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Syndication in Action







Syndication in Action

Syndication in Action 04/30/2004 09:08 AM

I wasn't going to say anything about the IPO filing by everyone's favorite search company, on the theory that anyone reading this blog has already seen plenty about the news.  But one tidbit caught my eye.

According to Tristan Lewis, Google's S-1 states that about 1/3 of its advertising revenue in the last quarter came from non-Google sites in its network.  In other words, to use the terminology of my Harvard Business Review article, Google is syndicating its targeted advertisements.  Amazon.com was previously my best example, but it was only generating something like 10% of revenues from partner sites that use its technology.  I expect the Google number to increase, since its AdSense program for other sites is still relatively new, and competitive pressures will limit Google's ability to do more straight search engine deals. 




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Previousl y someone asked about the word syndication and what it means in the blog world. Prompted by a question I received, here are some more thoughts on the use of “Syndicate this Site” and what it means to have and use an RSS feed.

Typically “syndicate this site” means that the site owner has an XML feed (RSS and ATOM are the popular formats) that you can use to read their content. While syndication in the offline world refers to the fact that you can purchase certain content (comics, old TV reruns) for use in your publication, bloggers don’t often think of it that way.

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That said, if you contact some of these blogs, you may be able to get permission from them to use their material on your site with attribution. Some bloggers are open to this and some aren’t. The answer you get will depend greatly on what you intend to do with the feed, who the blogger is, and how nicely you ask.


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missing kids rss

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I've been reading a lot lately about using XHTML instead of RSS for syndication of a web site in a news aggregator. The statement is this:

All that would be needed is standardization of names and classes for page elements like DIVs and headers. A post/entry title would always be an H3, with a class set to "title", for example. Permanent links would always be P tags with their classes set to "permalink". Simple.

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So I guess the whole point of using XHTML for syndication is to get away from having to type in http://noeljackson.com/index.xml instead of just pointing your aggregator to the base URL (http://noeljackson.com). But wait a sec isn't that what the <link rel="alternate" type="application/rss+xml" title="RSS" href="http://www.noeljackson.com/index.xml" /> tag is for?

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HTTP for syndication consumers


HTTP for syndication consumers 04/09/2004 03:54 PM
It seems to me that there is a real need for a one stop shop for the information necessary to understand the 'how' behind syndicating, archiving and editing episodic web sites.  Specs are good, but they only tend to cover what is not covered by other specifications.  Blogs and mailing lists often provide a much needed missing context for the information, but the discussions found there are often inconclusive and it is virtually impossible to determine if the decisions made have been superseded. Here's a first installment.
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