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Google sets its own terms in IPO with 'Dutch auction'







Google sets its own terms in IPO with
'Dutch auction'

Google sets its own terms in IPO with
'Dutch auction'
05/01/2004 10:25 AM

Channel NewsAsia May 1 2004 2:40PM GMT




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Google sets its own terms in IPO with 'Dutch auction'

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Google sets its own terms in IPO with
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AFP - As part of its effort to be different, Internet giant Google will use a so-called Dutch auction for its initial public offering set for Wall Street in the coming months.

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The Real Terms of the Google Deal


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Google's equity class structure (10 votes per share for "us", 1 vote per share for "you") is designed to keep insiders in control, pocketing investors' dollars while letting them sit in the back seat for the ride. In this, they're following the lead of media companies like the New York...

Now Google Getting Sued For Blocking
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Now Google Getting Sued For Blocking
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A few months back, France fined Google for selling ads based on trademarked terms. I was surprised, because in my own experiments with Google ads, I've had a few ads that were rejected because they (according to Google) contained trademarked terms. Personally, I don't see how buying a keyword is, in any way, a violation of trademark. The point of a trademark is to protect the company from having someone else appear to be you. You can't sell Bob's Cola and put a Coca-Cola label on it. However, if someone is looking for Coca-Cola, there's nothing wrong with suggesting they might also want to look at Bob's Cola, as well. Anyway, now it looks like Google may get hit from the other side as well. They've been fined for selling ads based on trademarks, and now, apparently, they're going to ge t sued for blocking ads based on trademark complaints. The pending lawsuit apparently says that Google is banning ads on terms that aren't trademarked as soon as anyone complains. That is, Google doesn't check to see if there's an actual trademark - they just ban the ad as soon as there's a complaint. The group that's going to sue says they've brought together over 3,000 complaining advertisers who have had ads blocked. As mentioned, I've had my ads blocked too, but this seems like a ridiculous lawsuit. Where in the law does it say that Google has to sell you ads for whatever you want? They have the right to reject ads for whatever reason they want. It is their system, after all. If people believe they're blocking ads unfairly, then isn't that an opening for competitors to better serve advertisers by offering them something that Google doesn't?

Google Says Okay To Selling Trademarked
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04/13/2004 02:10 PM
Considering the fact that they've come out on the losing end of a number of cases on this subject, it's a bit surprising that Google is so aggressively changing their ad terms to say that they will no longer prevent advertisers from buying ads based on trademarked keywords. There have been a ton of cases on this, from France< /a> to wallpap er to eBay to Playboy . In fact, despite all of this, Google was also sued by someone else who felt it was illegal that they were illega lly blocked from buying a trademarked keyword. While I think Google's position is the right one, the track record in court doesn't seem good. As we've said many, many times before, a trademark doesn't give you full control over a word or phrase. It's only designed to prevent confusion over the trademark. That is, if someone is presenting themselves as your company or your product, they have violated your trademark. However, to simply advertise themselves to anyone searching for your trademark - as long as it's clear that they're a different company - doesn't not violate the trademark. It's simply a good marketing strategy to position yourself where people are looking for that type of product. It's the same thing as making sure you're on the shelf in the store near your competitor. Thus, it seems as though Google's new rules fit with the spirit of trademark, but unfortunately too many people are misinterpreting trademark in a way to believe that it means you have total control over the trademarked word or phrase. No matter what, there are going to be a lot more lawsuits over this.

Victory: Google Updates Terms and
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Google Wins Lawsuit In Germany Over
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Google Wins Lawsuit In Germany Over
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While the courts in the US still seem to be a bit confused over the purpose of trademarks in lawsu its against Google concerning advertising based on trademarked keywords, it looks like the German courts may have a clearer picture. A similar lawsuit brought against Google in Germany has been dismissed, though details are not given. Again, the purpose of a trademark is to avoid confusion for the customer. That is, it's designed to protect another company from misleading someone into believing they're a different (usually more popular) company. However, advertising somewhere where people are looking for a particular brand is simply good marketing, not trademark infringement. Just go into your local supermarket, and look at all the similar products stacked near each other, the aisle coupons for other products, and the receipt coupons advertising competing products after you pay. There's no confusion over brands -- it's just advertising.

AXA takes Google AdWords to French Court
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Baidu.com beats Google.com to rank
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Back in March we wrote about a scam from someone who convin ced a lot of people who should know better he could sell them pre-IPO Google shares. Among the still unnamed victims were "the chairman of a global telecommunications company, a New York investment banker, a corporate attorney and a senior executive at a brokerage firm." These folks forked over half a million dollars without any due diligence to the guy who claimed to know the founders of Google from attending Stanford (which he didn't) and via working at Kleiner Perkins (again not true). We also had a post noting that a simple search query on the guy's name, though not on Google, would have turned up his questionable history. It appears that the NY Times has just discovered the story, but did a little extra sleuthing to point out that, beyond their scam-blinding greed to get in on the Google IPO, what really fooled these investment bankers and big time executives was the sophisticated Wall Street lingo used by the scammer. It turns out that if you just say "participation agreement," "stock purchase agreement" and "promissory note," combined with "Google IPO" wealthy stock brokers and executives will simply open their wallets for you. Also worth noting is that the scammer doesn't appear to have stored away most of his ill-gotten gains, but rather spent a large portion of it partying at expensive clubs and restaurants.

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Google Sets IPO Price at $85


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Google Sets IPO Between $108-$135 a
Share


Google Sets IPO Between $108-$135 a
Share
07/26/2004 09:05 AM
Reuters Jul 26 2004 1:18PM GMT

Google Sets Date for IPO


Google Sets Date for IPO 08/10/2004 07:32 PM
Red Nova Aug 10 2004 11:49PM GMT

UPDATE 10-Google sets IPO price of $85
in $1.67 bln IPO


UPDATE 10-Google sets IPO price of $85
in $1.67 bln IPO
08/18/2004 10:01 PM
Reuters Aug 19 2004 2:22AM GMT

Google sets deadline for IPO
registration


Google sets deadline for IPO
registration
08/10/2004 12:03 PM
There's still no word on the auction date. But the event is set to take place soon after bidder registration ends.

Google sets IPO bidder deadline


Google sets IPO bidder deadline 08/11/2004 02:37 AM
The world's most popular internet search engine - Google - says it expects to close bidder registration for initial public offering by 12 August.

Google Sets Price of $85 in
$1.67 Bln IPO (Reuters)


Google Sets Price of $85 in
$1.67 Bln IPO (Reuters)
08/18/2004 10:12 PM
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Google sets stiff IPO price


Google sets stiff IPO price 07/27/2004 09:32 AM
New York Daily News Jul 27 2004 2:20PM GMT

Google sets IPO price range


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Google sets up Tokyo facility 04/26/2004 03:26 AM
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Mad.co.uk Jul 27 2004 10:28AM GMT

Google sets Thursday IPO deadline


Google sets Thursday IPO deadline 08/11/2004 05:07 PM
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Google sets share price at US$85


Google sets share price at US$85 08/19/2004 06:05 AM
Straitstimes.asia1.com.sg - Thu Aug 19, 09:46 am GMT

Google sets its IPO price range


Google sets its IPO price range 07/26/2004 08:48 AM
The search giant sets a price range of $108 to $135 a share, putting itself in line to be one of the largest-ever initial stock offerings.
Grok Description matches for Google sets its own terms in IPO with 'Dutch auction'
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Google sets its own terms in IPO with 'Dutch auction'

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