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John Battelle visits Applied Minds, a Willy Wonka-esque nerdvana







John Battelle visits Applied Minds, a
Willy Wonka-esque nerdvana

John Battelle visits Applied Minds, a
Willy Wonka-esque nerdvana
06/17/2004 06:12 PM

John describes his mind-blowing tour through Applied Minds, a Glendale, CA consultancy started by former Disney Imagineers Danny Hillis and Bran Ferren.

After chit chatting for a few minutes, he took me to a small room - no wider than my outstretched arms - at the far end of which stood one of those classic red English phone booths. We stepped inside - a bit cramped - and Danny lifted the receiver and dictated a passphrase of some sort. Presto - the rear wall of the booth opened, and we stepped into - nerdvana.

From a cramped phone booth into massive pure-white-lit space two-stories high, adorned with all manner of things strange and beautiful. Over to one side stood the Terminator-like skeleton of a forty-foot dinosaur, its 15-foot pneumatic legs gleaming and exposed. Nearly blending into the walls, itself painted movie-set white, was a tricked out Hummer-like RV refitted as a communications/command center - complete with built-in kitchen and bedroom. The space was a great big project lab, with happy geeks combing over various assemblages of wiring, motors, processors and plans like ants on a summer picnic. It's Willy Wonka's chocolate factory for geeks.

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John Battelle visits Applied Minds, a Willy Wonka-esque nerdvana

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ETECH Notes: Danny Hillis and Applied
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Cory Doctorow: Here are my notes from Danny Hillis's talk from the 2005 O'Reilly Emerging Tech conference, called "Re mixing Technology at Applied Minds." Applied Minds is a company that Hillis founded because he wasn't having enough fun as a Disney Imagineer and wanted to start a company where all he'd have to build is "1.0" designs that he could license out to GM and the like to develop the 2.0 of.
We have musicians, artists and even an astronaut around, which lets us exploit a real mix of talents and viewpoints.

Shows an amazing desert-exploration vehicle with a high-masted Infrared camera, the ability to inflated/deflate tires from inside, every legal radio band, etc. -- a project for fun, called the Multimog.

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I still remember standing in line at 4:45 on a Friday - so I could get a good piece of the roof - as the masses flowed in. It was THE place to do deals and meet people - at the height of the boom.

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Previously: Yet another chocolate sushi site; chocolate solar system, Twinkie Sushi, Candy Sushi, Choco late Sushi.

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RB minds the mind


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