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Product Placement And Video Games







Product Placement And Video Games

Product Placement And Video Games 06/18/2004 02:32 PM

You really can't escape advertising any more. It's absolutely everywhere. While the concept isn't all that new, it appears that the new fascination is on how to advertise within video games ("this frag brought to you by..."). Already, of course, automak ers are huge fans of advertising in videogames. But, what's interesting about Viacom's announcement about their desire to advertise within video games is that it will convince many other companies they need to do the same thing. Of course, if the advertisers are paying for part of the game, shouldn't the games get cheaper for buyers?




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Product placement future cityscapes


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Nice gallery of photoshopped images of a sponsored future in which logomarks are plastered everywhere we look. Erm, kinda like today, but moreso. Nice counterpoint to the idea that in a PVR world, product placement displaces direct ads. Link (via Beyond the Beyond)

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DVD Game Premiums Provide Product
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Cory Doctorow: I wrote a short story called Anda's Game that Salon published last year -- it's about kids working in sweatshops playing Massively Multiplayer Online RPGs, grinding through repetitive tasks to earngold for sleazy operators who sell the product of their labor on eBay. The inspiration came from a real-world account of that sort of sweatshops, which has hit the news again today, in a story about the courtroom shenanigans stemming from video games:
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Link (Thanks, Rob and Aaman!)


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Link

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Link

Some day people will look back and try to understand.

Comment - TrackBack

Waxy.org: Daily Log: Amateur Tsunami
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Daily Kos: Political analysis and other
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"Daily Kos :: Political Analysis and
other daily rants on the state of the
nation."


"Daily Kos :: Political Analysis and
other daily rants on the state of the
nation."
10/07/2004 04:14 PM

"Daily Kos || Political Analysis and
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nation."


"Daily Kos || Political Analysis and
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nation."
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Daily Kos Political Analysis and other
daily rants on the state of the nation


Daily Kos Political Analysis and other
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these crowds .. yeah

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Daily Kos || Political Analysis and
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nation.


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nation.
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birth of Aristotle Alberto .. arrival of Baby Kos

dailykos.com/story/2003/11/3/145816/092
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New York Daily News - Daily Dish &
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storms 'Castle'


New York Daily News - Daily Dish &
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storms 'Castle'
08/11/2004 01:34 PM
New York Daily News - Daily Dish & Gossip - Lloyd Grove's Lowdown .. will be releasing "Harold & Kumar Go To White Castle" on July 30th .. lied about playing varsity .. consider

nydailynews.com/news/gossip/story/190209p-164529c.html
track this site | 4 links


great video clip


great video clip 05/18/2004 04:26 AM
Lisa Rein has

onlisareinsradar.com/archives/002135.php#002135
track this site | 6 links


Product Placement And Video Games

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