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Basecamp: project-management web-app from 37Signals







Basecamp: project-management web-app
from 37Signals

Basecamp: project-management web-app
from 37Signals
04/28/2004 10:20 AM


37Signals, a fantastic web-dev company, has produced a new project-management app called Basecamp that looks like a winner. Not only is it extremely pretty and easy-to-follow -- I'd expect no less from the usability wonks at 37Signals -- but it's also open: information flows out of the app as RSS and can be bulk-exported in XML, so none of your precious project-management material becomes a lever to lock you into paying the (surprisingly reasonable) monthly rates.

Also nice: the option for iChatAV-based support, and 30 day free trials.

Finally, there's a fit and finish here that makes it feel like something much more stable than a just-launched product, for example, Basecamp can be skinned to look like your internal website and you can reference it with custom URLs that don't contain any hint that your project is being hosted anywhere but your own site: as the marketing bumpf points out, this is the kind of thing that can give you appearance of really intimidating savviness to your clients. Link (Thanks, Jason!)




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I've been putting off posting about The Building of Basecamp because I was trying to get my hands on a picture. Neither Joe nor I thought to bring a camera, and the workshop was the first thing we did in Chicago, before Joe bought a disposable to shoot thi s great panaroma from the top of the Sears Tower.

Anyway, I can't find a decent picture, so here goes —

The biggest thing I pulled out of the workshop is that you don't have to follow all "the rules" to make something great. When you think about companies delivering services over the Web, you think about...org charts, support staff, call centers, requirements documents, functional specifications, etc.

37 Signals will blow this perception apart pretty quickly. There are just three guys: Jason, Matt, and Ryan. That's it. They don't even have a full-time programmer. David works for them part-time. From Denmark.

They don't have bug tracking, or trouble ticketing. They have two folders in AppleMail: "fixed," "not fixed." Jason spends a couple hours a day answering support emails.

Most of all, these guys are laid back. Not to the point of irresponsibility, but to the point where it's obvious they can maintain a creative groove amidst the ridiculous grind of supporting software. They talk about Basecamp as if they know they've already done something wonderful (and they have — if you don't believe me, believe these people), and everything from here on out is just gravy.

They built Basecamp the way they wanted to. All of you guys stuck in the corporate software trenches, can you imagine that — building software the way you think it should be built, without stupid restrictions? Can you imagine turning out something that was less a product of the corporate machine, and more a...craft, that you put together with pride like the prototypical old artisan in some rural town?

As you can tell, it's been a while for me.

The bottom line is that they built what they wanted to in the way they wanted to. They didn't get hung up on logistial or technical hurdles — they just kept working towards a goal as if it was completely reasonable and normal for three guys in a shared office with no programmer to build something like this. Thank goodness no one told them they were being ridiculous.

Which brings us to the workshop. It was packed with good information. So much so, that I wish it had been a bit longer. A day-and-a half would have been good, but I think we were displacing some workers from the company they office-share with, so we ran from 10 a.m. to about 6 p.m. and glossed over some stuff towards the end.

They divided the day up into sessions: Marketing, Programming, User Interface Design, etc. They spoke for a while, then presented some FAQs on that subject, then opened it up for questions. The four of them (three guys from 37 Signals, plus the programmer who flew in from Denmark) handled it as a panel discussion.

They got high marks on the presentation (done in Keynote, no less). They were very Larry Lessig-ish, in that each slide was just a sentence or two and they spoke from there. No reading of bullet points, thank goodness.

Questions were plentiful. The audience was thick with geeks (only one woman, interestingly), and they didn't hold back. Most of the questions were very intelligent, as were the answers, though sometimes the questioner was asking something expecting a very pat answer, when the truth was a little more nebulous.

Here's a sampling of some of the topics they covered. I'm just scratching the surface here, as there's too much to cover and I don't want to steal their thunder for the next time they offer this:

  • Start everything with the screen design. The screen IS the application. The screen drives the functionality, not the other way around. The screen design is the requirements document. (I know, I know — the hair on the back of your neck just stood on end...)
  • Get something built quickly. Iterate, iterate, iterate. Release early and often. Plan a major feature upgrade within 30 days of release.
  • When designing a screen, find the epicenter — the main section of the screen where the user's eye will be drawn first. Design that and work outwards.
  • Be honest with pricing. Clearly display the price, and avoid any hidden fees.
  • Avoid preferences. Preferences can be cop-outs to tough problems. Whenever you have the user set a preference, you're having them make a decision (Joel Spolsky's book is big on this too). It's more challenging to come up with a solution, and mandate it. As a result, Basecamp requires something like four fields to be completed and it's ready to go.

You get the idea — there was enough of this that Joe filled up a dozen pages in a legal pad.

One of the more valulable bits was at the end when the showed us their mistakes. They had a half-dozen dead ends and time wasters that they fessed up to, including what they called a "billing fiasco" into which they sunk a dozen hours of work without checking with their merchant processor as to the validity of what they were planning to do. It turned out the processor wouldn't let them do it, and they lost a dozen hours of the programming as a result.

Any complaints? A few:

  • The chairs sucked. I'm 6'4", 280 lbs. and that chair was so small it damn-near gave me a wedgie. And no tables — just rows of geeks trying to balance laptops on their...well, laps. Early on, I found a table in the back with a more comfortable seat.
  • It was hot in the room. Forty people in one room will do that, and I kept wanting to crack a window.
  • While they presented frequently asked questions that they had hyped in the promotional materials, they didn't always answer them soundly. But, in retrospect, I don't know what I expected. For instance, when it came t which platform to program in, I guess I was expecting a sound answer — do it in this platform. Looking back, this was just an unrealisitic expectation. What they did was tell us what they did and why, which is really all you can ask for.
  • Again, the workshop was a bit too short. If it had been another half day, the attendees would have come back on the second day with so many questions that occured to them overnight. I thought up a dozen on the plane ride home.
  • It was hard to hear from the back. They did it sans sound equipment, which is fine, but the Metro train went by the window just to my right about once every 10 minutes. I should have said something.

But I'm nit-picking now. None of this detracted from what was otherwise a great presentation.

Finally, this discussion wouldn't be complete without talking about the office: very cool for a hick from South Dakota. All painted brick, open spaces, and hardwood floors. The prototypical "loft" office space. The trendiness of it all was a little over-whelming.

(Joe made a very astute comment when one of them started talking about business mistakes of the past. He said, "I find it ironic that he's talking about the evils of the dot-com era while he's standing in front of a foosball table...")

37 Signals and their office mates are big, big Mac users. I didn't see a single PC, and theatre displays were the norm. They had gorgeous equipment lying around everywhere. It goes without saying that they had an open wi-fi node running.

There was one bathroom, which meant there was a line, but it was worth it when you got inside. The walls were lined with chalkboards. The topic of the discussion was "Rejected Names for Basecamp." Additionally, several people had written backwards on the board behind the mirror so you could read it normally in the reflection. Clever, no?

Lunch, incidentally, was fantastic. I had a turkey and avocado sandwich on a hard roll that about made me cry. (And you wonder why I was too big for the chairs...)

All in all, an excellent seminar on two levels: (1) the actual information presented, and (2) the vibe you got from 37 Signals in general. I came away with a very, "if they can do it, so can we" attitude which will perhaps be the biggest benefit of all in the next few months.

Something is coming from Sling & Rock. Stay tuned.

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A friend was complaining about Ronald Reagan yesterday, not completely mollified by his death.  What had Reagan done to bother her, I asked?  She was upset by Reagan's appointments to the Supreme Court, by his inaction on AIDS, and a variety of other domestic issues.  How could she hate Reagan more than Bush? "Bush is out there messing up foreign countries instead of our own."

Despite not having voted for either man, I discovered a strong personal preference for Reagan over Bush II.  Reagan was an American working on American problems.  Maybe he didn't do as good a job as we would have liked, but at least he was trying.  Bush, on the other hand, projects an image of spending all of his time and energy thinking about Iraq and Iraqis.  The only explanation that makes sense is that Bush is actually an Iraqi.  Who other than an Iraqi would be so interested in Iraq?  When W. is not talking about Iraq he is often talking about Jesus so probably he is an Assyrian Christian, one of the groups that lived in Iraq before the Arab invasion (background< /A>).

Perhaps Kerry and Edwards have a chance after all because they are running against a foreigner.

[Note:  there is some chance that Bush is Kuwaiti or Saudi rather than Iraqi.  The owners of Kuwait and Saudi Arabia were badly inconvenienced by Saddam.  There was a New York Times article right after the 1991 Gulf War where they talked about how the Emir of Kuwait would marry a 13- or 14-year-old girl every Friday night and then divorce her on Saturday and that this was the kind of lifestyle that American troops were supporting by giving Kuwait back to the Emir--you could understand why the Emir, even with $billions in foreign bank accounts, was so anxious to have his country back.  Still, there were never too many Christians in Kuwait or Saudi Arabia so evidence points back to W. being an Iraqi]


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    Update: iVCD 2.0
    Update: Eggplant 1.5
    Update: AE Monitor
    1.6

    Update: Tinderbox
    2.2

    Update: FileMaker
    Meetings 2.0 & Tasks
    2.0

    New: You Control
    Fonts

    New: SureType
    New: Easy Barcode
    Pen

    New: Gefen HDTV
    Extender

    Firms warned over
    net name scam

    Computer helps map
    ancient Rome

    IBM Virtualization
    Engine Cuts
    Infrastructure
    Costs, Complexity
    (Ziff Davis)

    Unisys to Set Up
    India Center, Hire
    2,000 (AP)

    Quarter of British
    Kids Have Mobiles -
    Study (Reuters)

    Tinseltown Upgrades
    to Silicon
    (washingtonpost.com)

    gtk-theme-prefs
    0.0.1

    QuickTime 6.5.1
    Released

    iPod update 28-4-04
    Released

    what is grok?