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Bollywood spoof ads, continued: mullet pseudo-history







Bollywood spoof ads, continued: mullet
pseudo-history

Bollywood spoof ads, continued: mullet
pseudo-history
05/31/2004 01:05 AM

BoingBoing reader Chris points us to this blast from the online past:

"Another corporate '70s Bollywood spoof, this time by Absolut Vodka. ~10 minute film, made in 2002, filmed in India. It's a Bollywood pseudohistory of the mullet. Entertaining enough story (a little long...) - but really well-crafted, with awesome songs and dancing. Low-level product placement - no actual bottles or mention of vodka - but the familiar Absolut shape makes subtle appearances."

The film's hilarious, but -- OMGWTF! Do my own eyes betray me? Look closely at the faux promo poster screengrabbed at left. Is the male lead in Absolut Mulit not wearing a shirt with the exact same pink vomit print that Vivek Oberoi wears in the aforementioned Vanilla Coke Bollywood ad? Perhaps this is a secret, ironic reference to pink vomit couture featured in a real Bollywood film -- and I'm not enough of an Indian cinema buff to get the joke. If any intrepid BoingBoing readers know the answer, do tell.
Link to Absolut Mulit (Flash required), more background on the making of the 12-minute short in thi s 2003 issue of Fast Company magazine (scroll down to bottom of page).i>




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Growing up in Calcutta, I rarely watched Hindi films. Going to the movies usually meant viewing English-language evergreens like "Born Free" and "Willie Wonka," or hoary literary classics with dialogue in my native Bengali. Bollywood was a risqué world with money but little class where the vamps flashed thigh and cleavage and the heroes kept their shirts unbuttoned. At my school, we had regular "hair check" days, at which school staff made sure our locks were not curling over our collars like some "two-bit Bombay film star." We knew Bollywood produced more films than Hollywood, and millions of Indians queued up on opening weekend to buy tickets on the black market, but I was taught to look down my nose at the genre's kitschy excess.

Now, to my surprise, Bollywood is entering the American mainstream, thanks to movies such as Mira Nair's art-house hit "Monsoon Wedding" and the Bollywood-inspired pageantry of "Moulin Rouge." Indian beauty queen Aishwarya Rai recently appeared on "60 Minutes," and rapper Dr. Dre was slapped with a lawsuit for mixing a snatch of an old Hindi song into his single "Addictive." It's also hit academia in media-studies courses on campuses from UC Berkeley to MIT.


Link (Thanks, Brian "Badass" Lam!).

Update: Boing Boing reader Kevin H points out that the author of this SF Chron story appears to have made a minor error:

Dr. Dre didn't have a single called "Addictive". The single was for Truth Hurts, and it featured a blistering Rakim rap. Truth Hurts is an artist on Dre's label Aftermath Records. DJ Quik produced the single. It drips with hotness.


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Grok Description matches for Bollywood spoof ads, continued: mullet pseudo-history
GrokA matches for Bollywood spoof ads, continued: mullet pseudo-history

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On average I've ordered from Amazon once a week for the last four years or so. Not just books, but power tools, toys, kitchen stuff, the whole lot. Given the volume of my orders I think their customer service is super great; it sets the gold standard for other companies. No other merchant online or offline has provided the ease and accuracy of ordering as Amazon does. Still, in my experience there are occasionally glitches that their email-bots can't deal with, usually entailing a minor billing snafu. In these rare cases you need Amazon.com's almost-secret real-person customer service telephone number. You won't find it on their website. I once got it by calling 800 directory assistance. In any case, they make it hard to find because a call costs Amazon more, so you should jot down this number for those special moments when only a human will do: 800-201-7575.
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Bollywood spoof ads, continued: mullet pseudo-history

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