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Pepsi-iTunes promo produces weak redemption numbers







Pepsi-iTunes promo produces weak
redemption numbers

Pepsi-iTunes promo produces weak
redemption numbers
04/28/2004 04:02 PM

An Apple representative said Wednesday that only about 5 million free songs have been given away through the Pepsi-iTunes promotion -- a lot less than the 100 million songs that could have been redeemed...




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I don't think this is all that surprising, but for all the hype around Apple's deal with Pepsi to give away "free" iTunes songs with a winning Pepsi cap, only about 5% of the winning caps have been redeemed. I'd imagine that most people don't even notice the caps, while a good portion of those who do notice it don't care, don't use iTunes or don't want to bother. From both Apple and Pepsi's standpoint it seems like a wonderful giveaway. They get to promote huge numbers of giveaways - but only have to pay for a few.

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Grok Description matches for Pepsi-iTunes promo produces weak redemption numbers
GrokA matches for Pepsi-iTunes promo produces weak redemption numbers

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Pepsi-iTunes promo produces weak redemption numbers

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