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The End Of Broadcast?







The End Of Broadcast?

The End Of Broadcast? 05/04/2004 03:56 AM

As the big media companies continue to struggle to understand what interactivity actually means in an age where consumers are used to getting what they want, even folks at CNN (maybe the writer of this article should talk to the business folks on the other side of the building) are suggesting that the old way of "broadcasting" content is losing out to true interactivity. That is, people aren't waiting around for content companies to implement "interactive" solutions. Instead, they're doing what they can do on the internet to make things interactive themselves. Yet, the broadcasters still don't understand what's happening. They spend lots of time, money and effort trying to come up with copy protection schemes to keep their traditional broadcast revenue, and they set up "focus groups" to answer questions, while ignoring what people are telling them they want. Obviously, broadcast content isn't going away any time soon, but it appears that those in charge of broadcasters simply haven't realized that the ground is moving out beneath them. No one is waiting for broadcasters to provide content to them any more. If they're not getting what they want, they're creating it on their own - and that's a world the broadcasters aren't used to playing in and don't seem to recognize.




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This is, of course, something that I have been an advocate of for years and years.  It just hasn't made it fruition yet.  However, with video phones just around the corner, the time is ripe for some movement in this direction.  What is needed to get this moving:

  • A P2P system like Onion Networks that generates unique file names for all files on the system and content check to ensure there isn't any corruption of the file on the network.  Like Onion, this system needs to be viewable by all active participants on the network (systems like KaZaA and Morpheus only show you a small portion of the network, which in turn requires up to ~40,000 copies on the network in order to be seen by everyone).  If a file is seen by all network participants, the publisher gets immediate help on bandwidth costs when the first person downloads the file to their system.
  • The P2P system should generate a unique code for each file placed in a folder on a weblog publishers desktop.This code could be cut and pasted into a weblog post.  When a reader clicks the post, they are requested to download an RSS aggregator to view the content. 
  • An RSS aggregator with connections with desktop P2P software.  Additional control, provided the aggregator software, would let you determine when you wanted it downloaded (now or later).  You would also have the option of downloading it as part of your RSS feed if you trust that person.

The end-user experience should be as simple and subscribing to an RSS feed and setting the preferences for that feed (enclosures or no enclosures). Alternatively, if an end-user (reader) clicks on a link to a P2Ped video file published on a weblog they aren't subscribed to, a windlet would pop up to ask them to download some aggregator software -- or -- if they have it already it would ask them whether they wanted to dowload it now or later. 

The end result would be a system that scales (to millions of users), is inexpensive to operate (which means almost anyone could do it with a DSL connection), and is fast (since downloads can come from multiple sources with the same file).  It would allow us to move to a world where publishing a news channel is as simple as taking the video and putting it into your weblog.  Raw video news all the time.  I wish someone had the cohones to put this together.

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We've just wrapped up the second day of Broadcast Treaty negotations at the UN in Geneva, and once again, two colleagues and I took really extensive notes on the proceeding. Brazil and India gave amazing testimony today, and I was able to address the UN on DRM -- it was screamingly cool. We did a lot more editorializing today -- it's still hard to follow, but damn this is important. If we lose here, it's a disaster for the Internet and the PC.
* Brazil

- Article 5: National Treatment. We favor alternative J, irrespective of whether we agree on some kind of redefinition of the term "national." We reserve the right to come back -- possible at a future meeting -- to the issue of the rights conferred to the beneficiaries under the treaty.

[ed: note Brazilian implication that this business shouldn't be concluded at this session]

- Concentrate on Article 16, Technical Protection Measures [ed: AKA DRM]. Brazil is concerned with proposed inclusion of TPMs in proposed new treaty. Aware that similar provisions are in WCT and WPPT, but it's important to recall that those treaties were negotiated and adopted when there was little awareness regarding potential implications of use of TPMs. Since then, some years have gone by, and there's a growing widespread awareness that use of such measures can be quite detrimental to rights of consumers and public at large. Significant concern that anticircumvention has significant negative for exercise of rights exceptions and limitations in national laws. Important obstacle to access of public to public domain materia.

Inconsistent with necessary free flow of info so important to encourage innovation and creativity in the digital environment. All of Art 16 counters stated objectives of new treaty as referred to in preamble. Para recognizes need to maintain balance between rights of broadcasters and larger public interest.

This entire article should believe this entire article should be deleted from the text. Other delegates argue that e fact that we have these provisions in WCT and WPPTY mean that we should include them in this treaty. We disagree. Not pertinent to rights of broadcasting organizations.

[ed. Brazil is very courageous. -dt]

[ed. See EFF's Unintended Consequences report for some of the specific harms from adopting anticircumvention to which Brazil alludes. Brazil recognizes that previous treaties offer opportunity to learn from mistakes, not just blindly follow existing language. -ws]

[ed This is the best statement I've ever heard at a WIPO session. -cd]

Chairman: Access to information is near to my heart as well. This is not intended to cover DRM that locks up public domain material. If an industry or entity does this, then TPM protection shouldn't be available and circumvention should be lawful.

[ed. Since broadcasting isn't copyright, though, there's a wide range of new material locked up by new rights for broadcasters. Otherwise, there's no need for a treaty at all, since copyright and licensing of copyrights can cover the field. -ws]

[ed. It's a nice theory, but the DMCA enthusiastically covers the uncopyrightable, the public domain, and things that really shouldn't be thought of as copyright, like the way that garage door owners work or the secret of refilling a printer cart -cd]

Link

The Battle for the Broadcast Bands


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The FCC is considering a notice of proposed rulemaking (NPRM) to open up un-used broadcast television bands for unlicensed use.  It adopted a notice of inquiry exploring this possibility last year, but an NPRM would be a significant step forward -- it would mean the FCC has specific proposals that, following public comment, it can actually adopt. 

This is a huge opportunity.  All the innovation and investment in unlicensed wireless to date has occurred in narrow, noisy, high-frequency bands.  Because of their propagation characteristics, the broadcast frequencies are the best place to create new broadband alternatives.  Former FCC Chairman Reed Hundt advoca ted this point in his Senate testimony last week. 

Unfortunately, and predictably, the incumbent broadcasters aren't happy with the idea.  Even though they would be some of the biggest beneficiaries of opening up the broadcast band "white space" which is now completely un-used, they see anything that increases usable wireless capacity eroding their lucrative government-granted oligopoly. 

A source tells me that FCC Chairman Powell wants to put the broadcast band NPRM on the FCC's open meeting agenda for next week, but he is facing furious opposition from the broadcasters.  If you care about creating new opportunities for wireless innovation and broadband deployment, now is the time to push the FCC to do the right thing. 

SINCLAIR BROADCAST GROUP


SINCLAIR BROADCAST GROUP 04/30/2004 09:20 AM
Sinclair Broadcast Group .. statement .. Sinclair

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teevee.jpg imageThe EFF has an interesting, if somewhat milquetoast call out to programmers and other geeks to help develop the MythTV project, specifically to make it easier to use by the average consumer. Their fear is that the FCC's broadcast flag (a DRM system that will lock down your ability, unless permitted by broadcasters, to exercise your fair use rights, like copying or timeshifting, on HDTV streams) will pass into law as scheduled about a year from now. There is a loophole, currently, that allows unrestricted HDTV devices to be sold and resold, even after the broadcast flag goes into effect.

The idea is, I think, to try to get as many unrestricted HDTV tuners and PVRs into the hands of people as possible, not only to free themselves from future restriction, but to raise awareness that the government, in the pocket of Hollywood, has already made plans to put the squeeze on your rights.
Read [EFF]

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