Google Brand Name

Grok Headline matches for Google Brand Name

Is Google Any More Than Their Brand?

Is Google Any More Than Their Brand? 05/03/2004 01:45 PM
While this Wall Street Journal piece mostly focuses on the eventual limitations that search engines face (the fact that they're not actually artificial intelligence beings, and thus can't really "understand" searches) it does make an interesting point at the end, that in a "blind" taste test, where search results from major search engines are presented without any context as to which search engine provided them, most people couldn't tell the difference. This, columnist Lee Gomes suggests, means that Google is nothing more than a successful brand. I'm not so sure. First, Gomes gives no details about the so-called blind taste test (and, in fact, it's possible that no such test ever occurred and he's just assuming what the results would be). Second, simply looking at the results list isn't what makes or breaks a search engine. It's often what's found at those links that makes it clear whether the search engine was useful or not. Also, different search engines have very different features, and some of those additional features make one more useful than another. So, while it may be true that there are a number of good search engines out there (and that Google's results aren't always the best), such a blind taste test with no details certainly doesn't prove that Google is just a brand.

Most recognizable brand name? Google?

Most recognizable brand name? Google? 02/11/2003 12:36 PM
LONDON--Minimalist Internet search engine Google was voted "brand of the year" by branding junkies on Tuesday, proving once again that less is more as it ...

How Google created a brand out of the
ether

How Google created a brand out of the
ether 04/02/2005 06:32 PM
Observer Apr 2 2005 11:30PM GMT

Apple Edges Google As Top Brand

Apple Edges Google As Top Brand 02/01/2005 09:36 PM

"Apple's just done an extraordinary job with innovation, technology and desing." By MacMinute

Survey Says: Google Top Global Brand

Survey Says: Google Top Global Brand 02/12/2003 01:33 PM
brandchannel.com: Global Brand of the Year.Superhero search engine Google leads the global choice among 1,315 respondents with 15 percent of the vote, climbing to the top from last year's fourth place position. What's so special about Google that readers chose it as the Brand of the Year worldwide? Perhaps because it is absolutely the tool of the moment to make the best use of the Internet (the other perfect tool of our day). Started by a couple of techies, Google is kind enough to hide its high-tech interior from the public and give us nothing but a friendly, easy to use, clear, clean exterior.Runners-up were Apple, Coca-Cola, and Starbucks....

Google Finds Brand Power

Google Finds Brand Power 02/11/2003 05:51 PM
By Rex Moore. The votes are in, and the top brand in the world is... Google. The Internet search engine finished ahead of such household ...

Google Named Brand of the Year

Google Named Brand of the Year 02/11/2003 01:39 PM
In 2002, Google became synonymous in the public imagination with Internet search -- so much so that readers of Interbrand's BrandChannel.com site voted Google ...

""Has there ever been a brand name like
Google? Non-existent six years ago, it’s
now a part of the global language, as
in, “I Googled this,” or “I Googled
that,” or “I Googled you.” To Google, a
verb, is to get an instant answer by
using the company's..."

""Has there ever been a brand name like
Google? Non-existent six years ago, it’s
now a part of the global language, as
in, “I Googled this,” or “I Googled
that,” or “I Googled you.” To Google, a
verb, is to get an instant answer by
using the company's..." 01/04/2005 11:28 AM

Apple Edges Out Google as No. 1 Global
Brand

Apple Edges Out Google as No. 1 Global
Brand 02/01/2005 09:22 PM
A survey of branding professionals has found Apple Computer to be the world's No. 1 brand in 2004, edging out Google, which had held the top position for two years.

iBAHN Replaces STSN Brand Worldwide;
Existing Premium Brand Unifies
High-Speed Internet Services and
Technolog

iBAHN Replaces STSN Brand Worldwide;
Existing Premium Brand Unifies
High-Speed Internet Services and
Technolog 04/11/2005 07:55 AM
Business Wire UK Apr 11 2005 11:27AM GMT

S. G. Hart & Associates is Interviewed
by Brand Protection News on
Sarbanes-Oxley Compliance, Risk
Management and Brand Protection
Strategies.

S. G. Hart & Associates is Interviewed
by Brand Protection News on
Sarbanes-Oxley Compliance, Risk
Management and Brand Protection
Strategies. 04/18/2005 03:54 AM
S. G. Hart & Associates, LLC, The Brand Equity Protection Company TM, is featured in the April 6th edition of Brand Protection News, a PIRA International Publication. In the article, S. G. Hart & Associates discusses its thought leadership pertaining to brand protection and the need for an overall risk management posture that is required of public companies under the auspicious of The Sarbanes-Oxley Act of 2002 (SOX). The article further highlights S. G. Hart & Associates’ newest educational offerings targeted to key decision makers, including board of directors and senior managers, who are seeking further information on how SOX effects brand owners’ responsibilities in combating counterfeiting and product diversion in order to protect stakeholder value. [PRWEB Apr 18, 2005]

A Brand New You

A Brand New You 11/04/2003 11:04 AM
Apple's presentation of its brand as an attitude rather than a product advantage is an extension of the concept that advertising superstar David Ogilvy developed in the 1950s. By W. Eric Martin (Psychology Today via MyAppleMenu)

What Brand Are You?

What Brand Are You? 03/06/2004 01:59 AM

Pretty cool.

What brand are you?

Brand your IM

Brand your IM 04/08/2005 04:55 AM
USA Today Apr 8 2005 8:19AM GMT

Do you have a brand value?

Do you have a brand value? 06/16/2004 03:48 AM
Now days where everything is changing so rapidly, what remains in the customer’s mind is a BRAND. That’s the catch line: BRAND. [PRWEB Jun 16, 2004]

your brand name!

your brand name! 02/07/2005 01:28 AM

godaddy.com/gdshop/brandcatcher.asp?isc=Gppg101204
track this site | 3 links

Brand You Survival Kit

Brand You Survival Kit 06/15/2004 05:24 AM
When Tom Peters first wrote about Brand You, it was cool. Now it's life or death.

Poppa's got a brand new Mac

Poppa's got a brand new Mac 02/10/2004 02:51 AM
Well, Poppa has a used G4 from MacResQ. So, after installing OS X (by the way, what's with the Black Muslim naming scheme?) as easily as XP, I took the machine over to my father-in-law's to teach him how to use it. The results were mixed. Keep in mind that my father-in-law only wants to do two things: Pick up email and check on a stock price. This is the low end of the computer stress test, but it turns out that it has its own challenges. Much of the success of the project was invisible to Grandpa, which...

Frankston on Brand X

Frankston on Brand X 03/14/2005 05:40 PM
Bob Frankston talks about two important Supreme Court cases coming up — Grokster and Brand X — with an emphasis on the latter. In Brand X, as I understand it, an ISP sued because it was denied access to a cable company's broadband lines. At stake is whether cable companies, granted munipal monopolies or near-monopolies, will be able to create walled gardens. (Bob provides an excellent set of links so you can read it about it on your own and correct my misrepresentation.) Bob notes elsewhere that these cases are well-timed for discussion at David Isenberg's Freedom2Connect. (I'm speaking at...

Importance of Brand

Importance of Brand 02/10/2004 02:45 AM
As has been reported everywhere this morning, Mozilla has renamed Firebird. The new Firefox trademark is the result of a naming conflict with another open source project, and the process has been written up by those involved: Ben Goodger,...

Tiger's got a brand new bag

Tiger's got a brand new bag 09/20/2004 10:38 AM
National Post Sep 20 2004 2:36PM GMT

Art's brand-new bag

Art's brand-new bag 03/24/2005 11:52 AM
Freitag's recycled, Dadaist bags are a word-of-mouth phenomenon that spread through Europe, reached the cool class here, and even hang in the MoMA.

The Good Brand

The Good Brand 08/23/2004 07:05 AM

Sounds to Brand By

Sounds to Brand By 01/07/2004 01:57 PM
Your company sure sounds like a great place -- but what does it really sound like?

U.S. Fed Goes Brand Neutral

U.S. Fed Goes Brand Neutral 04/15/2005 08:43 PM

Al Qaeda: the Brand

Al Qaeda: the Brand 04/29/2004 03:26 AM
Think Again: Al Qaeda - "The mere mention of al Qaeda conjures images of an efficient terrorist network guided by a powerful criminal mastermind. Yet al Qaeda is more lethal as an ideology than as an organization. 'Al Qaedaism' will continue to attract supporters in the years to come—whether Osama bin Laden is around to lead them or not." Foreign Policy, May/June 2004.

Tech's with the brand

Tech's with the brand 07/23/2004 11:35 PM
USA Today Jul 24 2004 3:07AM GMT

mcdonald's and brand journalism

mcdonald's and brand journalism 07/26/2004 07:23 PM
it's interesting that both mcdonald's and coke are rethinking core marketing strategies

HP brand to inject new life into ink

HP brand to inject new life into ink 08/27/2004 07:01 PM
The company splashes a new name on the inks to be used in its photo printers.

Apple The Fashion Brand

Apple The Fashion Brand 08/09/2004 09:45 AM
The iPod mini demonstrates that what will differentiate consumer technology use in the future will not simply be the functions. It will be about how you implement and package those functions. By JapanConsuming.com (via MyAppleMenu)

AT&T Squabbles With AT&T Wireless Over
Brand

AT&T Squabbles With AT&T Wireless Over
Brand 08/09/2004 03:02 PM
TechWeb Aug 9 2004 6:54PM GMT

Apple Voted Top Brand

Apple Voted Top Brand 02/01/2005 09:27 PM
“After a two-year hiatus,” reports Robin D. Rusch for brandchannel.com, “Apple has returned to win the 2004 Readers’ Choice Awards for the brand with the most global impact — a title held by Google since 2002. It’s hard to imagine a brand having a shinier year than Apple.” [Jan 31, 2005]

Big Brother Brand Car Insurance

Big Brother Brand Car Insurance 08/18/2004 12:46 AM
A British car insurance company is offering a pay-as-you-drive policy that includes a black box for transmitting a driver's mileage data -- which means cheaper insurance rates for people who don't drive much. There is a similar "black box" policy in the US, but the driving behavior is stored for review by the driver, and the driver just gets a discount if he/she chooses to pass the data onto the insurance company. These policies have been suggested in the past, but usually are quickly shouted down by a somewhat horrified public. Still, the insurance companies are trying again. The flip side to these cheaper policies is that drivers are giving up their "freedom" to drive a bit recklessly, and it's not too much of a stretch of the imagination to foresee a point where driving behavior could be constantly monitored by wireless sensors. As long as these insurance policies are all voluntary, the companies say no one can complain about Big Brother, but there's a point at which "voluntary" doesn't become so voluntary when most insurance carriers offer such a policy, and those who "voluntarily" opt-out are charged much higher rates. Either way, "choosing" to break the speed limit could get a lot more expensive soon.

Beware of Brand Bias

Beware of Brand Bias 06/04/2004 12:37 PM
Is brand bias steering you toward the wrong investments and away from the right ones?

Sun Pushes a New Brand of Java

Sun Pushes a New Brand of Java 07/17/2004 04:22 PM
As Sun tries to leverage consumer awareness of Java, the company is changing what "Java" means. But will expanding the brand mean alienating some partners and developers?

Contest Results: This Brand Can Be
Better

Contest Results: This Brand Can Be
Better 09/20/2004 05:01 AM
Fast Company asked readers to help reinvent several successful -- and struggling -- brands.

AMD to Launch New Brand of PC Processors

AMD to Launch New Brand of PC Processors 06/08/2004 12:18 PM
Channel Times Jun 8 2004 4:58PM GMT

Dealing in Brand Appeal

Dealing in Brand Appeal 08/06/2004 01:20 PM
Cherokee's CFO explains how a focused approach seals deals.

Yahoo! brand new interface

Yahoo! brand new interface 06/18/2004 12:14 AM
oh, to be seven years younger again. 0sil8
Grok Description matches for Google Brand Name
GrokA matches for Google Brand Name

Google Brand Name

The following phrases have been identified by the grok system as matching this entry: