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Heads are gonna roll...







Heads are gonna roll...

Heads are gonna roll... 05/02/2004 03:18 PM

Heads are Gonna Roll • Ford Motor Co. is pissed at ad agency Ogilvy & Mather after O&M leaked a viral marketing ad for the Ford Sportka depicting "a realistic-looking orange cat climbing on top of the car and curiously poking its head into the open moon roof...The roof slides closed and the cat struggles briefly to escape before its headless body slides to the ground." Apparently Ford never authorized the commercial's (.mpg) release.




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I've been following some of the coverage of the Blog Credibility Conference at Harvard (from, Weinberger, Jarvis and Winer, among others). It continues to amaze me how much of this debate is a retread of the mid-'90s, when journalists first moved online and discovered that the Web moved really fast, had different norms, gave their readers new voices and made their own voices sound stuffy and institutional. First I think, "Come on already!"; then I think, "Oh, it's okay." Lessons that change one's professional habits need to be learned from experience, and a much wider population of journalists is being exposed to these changes now that blogging software has drastically expanded the universe of personal media.

This post by David Weinberger puts some of this in a smart perspective -- focusing, as I and many others often will, on the critical fact that the vast majority of blogs (like the vast majority of the Web itself) represents stuff created not to "aggregate eyeballs," build traffic, produce revenue, compete with the pros or otherwise challenge or replace the existing order of the media. People are building something fundamentally new, something that had no opportunity to exist before, and that will -- as all such new developments in media do -- end up changing but not replacing what's already here.

There's another disconnection between the "we're-changing-everything" bloggers and those newsroom veterans who don't understand what the fuss is about, and it has to do with scales of time. If you run a newspaper or a TV news operation you have spent your whole professional life in a stable structure, one whose supporting beams of business and technology have never fundamentally shaken or broken under you. The world of professional media has experienced such changes only across the span of a century. But the world of the technology business experiences big changes on a scale of decades -- an order of ten faster. Dominant companies rise and fall, new technologies change the rules of the game, and habits of doing business get tossed in the trash every 10-20 years instead of every 100-200 years.

As a lifelong professional journalist who jumped headfirst into the tech-industry world a decade ago, I've made my choice. I don't see getting anywhere by putting one's money on the idea that change in this field is going to slow down rather than speed up. Which means that, if I were sitting in a newsroom today, I might think it prudent to listen a little less to the voice that says, "Who are these upstarts telling me what's wrong with my work?" -- and a little more to the one that says, "Wouldn't it be fun to do things differently?"

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But adults are vulnerable also and on average my machine picks up one spyware program a week. I test a lot of software and I visit a significant number of sites and I am sure most of the things I pick up are from software packages. I have been using NAV and Spy Sweeper but after reading Wired's story today I think I am going to give Spybot a run and see how it does.

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A picture named saddam.jpgJeff Jarvis: "You can't be a software company and a service company under one roof, for you will inevitably end up competing with your customers." [Scripting News]

This is a perfect post to followup my previous rant.

Earlier Ted Leung used the current Moveable Type pricing scandal as a launching pad for: "Community owned weblogging tools". I responded that the code is only part of the equation of the software.

And then BAM along comes this next post by Jeff, which I actually mainly agree with, asserting that you can't mix a software company and services company - as it generates an inherent conflict of interest with your software customers - and then I thought NO!

I don't agree with Jeff.

You can and we should be able to mix services and software - we MUST!  Over 50% of IBM snd Oracle's revenues are generated from service business.  There's plenty of good money out there, why shouldn't companies be opportunistic and jump on great ideas and run with it?

I think it was really smart of SixApart to put out TypePad and I'm proud of them for it.  I don't agree with their pricing model for TypePad - so it came as no surprise to me that they'd kind of stumble with the MT 3.0 pricing delimma. But it looks like they're listening and are senstiive enough to criticism that they 'backed off' a bit on the onerous terms.  That was just stupid.

But they do have the right to do what they're doing.

But Jeff's POV brings up the REAL issue we face - as we all try and show how to 'make money' from open source.  There's such a thing as GOOD implementation, GREAT implementation and HITTING A HOME RUN!

Based upon what I've seen Ross Rader and Tucows produce with Blogware - I'd say the Trotts and SixApart are only doing a GOOD job at TypePad.  They're obviously being pulled in numerous directions (like who the hell thought up TypeKey? Can't they get that functionality from SourceID or other authentication systems?)

So I totally agree with Jeff Jarvis that combining services and software in one company creates inherent conflicts of interest - but that's the nature of the beast nowadays - Jeff - and it takes really GREAT, sometimes HOME RUN like execution to pull it off.

In my own life - I can tell you that when the VCs told us to stop doing production work - back in 1987-88 - we let $10,000,000s of reveneus escape us, while our mutlimedia develoipers chomped it down.  Our little company, which was doing less than $5M a year had enabled a $250M market - growing 100% a year.

But because we were relished to the 'tools ghetto', Kleiner Perkins then went on to invest in lots of other multmedia startups - taking their market knowledge we educated them in - and investing their money elsewhere. 

I vowed then, that I'd participate in ALL stages of the food chain - from the moment when the idea is created, to the pitch that gets the project going, to the designs and architecture of the project, the implementation and MOST importantly the iteration, refinement and testing required to evolve a really great digital lifestyle aggregator.  That's what I'm dong right now - and it's the only way to guarentee that your ideas come to actuality.

I've seen too many good ideas go to waste and I've been around the block enough to know how to make things happen.  Creating software is a multi-faceted, multi-discilplinary activity - sometimes stretching out over many years before you 'get it right'.

So Jeff's point is right on!

You DO create a conflict of interest with your open source brothers and sisters.  Who do you think is gonna best understand how to exploit the technology and take it to the next step?

Don't you think Mitch Kapor knows that - too?


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