Google posts 'bloggy' corporate blogs
Grok Headline matches for Google posts 'bloggy' corporate blogs
Google bl0g somewhat less than 'bl0ggy'
Google bl0g somewhat less than 'bl0ggy'
05/11/2004 08:51 PMThe search king and Blogger owner debuts a company Web log that
promises "regular, bloggy things." But a post on Google's recent
expansion to India is apparently a bit too offhand.
Google bl0g somewhat less than 'bl0ggy'
| CNET News.com
Google bl0g somewhat less than 'bl0ggy'
| CNET News.com
05/13/2004 09:26 AMGoogle PR is already editing stuff written on the official Google Blog
.. Google Has Already "Edited" Its First Blog Posting ..
appears
news.com.com/2100-1024_3-5210729.html
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site | 6 links
What Should Your Corporate Policy Be On
Blogs?
What Should Your Corporate Policy Be On
Blogs?
06/22/2005 02:38 AM
Many
corporations, prodded by magazines like BusinessWeek talking up blogs
as an important and enduring phenomenon, and by cases where companies
have been embarrassed by employee blogs and responded by firing the
employee, have been rushing to decide what, if anything, their policy
on blogs should be. Such a policy needs to address:
(a) employees' personal blogs
that refer to or reflect in any way on their employer
(b) 'official' corporate blogs
(c) internal blogs on the corporate Intranet, and
(d) reading blogs as part of business research
Here's my unsolicited, cautious, and perhaps controversial advice to
businesses considering such a policy, covering all four bases:
- Develop a knowledge-sharing policy that covers all information
communications,
not just blogs:
Blogs are just the tip of the iceberg of of such
extra-corporate communications, which are increasingly essential to
relationship
building and to the exchange of useful business information among
organizations, employees, outside stakeholders and experts. But casual
extra-corporate
communications may inadvertently divulge confidential information,
contravene the law, or embarrass the company. As the line between
business and
personal communications and relationships blurs more and more, your
policy must draw the line clearly, with clear and specific examples of
what is, and what is not, appropriate.
That line must
balance the advantages of open sharing of information against its
risks.
- Respect employees' rights: Any behaviour that is
inappropriate for an employee
to do in any other circumstance or environment (e.g. betraying
confidentiality, or holding the
employer up to ridicule) is equally inappropriate on a blog. Your
existingemployee
conduct policy should therefore already cover unacceptable online
behaviour. Beyond that, respect employees' rights to their own
opinions, and have
your legal counsel make sure that your corporate policy does not
violate these rights. Dissing the boss and the company
publicly may reflect poor judgement, and limit career advancement, but
it's not legal grounds for dismissal or harassment. Understand that
overstepping your legal grounds not only will get you into
embarrassing
court cases that will be PR disasters no matter the outcome, it will
also drive the criticisms underground, onto anonymous blogs and
discussion forums, and might drive some of your best employees out the
door in the process.
- Insist
that employees' personal blogs stress that that's what they
are: Personal
blogs should not carry the corporate logo (unless they're
those of an executive specifically approved to do so) and if any
mention of the employer is made (or is readily ascertainable) the
blogger should make it clear that
opinions expressed are not those of the employer.
- Don't
have a policy on whether or not employees should or can have personal
blogs: It's not your business, any more than anything else an
employee does or doesn't do in their private life. Encouraging
personal
blogs is as paternalistic as prohibiting them. And counseling
employees
on matters of taste and discretion, or asking them to pre-clear
content
with you, is insulting and overstepping. Telling employees they can't
blog on company time is redundant and offensive -- terms of employment
should already cover this.
- With
rare exceptions, don't have an 'official' company blog: Most
people are skeptical of anything they read on official company sites,
and that will usually negate any value they might have in making your
company appear more personable and responsive to customers. Blogs are
personal and casual. Most business communications are not. Be cautious
and talk to your marketing people before proceeding. Don't forget,
blogs are a significant time
commitment to maintain, and a blog
that is not frequently updated or not well maintained is worse than
not having one at all. If you do
decide
to have a company blog, make sure you know who its intended audience
is
and that this intended audience is the group who will actually be
reading your blog. Blogs (like other corporate websites) are more
likely to attract potential recruits, alumni, competitors, potential
allies and the media than customers. If your actual and intended
audiences are very different, you're wasting your time -- and your
readers'.
- Do
experiment with blogs on the Intranet: Encourage at least the
three
groups who have the most to share (your company's subject matter
experts, internal newsletter publishers and community of practice
coordinators) and any individuals in the company who express
enthusiasm in having an Intranet blog, to set one up. Use my 12-step
program
to manage your Intranet blog pilot. Encourage internal bloggers to
focus their content on matters that others in the company will find of
interest, such as the subjects in the illustration above. Evaluate the
possibility
of editing or repurposing the content of Intranet blogs for use on the
public corporate website, but keep in mind point #5
above.
- Read
blogs and encourage employees to do likewise:
Find the blogs and
blog posts that are most valuable to your organization, subscribe to
their RSS feeds, and circulate them to others in the organization.
Assign your researchers and reward employees for identifying and
circulating useful articles from blogs, and for bringing to your
attention online
comments from customers and others about your company. Reading others'
blogs can be useful to your company as a source of education,
synopsis,
analysis, competitive and customer intelligence. But don't over-invest
in reading blogs either: Without focus, this can be a huge
time-waster,
and use caution when reacting to what you read, since blogs are often
not well fact-checked, and they usually represent just one person's
(often atypical) perspective.
This
advice is a lot less aggressive than what you may be hearing from
either enthusiasts or detractors of the blogging phenomenon. But I
think it's prudent for business not to over-react. Blogs are not going
to single-handedly revolutionize business, nor do they pose new or
significant threats
to it. With the seven steps above, your company can explore blogs'
opportunities, mitigate the risks, and take them in stride.
|
"10 Rules for Corporate Blogs and Wikis"
"10 Rules for Corporate Blogs and Wikis"
04/14/2004 09:03 AMCorporate bl0gs and fear of the boss
Corporate bl0gs and fear of the boss
06/27/2004 11:59 PMScott Rosenberg writes about the future of corporate blogging. Here's
an excerpt: I'm sorry to be the pessimist at the party. But for large
numbers of workers in America, particularly those at big companies,
the dominant fact of life remains don't piss off your boss. And, in an
era of health-insurance lock-in and easy outsourcing and offshoring,
many U.S. workers remain doubtful that they can simply waltz into a
new job should their activities displease the current hierarchy to
which they report. So the odds of them feeling at ease publishing
honest Web sites about their work lives are extremely...
10 Rules for Corporate Blogs and Wikis
10 Rules for Corporate Blogs and Wikis
04/13/2004 02:17 PMi don't know that I agree that blogs are like marriage, but the advice
is pretty good overall
Internal and External Corporate Blogs
Internal and External Corporate Blogs
08/13/2004 06:06 PMFredrik Wackå categorizes enterprise weblogs: The reason I draw your
attention to this is the important distinction between internal and
external. Many articles and posts fail to make this distinction,
leading to confusion over what is a corporate weblog. Instead...
The Power of Corporate Blogs and RSS - A
Marketing Guide
The Power of Corporate Blogs and RSS - A
Marketing Guide
02/01/2005 09:10 PMReally Simple Syndication (RSS) is the best internet marketing
strategy to pursue in 2005, say tech pundits [PRWEB Feb 1, 2005]
Duplicate posts in .Text bl0gs
Duplicate posts in .Text bl0gs
01/05/2004 11:31 PMFor anyone that noticed a lot of duplicate posts recently in .Text
weblogs, this is not a SharpReader bug, but rather a result of some
changes in the rss generated by .Text in a recent version. These
changes are: <guid>, which went from
http://{site}/{blogname}/posts/{post-number}.aspx to
http://{site}/{blogname}/archive/{year}/{month}/{day}/{post-number}.as
px <link>, which was changed in the same way. <description>,
which now adds an invisible... (245 words)
Blogs, Boards, and Posts: Capturing
Consumer Buzz Online
Blogs, Boards, and Posts: Capturing
Consumer Buzz Online
04/07/2005 10:51 PMGoogle Goes Corporate
Google Goes Corporate
06/02/2004 03:16 PMPlus, Walgreen's mellow May, and is safer smoke a joke?
Google slammed for corporate sleaze
Google slammed for corporate sleaze
08/23/2004 10:23 AMSEC to investigate as space cadets return to earth
Google PageRank - Democracy or Corporate
Muscle?
Google PageRank - Democracy or Corporate
Muscle?
01/15/2003 07:57 PMPageRank is Google's big drawcard. But how does PR impact on your rank
in the Google results? And which sites benefit the most from this
unique system? Tony investigates - and draws some unexpected
conclusions!
Google, now wealthier after IPO, enters
a new corporate phase
Google, now wealthier after IPO, enters
a new corporate phase
08/21/2004 12:52 PMCanadian Press Aug 21 2004 4:15PM GMT
Google advertises in Line56, sounds very
corporate
Google advertises in Line56, sounds very
corporate
07/01/2002 08:30 AMI just saw a text ad in this article (it might not be here anymore due
to rotation):"Sponsor Spot:Your customers use Google throughout the
buying cycle. Advertise on Google and stay with them all the way.
Google does 1/3 of all searches, with more than 10 billion B2B
searches a year and keyword-targeted ads that reach an in-market
audience. Learn more by clicking here or email b2b@google.com."The
choice of place (Line56) and copy shows they want to reach out
enterprise customers. Seems organic growth can only take them so far,
and they eventually decided to start advertising as well (did you ever
see an ad for Google before?)Update: Robert tells me Google started
advertising its search appliance last month, and he saw ads for
Adwords on Clickz about two weeks ago.
Google Fights Off Corporate
Quasi-Censorship
Google Fights Off Corporate
Quasi-Censorship
04/27/2004 10:23 AMI've been tough on Google for what I see as failings (or
possiblities of doing the wrong thing), but now that the company is
nearing mega-power status it's drawing ridiculous attacks. The latest
is this lawsuit by a French company, AXA, that objects to Google's
competitors buying Adwords when its name is searched.
On its face, this lawsuit is absurd. There's no hijacking going on.
The main search will return the company's site. The links on the site
offer a variety of information -- including this third-party page from a site that offers
information to potential employees.
The AXA case isn't the first of its kind. Google has been sued in the
U.S., too. See this
Links & Law article for a summary. (Google has already lost
one such case (in France, where freedom of speech seems increasingly
meaningless to the authorities there).
The stakes are high, not just for Google. This kind of thing tortures
trademark law and assaults free speech.
Google, now wealthier, enters new
corporate phase
Google, now wealthier, enters new
corporate phase
08/19/2004 07:09 PMTulsa World Aug 19 2004 11:23PM GMT
Google Corporate Information: Software
Principles
Google Corporate Information: Software
Principles
05/19/2004 02:52 PMA proposal to help fight deceptive Internet software .. Google are
trying to make the internet
honest
google.com/corporate/software_principles.html
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site | 6 links
Google introduces updated corporate
search appliance
Google introduces updated corporate
search appliance
06/03/2004 05:10 AMContent.sina.com - Thu Jun 3, 08:44 am GMT
Google to sell shares at up to $135
each, rivaling corporate stalwarts
Google to sell shares at up to $135
each, rivaling corporate stalwarts
07/26/2004 09:35 PMSan Francisco Chronicle Jul 27 2004 1:57AM GMT
Adviser identifies flaws in Google
corporate governance
Adviser identifies flaws in Google
corporate governance
08/22/2004 09:02 PMIrish Times Aug 23 2004 0:35AM GMT
Google Loves Blogs Again.....Why?
Google Loves Blogs Again.....Why?
03/20/2003 01:01 PMI've now moved up to the number 9th position for '
gar
y'. That's five places gained in a month.
Google snaps up bl0gs
Google snaps up bl0gs
02/18/2003 10:28 PMFor example, Google might display travel-related links from
advertisers that wanted to reach Web surfers visiting a travel blog
that relies on the Blogger ...
Google Announces Availability of
Next-Generation Corporate Search
Appliance
Google Announces Availability of
Next-Generation Corporate Search
Appliance
06/05/2004 05:53 AMGoogle Announces Availability of Next-Generation Corporate
Search Appliance http://snipurl.com/6tagGoogle Inc. announced the
availability of its next-generation Google Search Appliance, an
integrated hardware/software search product that enables corporations,
universities, and government agencies to deliver Google-quality search
results on their intranets and public websites. This latest version of
the Google Search Appliance, available in three models, is designed to
offer better search performance, including increased capacity for more
than 300 queries per minute and expanded collections that scale from
150,000 to 15 million or more documents. In addition, the new Google
Search Appliance features a continuous crawl that is designed to
automatically maintain the freshness of document collections as they
deliver relevant results based on Google's latest search algorithms.
Whither Apple, Google, Blogs, and DVRs
Whither Apple, Google, Blogs, and DVRs
01/04/2005 08:44 AMBusiness2.com - Tue Jan 4, 10:09 am GMT
Google News Refuses Blogs
Google News Refuses Blogs
11/06/2003 06:29 AMNews blog refused listing at Google News due to the nature of its
content delivery system.
more on google adsense search for bl0gs
more on google adsense search for bl0gs
06/22/2004 10:40 AMthe typepad example site linked in the story has a good demo of how it
works
Porn Blogs Manipulate Google
Porn Blogs Manipulate Google
08/03/2004 05:18 AMWired.com - Tue Aug 3, 09:41 am GMT
Evan Williams Posts Official Google Blog
Evan Williams Posts Official Google Blog
05/11/2004 02:56 PMGoogle Plans Video Blogs For Consumers
Google Plans Video Blogs For Consumers
04/05/2005 12:10 PMAdvertising Age Apr 5 2005 3:22PM GMT
Update: Google posts strong Q4 growth in
revenue, net income
Update: Google posts strong Q4 growth in
revenue, net income
02/01/2005 09:41 PMGoogle closed the quarter, ended Dec. 31, with $1.032 billion in
revenue, up 101 percent compared with 2003's fourth quarter, the
Mountain View, California, company said in a statement. Meanwhile, the
company generated $204.1 million, or $0.71 per share, in net income,
up from $27.3 million, or $0.10 per share.
Wired News: Porn Blogs Manipulate Google
Wired News: Porn Blogs Manipulate Google
08/04/2004 09:28 AMusing bogus Blogspot blogs to boost the Page Rank of their own porn
sites .. wired news on porn blog spamming .. reports ..
Wired
wired.com/news/business/0,1367,64422,00.html
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Yahoo Mail, Blogs, and Flickr Challenge
Google
Yahoo Mail, Blogs, and Flickr Challenge
Google
03/26/2005 09:27 PMSearch Engine Journal Mar 27 2005 2:01AM GMT
OuterBay CFO to Present at National
Association of Corporate Directors
Conference on the New Corporate Governa
OuterBay CFO to Present at National
Association of Corporate Directors
Conference on the New Corporate Governa
06/17/2005 04:31 PMMarket Wire Jun 7 2005 3:19PM GMT
The amount of office space that
corporations allocate to their libraries
has fallen by 8.36% over the past five
years, according to a new survey of
corporate libraries "Corporate Library
Benchmarks, 2004-05 Edition" ISBN:
1-57440-069-X.
The amount of office space that
corporations allocate to their libraries
has fallen by 8.36% over the past five
years, according to a new survey of
corporate libraries "Corporate Library
Benchmarks, 2004-05 Edition" ISBN:
1-57440-069-X.
09/03/2004 02:51 AMReports on results of a major survey of corporate and other business
libraries. Gives extensive data on management policies and practices
and details on spending trends for salaries, electronic and print
materials, and library services. [PRWEB Sep 3, 2004]
Woof Woof - Google Forum Passes 50,000
Posts
Woof Woof - Google Forum Passes 50,000
Posts
08/15/2002 04:34 AMThe prime internet source of Google news and discussion passes 50k
messages.
Boston.com / News / Blogs / David
Weinberger bl0gs the Democratic National
Convention on Boston.com: Blogging
crosses over
Boston.com / News / Blogs / David
Weinberger bl0gs the Democratic National
Convention on Boston.com: Blogging
crosses over
07/29/2004 05:21 PMfun post about the blogger
breakfast
boston.com/news/blogs/dnc/2004/07/blogging_crosse.html
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this site | 3 links
Internal Blogs: So, Are They Different
From External Blogs?
Internal Blogs: So, Are They Different
From External Blogs?
03/29/2005 07:22 AMInternal Blogs: So, Are They Different From External
Blogs?http://www.llrx.com/features/internalblogs.htm
Dennis Hamilton shares his experience with launching a blog
behind the corporate firewall, and suggests parameters that focus on
content value to ensure its successful implementation. This is an
feature article appearing in the March edition of Sabrina I.
Pacifici's
LLRX.com.
Reading bl0gs, writing bl0gs
Reading bl0gs, writing bl0gs
06/06/2004 06:45 PMKansas City Star (subscription),MO-9 hours ago• BlogPulse.com offers a
blog search engine. Just type in keywords of interest. Or use Google
to search for “blog” and keywords of interest. ...
Grok Description matches for Google posts 'bloggy' corporate blogs
GrokA matches for Google posts 'bloggy' corporate blogs
Google posts 'bloggy' corporate blogs