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Bill To Force Making Promotional CDs Returnable Gets Returned







Bill To Force Making Promotional CDs
Returnable Gets Returned

Bill To Force Making Promotional CDs
Returnable Gets Returned
04/28/2004 03:59 PM

A bill in the state of California to force companies sending out promotional CD or DVDs to include postage-paid return envelopes has been returned itself after a committee voted to dismiss the proposal. No reason is given in the article, though AOL was happy that they wouldn't have been "taxed" for filling up landfills with useless CDs.




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Bill To Force Making Promotional CDs Returnable Gets Returned

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Atari Copies BMW In Making Online
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I'm really somewhat amazed it's taken this long, but someone has finally decided to duplicate BMW's efforts to make compelling online promotions that people will seek out. Following the example of BMW films (a set of short films by famous directors that have a BMW as a major component of the story line), Atari has made a short film for one of their games that includes no game footage and will be shown entirely online. Once again, someone is realizing that promotional materials and content are the same thing, and you get to promote more if (a) the content is good and compelling and (b) you give it away free.

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The Inducing of Copyright Infringement Act of 2004, or INDUCE , a recently proposed Senate bill, would enable lawsuits against manufacturers of software which support or invite copyright infringement. The law would combine intellectual property redress with an eye towards punishing solication of minors.

Orrin Hatch (R-Utah) explained his proposal:

it is illegal and immoral to induce or encourage children to commit crimes. Artists realize that adults who corrupt or exploit the innocence of children are the worst type of villains. In Oliver Twist, Fagin and Bill Sikes profited by inducing children to steal. In the film Chitty-Chitty Bang-Bang, the leering “Child-Catcher” lured children into danger with false promises of “free lollipops.” Tragically, some corporations now seem to think that they can legally profit by inducing children to steal – that they can legally lure children and others with false promises of “free music.”

Critics argue that the bill undoes the technology protections established by the US Supreme Court in 1984, when it ruled that the VCR, while allowing some infringement, was not entirely a machine of copyright violation and hence could not be sued. Moreover, other INDUCE opponents believe that the law could be applied to a great variety of technology and innovation , including portable music players . Defenders argue that digital networks are qualitatively different from the 1980s VCR, and that peer-to-peer trading, the bill's primary target , is overwhelming about copyright infringement.


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For years now, a bunch of people have been saying that music is a promotional item, and should be used to sell something else. Each time the topic came up, some recording industry defender would come along and say that was ridiculous, and that if people value music they should pay for it - which was missing the point. It has nothing to do with value, but plenty to do with competitive pressures. It appears that some folks at McDonald's are catching on. They've worked out a deal to give away 1 billion iTunes songs as a promotion. It's certainly not at the level it will eventually get to, but this is actually a step in the right direction. The trick will be when someone realizes that giving away music shouldn't be a 1-time promotion, but a long term deal. Also, it would help if it didn't involve music that was tied down with annoying copy protection. In related news, it looks like more and more people are getting angry about all the different incompatible formats and restrictions on downloadable music. Sooner or later someone is going to realize the full picture: music, by itself, is a promotional item and as such, the more you make it so that customers can do what they want with it - the more they'll want it, and the better a promotional item it will be.

Why has the cheese returned?


Why has the cheese returned? 12/06/2003 03:20 PM

A weekend without my beautiful Powerbook means lots of time to sort out my disasterous financial / bill-paying / mounds of paper situation. This - in turn - means that some forms of music television have become an essential part of my life. Which means in turn that I'm being exposed to what seems to me to be a ludicrous excess of Christmas singles. Like dozens of them! Way more than normal. The other day I wrote about the The Darkness' effort but it's far far far from alone. Check out this highly inexhaustive list:

And that's just the ones with explicitly Christmas themes (and doesn't include blatant Christmas-mongering attempts like the Ozzy/Kelly Osbourne atrocity). So I wonder to myself? Why is this Christmas so poptastic? Is there some kind of correlation between the perceived redundancy of the music industry and a prevalence of these cheesy singles? Or does it correlate to anxiety about the state of the world? Or is it a sign of complacency? Or are we all just incredibly naff? Thoughts on a postcard please (and let me know if I've missed any of the little bastards)...

Read the comments


INSYSTEK, Inc. Selects Crystal Reports
for Inventory Manager 3.8 Promotional
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AOL's Got CDs Being Returned By Mail


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You may recall our recent story about just how many "free hours" CDs and DVDs AOL sends. Well, now, a California politician is trying to force AOL to take back the discs... and pay for postage. A law being introduced here would re quire any promotional CD sent through the mail to include postage-paid envelopes for shipping them back to the original company. Of course, perhaps what AOL should do is include postage paid envelopes for others on their list. Then, if you got a CD you didn't want, you would just be passing it on to the next person (though, I guess you would then need another postage-paid envelope included for the next person... and so on).

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$132K of Grant to Combat Goth
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Scientists see a bit of Earth in data
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As soon as the first detailed pictures were returned from Titan's surface by the Huygens probe, scientists were claiming the mission a tremendous success. Now that scientists have had time to pore over the data, they are seeing geological structures and other features that remind them of a colder version of Earth. Instead of seeing geological features carved by water, Huygens has sent back evidence that river systems and mud flats have been formed by flowing liquid methane.

While the news was good from Titan, it is not looking nearly as good for the Hubble Space Telescope. NASA has all but ruled out any sort of repair mission, and the Bush administration has ruled out any funding for it in the 2006 NASA budget.

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