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Sony plays in iTunes territory







Sony plays in iTunes territory

Sony plays in iTunes territory 05/04/2004 03:10 PM

The electronics giant may shake up the online music market, but analysts say that Sony's MiniDisc player isn't enough of an answer to the iPod.




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03/31/2005 07:20 AM
As if the content companies haven't already been making fools of themselves with some recent strategic decisions, things are only going to get worse. Sony is now saying that it wants to create an "iTunes for movies," saying it will "set business models, pricing models, distribution models like (Apple chief Steve) Jobs did for music, but for the film industry." First of all, that's simply not going to happen. Sony is in the content business itself -- so its competitors in the movie business probably aren't going to be thrilled about contributing to its movie store. However, even if they can set up business models, pricing models and distribution models just like iTunes, they've totally missed the point. That, alone, is not what made iTunes successful. It's the customer experience. Apple made the customer experience work. They made it easy. While some of their decisions have been less than user friendly concerning copy protection and the forced-iPod connection -- overall it's the user experience that makes iTunes work. That means, for the most part, not treating your customers like criminals. However, Sony's entertainment execs have made it clear that they already view their customers as criminals and will do everything they can to lock all their content down. Hell, just take a look at Sony's widely disparaged alread y existing iTunes clone for music to see how copying the business model isn't nearly enough.

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sony_nas-cz1.jpgDetails are lean at the moment, but T3 has information about a new desktop audio system from Sony that can stream not only MP3s, but WMA and AAC as well. If Sony supports the DRM schemes from Apple and Microsoft, the NAS-CZ1 will be the first device I can recall that is able to play both types of DRM-locked music. Of course, they could just be talking about streaming unencumbered media files—we don't even have a proper list of specifications or price yet. (Thanks, Matthew!)

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Sony Pictures on Wednesday revealed plans to digitize its top 500 films and make them available in various digital environments within the next year. According to CNET, the company is planning to sell and make films available in flash memory for mobile phones in the upcoming year, and it also will further develop its digital stores for owning downloaded films. "We want to set business models, pricing models, distribution models like (Apple CEO Steve) Jobs did for music, but for the film industry," Michael Arrieta, senior vice president of Sony Pictures said on Wednesday at the Digital Hollywood Conference. "I'm trying to create the new 'anti-Napster.'"

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Xeni Jardin: At a conference in Santa Monica today, Sony Pictures Digital Entertainment SVP Michael Arrieta said:
"We want to set business models, pricing models, distribution models like (Apple Computer CEO Steve) Jobs did for music, but for the film industry," [said Arrieta], "I'm trying to create the new 'anti-Napster."

To that end, Arrieta said, his group plans to digitize Sony Pictures' top 500 films and make them available for the first time in various digital environments within the next year. He said the distribution for films like "Spider-Man 2" will go beyond just Movielink, the video-on-demand joint venture of Sony Pictures and several other major studios, which to date has hosted a limited library of Sony's movies.

For example, Sony plans to sell and make films available in flash memory for mobile phones in the next year, Arrieta said. It also will further develop its digital stores for downloading and owning films on the PC, he said in an interview. Sony's plans--and similar moves by other studios--are likely to avoid empowering any one technology company--such as Apple in the music equation--and allow studios to pocket more of the profits. The philosophy in Hollywood is "Define your own agenda or someone else will for you."

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Sony plays in iTunes territory

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