Kelsey Group Conducts Study On Local Advertising Effectiveness

Grok Headline matches for Kelsey Group Conducts Study On Local Advertising Effectiveness

Justin Sanger Named As Featured Speaker
At The Kelsey Group's Interactive Local
Media 2005 Conference

Justin Sanger Named As Featured Speaker
At The Kelsey Group's Interactive Local
Media 2005 Conference 03/14/2005 04:41 PM
Justin Sanger, president of LocalLaunch!com, a leading Chicago-based Internet marketing firm, has been asked to speak at the Drilling Down on Local: The Online-Offline Opportunity 2005 Conference hosted by The Kelsey Group in Santa Monica, California on Wednesday, April 20, 2005. [PRWEB Mar 12, 2005]

Lake Group Media Announces Mobile
Advertising Network - Provides Marketers
New Mobile Advertising Opportunities on
Opt-In Text Messages

Lake Group Media Announces Mobile
Advertising Network - Provides Marketers
New Mobile Advertising Opportunities on
Opt-In Text Messages 02/01/2005 09:13 PM
SMS Advertising is now available through Lake Group Media's SMS Mobile Advertising Network, created in conjunction with SMS platform and technology developer SMS Media Group. Lake Group Media's Mobile Ad Network is 100% confirmed opt-in. Ads appear with requested SMS messages. Inventory of 10MM+ mobile messages per month available! [PRWEB Jan 19, 2005]

VBScript to add AD Global Group to local
computer group

VBScript to add AD Global Group to local
computer group 05/13/2004 11:12 AM

Newspapers Buy Into Topix.net, Dip Their
Toes Into Local Web Advertising

Newspapers Buy Into Topix.net, Dip Their
Toes Into Local Web Advertising 03/23/2005 12:46 AM
It's turning into quite a week for deals to be announced. Yahoo buys Flickr, Barry Diller buys Ask Jeeves and HP buys Snapfish. Next up, is Topix.net... which hasn't fully been bought out, but close enough. The news aggregation site (which we helped annou nce back when it launched) has carved itself up and sold off 25% each to three big newspaper players: Knight Ridder, Gannett and the Tribune Media Company. The folks at Topix.net keep the remaining 25%. It's sort of halfway between flipping the business and raising money (and the VCs were definitely circling and definitely interested). Topix.net remains an independent company (in fact, being own in equal parts by three competitors should help guarantee that). However, what's interesting is that, in the wake of many news organizations showing just how much they don't get the internet, here are three who appear to be making a real effort to adapt to the changes in the media world. Topix.net has always been based on the model of taking away ad revenue from local papers -- and this deal acts as a way for those papers to get further involved in cannibalizing their own print revenue, should it come to that (rather than just letting Topix.net cannibalize it all by themselves). The more interesting question may be how other news organizations respond. The backwards thinking ones may fear "helping the competition" and pull an AFP and "opt-out" of Topix.net's crawl. Topix.net CEO Rich Skrenta doesn't think it will be a problem, noting: "For other publishers in our crawl, this deal will serve to drive them even more traffic than they're getting from us and our partners now. If a site has a functioning online business model, it should want more traffic and more distribution. If more online audience yields more revenue, you don't want less places linking to you." Of course, you could make the same argument about AFP -- but hopefully not all news organizations are so brain dead.

On the potential for browsers to replace
all local advertising...

On the potential for browsers to replace
all local advertising... 03/14/2005 05:52 PM

I'm a bit confused by all the kerfuffle around the Google toolbar rewriting links on people's sites. I mean, for the most part it looks like it's an opt-in thing and I don't see that this is a particular problem. Cory posted his vehement defence of the proposal:

Plenty of Cowbell asks whether I like the sight of an ISBN corresponding to one of my books being rewritten. My answer: Hell ya! This shows how an authors' association like the Science Fiction Writers of America could collect its members' ISBNs and affiliate IDs for their favorite web-stores and provide plugins that would rewrite every single instance of my ISBNs on pages viewed through the plugin with a link to my affiliate account on Amazon, making me some serious coin. Wanna support an author? Install her plugin and help her feed her kids. Wanna support a charity? Install its plugin and have all the affiliate links rewritten to its benefit. Wanna support youself? Install the plugin that rewrites every ISBN with your own affiliate ID.

So here's the bit that worries me. We're talking about plugins at the moment, right? Places where there is no reason why anyone should feel forced to use the device concerned. Now move back to the browser market and lets posit a world where browser market share for Internet Explorer has fallen back to some semi-reasonable level - let's say 40%. Now in Cory's model, I can see no reason why Microsoft shouldn't decide one day to replace every single Google Adword (or similar advertising structure) with its own advertising on each and every web page that you visit. I mean - this could be the way that you finance a new browser, you remove advertising from the page and replace it with advertising that makes you money instead of the content creator. You could do the same with RSS readers.

Now given that there are other browsers in the market, there's still choice in this picture - you could switch to any of them and not have to experience the world the Microsoft way (or the Google way if they created a browser). Unfortunately, given that it would make apparently no difference to the actual content or design of the page in any way, then I'd doubt that many normal members of the public would really care that much - that is until the sites that they liked to visit started to shut down one-by-one. And that's before the other browser manufacturers realise they cannot compete with the concept someone milking advertising revenue from every single site on the internet and decide to follow them down the path to mutually assured destruction.

Genuinely and honestly, I would like someone to explain to me why such a situation could not emerge as an evolution of the stuff that Cory's talking about. Reassure me, if you will. Why won't this happen??

Read the comments

Internet Advertising Group

Internet Advertising Group 08/07/2004 07:06 AM
ClickZ Today Aug 7 2004 11:11AM GMT

Hotlines: Overture Launches Local Search
Advertising Unit, LocalMatch
(AdWeek.com)

Hotlines: Overture Launches Local Search
Advertising Unit, LocalMatch
(AdWeek.com) 06/28/2004 06:05 PM
AdWeek.com - NEW YORK Overture, the Yahoo! division devoted to search advertising, today launches LocalMatch, a product aimed at advertisers who want to target local customers. The product will be available on many of the sites that license Overture's search-advertising technology, including Yahoo!, Microsoft's MSN and ESPN.com. The pay-for-performance service is intended for national and regional advertisers looking to drive traffic to specific locations and for small businesses who want to make sure they are included in search results. ...

National and Local Pay-per-Click
Advertising with Phone Call Tracking now
Offered by B Line Marketing

National and Local Pay-per-Click
Advertising with Phone Call Tracking now
Offered by B Line Marketing 02/01/2005 09:10 PM
Pay per click advertising has never been more fast and measurable than with B Line Marketing’s new program that makes it easy to measure call conversions of national and local advertising campaigns. [PRWEB Jan 31, 2005]

New Website Offers Hassle Free
Interactive CD Advertising - National
and Local CDs Circulated to Businesses,
Consumers and Tourists.

New Website Offers Hassle Free
Interactive CD Advertising - National
and Local CDs Circulated to Businesses,
Consumers and Tourists. 07/15/2004 03:18 AM
Businesses receive the right exposure and present the right image with interactive CDs circulated via major cities and national conferences, expos, special events and tourists’ destinations. [PRWEB Jul 15, 2004]

Consumers using internet to find local
shopping, says study

Consumers using internet to find local
shopping, says study 04/07/2005 03:26 AM
NewsTarget Apr 7 2005 8:01AM GMT

Study: Local tech companies offshoring
(SiliconValley.com)

Study: Local tech companies offshoring
(SiliconValley.com) 07/16/2004 06:53 AM
SiliconValley.com - A study on offshoring released Thursday found that 94 percent of the Bay Area's largest semiconductor and software companies are sending work overseas.

VoWLAN Study Group?

VoWLAN Study Group? 01/16/2004 11:01 AM
Voice over WLAN vendors have asked the IEEE to start a VoWLAN-specific study group: Currently, aspects of 802.11 related to the needs of VoWLAN are broken out in 802.11e (quality of service or packet prioritization and scheduling), 802.11f (inter-access point communication, which includes fast handoff of authenticated users), and 802.11i (encryption). Voice calls need very fast handoff as users roam, and the current standards are apparently not focused specifically enough for some vendors. As expected, Cisco has its own proprietary plans, yadda yadda yadda....

Re-creating the Local Group Policy File

Re-creating the Local Group Policy File 07/18/2004 12:04 PM

Obvious Meta Group Study

Obvious Meta Group Study 01/28/2004 01:31 PM
This Meta Group study is a bit of a no-brainer: The researchers looked at the hotspot aggregation model and found that aggregators offer a good option for enterprises looking to offer workers remote places to get access. Researchers found that while 70 percent of enterprises outsource remote dial-up services, less than 10 percent have deals for remote Wi-Fi access. That makes sense given the maturity of the dial-up market compared to the Wi-Fi market. The study also ranks the leading aggregators, including Boingo, Fiberlink, GRIC, and iPass....

Lee Uniacke, Former Ziff Davis Group
Publisher, Joins AtomShockwave
Corporation at Vice President,
Advertising Sales

Lee Uniacke, Former Ziff Davis Group
Publisher, Joins AtomShockwave
Corporation at Vice President,
Advertising Sales 12/19/2004 03:10 PM
Seasoned Media Executive Joins Leading Digital Entertainment Company To Build On Record Of Success. Uniacke, a 14-year veteran at Ziff Davis Media, is tapped to guide and grow the company’s advertising strategy for its leading entertainment web sites, Shockwave.com and AtomFilms.com. [PRWEB Dec 14, 2004]

[SECURITY] [DSA 405-1] New xsok packages
fix local group games exploit

[SECURITY] [DSA 405-1] New xsok packages
fix local group games exploit 12/30/2003 02:58 PM
Martin Schulze (Dec 30 2003)

Forum Stories: Create new user in local
admin group

Forum Stories: Create new user in local
admin group 07/04/2004 12:11 PM

Re: [EC-SA-01.2003] Windows XP "welcome
screen" exposes the names of all the
members of the local administrators
group

Re: [EC-SA-01.2003] Windows XP "welcome
screen" exposes the names of all the
members of the local administrators
group 03/15/2003 07:35 PM
Eitan Caspi (Mar 14 2003)

Study shows how religious group fended
off the Internet -- then adapted it

Study shows how religious group fended
off the Internet -- then adapted it 12/27/2004 09:56 PM
Science Blog Dec 28 2004 12:13AM GMT

The Seattle Times: Local News: Sushi in
the raw: Restaurant's displays get
women's group steamed

The Seattle Times: Local News: Sushi in
the raw: Restaurant's displays get
women's group steamed 11/12/2003 01:17 PM
Seattle Needs to Relax .. have to be kidding me

seattletimes.nwsource.com/html/localnews/2001788074_sushi11m.html
track this site | 7 links

Kelsey-Picked.com Announced Grand
Opening the Online Computers And
Electronics Store

Kelsey-Picked.com Announced Grand
Opening the Online Computers And
Electronics Store 12/27/2004 05:15 AM
Kelsey-Picked.com – http://kelsey-picked.com/ announced Grand Opening the Computers and Electronics store. Kelsey-Picked.com has thousands of computers and electronic entertainments which fit your need and budget. [PRWEB Dec 27, 2004]

Vulns: Microsoft Windows Program Group
Converter Filename Local Buffer Overrun
Vulnerability

Vulns: Microsoft Windows Program Group
Converter Filename Local Buffer Overrun
Vulnerability 07/10/2004 10:05 PM
SecurityFocus Jul 11 2004 2:07AM GMT

Boston.com / News / Local / Former head
of GOP consulting group pleads guilty to
jamming Democratic phone lines

Boston.com / News / Local / Former head
of GOP consulting group pleads guilty to
jamming Democratic phone lines 07/06/2004 01:45 AM
Former head of GOP consulting group pleads guilty to jamming Democratic phone lines .. guilty

boston.com/dailynews/183/region/Former_head_of_GOP_consulting _:.shtml
track this site | 2 links

Oracle earns top spot in the InterUnity
Group customer satisfaction study of
1188 companies

Oracle earns top spot in the InterUnity
Group customer satisfaction study of
1188 companies 06/16/2004 11:40 AM
In a study of the ten leading Enterprise IT Vendors, Oracle earned the top Software Vendor ranking with an InterUnity Customer Satisfaction Index (ICSI) of 96.Oracle won 7 of the 8 categories used to compare the vendors. The eight categories included Product Quality, Product Reliability, Contribution to Profitability, Upgrade Policies, Licensing Policies, Customer Service, Meeting Expectations, and Recommendations to Others. The Software Vendor analysis compared Oracle, Microsoft, Computer Associates, Peoplesoft, and SAP. The Hardware Vendor analysis compared Hewlett Packard, IBM, Sun, EMC, and Dell."The customer experience with the Top tier vendors is very different than with the Bottom tier vendors", according to Richard Sneider, the study author and Partner at the InterUnity Group [PRWEB Jun 16, 2004]

Primary Research Group releases a new
study: Creating the Digital Academic
Library (ISBN# 1-57440-071-1.

Primary Research Group releases a new
study: Creating the Digital Academic
Library (ISBN# 1-57440-071-1. 08/27/2004 01:57 PM
[PRWEB Aug 26, 2004]

Primary Research Group has Released a
New Study: Best Practices of Public
Library Information Technology
Directors, ISBN: 1-57440-073-8

Primary Research Group has Released a
New Study: Best Practices of Public
Library Information Technology
Directors, ISBN: 1-57440-073-8 03/14/2005 04:40 PM
This special report from Primary Research Group is based on exhaustive interviews with information technology directors and other critical staff involved in IT decision-making from the Princeton Public Library, Minneapolis Public Library, Evansville Public Library, Santa Monica Public Library, Boston Public Library, Columbus Metropolitan Public Library, San Francisco Public Library, Seattle Public Library, and the Denver Public Library. [PRWEB Mar 14, 2005]

Primary Research Group has Released a
New Study: Best Practices of Academic
Library Information Technology
Directors, ISBN: 1-57440-072-X

Primary Research Group has Released a
New Study: Best Practices of Academic
Library Information Technology
Directors, ISBN: 1-57440-072-X 03/14/2005 04:44 PM
This study is based on interviews with IT directors and assistant directors of leading college and university libraries and consortiums, including The Research Libraries Group, Vanderbilt University, the University of Texas, Lewis & Clark College, Salt Lake Community College, the University of Washington, the California Institute of Technology, Hutchinson Community College and Australia’s Monash University. [PRWEB Mar 10, 2005]

Who conducts the crappiest polls?

Who conducts the crappiest polls? 07/15/2004 10:31 AM
Poll MPAA versus El Reg: the Mother of all Polls

The US Interactive Advertising Bureau
(IAB) said on Monday that Internet
advertising totaled nearly 2.3 billio

The US Interactive Advertising Bureau
(IAB) said on Monday that Internet
advertising totaled nearly 2.3 billio 05/24/2004 09:51 PM
Xinhua News Agency May 25 2004 2:04AM GMT

ATI conducts fireside chat about
filtering

ATI conducts fireside chat about
filtering 05/20/2004 02:24 PM

Newspaperadvertising.com, Print
Advertising Information Website,
Celebrates One-Year Anniversary and
Invites Advertising Experts to Submit
Articles

Newspaperadvertising.com, Print
Advertising Information Website,
Celebrates One-Year Anniversary and
Invites Advertising Experts to Submit
Articles 03/25/2005 06:38 AM
Newspaperadvertising.com, newspaper advertising and magazine advertising Information website, celebrates one-year anniversary and invites advertising experts to submit articles - developed by Mediabids.com [PRWEB Mar 25, 2005]

The New York Times > Business >
Media & Advertising > Advertising:
Like Apple, TiVo Faces a Struggle in a
Market It Helped Create

The New York Times > Business >
Media & Advertising > Advertising:
Like Apple, TiVo Faces a Struggle in a
Market It Helped Create 08/10/2004 12:32 PM
NY Times compares TiVo to Apple, saying it faces a struggle in a market it helped create

nytimes.com/2004/08/09/business/media/09tivo.html?ex=12497904 00&en=151debd59cf4bf02&ei=5090&partner=rssuserland
track this site | 3 links

Motorola Chips Division Conducts Review

Motorola Chips Division Conducts Review 11/18/2003 05:37 PM
Adweek Online Nov 18 2003 4:34PM ET

Motorola Conducts 3G Outdoor Trials of
HSDPA

Motorola Conducts 3G Outdoor Trials of
HSDPA 01/05/2005 06:28 PM
3G Jan 5 2005 10:33PM GMT

Measuring Online Ad Effectiveness

Measuring Online Ad Effectiveness 11/03/2003 03:14 AM
New York Times Nov 3 2003 1:45AM ET

CAN SPAM Effectiveness Questioned

CAN SPAM Effectiveness Questioned 12/28/2004 11:38 PM
It's unlikely that this is a surprise to anyone who actually uses email, but more people are starting to wonder why we bothered with the CAN SPAM law, when it appears to have done next to nothing in actually slowing down the parade of spam in our in-boxes. In fact, most people have experienced more spam. When the law was first passed, we asked what was the backup plan by the government if (when) the law proved ineffective, and the answer is that they don't have one. We also noted that the original sponsors said the bill would work "with the proper enforcement" which gave them an obvious scapegoat when the law didn't work at all. So is it at all surprising that this is exactly what the sponsors are now saying? The latest article quotes CAN SPAM sponsor Conrad Burns saying that "enforcement is key" in getting the law to work.

Top 10 Enterprise IT Vendors ranked on
Customer Loyalty. Two-thirds of
customers will evaluate replacements
over the next three years accoding to a
newly released study by the InterUnity
Group.

Top 10 Enterprise IT Vendors ranked on
Customer Loyalty. Two-thirds of
customers will evaluate replacements
over the next three years accoding to a
newly released study by the InterUnity
Group. 06/23/2004 03:04 AM
The Top 10 Enterprise IT Vendors have three year customer loyalty rates that range from 53% to 71% according to an extensive and independent study by the InterUnity Group. On average 2 out of 3 customers will evaluate replacement products in the next three years from these vendors. The study evaluated the loyalty of 1188 users of 10 leading IT Enterprise vendors including Computer Associates, Dell, EMC, Hewlett Packard, IBM, Microsoft, Oracle, Peoplesoft, SAP, and Sun.While customers may choose to continue to use the existing vendor after evaluating alternatives, pricing pressure is introduced. “Vendors who understand the drivers of customer loyalty can reduce customer defections and lower the cost of sales”, according to Richard Sneider, a Partner at the InterUnity Group. “ The Customer Loyalty ICSI is useful to purchasers as an indicator of how well a vendor will meet its needs over the long term.” [PRWEB Jun 23, 2004]

Mediabids, the Only Online Print Ad
Space Marketplace, Saves Client, Garden
Bridges 50 Percent On Magazine
Advertising and Newspaper Advertising
Costs

Mediabids, the Only Online Print Ad
Space Marketplace, Saves Client, Garden
Bridges 50 Percent On Magazine
Advertising and Newspaper Advertising
Costs 03/28/2005 03:27 AM
Online Media marketplace www.mediabids.com saves client over 50 percent on print advertising costs [PRWEB Mar 28, 2005]

DM conducts customer satisfaction survey
on e-Government services

DM conducts customer satisfaction survey
on e-Government services 07/13/2004 08:55 AM
AME Info Jul 13 2004 12:56PM GMT
Grok Description matches for Kelsey Group Conducts Study On Local Advertising Effectiveness
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Kelsey Group Conducts Study On Local Advertising Effectiveness

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