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Redefining Privacy In An Age When All Is Known And Searchable







Redefining Privacy In An Age When All Is
Known And Searchable

Redefining Privacy In An Age When All Is
Known And Searchable
05/04/2004 03:09 PM

While lots of people are complaining about this or that "privacy" question (see the overhyped discussion about Gmail and privacy), some are pointing out that people are focusing in on minor issues and i gnoring the very big questions concerning privacy. There's no doubt that the rise of big databases and better searching techniques means that information is being collected and connected like never before. However, instead of just focusing on whether or not Google should place contextual ads in our email, shouldn't we take a step back and look at the bigger questions about who has control over your information? The article linked above tries to re-frame the debate, saying that we first need to have that discussion, and set up a framework which will allow people to better deal with the more specific minor issues like ads in our emails.




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One example of the "sky is falling" reporting is their scenario of marketers watching what you are interested in:

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They had initially experimented with answering the phone, "Thank you for calling us Mr. Johnson. How can we help you today?" Callers understandably found this a little spooky, so the operators began answering the phone as if they had no idea who was on the other end.

If a retailer were to use RFID or any other method of identification to discover who was browsing for what products, they would likely use this information in a way that was much less overt. Email offers sent would magically include deals on products that the consumer was interested in. Direct mail would be targeted with products that a large number of people in a particular zip code had shown interest in.

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