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7-Eleven rings in cell phone service







7-Eleven rings in cell phone service

7-Eleven rings in cell phone service 04/27/2004 02:36 PM

The convenience store chain is selling its own prepaid cell phone service in 1,400 stores. Analysts say other retailers will soon follow.




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7-Eleven rings in cell phone service

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Quick-'n-Dirty methods to determine
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Quick-'n-Dirty methods to determine
which competing label is better: "Cell
Phone" or "Mobile Phone"?
04/28/2004 11:39 AM

On the SIGIA-L mailing list, Stephanie Berger recently asked: "My cohorts are not sure whether to use "cell phone" or "mobile phone". Any evidence that one is better than the other, or one is used more often than the other?"

This is a good example of the kind of labeling questions information architects face all the time. The answer to these labeling questions will depend on the target audience (a better label for whom?), on business requirements (maybe the business want to promote one term over the other) and on the context in which the label will be used.

I'll discuss the conversation that followed here and afterwards point to some useful tools for if you have a labeling question yourself.

Andres Sulleiro: "Without any empirical data I will go with my own opinion. [...] A quick survey of the phone carriers seems to suggest that "wireless" (as in "wireless phone", "wireless customer") is most common among US carriers, though you see some references to "mobile" as well. T-mobile, a European company, uses "mobile" which is more common in Europe as well as being the name of the carrier."

Method: check what other websites call it.

Jason Cho: "I think "cell" is more widespread in the US as Andrés noted. "Call my mobile" can sound pretentious to Yankee ears. But I would think everyone understands the term "mobile" on a business card."

Method: personal experience.

Peter Van Dijck (and others): "Google for "cell phone" (including quotes): 6,230,000, Google for "mobile phone": 6,360,000. Looks like a tie, assuming your audience is similar. Just pick one and make sure your search engine knows both terms."
Christina Wodtke: "Y ahoo for cell phone : 16,800,000, yahoo for mobile phone: 21,200,000. What does this really tell you? you'd have to know who each engine indexes, how much of the web, etc.. better to use a magic 8 ball. ;-)"

Method: check popularity of the terms on the web.

Peter Van Dijck: "My next step would be to find out what people search for on your site,
or if not available, on the web (assuming that's more or less your audience). Google adwords can help."

Method: Find out what people (preferably your target audience) search for.

Dave: "I like "mobile" for the reason that Christina stated (forward compatibility); USers and non-USers will equally understand it. Also, it is more interoperable w/ most of the vCard based addressbook programs out there. I don't know any that are using "cell" or "cellphone" ... I also like the clear and easy two word approach of "mobile phone" ... I'm always wanting to say "cellphone" where "cell phone" is really the more correct version. "cell" though just doesn't feel like a real word b/c the "cell" doesn't fit a meaning to me. I know what it means if I am forced to think about it, but it really doesn't mean anything to me at all."

Method: personal experience, check what software programs use.

Christina Wodtke: "> As can Ove rture's keyword tool (couldn't find URL straight away).

You also might consider some adaptation of the freelisting technique on a subset of your target. E.G., a write in survey: what portable electronics do you own, then analyze for use of "cell phone" and mobile phone".

Method: freelisting technique.

Eric Reiss: "Having worked closely with several telecommunications companies, including Tellabs (US), Nortel (Canada), ADVA (Germany), and NetTest (Denmark), this discussion is one I've heard before. Europeans generally don't recognize the term "cell phone." North Americans seem to accept both "cell" and "mobile." ATT insists on promoting the term "wireless." In most instances, we've agreed on the word "mobile" since it is understood by the widest audience. Nortel, for instance, used "cell" almost exclusively until the late 90s, but now leans toward "mobile." I think there is a trend here."

Method: ask the subject matter experts.

Pabini Gabriel-Petit: "There's also Wordtracker.
[...]
In this vein, you might try just walking up to people, holding up your cell/mobile phone, and asking them what they call it."

Method: Analyze what people search for.

Method: Find out what labels your users use.

Quick-'n-Dirty methods to determine which competing label is better.

So, as a review, here are some of the methods used to determine which label is better.

1. What do you think?
Method: personal experience/insights.

2. What do your users think?
Method: freelisting technique.
Method: Find out what labels your users use: show them the item you're trying to label and ask them what it is. (You could build an online tool for this).
Method: Find out what people (preferably your target audience) search for / check popularity of the terms on the web. Ove rture's keyword tool. Google adwords. Wordtracker. Google and Yahoo both list how often a term is used on the web (use quotes around your terms!).

3. What do the experts think?
Method: ask the subject matter experts.
Method: check what other websites/software call it.

Gotcha's: be careful when using these techniques. You are looking for a label that works for your audience and your business requirements. Most of these techniques use audiences that may be very different from yours, and most are indicative only (ie: they're not hard science). Use your judgement.


FreeHeadset.org launches program to
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away free cell phone headsets.


FreeHeadset.org launches program to
promote wireless phone safety by giving
away free cell phone headsets.
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New laws that mandate the use of cell phone headsets have recently passed in several states. In response, FreeHeadset.org has developed a program to provide wireless phone users with a free cell phone headset. [PRWEB Jul 26, 2004]

Cell Phone Users Interrupt Sex for Phone
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Mobile Phone Industry Rings Up Record
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You could have a 3G cell phone already


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Cell Phone Zen


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A Cell Phone in Every Pot


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Ce ll Phones Sales Skyrocket

"The worldwide market for cell phones is outstripping even the most enthusiastic predictions from the beginning of the year, as consumers continue to snap up handsets at a dizzying rate, according to research released Monday by Gartner.

Handset vendors sold 132.8 million units in the third quarter of this year, up 22 percent from last year's third-quarter shipments of 108.8 million units, says Ben Wood, an analyst with Gartner based in London. Gartner calculated the figures using the number of units sold to end users, rather than units shipped into the channel.

'The total market is on fire,' he says. 'We had predicted about 470 million units for the year, but it's going to be about 500 million this year.'

Mature cell phone markets such as western Europe and the U.S. are going through a replacement cycle, as consumers with older black-and-white phones are trading them in for new models with color screens and cameras , Wood says.

'We're getting to a point where a mobile phone is as much about fashion as anything,' he says." [PCWorld.com]

It won't be much longer before purchasing a mobile phone will be as much about utility (staying connected to the internet) as anything.


Cell Phone Multitasking


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My colleague Kate isn't at work today, but she just instant messaged me with a great story. Her daughter Clare is a college freshman who just started her first statistics class. On the first day, the professor announced they would be taking a basic math test, just to see where everyone was at, but that they could use their calculators.

Apparently every student whipped out a cell phone - not a calculator in sight....


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Your Old Cell Phone = Cash!


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We've all been there. You upgrade from one cellular service plan to another and your carrier says "Sorry... your old phone won't work with your new plan... you need a new phone." At CellForCash.com, our mission is to help consumers and businesses capture the value of their unused cell phones. Your old cell phone may be useless to you but of great use in a different market or even in a different country. We want to be the missing link in a broken supply chain.


Cell phone lockdown


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Did ya know I named my cell phone?


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Why, yes I did. I'm so unbelievably tired. See, the thing is, I do NOT want to fall asleep right...

16 mln US teens have a cell phone


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Get first aid instructions in your cell
phone


Get first aid instructions in your cell
phone
06/24/2005 10:03 PM
Finnish Red Cross has made a Java cell phone program ("midlet" for the technically inclined) which contains the most basic first aid instructions in an easy-to-follow format with pictures. The instructions are in Finnish only, but you can get yours by texting "LATAA7 SPR ENSIAPU7" to number 17116. You need to have WAP settings in place to make the download. I took a quick look at it and it certainly seems like something I'm going to keep on my phone for a long time.

(Though, be warned, the midlet costs 7€! Something that which Helsingin Sanomat completely forgets to mention (boo hiss, this is stupid), but that is declared on Red Cross's page...)

Just in time for the holidays, I would say.

(Via Helsingin Sanomat. Lisää tietoa Punaisen ristin sivuilta.)


Cell Phone Guns


Cell Phone Guns 01/27/2004 05:19 PM

Press M for Murder: Cell Phones That Kill: Can you program the phone to shoot the owner if it's answered in a movie theater?

Though heavier than normal phones, the lethal ones look nearly identical. The hollowed-out devices, made in Croatia, are fired by punching buttons on the keypad and can shoot four .22-cal. bullets in rapid succession.

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