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Battelle on Google's S-1







Battelle on Google's S-1

Battelle on Google's S-1 04/30/2004 03:37 AM

John Battelle's analysis of Google's S-1 filing -- and particularily, the charming-but-stilted founders' letter -- is fascinating and insightful:

The letter states, among other things, that 1. We don't need to do this for the money; 2. We have no plans to run our business to satisfy Wall Street's need for smooth earnings predictability; 3. We plan to give no earnings guidance, not at least as it's understood on Wall St.; 4. Don't ask us to do so, we'll simply decline the request; 5. We'll do odd things that you won' t understand; 6. We will make big bets on things that may not work out; 7. We run the company as a triumvirate, so there will not be clear leadership from one person like most other companies; 8. We bridge the media and tech industries (interesting), which are in flux, so we've chosen a two-class stock structure similar to the NYT, WashPost, and NYT that helps us avoid being taken over by those forces; 9. We plan using an auction model, as it feels fairer and we understand auctions from AdWords; 10. Don't invest in us if this scares you at all, or the price feels too high; 11. Don't even think about asking us to cut expenses with regard to our employees; 12. We believe in the idea of Don't Be Evil; 13. It's evil to pay for placement or inclusion (a swipe at Yahoo); 14. We hope to bridge the digital divide through Gmail type free services and a foundation with at least 1% of profits and equity to help make the world a better place; 17. Betting on Google is a bet on Sergey and Larry (this was said multiple times, making me wonder if there wasn't some odd future blame being assigned here by the VCs or bankers); 18. This letter is our way of answering the questions we can't answer in the coming months due to the IPO quiet period.
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If you're interested in the web search world and aren't reading John Battelle's searchblog, you really should be. John's a smart guy who knows a ton of people in this area. On the recent addition of Froogle results to Google search results, John says: ...it is a clear departure from the conceit - and I use that term neutrally - that Google has always maintained, which is that the results offered by their engine are free of human intervention -...

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Congrats to John Battelle 02/07/2005 01:51 AM

batbook.jpgOn completing the draft of his book. All 90,000 words of it.

I'm proud to know John. He's become a catalyst for alot of things - including some killer parties on the rooftop of "The Industry Standard".

I still remember standing in line at 4:45 on a Friday - so I could get a good piece of the roof - as the masses flowed in. It was THE place to do deals and meet people - at the height of the boom.

Now John has his book and his conference - Web 2.0. Watch for him to start a company this year. It was part of his predictions for 2005.


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Great entry on Battelle's Searchblog about the value of recording the journey of finding information on the Web.
That's when I remembered As We May Think, Vannevar Bush's famous essay in The Atlantic. I had read it earlier in my research, and was struck not by the idea of the Memex, which is well understood, but by Bush's explication of the problem - that knowledge and learning has become so complicated, so layered, so inefficient, that it is near impossible for anyone to be a generalist, in the sense Aristotle was. Bush's answer to this problem was the Memex, of course, but what I find interesting is the mechanism by which the Memex is made potent - the mechanism for capturing the traces of a researcher's discovery through the Memex's corpus, and storing those traces as intelligence so the next researcher can learn from them and build upon them.
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Xeni Jardin: Well -- not all together in the same story, though that might have been even more interesting.

The CBS television program 60 Minutes featured a lengthy segment on Google this evening which included astute comment from John Battelle, who moonlights as BoingBoing's Reuben Kincaid when he's not writing books, building empires, and tracking search tech trends here. Snip from the transcript:

"If anybody got a Porsche or a Ferrari right now at Google, they’d probably be drummed out of the company," observes John Battelle, an author and entrepreneur who has been following Silicon Valley companies for 20 years. He says, "Google has a brand image to maintain. And their image is they’re all about innovation and they’re all about the Internet, and they’re all about trust. They’re not about selling out. They’re not about getting rich quick. So you’ve got a culture like that; I think if anyone were to buy, you know, a new Mercedes convertible and drive around with the stereo blaring, and miss work a couple days because they’re rich now, that would not be acceptable behavior at Google.

"But trust me," he adds. "There’s a Mercedes convertible in every one of their heads. There is. And it will…come out. Over time, it will come out."

The show also included a killer piece on Indian film star and hyperbolic superbeauty Aishwarya Rai. Snip:
The reason Bollywood films have such universal appeal is because they’re squeaky-clean. There are no sex scenes, not even kissing. Every time you think someone’s going to do it, they'll burst into song instead. "I'd assume that's really a reflection of our society," Rai says, when asked to explain the films' modesty. "Of course people kiss and of course people have a very healthy love life. This is the land of the Kama Sutra. But nevertheless, in our society you don't really see people around the street corner kissing or being extremely, overtly, physically demonstrative publicly. They do it privately but not publicly."

Link to Google piece with BoingBoing's own John Battelle, and Link to seg on Aishwarya Rai.

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From a cramped phone booth into massive pure-white-lit space two-stories high, adorned with all manner of things strange and beautiful. Over to one side stood the Terminator-like skeleton of a forty-foot dinosaur, its 15-foot pneumatic legs gleaming and exposed. Nearly blending into the walls, itself painted movie-set white, was a tricked out Hummer-like RV refitted as a communications/command center - complete with built-in kitchen and bedroom. The space was a great big project lab, with happy geeks combing over various assemblages of wiring, motors, processors and plans like ants on a summer picnic. It's Willy Wonka's chocolate factory for geeks.

Link

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1) New York Times: How John Doerr, the Old Prospector, Finally Struck Google
http: //www.nytimes.com/2004/05/03/technology/03doerr.html

2) NPR's Tech Guru Omar Wasow: Google's IPO
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3) San Jose Mercury News: Google IPO Translates Into Multiple Billions
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4) ITWorld.com: Google IPO May Help Raise Fortunes of Tech Industry
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5) Saint Petersburg Times: Google Sets Up IPO with a Twist
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While the boom and bust IPO craze of the nineties has largely been replaced by wary investors and a battlefield of tech startups, possibly the biggest IPO of the millennium is about to take place. Google, the inimitable company that has defined the use of the Internet and transformed its name into a verb, is soon to hit the market. In an amusing test, a search for "Google IPO" on Google itself reveals 984,000 entries from which to pick. Thus, here are a few, leaving 984,995 from which to choose at your leisure. The first site (1) takes you to the New York Times' piece on a person you'd love to be right now, John Doerr, who was one of the venture capitalists that put money in Google's pockets at the get go. The second link is to NPR's recent story on Google's IPO and a report from the Tech Guru, Omar Wasow (2). The third link takes you to an article from the San Jose Mercury news that highlights just how much money will head towards Google's employees (3). ITWorld.com highlights how this IPO may resurrect the tattered fortunes of the tech industry in the fourth site (4 ). And, the last site is from the Saint Petersburg Times, which offers this article explaining the Google-like twist Google is putting on this IPO in order to try to allow common folk to snatch a few shares before the mega-investors sweep in (5) [From The NSDL Scout Report for Math, Engineering, and Technology, Copyright Internet Scout Project 1994-2003. http://scout.wisc.edu/]

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Google's IPO seeks $2.7bn


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All Business: Can Google's IPO go? 08/15/2004 06:02 AM
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Google's New Price


Google's New Price 08/18/2004 01:04 PM
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