet's name. I clicked and was taken to ... Dogster. Apparently this is old news to many, but it was the first I had heard of it, and its companion site, Catster. On one hand this makes sense. There may even be a business model buried in there somewhere -- a lot of pet owners are fanatical about their pets, as anyone who has recently followed San Francisco politics and the battles between the dog owners vs. the Natural Areas Program can attest. And they spend a lot of money -- Americans spent 32.4 billion dollars on their pets last year, and upscale pet businesses are doing well. Or there may not be a business here -- remember the sock puppet? Whatever the business rationale, this is nuts. Social networking for pets? Give me a break. It is a symptom, not a cause, but what does it say about what our priorities are in this country? Nothing that sits well in my stomach....

    1UP: putting social networking into
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    1UP: putting social networking into
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    1UpLogo.gifI've waited a few days for it to settle - but it looks like the world's first digital lifestyle aggregator is live! It's called 1UP.com - and put out by Ziff-Davis Media.

    Yes - THAT Ziff-Davis. After selling off their on-line properties to CNet (including Dan Farber and the ZDNet crowd) - Ziff-Davis is back in the on-line business in a big way.

    They appraoched me in December (thanks to Geoff Workman) to help them build a killer, no holds barred, get a lot of attention and go out on a limb - cutting edge system - which would combine social networking, personal publishing and what ended up to be 26 portal front-doors.

    The site is about gamers and gaming.

    It puts social networking into a context of gamers by matching them up to each other - based upon what games they own, what games they want to play and even matches wish-trade lists.

    There are some NEW things for social networkers - like a PeoplePlace - that feature both People and Club 'pings' and a nice Facewall search results screen. Gamers can search for folks via name, location, games, interests, age or game genre - or any combination.

    There's all sorts of folks coming to the site - from wunderkid editors and gamerdudes to grannie gamers and metro sexual gamers.]

    There's an 11,000 game database built in, and your typical game portal features - like cheats, downloads, reviews, top 10 lists, news - blah blah blah - the list of features goes on and on.

    I'm having fun with customers - creating custom clubs, special promos and eventually new kinds of tournaments. We created allot in four-five months, so we're not done yet, but you can expect this system to support RSS, FOAF, OpenReviews and every other new format coming out representing new kinds of micro-content and communications.

    This will be THE site that all the other gaming sites will copy in the next 12 months. In the mean time - there's plenty of other ways of positioning DLAs - into web services, content, on-line communities and all sorts of brands.

    Hardware and software companies will ALL offer DLAs within five years - so the only question is: "who comes first?" In each sector DLAs will change the playing field - making it possible for after-market revenues, viral marketing and sticky happy customers.

    So now all my ranting and raving may make sense.

    Gamers review games, like to buy things and certainly want to interact with each others. Watch for a traveling roadshow to connect cyberspace to meatspace "meet your cyber buddy at the Cow Palace!"

    Gamers are blogers now, have lots of friends and are joing Clubs in droves. Oh yah - for every action a gamer does, he/she gets points - which are then used for contests and to redeem objects.

    So the next time someone asks "what's a DLA" - you just tell them - 1UP.com.

    So what's YOUR context? Been wondering how ot make sense of social networking and personal publishing? Let Broadband Mechanics get you there.

    We plan on building lots of these DLAs over the next five years - before we get bought out. Apple and Microsoft are doing it - so should YOU! So we're open for business - interested parties inquire here.

    BTW - in case you're wondering - I'm "TheMacroMind".


    Mix and Match social networking features


    Mix and Match social networking features 01/12/2004 03:01 AM
    Ch ristopher Allen on Social Network Services....

    Christopher Allen on Social Network Services…

    Posted Jan 11, 2004, 11:11 PM ET by Judith Meskill

    Christopher Allen, founder of Alacrity Ventures, an angel capital investment firm, writes a two part series in his weblog — Evaluating Social Network Services and Followup to “Evaluating Social Network Services”……… — on the accounts he has created with Ryze, Tribe.Net, LinkedIn, and Friendster. Chris reflects, on what works and what doesn’t work for him with each of these services. He concludes his first post with a description of what he feels would be “The Perfect Social Networking Service”:

    My ideal service would have the the multiple professional affiliation features of LinkedIn, but also allow me to show non-professional affilations. It would allow me to form intentional communities like Tribes.Net, but would also let me do a Wiki in addition to a message board. It would have meeting/party invite services like eVite, and blogging features like LiveJournal. It would have an endorsement system like LinkedIn integrated not only with professional endorsements, but personal endorsements as well, and you could even endorse intentional communities. It would let me better map and control my network, giving different friends different privileges. It would handle the release of my personal information like Ryse, but less clunky.

    What would your “Perfect Social Networking Service” look like?

     [The Social Software Weblog]

    The game of mix and match social network features has started. 

    Perhaps some VC will fund a 'social networking' reality TV show - where three young entreprenuers (one blond hottie, one husky Cowboy type and a dorky black guy) will star and launch their OWN social network - as defined by Chris Allen (yes - you're right, it'll probably be FUNDED by Chris Allen.)


    The story of Social Networking - part II


    The story of Social Networking - part II 01/07/2004 05:17 PM

    LA Times on history of social software sites.. LA Times has a rehash on the history of Ryze, Friendster, Tribe.net and LinkedIn. Friendster founder Abrams signed up with a fledgling Ryze in August 2001 and helped with its first real-world mixer in Palo Alto. Soon he was talking to Scott and others about a site simply for dating that would echo the real-world way people meet -- through their friends. A serial entrepreneur, Abrams did a substantial amount of work on Friendster alone in his apartment. Then he raised money from several individuals. Among the first investors were Tribe founder Mark Pincus and his friend Reid Hoffman, who later launched LinkedIn. Both put down an initial $7,500 and now own 5% of the company between them. Friendster gets some revenue from advertisers and aims to turn a profit next year, though it won't say how. "Neither of us thought it was going to be a good investment," Pincus said. But that view changed this spring, when Friendster got him "a really good date," he said. "That made me a believer." [The Social Software Weblog]

     

    The best part of this story is that Reid and Mark now get to find out confidential things Abrams is planning on doing, and do an 'end around' those plans.  Notice how Reid and Pincus purchased the SixDegrees patent.

    Now what's happening - each of these three guys is going in a different direction.  What have they missed?

    - Content plays with Social Networking (watch for Tony Perkin's AlwaysOn Network do get there first (by February) - with this HUGE new area)

    - Mobile Mobs and Social Networking - ever heard of Midentity?

    - Rich Media Interfaces and Social Networking - hhhmmmmmm, sounds like Laszlo to me

    - Women and Social Networking - sounds like a job for iVillage - if you ask me

    - Content Distribution Networks and Social Networking - I wonder what my friends at SpeedEra are up to?


    Online social networking: Friend or foe?


    Online social networking: Friend or foe? 01/26/2004 07:41 PM
    Google recently unveiled an online social networking service, dubbed Orkut www.orkut.com, that it hopes can successfully compete with the likes of Friendster. ...

    Towards a non-evil social networking
    service


    Towards a non-evil social networking
    service
    01/26/2004 11:29 AM
    Within an hour of the launch of Orkut, Google's new YASNS (Yet Another Social Networking Service), I had written a mail filter that silently discarded invitations to join (it's the same filter that tosses out mail from Ryze, Friendster and all those other services, which drive me completely bonkers, since I already know who my friends are, am not actively trying to get laid, and don't need the "service" of having to risk offending near-strangers who want me to confirm some notional "friendship" between us a dozen times a day and I certainly can't think of a good reason to entrust some commercial outfit with my personal relationship data).

    Do these things have to suck? Damnifiknow. I know that there's a bunch of stuff I'd like from a social network analysis of my own inbox, voicecalls, and so forth. Today, I have an iTunes playlist ("Old friends") that just plays highly rated songs that haven't been played in the past 30 days. Why not a smart to-do list that reminds me to email old friends that I haven't called or written in the last season (credit: Alice)? Hell, how about something that gives me a distinctive ringtone for calls from out-of-touch old pals and the option to define attention-grabbing behavior (a chime, a prioritization, coloring) when they email?

    Foe Romeo talks about how Google could have launched a YASNS that actually provided a useful service that end-users could still control but that Google could add a lot of value to: a FOAF explorer:

    Google would not create its own closed social network, Orkut, but would instead make FOAF one of its quick searches, so that FOAF:Fiona Romeo would return my FOAF file as the primary search result, with friend and location filtering options. (Content about Fiona Romeo would also be returned but would be differentiated.)

    Perhaps Google could add value by introducing a sense of authentication to FOAF, by indicating reciprocal links between FOAF files. I know that this result for Fiona Romeo is the correct one because her friends link to it. Oh, and I know that Matt Jones is really a friend of Fiona Romeo, because he says so too. (Plink, a FOAF search tool, gets this bit right.)

    Link
    Grok Description matches for Churchill Club Event: Blogging & Social Networking: Who Cares?
    GrokA matches for Churchill Club Event: Blogging & Social Networking: Who Cares?

    Churchill Club Event: Blogging & Social Networking: Who Cares?

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