Apple Case Study: SPE Promos Keep Viewership Up: It's All In The Tease, Really. To Titillate. To Intrigue. To Hint At.

Grok Headline matches for Apple Case Study: SPE Promos Keep Viewership Up: It's All In The Tease, Really. To Titillate. To Intrigue. To Hint At.

Other News: Apple Promos

Other News: Apple Promos 07/12/2004 11:01 AM
Apple uses two more coupon promotions to help market products.

Apple promos set to end next week

Apple promos set to end next week 09/17/2004 10:37 AM
Several Apple sales promotions are scheduled to end next week on Saturday, September 25...

Apple Offers New Promos To Education
Customers

Apple Offers New Promos To Education
Customers 12/11/2003 06:13 PM
Apple is offering a special 20-pack bundle of eMacs for $950 each or a 20-pack of iBooks for $850 each, when purchased through the Apple Store for Education (Institutions). (MacNN via MyAppleMenu)

Apple should be hitting general public
hard with Tiger promos

Apple should be hitting general public
hard with Tiger promos 03/24/2005 08:32 PM
Sometimes it’s hard to understand Apple Computer’s marketing strategy in regards to the lack of promotion for its upcoming products. Take Mac OS X Tiger for example. The latest reports in a number of Apple enthusiast sites claim Tiger will be released to manufacturing before the end of the month. And from what we’ve heard so far, this is supposed to be the best thing Apple has done since the 1984 launch of the Macintosh. Not yet for sale, Tiger sits in the top 10 on Amazon’s top electronics sellers list. Last evening while watching “Survivor” on TV (and without even realizing I was thinking about Apple Computer) I suddenly had the desire to see a teaser commercial for Tiger. Can you imagine how hard any other company in the world would be working on promotions if they had a product half as good as Tiger coming out in a few weeks? Look how Sony built the hype and suspense surrounding its new PlayStation Portable in North America. Apple seems to continually ignore great opportunities for marketing, instead relying on the “free advertising” provided by the Mac media, the odd news story picked up by the mainstream media and the big surprise product launches by the company’s head showman Steve Jobs. While these shows may have been fun for the five percent of the world population that use Macs, the routine is getting a little stale even for them after 20 years. And now thanks to the incredible success of the one product Apple has spent advertising dollars on, the iPod, the mainstream public is primed like never before to hear the hype from Apple about its computers. The two new marketing heavyweights joining Apple recently – Julia Miller, formerly Microsoft’s worldwide marketing and sales executive for Xbox Live, and Allison Johnson, former senior vice president of marketing for HP, will hopefully breathe some fresh air into Apple’s marketing department and bring it into the 21st century.

""A Case Study - Connotea""

""A Case Study - Connotea"" 04/18/2005 11:42 PM

Bad Web Presence Case Study

Bad Web Presence Case Study 01/09/2004 09:58 PM

Charity Begins at Home. It Can End Online: Here's a fascinating story of incredible Web incompetence. A journalist tried to donate to the Cousteau Society but was thwarted at every turn by an abandoned site, a Flash site invisible to search engines (the link above), and an email delivery issue.

Why did I get no response to my e-mail? "E-mail is routed through France. That one went to the Paris office. The one person who picks up all the e-mail is the Webmaster," she told me. "He's supposed to forward anything in English to me. But he just left for the Red Sea expedition."

Bad design often has financial consequences.

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IT Case Study: MNC of 65,000 employees

IT Case Study: MNC of 65,000 employees 06/21/2004 09:15 AM
CNET Asia Jun 21 2004 1:12PM GMT

A Midgard Case Study

A Midgard Case Study 12/03/2002 02:35 AM
The open-source CMS, Midgard, is hanging in there. Real PHP weenies (we count ourselves among them) like the fact that that Midgard is highly extensible. But as an interesting ne

Case study: NHS costs take a hammering

Case study: NHS costs take a hammering 04/22/2004 01:30 PM
Personal Computer World Apr 22 2004 5:43PM GMT

Update on my case study quest

Update on my case study quest 12/19/2004 03:37 PM
Just a quick update on my quest for PHP case studies. Ever since I posted my blog entry, I've received well in excess of fifty proposals, ranging from small companies to very large organizations. That's just great--I'll be starting to work on these in the new year and they will ...

a case study of redesigning
microsoft.com

a case study of redesigning
microsoft.com 07/27/2004 02:56 PM
doug makes a perfect business case for throwing tables out the window

CRM Hot Topic: Case study - Newham

CRM Hot Topic: Case study - Newham 02/12/2004 04:08 AM
PublicTechnology.net Feb 12 2004 8:06AM GMT

IT as an enabler: Exel Case Study

IT as an enabler: Exel Case Study 06/28/2004 04:50 AM
CNET Asia Jun 28 2004 9:09AM GMT

Case Study - Building a Business...
Twice!

Case Study - Building a Business...
Twice! 03/13/2003 06:02 PM
WebmasterBase Mar 13 2003 4:43PM ET

Case study: Bullring gets wired

Case study: Bullring gets wired 10/31/2003 06:05 AM
Personal Computer World Oct 31 2003 4:44AM ET

Outsourcing Case Study: BAE Systems

Outsourcing Case Study: BAE Systems 12/04/2003 02:26 PM
vnunet.com Dec 4 2003 12:39PM ET

Zend: DotGeek.org PHP 5 Case Study

Zend: DotGeek.org PHP 5 Case Study 05/21/2004 11:20 AM
With more details on their PHP 5 hosting and a Zend article to talk all about it, DotGeek.org has this case study posted on Zend.com.

"A case study in Right Wing thought
patterns"

"A case study in Right Wing thought
patterns" 06/17/2004 11:32 AM

RsyncX 2.0 Webcast, case study planned

RsyncX 2.0 Webcast, case study planned 04/14/2004 10:28 AM
The MacOSXLabs.org group will be presenting an "RsyncX 2.0" Webcast on Tuesday, April 20 at 1:00 p.m...

Master Email Marketing Case Study

Master Email Marketing Case Study 09/18/2004 03:27 AM
Rob Thrasher, co-founder of New Millennium Minds and ActivSoftware, Inc, today published, “The Master Email Marketing Case Study.” [PRWEB Sep 18, 2004]

Case Study - How To Expand... Without
Offices or Staff!

Case Study - How To Expand... Without
Offices or Staff! 10/31/2002 06:32 PM
WebmasterBase Oct 31 2002 5:52PM ET

Buying Brand Keywords: A Case Study

Buying Brand Keywords: A Case Study 07/30/2004 05:29 PM
Source: ClickZ - Every case is different. But in nearly every scenario I've looked at, it makes financial sense for the brand owner to buy his own brand....

Outsourcing Case Study: Rolls-Royce

Outsourcing Case Study: Rolls-Royce 12/04/2003 02:26 PM
vnunet.com Dec 4 2003 12:39PM ET

Case Study on Mozilla and Open Source

Case Study on Mozilla and Open Source 09/23/2004 01:09 PM

Visible and Relevant: A Paid Inclusion
Case Study

Visible and Relevant: A Paid Inclusion
Case Study 07/19/2004 03:04 PM
Source: ClickZ - How did inclusion and trusted feeds get a bad name? Can inclusion actually harm relevance?...

Case study: Edinburgh plans to be
'smarter' with eGovernment

Case study: Edinburgh plans to be
'smarter' with eGovernment 12/05/2003 07:52 AM
PublicTechnology.net Dec 5 2003 6:34AM ET

An ISA Server case study from designer
Paul Smith

An ISA Server case study from designer
Paul Smith 07/17/2004 06:17 AM

Linux helps medical research: a case
study

Linux helps medical research: a case
study 12/29/2004 11:38 AM

CRM Hot Topic: Case study Hull City
Council

CRM Hot Topic: Case study Hull City
Council 02/12/2004 04:08 AM
PublicTechnology.net Feb 12 2004 8:06AM GMT

Case study: e-Government compliance at
Bolton Libraries

Case study: e-Government compliance at
Bolton Libraries 09/13/2004 03:28 AM
PublicTechnology.net Sep 13 2004 7:44AM GMT

CRM Hot Topic: Case study Salford City
Council

CRM Hot Topic: Case study Salford City
Council 02/12/2004 04:08 AM
PublicTechnology.net Feb 12 2004 8:06AM GMT

Case Study - Ford For All! Embracing
Diversity in Design

Case Study - Ford For All! Embracing
Diversity in Design 05/23/2002 11:35 PM

Case Study: Hentzenwerke Publishing
switches to Linux

Case Study: Hentzenwerke Publishing
switches to Linux 06/07/2004 07:14 AM
I've been named a Microsoft Most Valuable Professional seven times. I received the Microsoft Visual FoxPro Lifetime Achievement Award in 2001. I've been publishing Visual FoxPro books since 1998. So it may come rather as a surprise to hear that I've been converting my entire company to Linux over the last couple of years.

NewsGator case study: Triple Point
Technology, Inc.

NewsGator case study: Triple Point
Technology, Inc. 10/28/2003 11:09 PM

We are pleased to announce that we have published the first in a series of case studies. This one is with Triple Point Technology, Inc., a provider of commodity trading solutions. An excerpt:

Using NewsGator and other tools, Triple Point Technology has transformed the way they share information within the enterprise. From critical build and release notifications, to internal publishing and collaboration, publishing via RSS has dramatically changed their information landscape. NewsGator provides seamless access to this information, all while preserving the familiar user experience of Microsoft Outlook.

Read it now!

Linux and Security at Salem Hospital: A
Case Study

Linux and Security at Salem Hospital: A
Case Study 01/05/2005 06:32 AM
Salem Hospital of Oregon switches from barebones OS projects to commercialized Linux for its security.

Case Study: Banking on Proactive
Information Security

Case Study: Banking on Proactive
Information Security 05/11/2004 10:16 PM
Internet.com May 12 2004 2:47AM GMT

Traveling with intrigue

Traveling with intrigue 01/04/2004 03:32 PM
Weird experiences galore: sitting today on an underground carriage (Piccadilly line, if you must know), watching three ladies. Obviously a family, since they all looked alike, but what really captivated me were their completely bland faces and vacant eyes that stared at the opposite wall somewhere around my chest level. The only way I could tell they were alive were the small twitches of their jaws, as they chewed on bubblegum in unison, with the centre lady - well, a girl really - doing a pop every 8 chews or so. It was fascinating. Just like in Stomp.

My eerie feeling of displacement to another plane was suddenly doubled, as a dwarf walked in and started to play a very bad rendering of "Lambada" on a bloody accordion. The dwarf did upon closer examination turn out to be a 12-year old child, but for a moment I thought I had woken up in a David Lynch movie.

Anyway, home sweet home and all that. I'm back in Helsinki. Whee. I'm so happy I don't have to work tomorrow.

Promotion Tip: Search Engine Power Pack
Case Study

Promotion Tip: Search Engine Power Pack
Case Study 03/13/2003 08:06 AM

IEG case study: Nuneaton & Bedworth's
eGovernment plans examined

IEG case study: Nuneaton & Bedworth's
eGovernment plans examined 12/09/2003 03:47 AM
PublicTechnology.net Dec 9 2003 3:06AM ET
Grok Description matches for Apple Case Study: SPE Promos Keep Viewership Up: It's All In The Tease, Really. To Titillate. To Intrigue. To Hint At.
GrokA matches for Apple Case Study: SPE Promos Keep Viewership Up: It's All In The Tease, Really. To Titillate. To Intrigue. To Hint At.

Court dismisses DirecTV whistleblower
case

Court dismisses DirecTV whistleblower
case 06/01/2004 12:21 PM
Legal setback for former anti-piracy 'bag man'

Apple Making Inroads Into Film Editing;
Avid Remains King

Apple Making Inroads Into Film Editing;
Avid Remains King 08/12/2004 06:55 PM
Ask any professional who has worked in the film or video industries for at least a decade, however, and he or she will tell you that the leader in this space is not Apple, but Avid Technology. By Robyn Weisman, Mac Observer (via MyAppleMenu)

"final info on the LOTR - Return of the
King release"

"final info on the LOTR - Return of the
King release" 09/27/2004 02:37 AM

Scholars Study King of Pop's Life, Music
(AP)

Scholars Study King of Pop's Life, Music
(AP) 09/25/2004 07:31 PM
AP - Michael Jackson, frequently savaged in the tabloid press, was picked apart by more rarified critics as scholars gathered for a conference on the pop star at Yale University.

Kong is King.net | King Kong movie news
and rumors

Kong is King.net | King Kong movie news
and rumors 09/19/2004 07:36 AM
Peter Jackson is giving everyone a behind the scenes look at King Kong

kongisking.net/index.shtml
track this site | 3 links

The end of DIRECTV piracy?

The end of DIRECTV piracy? 04/15/2004 09:03 AM
The sky is falling! [some links require reg] The years of hacking DIRECTV's signal and pirating its program offerings seem to be coming to an end.

DirecTV Deletes TiVo

DirecTV Deletes TiVo 06/09/2004 10:58 AM
DirecTV sells its 4% stake in TiVo and resigns its board seat.

Feds OK DirecTV Takeover

Feds OK DirecTV Takeover 12/20/2003 08:42 AM
CBS News Dec 20 2003 7:22AM ET

DirecTV can't sue for gear possession

DirecTV can't sue for gear possession 06/15/2004 09:09 PM
Appeals court affirms that suit defendants have to use--not just own--equipment for intercepting satellite TV.

DirecTV Helps TiVo

DirecTV Helps TiVo 12/11/2003 04:57 PM
DirecTV helps TiVo... but not TiVo users. While CNET reports that TiVo's partnership with DirecTV has driven subs up to the 1 million mark, my poor DirecTiVo satellite/DVR combo is orphaned sans the Home Media Option and any of the cool new software features (e.g. folders)--and, indeed, any software updates to speak of--appearing on the standalone Tivo boxes. The Web-based recording and ability to stream audio from my MP3 store to my hifi via TiVo were the very reasons I upgraded to a Series 2 TiVo. Sure is nice to see TiVo doing so well though; mind you, I do mean that--this particular beef is with DirecTV.

DirecTV Extortion Program stopped by EFF

DirecTV Extortion Program stopped by EFF 06/15/2004 11:32 AM

DirecTV Again Clips Pegasus' Wings

DirecTV Again Clips Pegasus' Wings 06/02/2004 01:42 PM
TheStreet.com Jun 2 2004 5:09PM GMT

DirecTV Machine Will Compete With TiVo

DirecTV Machine Will Compete With TiVo 01/07/2005 12:15 AM
New York Times Jan 7 2005 4:12AM GMT

EFF and Stanford Law School to the
rescue against DirecTV

EFF and Stanford Law School to the
rescue against DirecTV 06/15/2004 03:05 PM

Dan Gillmor

DirecTV Reins in the Legal Attack Dogs

In one of the uglier "intellectual property" abuses, DirecTV has been suing people for possession of tools it claims can be used to get TV shows without paying for them. The Electronic Frontier Foundation and Stanford Law School's Center for Internet and Society have challenged the satellite TV company on this conduct, and on Monday DirecTV agreed to modify its approach, according to this press release, which says in part:

The company will no longer pursue people solely for purchasing smart card readers, writers, general-purpose programmers, and general-purpose emulators. It will maintain this policy into the forseeable future and file lawsuits only against people it suspects of actually pirating its satellite signal. DirecTV will, however, continue to investigate purchasers of devices that are often primarily designed for satellite signal interception, nicknamed “bootloaders” and “unloopers.”

DirecTV also agreed to change its pre-lawsuit demand letters to explain in detail how innocent recipients can get DirecTV to drop their cases. The company also promised that it will investigate every substantive claim of innocence it receives. If purchasers provide sufficient evidence demonstrating that they did not use their devices for signal theft, DirecTV will dismiss their cases. EFF and CIS will monitor reports of this process to confirm that innocent device purchasers are having their cases dismissed.

Perhaps DirecTV saw some writing on the wall. On Tuesday, a federal appeals court has ruled that the company can't sue solely because someone possesses such equipment.

These are the kinds of stories that make me sometimes wish I lived in America. Good job EFF and Stanford Law School.

CEO Interview: How DirecTV Plans to Grow

CEO Interview: How DirecTV Plans to Grow 04/26/2004 10:24 AM
Fortune Apr 26 2004 2:02PM GMT

DirecTV sells its TiVo stake

DirecTV sells its TiVo stake 06/08/2004 06:27 PM

EFF Gets DirecTV To Stop Extortion
Program

EFF Gets DirecTV To Stop Extortion
Program 06/15/2004 03:32 AM
It only took a few years of pressure, but DirecTV is backing down from their policy of extortion when it comes to anyone who has bought a smart card reader. The situation, in case you hadn't followed the case, was that DirecTV got access to the sales lists of some companies that sold smart card readers - which can be used to create cards for illegally accessing satellite TV. Of course, there are other, perfectly legitimate, reasons why someone might want a smartcard reader as well - but DirecTV didn't really care. Instead, they sent out threatening letters, demand ing $3,500 or filing a lawsuit, where you would need to prove your innocence, rather than have DirecTV show you had actually done something illegal. Last year, the EFF got involved in the case, and it appears they've convinced DirecTV to back off. They say they will "no longer sue or threaten to sue people merely for possessing smart card devices." They'll also make it easier for anyone they contact to prove their innocence prior to the case going to court. Of course, this doesn't solve the legal problems of many who have been hounded over the past few years by DirecTV.

DirecTV changes Smart Card Stance

DirecTV changes Smart Card Stance 06/15/2004 03:44 AM

DirecTV will no longer prosecute people who simply own smart card devices. This comes as major change after an significant number of people have had money extorted from them by DirecTV for simply owning Smart Card devices. They have not stated the exact criteria they will use to go after people pirating there service with the devices. [EFF]

KVH boosted by car antenna deal with
DirecTV

KVH boosted by car antenna deal with
DirecTV 01/06/2005 07:32 PM
SiliconValley.com Jan 6 2005 10:34PM GMT

DirecTV to ease use of DMCA hammer

DirecTV to ease use of DMCA hammer 06/15/2004 06:45 AM
DirecTV will no longer file lawsuits against people that simply purchased shamrt card wreaters and writers. It is unclear how this move will affect thousands who have already received letters that have threatened lawsuits.

TiVo, DirecTV extend ad pact

TiVo, DirecTV extend ad pact 04/05/2005 02:02 PM
CNN Money Apr 5 2005 5:22PM GMT

DIRECTV and DIRECWAY Satellite Systems

DIRECTV and DIRECWAY Satellite Systems 04/05/2005 04:08 AM
directway .. DirecTV

satellitetvboutique.com
track this site | 5 links

DirecTV to buy Pegasus Satellite for
$875 million

DirecTV to buy Pegasus Satellite for
$875 million 08/02/2004 02:00 PM
SiliconValley.com Aug 2 2004 6:00PM GMT

Former DirecTV Bag Man Discusses
Extortion Campaign

Former DirecTV Bag Man Discusses
Extortion Campaign 04/16/2004 08:58 PM
As DirecTV continues their campaign to threate n anyone who bought a smart card reader, even if they did so for completely legitimate reasons, it looks like some more evidence is coming out against them. A former employee working in their anti-piracy division is now suing the company suggesting they forced him to do illegal and unethical things in forcing innocent people to pay up. He says he felt like "a bag man for the mob" and talks about how the anti-piracy operation "was an elaborate extortion racket," that rewarded employees based on how much settlement revenue they brought in. He points out that this encouraged them to work as hard as possible to make everyone pay up, whether or not they had done anything illegal.

DirecTV to sell set-top box unit to
Thomson

DirecTV to sell set-top box unit to
Thomson 05/12/2004 05:26 PM
SiliconValley.com May 12 2004 9:26PM GMT

The Rocky TiVo-DirecTV Relationship

The Rocky TiVo-DirecTV Relationship 04/04/2005 04:17 PM

Ex-investigator's suit against DirecTV
dismissed

Ex-investigator's suit against DirecTV
dismissed 06/04/2004 05:57 AM

A failed DirecTV acquisition of TiVo?

A failed DirecTV acquisition of TiVo? 04/05/2005 05:42 PM
Blog: DirecTV at one time discussed acquiring TiVo, but TiVo turned DirecTV down, according to a Monday column by Phillip Swann in TVpredictions.com....

BellSouth debuts DirecTV service

BellSouth debuts DirecTV service 08/03/2004 09:28 PM
The local phone giant starts selling access to the satellite TV network in a bundle with phone and broadband services.

Apple Case Study: SPE Promos Keep Viewership Up: It's All In The Tease, Really. To Titillate. To Intrigue. To Hint At.

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