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MSN Teams Up With Fox Sports (AdWeek.com)







MSN Teams Up With Fox Sports
(AdWeek.com)

MSN Teams Up With Fox Sports
(AdWeek.com)
05/10/2004 07:09 PM

AdWeek.com - MSN's multiyear, multi-million-dollar content partnership with Fox Sports--due to start July 1 --opens up ad-sales opportunities for the portal in the hugely popular sports vertical, previously unavailable under its expiring contract with ESPN.




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MSN Teams Up With Fox Sports (AdWeek.com)

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Is AOL More Ad-User Friendly?
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Is AOL More Ad-User Friendly?
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09/22/2004 06:38 PM
AdWeek.com - As an ad medium, America Online has struggled to compete with rivals Yahoo! and Microsoft's MSN. But nine-month AOL Me-dia Networks president Michael J. Kelly declares the Time Warner unit has turned the corner--and some advertisers and agencies agree.

No Major Upsets (AdWeek.com)


No Major Upsets (AdWeek.com) 03/25/2005 06:44 PM
AdWeek.com - It was an up and down week on Wall Street as oil prices continued their upward spiral. The Dow Jones industrial average closed Friday at 10,629.67, down 1.3 percent for the week. The Nasdaq finished the week off 1.7 percent at 2,007.79, its lowest close of the year. At one point during the week, the Nasdaq dropped below 2,000 for the first time in more than four months. Among the reasons cited for its decline was a warning from Radio Shack that cell-phone sales may be slowing. ...

SHOPTALK: Don't Tread On Me (AdWeek.com)


SHOPTALK: Don't Tread On Me (AdWeek.com) 09/23/2004 09:47 PM
AdWeek.com - What do you do when you evoke the ire of the ad industry's largest trade organization? You launch an editorial-cartoon contest about it, of course. That's what Talent Zoo, the Atlanta-based job-recruitment and -placement specialist for the ad business, did last week after that nasty spat with the 4A's over a column on the Talent Zoo Web site criticizing Advertising Week.

SHOPTALK: The One Ad Guy Fit For A King
(AdWeek.com)


SHOPTALK: The One Ad Guy Fit For A King
(AdWeek.com)
07/28/2004 06:34 PM
AdWeek.com - Joe Petruccio counts Elvis Presley as his chief muse and benefactor. The group ecd at Avrett Free Ginsberg in New York has painted more than 200 portraits of the King and last year was named the only officially licensed artist to Graceland. Petruccio, 45, who in the '70s donned a black leather suit as an Elvis impersonator, got the gig after he posted some of his work to an Elvis-memorabilia collector's Web site and fans contacted Graceland wanting to buy it.

TBWA\C\D Gets Shot At ITunes
(AdWeek.com)


TBWA\C\D Gets Shot At ITunes
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07/27/2004 04:29 PM
AdWeek.com - Five months after BBDO launched the Pepsi iTunes promotion on the Super Bowl, TBWA\Chiat\Day's Southern California office is getting a crack at the assignment, landing the estimated $15-20 million business without a review, sources said last week.

SHOPTALK: Nike Gets Up To Speed
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SHOPTALK: Nike Gets Up To Speed
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06/07/2004 05:36 PM
AdWeek.com - Aside from "Lindsay Lohan's Fake Bra Sold on eBay," the best thing last week on Gawker was an ad: a link to Art of Speed, a so-called "contract publishing blog" (a sort of online advertorial) that Gawker is developing with Nike.

SHOPTALK: In Like A Lion, Out Like A
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SHOPTALK: In Like A Lion, Out Like A
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07/14/2004 06:52 PM
AdWeek.com - It all went so well at Cannes, but now Roger Hatchuel is a bit miffed. Mere days after the Perlorian Brothers, a directing duo out of Reginald Pike in Toronto, won a gold Lion for a Vim bleach commercial they did for Zig in Toronto, a seller named "reginaldpike" put the Lion--or rather, the "Perlorian Brothers' Lion Figurine"--up for sale on eBay. The award is dismissively labeled a "half lion stuck on a movie reel" and a "great conversation piece and a tasteful ornament for any decor."

In New Campaign, Intel Has More To Say
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In New Campaign, Intel Has More To Say
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05/17/2004 06:05 PM
AdWeek.com - The world's largest chip maker today launches its first business-to-business campaign to star its full range of products. The print and online effort was created by Euro RSCG MVBMS in New York.

Newswire: Goodby, AT&T Wireless Split Up
(AdWeek.com)


Newswire: Goodby, AT&T Wireless Split Up
(AdWeek.com)
04/15/2004 05:02 PM
AdWeek.com - AT&T Wireless has split with its creative agency, Omnicom's Goodby, Silverstein & Partners in San Francisco, saying last week that the move was precipitated by the company's pending merger with Cingular Wireless.

SHOPTLAK: A Phrase That Heals All Wounds
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SHOPTLAK: A Phrase That Heals All Wounds
(AdWeek.com)
09/14/2004 06:53 PM
AdWeek.com - No one in advertising can doubt the power of juvenile humor. Now, Marvin Waldman wants to put it to good use. The former executive creative director at Young & Rubicam in New York, who left in 1999 to focus on social-marketing projects, has come up with a bumper sticker and Web site introducing a phrase he says can bring Democrats and Republicans together: "Cheney is a Dick."

Sprite, MSN Target Youth With DJ Lists
(AdWeek.com)


Sprite, MSN Target Youth With DJ Lists
(AdWeek.com)
03/30/2005 09:31 PM
AdWeek.com - Sprite has teamed with MSN for an Internet promotion that combines online music with instant messaging, in an attempt to reach teens and young adults.

Circuit City Gets Online Makeover
(AdWeek.com)


Circuit City Gets Online Makeover
(AdWeek.com)
09/13/2004 11:45 PM
AdWeek.com - If you build it, or in the case of Circuit City's Web site, re-build it, they won't necessarily come. So, to ensure visits to the new CircuitCity.com, the electronics retailer yesterday started rolling out a multimedia push that promotes a "Plasma Screen TV Makeover" online contest that carries a grand prize of five flat-screen TVs and home-theater equipment worth $20,000.

Study: 18-34s Favor High-Tech
(AdWeek.com)


Study: 18-34s Favor High-Tech
(AdWeek.com)
04/29/2004 05:52 PM
AdWeek.com - Nine guys, nine laptops, nine cell phones, five TV sets, and not a single phone line. The off- campus college household, a scenario highlighted in an ethnographic study released last week, underscores the multitude of media options competing for the attention of 18- to 34-year-olds, who have grown up during a time of rapid technological change.

Outlook Is Hopeful At Jupiter Ad Forum
(AdWeek.com)


Outlook Is Hopeful At Jupiter Ad Forum
(AdWeek.com)
08/05/2004 06:00 PM
AdWeek.com - Referencing a quote from telecom analyst David Isenberg to illustrate the Internet's upstart reputation, Agency.com managing director Andy Hobsbawm said at last week's Jupiter/ClickZ Advertising Forum, "The milk of disruptive innovation doesn't flow from cash cows."

Wow Factor About To Spike For Ads In
Online Games (AdWeek.com)


Wow Factor About To Spike For Ads In
Online Games (AdWeek.com)
05/28/2004 03:37 PM
AdWeek.com - The upcoming "live" model for ads in online videogames is expected to accelerate a market that is already moving briskly. And agencies are looking to capitalize: WPP Group's Young & Rubicam launched a gaming unit this month, and others plan to follow suit, sources said.

Client: 'We're Out of the Rock-Video
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Client: 'We're Out of the Rock-Video
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02/13/2004 06:37 PM
AdWeek.com - Mitsubishi Motors North America is getting out of the "rock-video business" and is moving on to cliffhangers that drive people to the Internet, svp of marketing Ian Beavis said last week.

Content Providers See Phones As '3rd
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Content Providers See Phones As '3rd
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04/06/2005 05:56 PM
AdWeek.com - Video content is popping up left and right on various mobile devices. Just last week, Microsoft launched MSN Videos, which in-cludes content from programmers such as MSNBC.com and Fox Sports, primarily for its Portable Media Center devices. Also, hardware manufacturer Viseon, which makes Voice Over Internet Protocol phones, an-nounced plans to distribute TV content to digital telephone users.

Newswire: Motorola Reviews Relationship
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Newswire: Motorola Reviews Relationship
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04/01/2005 07:52 PM
AdWeek.com - Motorola is talking to several shops in a review of its global relationship marketing business, which includes interactive chores, sources said. Contenders include WPP's Wunderman and OgilvyOne and Havas' Euro RSCG 4D, sources said. Wunderman handles corporate Web assignments as well as online work supporting client mobile devices; other chores are handled by various shops, including OgilvyOne. Spending for the work in review could not be determined. The client's estimated global ad spending is $100 million.

Newswire: One Show Awards Interactive
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Newswire: One Show Awards Interactive
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05/20/2004 06:48 PM
AdWeek.com - A NEC Corp. Web site that invites consumers to comment on environmental issues took home Best of Show at the One Show Interactive awards last Wednesday.

AOL Building Free Portal To Make Its
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AOL Building Free Portal To Make Its
Content Pay (AdWeek.com)
06/17/2005 04:35 PM
AdWeek.com - In its latest reinvention, AOL is opening up much of its content and services to the outside world in the hope of earning a bigger piece of the expanding online-advertising pie, a key goal for the Time Warner unit as its subscriber numbers continue to decline.

Publicis' T-Mobile Work Helps It Land
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Publicis' T-Mobile Work Helps It Land
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02/01/2005 10:13 PM
AdWeek.com - A sound strategy and strong creative ideas won the day for Publicis Seattle in EchoStar Communications' creative review, the client said last week. But it was the shop's ability to compete nationally and regionally in the cutthroat wireless telecom category--as T-Mobile's lead agency--that gave EchoStar confidence that Publicis could handle its Dish Network, sources said.

Hotlines: New ESPN Player to Allow Users
Click on Moving Ads (AdWeek.com)


Hotlines: New ESPN Player to Allow Users
Click on Moving Ads (AdWeek.com)
04/13/2005 07:46 PM
AdWeek.com - NEW YORK ESPN will launch an online video player on May 16 that allows users to click within video ads for more product information, which is shown on a screen next to the video, sources said.

Hotlines: EarthLink Fires Leo Burnett,
Seeks New Creative Shop (AdWeek.com)


Hotlines: EarthLink Fires Leo Burnett,
Seeks New Creative Shop (AdWeek.com)
03/08/2004 11:22 PM
AdWeek.com - CHICAGO Atlanta-based EarthLink has parted with Publicis' Leo Burnett and will seek a new agency to handle its creative chores, sources said.

Hotlines: McD's Moves Online Buying,
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Hotlines: McD's Moves Online Buying,
Gaming Tie-In Work to OMD (AdWeek.com)
04/21/2004 05:10 PM
AdWeek.com - CHICAGO McDonald's has shifted youth online buying and gaming tie-in duties to OMD, sources said.

Verizon Wireless Sees Life With Viva In
Hispanic Media (AdWeek.com)


Verizon Wireless Sees Life With Viva In
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06/11/2004 04:12 PM
AdWeek.com - With cell-phone use among Hispanics approaching the same levels as the general population, Verizon Wireless, now the largest mobile carrier in the U.S. with 39 million subscribers, last week named Viva Partnership as the first Hispanic media agency on its estimated $20 million account.

Hotlines: Overture Launches Local Search
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Hotlines: Overture Launches Local Search
Advertising Unit, LocalMatch
(AdWeek.com)
06/28/2004 06:05 PM
AdWeek.com - NEW YORK Overture, the Yahoo! division devoted to search advertising, today launches LocalMatch, a product aimed at advertisers who want to target local customers. The product will be available on many of the sites that license Overture's search-advertising technology, including Yahoo!, Microsoft's MSN and ESPN.com. The pay-for-performance service is intended for national and regional advertisers looking to drive traffic to specific locations and for small businesses who want to make sure they are included in search results. ...

1 for 2 with the New England teams


1 for 2 with the New England teams 04/09/2004 04:06 PM

Well things didn't go as I'd hoped for the Sox opener (Pedro and the boys lost 7-2 against Baltimore), but at least the UConn women won against Minnesota and are on their way to the NCAA finals against Tennessee tomorrow night. Go Huskies! Watching the women play last night was amazing, and the improvement in the women's game even in the past five years is really something. Great ball movement, fakes, no-look passes -- it's a pleasure to watch.


Airespace Teams with IBM


Airespace Teams with IBM 09/17/2004 12:24 PM
Airespace, the wireless LAN switch maker, formed a partnership with IBM: The deal will open the door for Airespace to market its products to IBM customers. Among startup WLAN switch vendors, Airespace has scored some notable deals. It has OEM agreements with Alcatel, Nortel, NEC, and a co-development deal with D-Link. Some other switch makers have also scored big-name deals as well. Trapeze recently announced that it formed an OEM deal with 3Com that is expected to blossom into a co-development relationship. Observers have been expecting a shake-out in the WLAN switch market essentially since the segment was born because it appears that there are too many startups for the market to support. Partnerships with big-name vendors certainly adds credibility to the startups which can in turn help them raise financing and potentially stay in business....

AMD Teams with IBM on Next-Gen Chips


AMD Teams with IBM on Next-Gen Chips 03/20/2003 01:05 PM
AMD has inked a pact with IBM to jointly develop next-generation microchip technologies, with an eye toward making faster chips that use less power. Though work is scheduled to begin by the end of January, the companies said their first 65-nanometer chips likely will not become commercially available until at least 2005.

BT teams with Microsoft for hosted DSL


BT teams with Microsoft for hosted DSL 04/30/2004 04:18 PM
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Dilithium Teams With DoCoMo


Dilithium Teams With DoCoMo 03/22/2005 04:41 PM
Unstrung.com Mar 22 2005 1:12AM GMT

Hometour360VirtualTours.com Teams up
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with RemoteRealityŽ
03/14/2005 04:41 PM
The two companies create a friendship to further enhance Realtors marketing position by offering one of the most easiest ways to post virtual tours to Realtor.com, Homeseekers.com & Homes.com [PRWEB Mar 12, 2005]

Elan Teams Up With Lilly


Elan Teams Up With Lilly 06/14/2004 02:49 PM
The companies' manufacturing agreement may be more of a positive sign for Eli Lilly than it is for Elan.

Compaq Teams with Altiris


Compaq Teams with Altiris 09/13/2004 06:03 PM

F1: Teams back revolution


F1: Teams back revolution 05/04/2004 11:03 AM
Formula One teams approve a series of sweeping changes to the sport.
Grok Description matches for MSN Teams Up With Fox Sports (AdWeek.com)
GrokA matches for MSN Teams Up With Fox Sports (AdWeek.com)

MSN Teams Up With Fox Sports (AdWeek.com)

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