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Information Architecture Concepts: Misconceptions Explained







Information Architecture Concepts:
Misconceptions Explained

Information Architecture Concepts:
Misconceptions Explained
07/13/2002 06:04 PM




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Information Architecture Concepts: Misconceptions Explained

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Ad Hoc Categorizations and the Emergence of Context Effects: "We discuss how marketers may actively affect categorization processes to increase product appeal, for example, in brand extensions and other category-based product evaluations."

I am looking at Ad-hoc categories (and came across the link above) and what they mean for information architecture.

Ad-hoc categories are categories like "things to take on a camping trip" - they can be created immediately and form a category, even if they didn't exist before. I believe that's the definition.

They have specific properties (for example, their members can have nothing in common other than the fact of their membership, while still showing gradation-of-membership effects.), and are already being used on the web (for example Amazon's "People who bought this book also bought" looks like an ad-hoc category.)

Of course, your copy of Women, Fire and Dangerous Things has some things to say about ad hoc categories, and Lawrence W. Barsalou did research talking about how these are goal-derived categories (I look at ad-hoc categories as a bit broader than goal-derived categories. The Amazon example isn't goal-derived, for example, but it's ad-hoc.).

I'm just starting my investigations into this particular intersection of information architecture and cognitive psychology, any ideas are very welcome.


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Grok Description matches for Information Architecture Concepts: Misconceptions Explained
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Information Architecture Concepts: Misconceptions Explained

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